Bacqueyrisses

What Bacqueyrisses does

Bacqueyrisses is a privately-held, family-owned French commercial vehicle group founded in 1925 and headquartered in Bruges (Bordeaux). It operates as the official Iveco Bus concessionaire for the Nouvelle-Aquitaine and Occitanie regions, running six workshop and service locations (Bruges, Plaisance-du-Touch, Bressols, Lourdes, Pau, Rochefort) and serving transport operators, regional authorities, charter companies, and coach operators with vehicle sales, rental (SkillBus), 24/7 maintenance, spare parts distribution (Pro Bus Cars, 10,000+ SKUs), retrofitting, and renovation services. The group's product surface spans the full vehicle lifecycle, including second-mount installation of safety, accessibility, and ticketing systems, plus a portfolio of proprietary branded innovations: nOOne (child-left-behind prevention, 1,000+ units installed), KeepFuel (fuel anti-theft), Breakee (electronic emergency hammer, industrialized 2024 with Aguila Technologies), ClimCool (Crossway AC), and AudioBack (hearing loop for hearing-impaired passengers).

Bacqueyrisses generates revenue through a blended hardware-services model: vehicle sales and rental across diesel, gas, and electric propulsion; maintenance and repair contracts including 24/7 emergency breakdown service 365 days per year; spare parts distribution via physical locations and the Pro Bus Cars online store; and fee-based retrofitting and equipment design. A strategic Retrofleet partnership delivers diesel-to-electric coach conversions at approximately 180,000 euros versus 500,000 euros for new electric vehicles, positioning the group to capture French regional fleet electrification mandates. The 2024 launch of Boxtore, a self-storage rental subsidiary in Montauban, marks the first diversification beyond passenger transport.

The business is led by Jean Bacqueyrisses (President, third-generation family) and Pierre-Marie Gaillon (Director General), with a workforce of 51-100 employees including a structured apprenticeship pipeline. The group has accumulated consecutive EcoVadis Silver Medals (2022-2024), ISO 9001 certification, BCA Poids Lourds bodywork certification, UN Global Compact signatory status, and a Carbo Bronze Medal, systematically building credentials relevant to French public-sector procurement. In November 2025 the company celebrated its 100th anniversary at Stade Atlantique Bordeaux Métropole.

Name

Bacqueyrisses

Legal name

BACQUEYRISSES-SOCIETE AUTOMOBILES

Website

https://bacqueyrisses.fr

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Bacqueyrisses is a 100-year-old French family-owned commercial vehicle group operating as the official Iveco Bus concessionaire across southwestern France, selling, renting, maintaining, and retrofitting buses and coaches, with a proprietary portfolio of branded safety innovations (KeepFuel, nOOne, Breakee) and electric-retrofit partnerships serving regional transport operators and public-sector clients.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership & Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH)

akta.pro secondary industries

Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Bus and coach dealership
• Passenger transport vehicles
• Vehicle maintenance services
• Spare parts distribution
• Commercial vehicle retrofitting

Headquarters

HQ city

Bruges

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Sales and Rental: Sale and rental of minibuses and coaches in diesel, gas, or electric propulsion, new or used, for short, medium, and long-term leases. Includes SkillBus charter service without driver.
2. Maintenance and Repair Services: Vehicle maintenance and repair services across 6 workshop locations, including 24/7 emergency breakdown service 365 days per year to minimize vehicle downtime.
3. Spare Parts Distribution: Over 10,000 spare parts references in stock available through Pro Bus Cars online store and physical locations.
4. Vehicle Equipment and Retrofitting: Second-mount installation of safety, accessibility, comfort systems, ticketing, and geolocation systems. Full vehicle renovation to extend lifespan. Retrofitting diesel vehicles to electric.
5. Custom Equipment Design: Design and installation of climate control, hearing loops for hearing-impaired passengers, and signaling equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bacqueyrisses is the official Iveco Bus concessionaire in southwestern France, selling, renting, and maintaining minibuses and coaches in diesel, gas, and electric propulsion across six workshop locations. The company provides an integrated offering including vehicle sales and rental, 24/7 maintenance and repair, over 10,000 spare parts references, second-mount equipment installation, vehicle renovation, and custom equipment design (safety, accessibility, climate, and signaling systems). It also develops and markets proprietary innovations such as KeepFuel, nOOne, Breakee, AudioBack, ClimCool, and Rosero minibuses.

