Dublinia

What Dublinia does

Dublinia is a not-for-profit Viking and Medieval museum located in the Synod Hall on Christchurch Place, Dublin 8, Ireland, operated by The Medieval Trust, a registered Irish charity (CRA No. 20029654) established with objectives of research, education, and dissemination of information on Dublin City's archaeology and Viking/Medieval history. Founded in 1993 after the Trust purchased the historic George Edmund Street-designed building in 1991, the museum offers immersive exhibitions exploring Dublin's Viking and Medieval past, including reconstructed streets, artifact displays, living history tours with costumed interpreters, climbable St Michael's Tower (96 steps), and curriculum-aligned educational programs. Core products are General Admission (€16 adult online / €18 at door; family ticket €50.50), a joint ticket with Epic The Irish Emigration Museum (€34 adult), premium evening experiences (Whiskey & Living History at €37, Mystic Dublin performance at €25, Dublin By Dusk late openings), hands-on workshops (Viking Bead Making, Coin Making, Knight School), and specialized school and overseas student group tours.

The business model is direct-to-consumer with both online pre-booking (at discount) and door sales, supplemented by group/enterprise bookings handled through dedicated email and phone channels, premium ticketed events distributed via Eventbrite, and on-site retail through a gift and coffee shop. Customer segments span families with children, primary and secondary school groups, domestic and international tourists, history enthusiasts and academics, and adult premium-event audiences. Marketing is multi-channel: the dublinia.ie website (available in German, French, Italian, Spanish), email newsletter, organic social (Facebook, Pinterest, Twitter, LinkedIn), earned media on travel review platforms, and participation in Dublin City Council cultural programming including Culture Night and the Festival of History. Strategic partners include Epic Museum (joint ticketing), the School of Irish Archaeology (workshops), Montague Heritage Services (Knight School), Whiskey Island (premium events), and Dublin City Council (festival participation). The museum is privately held as a charitable trust with no venture, private equity, or public shareholders.

Name

Dublinia

Legal name

Dublinia

Website

https://dublinia.ie

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Dublinia is a not-for-profit Viking and Medieval museum in central Dublin, operated by The Medieval Trust. It serves families, school groups, and tourists with interactive exhibitions, living-history tours, educational programs, workshops, and premium evening events.

Ownership category

akta.pro rank

Product category

Heritage Museum and Cultural Attraction

NAICS

Museums (712110), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJADAB

History Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAA

Museums & Heritage Sites (History, Science, Specialty)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Heritage museum
• Viking exhibitions
• Medieval history tours
• Cultural tourism Dublin
• Educational school programmes

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Admission: Visitors pay admission fees to access the museum exhibitions, including Viking and Medieval Dublin displays, St Michael's Tower, and living history demonstrations. Online pre-booking offers discounted rates compared to door pricing.
2. Joint Tickets and Special Events: Sale of joint tickets with Epic museum and special event tickets for premium experiences such as Whiskey and Living History evenings at €37 per person.
3. Event Hosting: Venue rental for special events, lectures, and performances including the Mystic Dublin performance at €25 per ticket.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dublinia operates a heritage museum on Viking and Medieval Dublin featuring interactive exhibitions inside St Michael's Tower, the Synod Hall, and the former Church of the Holy Trinity. It sells museum admission tickets, guided walking tours, living history tours led by costumed interpreters, themed evening experiences, hands-on workshops, and structured educational programmes for primary, secondary, and overseas student groups. Supplementary revenue is generated through a museum gift shop and coffee shop, seasonal lectures, temporary exhibitions, and Irish Sign Language tours.

Product overview

Dublinia is a not-for-profit Viking and Medieval Museum operated by The Medieval Trust (Charity Regulatory Authority No. 20029654), located beside Christ Church Cathedral in Dublin. The museum offers a unified visitor experience centered on General Admission tickets to permanent exhibitions exploring Viking and Medieval Dublin, with optional add-on modules including guided walking tours, living history tours, St Michael's Tower access, seasonal events, workshop experiences (Viking Coin Making, Bead Making, Knit Weaving), and specialist family programs (Knight School, Viking Runes). The organization provides educational services through curriculum-aligned school tours for primary and secondary students, overseas/student group tours, online learning resources, and professional Tour Guide Training. Additional revenue streams include ticketed special events (Whiskey and Living History Nights, Dublin By Dusk late openings, seasonal lecture series), and on-site retail (Gift Shop and Coffee Shop). Accessibility is supported through Irish Sign Language tours. The museum frequently partners with the School of Irish Archaeology and Montague Heritage Services for specialized programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Dublinia Museum General Admission Self-guided entry to the Dublinia museum exhibitions covering Viking and Medieval Dublin, housed in St Michael's Tower, the Synod Hall, and the Church of the Holy Trinity. Tiered pricing for adults, children, students, seniors, and families.
• Dublinia and EPIC Joint Ticket Combined admission ticket to both Dublinia and EPIC The Irish Emigration Museum, sold at a discounted combined rate versus buying each ticket separately.
• Dublinia Walking Tour Guided walking tour of Medieval Dublin led by a Dublinia guide, for visitors aged 18 and over. Bookable through Eventbrite.
• Living History Tour Tour of the museum led by a costumed living history interpreter, delivering an immersive Viking and Medieval Dublin experience. Free for Family Friends cardholders.
• St Michael's Tower Experience Visit to and exploration of St Michael's Tower, one of Dublinia's three historic buildings, providing views over the city and Medieval-themed interpretation.
• Dublin By Dusk Late Opening Late-evening opening of the Dublinia museum for adult visitors aged 18+, offering after-hours access to the exhibitions in a relaxed atmosphere.
• Whiskey and Living History Nights Adult evening event combining a Dublinia living history experience with whiskey tasting, aimed at visitors aged 18+.
• Dublinia Knight School

