What KiKA Magazine does

KiKA Magazine is a privately-held French local print publication and integrated communication agency headquartered in Arques, Hauts-de-France, distributing 70,000 monthly copies of a 32-page magazine across the Audomarois, Airois, Flandres, Lumbres and Ardres micro-regions. The publication is operated legally under Studio K 89 (SIRET 40308312400020), founded by Jean-Pierre Debreu around 1999, with Charles Debreu credited as website creator. Beyond the print magazine, KiKA runs Studio K89, a full-service communication agency offering logo design, signage, vehicle decoration, business cards, flyers and roll-ups, plus bundled Packs Créateurs providing up to 40% savings on integrated brand-identity packages.

The core product is the monthly print edition, published on the first Monday of each month with a ten-day copy deadline, containing local reportages, recipes, quizzes, leisure listings, brocantes and cinema. The publication also distributes digitally through the Calameo platform, and editorial reportages are sold alongside standard advertisements as higher-impact content slots. Distribution is executed through a franchise network in addition to direct sales by the founder, enabling territory-by-territory scaling without commensurate headcount.

Commercially, KiKA monetizes through three revenue streams: (1) advertising sales in the monthly magazine, priced variably by format, frequency and inclusion of editorial reportage; (2) one-time and bundled communication-agency services sold directly through Studio K89 with a dedicated sales lead (JP Debreu); and (3) franchise fees from territorial operator-franchisees. Pricing is described as budget-adapted, with free listing slots reserved for local associations in the leisure agenda. The customer base is highly localized SMBs across health, construction, retail, IT services and other trades; named clients include Cap Vitalité Spa (15-year relationship), Menuiserie 62 Tryba (13+ years) and Dépan'Ordi 62. The company reports a 92% second-publication renewal rate across its advertiser base.

Name

KiKA Magazine

Legal name

STUDIO K 89

Website

https://kika-magazine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

KiKA Magazine is a French monthly print publication (32 pages, 70,000 copies) and integrated communication agency (Studio K89) serving local small businesses across five Hauts-de-France sub-regions through advertising sales, graphic design services, bundled brand-identity packs, and a franchise distribution model.

Ownership category

akta.pro rank

Product category

Local Print Advertising & Regional Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Local print advertising
• Monthly regional magazine
• Communication agency services
• Graphic design services
• Brand visibility advertising

Headquarters

HQ city

Arques

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Magazine advertising sales: Primary revenue stream from selling advertising space in the monthly magazine (32 pages per edition) to local businesses. Pricing varies based on ad format, frequency of publication, and inclusion of reportages.
2. Communication agency services: Studio K89 offers complementary services including logo design, signage, vehicle decoration, business cards, flyers, banners, and roll-ups. These are sold as one-time services or as part of creator packs.
3. Franchise fees: Revenue generated from franchisees who operate Kika Magazine in their own territories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

KiKA Magazine is a 32-page monthly local print magazine distributed to 70,000 copies across five regions in northern France (Audomarois, Airois, Flandres, Lumbres, Ardres). The company primarily sells advertising space to local businesses, supplemented by Studio K89, an affiliated communication agency that provides graphic design, signage, vehicle decoration, business cards, flyers, and bundled "Packs Créateurs" packages for integrated brand communication.

Product overview

KiKA Magazine operates as a local monthly print publication distributed to 70,000 copies across northern France, paired with Studio K89, a full-service communication agency. The magazine itself publishes 32-page monthly editions covering reportages, recipes, quizzes, leisure info, and local events. Studio K89 provides complementary advertising and design services including graphic design, vehicle decoration, signage, logos, business cards, and flyers. The company also offers bundled communication packs that combine multiple services (logo design, storefront signage, business cards, flyers) at reduced rates. Customers can choose to advertise solely in the magazine or bundle their entire communication strategy through Studio K89 for consistent branding and up to 40% cost savings.

Differentiator

Problem solved

Functional benefit

Products and services

• KiKA Magazine A 32-page monthly local print magazine distributed to 70,000 copies across the Audomarois, Airois, Flandres, Lumbres, and Ardres regions of northern France, sold primarily as an advertising vehicle to local businesses seeking regional brand visibility.
• Studio K89 (Agence de Communication) A full-service communication agency offering graphic design, advertising creation, posters, business cards, vehicle decoration, storefront signage, banners, roll-ups, and ongoing marketing consultation for local businesses.
• Packs Créateurs (Communication Packs) Bundled communication packages combining logo design, storefront signage, in-store point-of-sale materials, business cards, and flyers into a single offering, providing cost savings (up to 40%) and consistent branding across all customer communications.
• Reportages et Rédactions Editorial reportages and content creation services for magazine advertisements, providing stronger advertising impact through storytelling alongside standard display advertisements for business advertisers.
• Conception Graphique Diverse Standalone graphic design services including vehicle decoration, signage (enseignes), logos, storefront displays (vitrines), business cards, and flyers for local businesses.

Quantifiable outcome

• 92% of clients renew for a second publication
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OVHminorOthersOVH provides web hosting services for the Kika Magazine website. OVH is a French cloud computing company and one of Europe's largest hosting providers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Solocal (formerly PagesJaunes): France's leading local digital advertising platform serving SMBs. Comparable to KiKA as a local SMB advertising monetization channel, but operating at national scale and on digital (rather than print) channels — represents both a competitor for SMB ad budgets and a potential digitization template.
• La Voix du Nord: Major regional daily newspaper group covering the Hauts-de-France region — the same territory where KiKA distributes its 70,000 monthly copies. Comparable as a regional French local-news/advertising publisher serving the same geographic audience and SMB advertisers.
• Groupe EBRA: Major French regional press group publishing regional dailies across eastern and southern France. Comparable as a regional publisher monetizing through SMB advertising and subscriptions, but operates at a much larger scale than KiKA.
• Courrier picard: Regional daily newspaper covering Picardie in Hauts-de-France — directly overlapping KiKA's territory. Comparable as a regional news/advertising publisher serving overlapping SMB advertisers in the same geography.

Direct peers

• Le Bonbon: Free local lifestyle/advertising magazine distributed in major French cities, monetized via local SMB advertising. Directly comparable to KiKA in business model (free distribution + SMB advertising) and content (lifestyle, local events).
• CmonMag: French network of free local advertising magazines distributed in regional territories. Closely comparable to KiKA in business model (free local magazine + SMB advertising) and customer (local businesses seeking regional visibility).
• 366 (formerly Comareg): National network of free local advertising-supported newspapers distributed across French regions. Directly comparable to KiKA as a free/affordable local advertising publication serving SMB advertisers and consumers in defined geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kika-2-0

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KiKA Magazine