Product overview

Bacqueyrisses is a century-old family enterprise (established 1925) operating as a comprehensive provider of products and services for the passenger transport industry in France. The company functions as an Iveco Bus concessionaire serving Nouvelle-Aquitaine and Occitanie regions. Its portfolio comprises three main pillars: (1) Core dealership operations through Bacqueyrisses Car & Bus offering vehicle sales, rental (via SkillBus), and maintenance; (2) Specialized sub-brands including Rosero France (minibuses/minicars), nOOne (child safety systems), ClimCool (air conditioning), AudioBack (hearing loops), KeepFuel (fuel anti-theft), Breakee (emergency safety equipment), and Sellerie (upholstery); and (3) Parts and e-commerce through Pro Bus Cars (online parts store with over 10,000 references) and Boxtore (self-storage rental). The company also provides comprehensive services spanning sales/rental, maintenance/repair, equipment installation, vehicle renovation, spare parts supply, and custom equipment design. The group positions itself at the intersection of mechanical, bodywork, upholstery, and electronics expertise, serving coach and bus operators across southern and southwestern France.

Differentiator

Problem solved

Functional benefit

Brands

• Bacqueyrisses Car & Bus: Official Iveco Bus dealer offering vehicle sales, rental, maintenance and repair services for cars and buses
• Pro Bus Cars
• SkillBus
• Sellerie Bacqueyrisses
• Rosero France
• NoOne
• ClimCool
• AudioBack
• KeepFuel
• Boxtore

Products and services

• Bacqueyrisses Car & Bus Official Iveco Bus concessionaire offering sales and rental of minibuses and coaches in diesel, gas, or electric propulsion, new or used, with short, medium, and long-term rental options for transport operators.
• SkillBus Short and long-term bus and coach rental without driver, providing flexible rental durations to operators, charter companies, and event organizers.
• Pro Bus Cars Online store offering over 10,000 spare parts references for buses and cars, with delivery services and complementary air conditioning and maintenance offerings.
• Rosero France Minibus and minicoach range available with electric, CNG, or diesel engine options for passenger transport operators.
• nOOne child safety system Child left-behind prevention system that triggers visual and audible alerts when the ignition is cut to ensure no passenger remains on board at end of service.
• ClimCool Economical air conditioning solution specifically designed for Crossway Euro 5 and Euro 6 vehicles to improve passenger comfort.
• AudioBack Autonomous hearing loop system designed to promote accessibility and inclusion in transport for hearing-impaired passengers.
• Sellerie Bacqueyrisses Upholstery and trimming service offering custom design, production, and repair of vehicle interiors.
• KeepFuel Intelligent fuel anti-theft system for Iveco Bus Crossway and Mercedes-Benz Intouro vehicles, with direct fuel gauge connection, abnormal drop detection, and immediate audible and visual deterrent alerts.
• Breakee Electronic emergency hammer for passenger transport vehicles enabling rapid evacuation in case of accident, manufactured in Nouvelle-Aquitaine.
• Boxtore Self-storage box rental service for individuals and professionals, with 24/7 video surveillance, individual alarms per box, and personal code access, located in Montauban.
• Vehicle Sales and Rental Sale and rental of minibuses and coaches with diesel, gas, or electric propulsion, new or used, with flexible short, medium, and long-term rental durations.
• Maintenance and Repair Vehicle maintenance and repair across six workshops with 24/7, 365-days-per-year emergency breakdown service to minimize fleet downtime.
• Equipment Installation Second-mount installation of safety, accessibility, comfort (USB ports, air purifiers, air conditioning), ticketing, and GPS tracking systems for fleet modernization.
• Vehicle Renovation Complete vehicle renovation including bodywork, seat and interior renovation, safety equipment upgrades, and custom paint to extend fleet lifespan.
• Spare Parts Supply Spare parts supply with over 10,000 references in stock for all vehicle makes, available through online store and physical locations.
• Custom Equipment Design Custom design and installation of climate control, hearing loops for hearing-impaired passengers, and signaling devices for improved passenger service quality.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Aguila TechnologiesminorStrategic or Co-development Partner · 19 September 2024Co-development of Breakee electronic emergency hammer for passenger safety. AGUILA Technologies manufactures Breakee with production in Nouvelle-Aquitaine.
• RetrofleetcoreStrategic or Co-development Partner · 3 June 2024Partnership for diesel-to-electric vehicle retrofit technology. Inaugurated first retrofitted vehicles in Nouvelle-Aquitaine and Occitanie. Electric conversion costs approximately 180,000 euros versus 500,000 for new electric vehicle, making sustainable transport more accessible.
• IVECO BuscoreChannel Partner/ Reseller/ DistributorOfficial concessionnaire for IVECO Bus in Nouvelle-Aquitaine and Occitanie regions. Handles sales, delivery, and maintenance of IVECO Bus Crossway, Evadys, Urbanway, and other models.
• UN Global CompactminorOthersSignatory to UN Global Compact, the world's largest voluntary corporate sustainability initiative, committing to principles in human rights, labor, environment, and anti-corruption.
• KEOLISminorChannel Partner/ Reseller/ DistributorTransport operator partner for Retrofleet electric conversion project demonstration with Région Nouvelle-Aquitaine.
• NEGOTI EPTR MobilitésminorChannel Partner/ Reseller/ DistributorPartner for first retrofitted electric coach in Occitanie, demonstrating joint commitment to sustainable mobility.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BYD Europe: Chinese electric bus OEM with rapidly growing European market share, particularly in France (RATP, regional operators). Competes with Iveco Bus/Retrofleet on zero-emission coach procurement and is reshaping the dealer/service economics of the French bus market.
• Irizar Group: Spanish coachbuilder (i6, i8, ie tram) with electric bus ambitions and integrated service network in southwestern Europe. Comparable as a vertically integrated bus OEM/retrofit operator targeting similar coach and intercity operator customer segments.