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Epic The Irish Emigration MuseumcoreStrategic or Co-development PartnerDublinia offers joint tickets with Epic The Irish Emigration Museum, allowing visitors to experience both Dublin heritage attractions at a discounted combined price. Adult joint ticket €34.00, Child €20.00, Student/Senior €30.00.
• School of Irish ArchaeologycoreStrategic or Co-development PartnerThe School of Irish Archaeology partners with Dublinia to deliver hands-on archaeological workshops including Viking Coin Making and Viking Bead Making. These workshops are led by the School's experts and included with general admission.
• Whiskey IslandminorGTM or Marketing PartnerWhiskey Island collaborates with Dublinia to host Whiskey and Living History evenings, combining guided historical tours with whiskey tasting experiences in the medieval building. Events priced at €37 including booking fee.
• Montague Heritage ServicesminorStrategic or Co-development PartnerMontague Heritage Services provides experts for Dublinia Knight School, training children in medieval combat techniques using wooden practice swords. Experts put children through their paces in this included activity.
• Dublin City CouncilcoreStrategic or Co-development PartnerDublinia participates in the Festival of History, organized in association with Dublin City Council. The museum offers exhibition and walking tours over two weekends as part of this city-wide cultural event.
• The Medieval TrustcoreOthersThe Medieval Trust is the not-for-profit parent organization of Dublinia. Established with objectives of research, education and dissemination of information on Dublin City's archaeology, Viking and Medieval history. Purchased the Synod Hall building in 1991 and established Dublinia in 1993. Registered charity (CRA No. 20029654).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chester Beatty Library: Dublin city-centre cultural institution offering curated exhibits and free admission. Comparable as a small-footprint, themed cultural attraction competing for tourist dwell time in the same Dublin heritage district.
• Christ Church Cathedral: Adjacent Dublin heritage site where Dublinia is located (Synod Hall is connected by an arched bridge). Competes for medieval-themed tourist visits and school group bookings, but also functions as a natural distribution partner.
• The Little Museum of Dublin: Small, narrative-driven Dublin history museum in the city centre offering guided tours and themed exhibitions. Directly comparable to Dublinia as a heritage-focused, walk-in attraction catering to tourists, families, and school groups.
• National Museum of Ireland: Ireland's principal museum complex, including Viking/Medieval Ireland collections referenced in Dublinia's content library. Competes for the same educational and tourist audience and is a free-admission peer that frames Dublinia's paid value proposition.
• Jorvik Viking Centre: York-based Viking-themed experience with immersive rides and living history. Closest international peer to Dublinia in terms of Viking/medieval theme, immersive storytelling, and family/school audience.
• St Patrick's Cathedral: Nearby medieval cathedral and visitor attraction in Dublin's heritage quarter. Targets overlapping tourist and school audiences with medieval/historical content, directly competing for itinerary slots.
• EPIC The Irish Emigration Museum: Dublin-based heritage museum and explicit joint-ticket partner of Dublinia. Both are visitor-facing cultural institutions in Dublin's heritage quarter targeting tourists and school groups, with overlapping ticketing and group-booking infrastructure.

Broad incumbents

• Guinness Storehouse: Dublin's highest-volume paid visitor attraction. Not a direct cultural-history peer but competes for the same tourist time and discretionary spend; useful as a benchmark for ticket pricing and tourist conversion in Dublin.

Regional players

• The Viking Ship Museum (Oslo): Norwegian Viking-heritage museum anchored by actual Viking ships. Comparable in Viking-thematic content and tourist audience, but primarily attracts visitors to Scandinavia rather than Ireland.

Emerging players

• Scottish Crannog Centre / National Museum of Scotland: National Museum of Scotland combines early-medieval/Viking-age exhibitions with broader Scottish heritage. Comparable as a national-scale museum with themed early-history galleries that overlap with Dublinia's Viking/Medieval content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dubliniaviking
• Pinterestpinterest.com/pin/create/button
• Xx.com/dubliniaviking
• LinkedInlinkedin.com/company/dublinia-the-medieval-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dublinia