Findstar GROUP

What Findstar GROUP does

Findstar GROUP (株式会社ファインドスターグループ) is a Tokyo-based private group management company that began group operations in 2009 and currently oversees 12 subsidiary companies under its mission of creating a platform for entrepreneurs and venture growth. The group's core business is enabling Japanese subscription and repeat-purchase e-commerce (D2C) through an integrated stack spanning direct marketing support (Findstar Inc.), proprietary LINE-based customer-support and CRM tools (CScloud, Repeat Line via Starx), personalized direct mail (Re;p), AI-powered logistics (Cloud Logi via Starx), and digital advertising agency services (OneStar with LINE/Yahoo/Google/Meta platform certifications). Adjacent businesses include cross-border EC support into Taiwan (historically also China and Thailand, both now exited or divested) and consumer health-food brands under Dejima Tombolo (Chokatsu-mai, Shiratomo, Halo King).

The revenue model combines professional services fees (direct marketing support, advertising agency), usage-based logistics fees (per-shipment Cloud Logi), and selected one-time consumer product sales. Pricing is largely negotiated per client engagement rather than standardized, with no publicly disclosed tiers. Customer segments are dominated by Japanese subscription-EC companies in cosmetics, health foods, and general merchandise, with 450+ companies on repeat logistics and 2,500+ stores on the Gyro-n MEO tool. Distribution relies on direct B2B enterprise sales, partner platform channels (LINE Biz Partner Gold, Google Premier Partner, Yahoo! partner, formerly Tmall Global 5-star TP), and self-serve SaaS for cloud tools. The group is controlled by founder/CEO Shinichiro Uchino, who transitioned leadership to Akira Nakagawa effective April 1, 2025.

Recent strategic direction shows a deliberate refocusing: the group exited China (June 2023), divested LIVERSE via absorption split (August 2025), sold STAR TO ASIA Taiwan (September 2025), and sold BLOOM BROTHERS (January 2026), while continuing CVC deployment into SME search funds, space-tech funds, and AI startups (sushi AI, August 2025). Multiple FT1000 Asia-Pacific rankings (2018, 2020, 2021, 2024) indicate sustained growth qualifying the group for high-growth recognition across roughly a decade.

Name

Findstar GROUP

Legal name

株式会社ファインドスターグループ

Website

https://findstar-group.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Findstar GROUP is a Tokyo-based private group management company operating 12 subsidiaries that enable Japanese subscription and repeat-purchase e-commerce through integrated direct marketing, LINE-based CRM tools (CScloud, Repeat Line), AI-powered logistics (Cloud Logi), digital advertising agency services, and CVC investments, serving 450+ logistics clients and 2,500+ stores.

Ownership category

akta.pro rank

Product category

Direct Marketing & Advertising Services

NAICS

Marketing Consulting Services (541613), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

Keywords

• Direct marketing services
• E-commerce logistics platform
• LINE customer support cloud
• Cross-border e-commerce support
• Venture capital investment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct Marketing Support Services: Providing comprehensive direct marketing support including print media, digital marketing, call center operations, CRM systems, enclosed/advertising inserts, video production, and web marketing. Services target repeat-purchase catalog/EC companies.
2. EC Logistics & Fulfillment: Cloud-based logistics platform services including AI demand forecasting, multi-warehouse distribution, shipping agency for subscription e-commerce businesses. Revenue from service fees per shipment.
3. Digital Advertising & Marketing Agency: LINE, Yahoo!, Google, Meta advertising agency services with specialized expertise in single-item repeat purchase (単品リピート通院) marketing. Revenue from advertising fees and management fees.
4. Cross-border EC Support (Asia): Supporting Japanese companies entering Taiwan and Asian markets through EC mall operations, media buying, creative production, CRM strategy, and cross-border EC support. Revenue from service fees and partnerships.
5. Healthcare/Consumer Products: Health food and consumer product development and sales through group companies like 出島トンボロ (e.g., 腸活米, 白兼, ハロキング products).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Findstar GROUP operates a network of 12 subsidiary companies delivering end-to-end direct marketing, advertising, e-commerce logistics, LINE-based customer support, cross-border EC support in Asia, and consumer health food products. Its core offerings encompass digital marketing agency services (OneStar), proprietary SaaS platforms for LINE customer support and AI logistics (Starx: CScloud, Cloud Logi, Repeat Line), personalized direct mail tools (Re;p), and cross-border EC support for Japanese companies entering Taiwan and Asian markets (STAR TO ASIA).