Broad incumbents

• MAN Truck & Bus: Traton Group-owned bus and coach manufacturer (Lion's Coach, Lion's City) with established European dealer/service network. Directly comparable as a competing OEM whose franchised dealer networks look like Bacqueyrisses' operational model.
• Volvo Buses: Major European bus and coach OEM (9700, 9900, B5LH, BZL) competing with Iveco Bus for public operator contracts. Comparable end-customer base (regional transport authorities, intercity operators) and dealer/service network structure.
• Daimler Truck / Mercedes-Benz Buses: OEM of the Intouro coach (which KeepFuel also integrates with) and the Citaro urban bus family. Competes with Iveco Bus for the same operator fleet procurement in France; comparable aftermarket service franchise economics.
• Iveco Bus: Manufacturer of Crossway, Evadys, and Urbanway buses that Bacqueyrisses distributes as concessionaire. Direct principal in the franchise relationship; relevant as the upstream OEM whose product mix, dealer strategy, and EV roadmap shape Bacqueyrisses' opportunity set.
• Scania Bus & Coach: Traton Group sibling to MAN offering intercity coaches and chassis (OmniLink, Touring). Comparable OEM with franchised service network competing for the same French regional and intercity tenders that Bacqueyrisses serves via Iveco Bus.

Regional players

• Beulas: Spanish coachbuilder with strong presence in France (Jury, Magnum, Bliss models). Comparable mid-size European bodybuilder competing with Iveco Bus complete coaches and Crossway/Evadys base vehicles for the same French intercity and tourism operator customers.

Direct peers

• Heuliez Bus: French urban bus manufacturer (GX series, GX 337 ELEC electric) acquired by Iveco Group; serves the same French public transport operator customer base as Bacqueyrisses and operates as a sister Iveco franchise unit, making it the closest domestic comparable in business model and end-market.
• Retrofleet: Strategic co-development partner providing the diesel-to-electric retrofit technology that Bacqueyrisses commercializes. Operates in the same coach electrification value chain with overlapping customer set (Keolis, regional transport operators); highly comparable technology and go-to-market model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacqueyrisses