WOW Sports

What WOW Sports does

WOW Sports is a US-based designer and manufacturer of inflatable recreational products for water, pool, snow, and backyard use. Founded in 2010 and headquartered in Omaha, Nebraska, the company is family-controlled (co-founder and CEO Jason Koranda) and privately held with no disclosed external funding. Its product portfolio spans five categories — Lake (towable tubes, floating mats, inflatable docks, party islands), Backyard (splash pads, yard super slides, sprinklers), Pool (floats, loungers, pool noodles, pool slides), Snow (snow tubes), and Accessories (air pumps, life vests, tow ropes, lake gear) — with 100+ SKUs priced from approximately $10 to $775. Differentiated technical features include the zig-zag embedded sprinkler system, extra-thick embossed PVC material (more than twice the thickness of market alternatives), patented zipper connections for floating walkways, and a patented overlapping slide design that allows multiple slides to be joined for 100+ foot configurations. Two US patents have been granted (Contemporary Recliner Float and Super Slide Overlapping Design), and all products carry a 2-year limited warranty.

Name

WOW Sports

Legal name

WOW Sports

Website

https://wowsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

WOW Sports is a privately held US manufacturer of inflatable recreational water, pool, snow, and backyard products, selling towable tubes, slides, floats, and accessories through DTC e-commerce and an authorized dealer network across the US and Canada.

Ownership category

akta.pro rank

Product category

Recreational Water Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Inflatable water sports
• Towable tubes
• Recreational water equipment
• Pool floats
• Backyard water slides

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: WOW Sports generates revenue through direct sales of inflatable recreational water products including towable tubes, water slides, pool floats, party islands, snow tubes, and accessories. Products are sold as one-time purchases with prices ranging from approximately $10 to $775 depending on product type and size.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WOW Sports manufactures and sells inflatable recreational water products including towable tubes, water slides, pool floats, floating mats and inflatable docks, party islands, and snow tubes, along with accessories such as air pumps, tow ropes, life vests, and lake gear. The products are sold directly to consumers through wowsports.com and through an authorized dealer network across the US and Canada, with prices ranging from approximately $10 to $775 and all products backed by a 2-year warranty.

