What Veltmeijer Group does

Veltmeijer Group is a privately-held Dutch family business headquartered in Echt-Susteren, Netherlands, that operates one of Europe's largest networks of Family Entertainment Centers (FECs) under three core arcade brands: Gamestate, Gamecity, and Gametown. Founded in 1957 as 'Veltmeijer Automaten' and active in amusement since 1945, the company employs 500+ people across 8 countries (Netherlands, Belgium, Germany, and France named in the source data) and reports itself as Europe's market leader in the FEC industry. In January 2026 the group acquired The Game Box arcade chain, expanding its owned footprint, and continues to operate a real estate subsidiary (AZR Vastgoed) handling purchase, sale, management, leasing, and rental of offices, retail, hospitality, and residential properties.

The company's underlying operating technology consists of physical arcade gaming hardware ranging from classic pinball machines and pool tables to high-end Virtual Reality rigs, integrated with a proprietary ticket/redemption system that the company pioneered in the Netherlands. Management software is delivered through a partnership with Embed, handling point-of-sale, player cards, and rewards across locations. The flagship integrated concept is Gamestate Circus Zandvoort, which combines arcade, cinema (bioscoop), and hospitality (horeca) into a single venue. Internal training is delivered through Veltmeijer University and the Arcade Academy.

Veltmeijer Group generates revenue primarily through transaction fees: consumers pay to play arcade games and to redeem earned tickets for prizes at its owned locations, while B2B revenue flows from partnership arrangements where Veltmeijer operates branded arcade zones inside the properties of Center Parcs (40+ European sites via the Gametown brand), Landal, Roompot, Bobbejaanland, and Hotel Operation Group (HOG). The group is led by third-generation family member Roel Veltmeijer and remains family-owned without external investors, making it a bootstrapped multi-decade operator in the leisure and entertainment vertical.

Name

Veltmeijer Group

Legal name

Veltmeijer Group

Website

https://veltmeijer-group.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Veltmeijer Group is a privately-held Dutch family business that operates a multi-brand network of Family Entertainment Centers (FECs) across Europe under the Gamestate, Gamecity, and Gametown brands, serving consumers and vacation-resort partners in 8 countries.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Arcade gaming centers
• Family entertainment centers
• Virtual reality gaming
• Ticket redemption systems
• Amusement park operations

Headquarters

HQ city

Echt

HQ country

Netherlands

HQ region

Europe

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gamestate Arcades: Revenue from owned Family Entertainment Center arcade locations operating under the Gamestate brand in shopping malls, arenas, and standalone venues across 8 countries. Guests pay to play arcade games, redeem tickets for prizes, and purchase food and beverages.
2. Gamecity - Vacation Park Arcades: Revenue from Gamecity arcade operations embedded within vacation parks, shop-in-shops, and amusement parks. Provides gaming experiences for holidaymakers and visitors.
3. Gametown - Center Parcs Locations: Revenue from Gametown arcade operations at Center Parcs locations throughout Europe, serving resort guests with video games, air hockey, billiards, virtual reality, and prize redemption.
4. AZR Vastgoed - Real Estate: Purchase, sale, management, leasing and rental of offices, retail, hospitality and residential properties through subsidiary AZR Vastgoed.
5. The Game Box Acquisitions: Since January 2, The Game Box locations have been taken over by Veltmeijer Group, expanding the company's arcade footprint.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Veltmeijer Group operates Family Entertainment Center (FEC) arcades across Europe under the brands Gamestate, Gamecity, and Gametown, offering arcade games, Virtual Reality experiences, and ticket/redemption prize systems to families and gaming enthusiasts. The company also provides real estate services through subsidiary AZR Vastgoed, handling purchase, sale, management, leasing, and rental of office, retail, hospitality, and residential properties.

Product overview

Veltmeijer Group operates as a multi-brand Family Entertainment Center operator, offering arcade gaming experiences across Europe. The company manages three core arcade brands: Gamestate (market-leading arcades in the Netherlands), Gamecity (located at amusement parks and vacation destinations), and Gametown (located at Center Parcs locations throughout Europe). The company also operates AZR Vastgoed for real estate management and has acquired The Game Box brand. All brands focus on providing arcade gaming experiences including video games, air hockey, billiards, and virtual reality games, united by the company's mission to create the 'WOW factor' for every guest.