Product overview

Findstar GROUP is a platform for entrepreneurs and venture growth, operating 12 group companies since 2009. The portfolio spans three main product layers: (1) Direct marketing support services — core services from ファインドスター including personalized DM (Re;p), survey research, and telemarketing; (2) E-commerce cloud tools — スタークス' logistics platform クラウドロジ (Cloud Logi) using AI demand forecasting, customer support tool CScloud, and D2C LINE tool リピートライン; and (3) Digital marketing agency services — ワンスター's advertising, form optimization, and LINE/Meta/Yahoo partnership services, plus ターゲットメディア's event marketing. Supporting functions include CVC investment activities, cross-border e-commerce via スタートアジア (Taiwan and Asia), and regional services via シフト, リック, and 出島トンボロ (health food brands including 腸活米, 白兼, ハロキング).

Differentiator

Problem solved

Functional benefit

Brands

• STAR SUMMIT: 年に一度のグループの祭典。各社の経営幹部・経営幹部候補が参加してグループの今後の展望を共有するイベント。
• CVC (Corporate Venture Capital)

Products and services

• Cloud Logi (クラウドロジ) AI-powered logistics platform using demand forecasting with distributed warehouse network to reduce delivery costs and redelivery rates for subscription e-commerce operators.
• CScloud (CSクラウド) LINE official account customer support cloud service with multi-person shared inbox, ticket status management, response history tracking, and template management for e-commerce customer service teams.
• Repeat Line (リピートライン) LINE official account extension tool for D2C brands in cosmetics and health food sectors, enabling personalized LINE messaging for CRM, customer retention, and upsell.
• Re;p (リップ) Personalized retargeting direct mail shipping tool using digital printing technology, enabling one-to-one marketing through personalized DM based on customer purchase data.
• Survey Research service that improves advertising effectiveness by identifying customer purchase motivations and personality attributes, visualizing target market volume.
• Form Tailor EC purchase form optimization service that individualizes input forms per customer to reduce cart abandonment and improve conversion rates.
• Cart Optim EC cart input form improvement product that reduces abandonment rates on e-commerce checkout pages.
• Retailor (リテールー) Chat-based customer engagement service supporting conversion improvement across all advertising touchpoints for e-commerce brands.
• Rick Mail Bin (リックメール便) Direct mail distribution service in Shizuoka Prefecture helping businesses reduce costs on promotional mailings compared to standard postal rates.
• STAR TO ASIA (亞星通) Cross-border EC Support Cross-border e-commerce support service for Japanese companies entering Taiwan and Asian markets, including EC mall operations, media buying, creative production, CRM strategy, and logistics support.
• Direct Marketing Support Services Comprehensive direct marketing support including print media inserts, digital advertising, video production, CRM systems, telemarketing, and customer management systems, primarily serving repeat-purchase catalog/EC companies.
• Chokatsu-mai (腸活米 / Gut Rice) Rice product with lactic acid bacteria and nutritional coating applied to each grain, designed to support gut health through daily consumption.
• Shiratomo (白兼) Hand-stretched somen noodles developed with an 1853-founded artisan, produced using cold-weather traditional methods in limited quantities of 300 boxes.
• Halo King (ハロキング) Tablet-style oral care product co-developed with dentists and nutritionists, designed to suppress gum disease and cavity-causing bacteria through tablet licking for children's oral health.
• Ocean Rice (ロジ吃得米) Variant of Chokatsu-mai supplemented with blue-green algae and plum-derived lactic acid bacteria, designed to support immune function through daily dietary intake.
• CVC (Corporate Venture Capital) Investment Platform Corporate venture capital arm that makes strategic investments in startups and provides an entrepreneur consultation and investment platform aligned with Findstar's mission to build a platform for venture growth.

Quantifiable outcome

• CScloud reduced customer support email volume by 50% for some clients
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• JABLF football club (ジェイエーエルエフ足球)minorOthers · 31 May 2024D Directions became official top partner of the JABLF football club.
• 北海道東川町minorOthers · 29 December 2023Findstar GROUP donated to Higashikawa Town, Hokkaido for social contribution purposes.
• Google (Google Premier Partner)coreChannel Partner/ Reseller/ Distributor · 16 January 2023Start Asia and related group companies maintain Google Premier Partner certification for advertising services.
• 株式会社人々 (Hitobito)minorStrategic or Co-development Partner · 16 November 2022Start Asia formed strategic capital and business alliance with Hitobito, a chat marketing provider, enhancing the group's chat marketing capabilities.
• スタートアジアへの人材介紹 (Tmall Global TP evaluation)minorStrategic or Co-development Partner · 6 October 2022Start Asia achieved highest rank (5-star) as Tmall Global's third period official TP, providing cross-border EC support for Japanese companies entering China market.
• LINE株式会社 (LINE Biz Partner Program)coreChannel Partner/ Reseller/ Distributor · 6 July 2020Multiple group companies (OneStar, Shift, Start Asia, Starx) hold LINE Biz Partner certifications including Sales Partner Silver, Technology Partner, and LINE Frontliner instructor recognition. This is a key channel partner relationship for LINE advertising distribution.
• 天猫国際 (Tmall Global)coreChannel Partner/ Reseller/ Distributor · 6 July 2020Start Asia Shanghai maintained 5-star TP (Tmall Partner) rating with Tmall Global, China's largest cross-border EC mall, achieving the highest rank in Alibaba Group's official TP evaluation.
• B-SKET (SaaS startup accelerator)minorStrategic or Co-development Partner · 16 June 2020Findstar GROUP participates in B-SKET accelerator program, providing SaaS startups with value chain construction, marketing strategy, and business development expertise along with Basic Co. and Cross Marketing.
• 亞星通股份有限公司 / STAR TO ASIA (invested in digital marketing support company in Taiwan)minorStrategic or Co-development Partner · 12 June 2020Start Asia invested in a digital marketing support company established by Medix Inc. in Taiwan - first such entity in Taiwan, enabling joint marketing expertise and talent collaboration for Japanese and Taiwan local companies.
• 雅虎株式会社 (Yahoo! JAPAN)coreChannel Partner/ Reseller/ Distributor · 28 April 2020OneStar holds Yahoo! marketing solution partner certifications including 広告運用パートナー (Advertising Operations Partner), セールスパートナー (3-star), and video ad partner status.
• SENSY株式会社minorStrategic or Co-development Partner · 13 September 2018Business partnership with SENSY (AI company) for optimizing catalog and DM shipping targeting using AI-based personalization, enhancing sales for mail-order companies.
• 株式会社ディーアンドエム (D&M)minorStrategic or Co-development Partner · 31 July 2018OneStar and D&M co-developed a service that uses research to improve creative and advertising effectiveness for direct marketing, combining D&M's consumer panel with OneStar's digital marketing expertise.
• 株式会社M&AクラウドminorStrategic or Co-development Partner · 27 July 2017Business and capital alliance with M&A Cloud, provider of M&A intermediary site 'M&A Cloud', supporting the group's vision of creating the world's most entrepreneurs and venture companies.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IREP: Japanese digital marketing agency focused on performance advertising, SEO and analytics; competes head-to-head with OneStar for repeat-purchase EC and D2C advertiser budgets.
• Cross Marketing: Japanese marketing research and digital marketing group — comparable to Findstar's Survey research service and OneStar's research-driven advertising approach, with similar mid-market Japanese D2C client base.
• DIGITAL HOLDINGS: Tokyo-listed holding company bundling multiple digital marketing and ad-tech agencies — similar group-of-agencies structure and D2C advertiser exposure to Findstar, but at larger public-company scale.
• transcosmos: Japan-headquartered one-stop digital services group offering contact centers, digital marketing, e-commerce operations and customer support — directly comparable to Findstar's combination of telemarketing, agency and CScloud/Cloud Logi offerings, though at much larger scale and listed.
• Septeni Holdings: Japanese holding company for digital advertising agencies including Septeni and CONSCIENCE, with similar LINE, Meta and performance-marketing partner certifications as Findstar's group companies.
• Octo: Japan-based LINE-focused marketing and ad-network agency — closely comparable to OneStar's LINE advertising specialization and the group's LINE Biz Partner Gold positioning.
• Allied Architects (AA Inc.): Japanese holding-style digital marketing group aggregating multiple specialized agencies — structurally similar to Findstar's 12-company ecosystem serving D2C and performance marketing clients.

Broad incumbents

• Dentsu Digital: Digital arm of Dentsu Group, offering advertising, CRM and e-commerce enablement across Japan — overlaps with Findstar's agency and e-commerce enablement stack as a much larger incumbent.
• Hakuhodo: One of Japan's largest advertising agencies with significant direct-marketing and digital capabilities — competes for the same repeat-purchase EC brand budgets as Findstar but as a much broader portfolio incumbent.

Emerging players

• AnyMind Group: Tokyo-headquartered D2C and influencer-marketing enablement platform active across Asia — directly comparable to Findstar's Start Asia cross-border EC and OneStar D2C enablement offerings, with a more tech-platform orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findstar GROUP