Product overview

WOW Sports is a manufacturer of inflatable recreational products for water, pool, snow, and backyard activities. The product portfolio centers around five core categories: LAKE (towable tubes, floats, docks, party islands, pool noodles), BACKYARD (splash pads, yard super slides, pool slides, sprinklers, splash cannons), POOL (floats, lounges, slides, noodles, saddles), SNOW (snow tubes), and ACCESSORIES (air pumps, life vests, watersports ropes, lake gear). Key featured products include the Super Slide (25-foot backyard water slide with zig-zag sprinkler system and connectable design) and 25' MEGA SLIDE with splash pool. All products are backed by a 2-year limited warranty. The company was founded by two families shaped on a Minnesota lake and along the Missouri River, and is headquartered in Omaha, Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Towable Tubes Inflatable towable tubes designed for boating and water sports, available in 1-rider, 2-rider, 3-rider, and 4+ rider configurations for towing behind boats. Targeted at lake enthusiasts and boat owners.
• Party Islands & More Floating inflatable party islands and lounging platforms for lake relaxation, featuring built-in cup holders and accommodating various group sizes. Targeted at groups and families seeking social gathering options on the water.
• Floating Mats & Inflatable Docks Inflatable floating walkways and docks using patented zipper connections that can be attached together to create larger water surfaces for lake activities. Targeted at lake enthusiasts and dock owners.
• Floats & Lounges Inflatable pool floats and loungers for relaxation on water, featuring cup holders, footrests, and high backrests for comfort. Targeted at homeowners and pool owners seeking UV-resistant, durable pool accessories.
• Pool Noodles & Saddle Floats Soft dipped foam pool noodles and saddle seat floats for pool use, available in various colors and designs for kids and adults. Targeted at pool owners and families.
• Splash Pads Inflatable splash pad products with 360-degree sprinkler systems, wading pools, and spray features for backyard water play. Targeted at families with backyards seeking summer entertainment for children.
• Yard Super Slides Heavy-duty inflatable backyard water slides including the Super Slide (25-foot) and Mega Slide (30-foot) with embedded sprinkler systems, sidewall pontoons, and connectable overlapping designs. Targeted at families seeking premium backyard water entertainment.
• Yard & Pool Slides Water slides with built-in sprinklers for pool and backyard use, including single and double-lane designs with molded steps and heavy-duty pontoons. Targeted at families with residential pools or backyards.
• Sprinklers & Splash Cannon Interactive backyard sprinkler products including spinning sprinkler systems, spray cannons, and themed sprinklers for water play. Targeted at families with backyards seeking interactive water play products for children.
• Snow Tubes Inflatable snow tubes for winter sledding, including POW! Snow Tube, WOW Bobsled Snow Tube, and SnowSteer Sled designed for maximum performance and safety on slopes. Targeted at families and individuals seeking winter outdoor recreation.
• Air Pumps Electric, 12V, and rechargeable handheld air pumps for inflating boat tubes, pool floats, and other inflatables with various pressure capabilities. Targeted at consumers needing to inflate WOW Sports products and other inflatables.
• Life Vests & Life Jackets Coast Guard-approved life jackets and life vests for water sports safety, available in child, youth, and adult sizes. Targeted at families and individuals participating in watersports.
• Watersports Ropes Heavy-duty floating tow ropes rated 2K, 3K, 4K, and 6K for boat tubes, wakeboarding, waterskiing, and wakesurfing, including bungee options and Y-connectors. Targeted at boat owners and watersports participants.
• Lake Gear Lake accessories including waterproof phone holders, dry bags, safety flags, secure straps, repair kits, and waterproof speakers. Targeted at lake enthusiasts and boaters.
• Super Slide 25-foot by 6-foot backyard water slide with zig-zag sprinkler system, super-slick embossed PVC, 8-inch sidewall pontoons, and connectable overlapping design allowing multiple slides to be joined for longer configurations. Targeted at families seeking premium backyard water entertainment.
• 25' Mega Slide with Splash Pool 25-foot by 6-foot water slide with splash pool featuring extra-thick heavy-duty embossed PVC, zig-zag full-length embedded sprinkler system, sidewall pontoons, and includes 2 Mega Sleds. Targeted at families seeking premium backyard water entertainment with a built-in splash pool.
• The Contemporary Recliner Float Patented pool float lounger with reclined angle design, footrest, wide armrests, and heavy-duty full nylon cover for long-lasting use. Targeted at pool owners seeking premium relaxation floats.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sevylor: Sevylor produces inflatable kayaks, towables, and pool floats; its focus on affordable inflatables and overlap with WOW's tube and float categories makes it a relevant direct peer.
• Airhead Sports Group: Airhead is a leading manufacturer of towable tubes, boat inflatables, and water sports accessories with a comparable product mix targeting boaters and lake users; the most direct head-to-head competitor to WOW Sports in towables and related lake gear.
• HO Sports: HO Sports manufactures towable tubes, water skis, wakeboards, and related water sports gear; its towable and rope categories overlap directly with WOW's core boat-tow product line.
• Connelly Skis: Connelly makes water skis, wakeboards, towable tubes, ropes, and life vests with a similar lake/boat-focused product line; directly comparable on towables and accessories.
• O'Brien Watersports: O'Brien manufactures towable tubes, water skis, wakeboards, ropes, and life vests; the overlapping towable tube and accessory categories make it a direct comparable for WOW's Lake lineup.

Emerging players

• RAVE Sports: RAVE Sports designs and sells water recreation products including aqua parks, trampolines, and floating platforms; its floating-mat and party-island categories intersect with WOW's Backyard and Lake portfolios.
• GoSports: GoSports sells backyard and water sports games, including splash pads and water toys distributed through mass and online channels; its backyard category and channel strategy are comparable to WOW's Backyard and Splash Pads segments.
• Body Glove: Body Glove produces water sports accessories, floatation devices, and marine lifestyle products; it overlaps with WOW's accessories and life vest/lake gear categories, with broader brand presence in watersports lifestyle.

Broad incumbents

• Bestway: Bestway is a global mass-market producer of inflatable pools, floats, and water toys; its scale and category breadth place it as a primary broad incumbent competing on price and assortment against WOW's Pool and Backyard lines.
• Intex Recreation Corp: Intex is the largest mass-market manufacturer of above-ground pools, inflatable pool floats, and backyard water toys; the broad overlap with WOW's Pool and Backyard categories and its pricing power make it a key broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/worldofwatersports
• Facebookfacebook.com/towables
• Instagraminstagram.com/wowwatersports
• Pinterestpinterest.com/worldofwatersports
• Xx.com/WOWwatersports
• LinkedInlinkedin.com/company/world-of-watersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW Sports