Differentiator

Problem solved

Functional benefit

Brands

• Gamestate: Arcade concept - the market leader in Family Entertainment Centers, offering the latest arcades with a unique look and feel. Gamestate is a member of FEC Netherlands.
• Gamecity
• Gametown
• AZR Vastgoed
• The Game Box

Products and services

• Gamestate Gamestate is Veltmeijer Group's flagship Family Entertainment Center / arcade brand, offering the latest arcade games with a unique look and feel at locations in shopping malls, arenas, and standalone venues across the Netherlands, Belgium, Germany, and France. Targets families, friends, and gaming enthusiasts of all ages.
• Gamecity Gamecity provides arcade gaming experiences at amusement parks, shop-in-shops, and vacation parks across Europe, offering the 'coolest games and best prizes.' Hosts locations at Bobbejaanland (Belgium), Landal Het Vennenbos (Netherlands), Roompot parks, and other partner venues.
• Gametown Gametown is Veltmeijer Group's dedicated arcade concept located exclusively at Center Parcs vacation parks throughout Europe (Netherlands, Belgium, Germany, France), featuring brand-new video games, real-life games, air hockey, billiards, Virtual Reality, and prize redemption for resort guests.
• AZR Vastgoed AZR Vastgoed is Veltmeijer Group's real estate subsidiary that handles the purchase, sale, management, leasing, and rental of offices, retail, hospitality, and residential properties.
• The Game Box The Game Box is an arcade gaming center brand acquired by Veltmeijer Group in January 2026, with locations including Den Bosch in the Netherlands. Offers arcade gaming experiences.

Quantifiable outcome

• Millions of fans entertained annually
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Center ParcscoreChannel Partner/ Reseller/ DistributorGametown arcade locations exclusively at all Center Parcs locations in Europe (Netherlands, Belgium, Germany, France). This is a flagship partnership where Veltmeijer Group provides the complete arcade/gaming experience for Center Parcs resort guests. Gametown features brand-new video games, real-life games, and a renewed look and feel at over 40 resort locations.
• LandalcoreChannel Partner/ Reseller/ DistributorGamecity arcade locations at Landal vacation parks in the Netherlands, including Het Vennenbos. Veltmeijer Group provides gaming entertainment for Landal resort guests.
• RoompotminorChannel Partner/ Reseller/ DistributorGamecity arcade locations at Roompot vacation parks in the Netherlands.
• BobbejaanlandminorChannel Partner/ Reseller/ DistributorBelgian amusement park partner hosting Gamecity arcade locations.
• DisneyminorStrategic or Co-development PartnerPartnership/association with Disney brand featured on the company's partners page.
• HamleysminorStrategic or Co-development PartnerWorld-renowned toy store brand - partnership/association featured on the company's partners page.
• FEC NetherlandsminorOthersFamily Entertainment Center Netherlands industry association. Gamestate is a member. IAAPA membership also held for international industry visibility.
• Hotel Operation Group (HOG)minorChannel Partner/ Reseller/ DistributorHOG operates Gametown locations at Oostduinkerke aan Zee and Kempense Meren in Belgium as part of the Center Parcs/HOG hospitality group.
• IAAPAminorOthersInternational Association of Amusement Parks and Attractions membership for industry visibility and networking.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dave & Buster's: Operator of large-format entertainment centers featuring arcade gaming, redemption, sports viewing, and full-service restaurants. Comparable as a multi-format out-of-home entertainment operator, though focused on adult/family mixed demographics in North America.
• Bandai Namco Amusement: Japanese-headquartered global arcade and amusement facility operator (parent of Namco). Operates branded FEC venues across Europe and Asia, directly competing with Gamestate in core arcade gaming and prize redemption.
• Namco Funscape (UK): UK arm of Namco/Bandai Namco operating multi-attraction FEC venues including arcades, bowling, and party experiences. The most direct European competitor to Gamestate on geography and concept.
• Main Event Entertainment: US family entertainment center chain offering bowling, laser tag, billiards, gravity ropes, and arcade gaming. Closely comparable in combining traditional FEC activities with arcade gaming in a destination-format venue.
• Chuck E. Cheese (CEC Entertainment): US-headquartered family entertainment center chain combining arcades, rides, and food & beverage. Closely comparable to Veltmeijer in operating model (pay-to-play gaming + redemption + F&B), but serves a different geography.

Broad incumbents

• Hollywood Bowl Group: UK-listed operator of bowling and family entertainment centres. Comparable as a European multi-site leisure operator with shared customer demographics (families, group outings), though anchored on bowling rather than arcade gaming.
• Merlin Entertainments: Global operator of branded visitor attractions (LEGOLAND Discovery Centres, Madame Tussauds, Sea Life, etc.). Relevant as a broader European family-entertainment incumbent that competes for the same family day-out wallet, though focused on IP-led attractions rather than arcades.

Others

• Embed Group: Provider of cashless payment, point-of-sale, and management software solutions to the FEC industry. Not a direct competitor, but a key technology partner of Veltmeijer Group and a leading software supplier across the global FEC ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/veltmeijergroup
• LinkedInlinkedin.com/company/gamestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veltmeijer Group