Kraft-Engel Management
Kraft-Engel Management is a Los Angeles-based boutique talent representation agency co-owned by Richard Kraft and Laura Engel, representing A-list composers, songwriters, and music supervisors for film, television, video games, and theatre productions worldwide.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kraft-Engel Management does
Kraft-Engel Management is a privately held boutique talent representation agency headquartered in Los Angeles, California, founded in 1991 by Richard Kraft (a former ICM agent) and co-owned since 1997 by Laura Engel. The agency specializes in representing composers, songwriters, and music supervisors working across film, television, video games, new media, and theatre. Its roster includes A-list award-recognized talent such as Academy Award winners Alexandre Desplat, Alan Menken, and Danny Elfman, alongside Grammy and Emmy nominees Pinar Toprak, John Powell, Bear McCreary, Christopher Lennertz, and Stephanie Economou, among approximately 15-20 active composers.
The agency's service offerings comprise three core categories: composer representation (the primary line), songwriter representation, and music supervisor/music producer representation. Distribution is purely direct-to-studio: the firm engages film studios, television networks, streaming platforms (Netflix, Apple TV+, Amazon Prime, Disney+, Paramount+), video game developers and publishers, and theatre producers to secure scoring, songwriting, and music supervision engagements for roster talent. Adjacent revenue and brand-building activity includes production of large-scale live concert events at venues such as the Hollywood Bowl and Royal Albert Hall, featuring film score performances.
The underlying technology is negligible: the firm operates a standard informational website (kraft-engel.com) with composer profile pages and downloadable PDF credit documents, but no proprietary platform, app, API, or AI tools. Revenue is generated through commission-based arrangements on engagements secured for represented talent, consistent with industry-standard talent agency economics. The firm operates with 1-10 employees, including co-owners Richard Kraft and Laura Engel, and agent Jonathan Clark (joined 2010). The agency is privately held with no disclosed funding rounds, parent company, or institutional investment, and serves a global footprint primarily across North America and Europe.
Kraft-Engel Management firmographics
Firmographics- Name
- Kraft-Engel Management
- Legal name
- Kraft-Engel Management
- Website
- https://www.kraft-engel.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kraft-Engel Management is a Los Angeles-based boutique talent representation agency co-owned by Richard Kraft and Laura Engel, representing A-list composers, songwriters, and music supervisors for film, television, video games, and theatre productions worldwide.
- Ownership category
- akta.pro rank
Kraft-Engel Management industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
Keywords
Where Kraft-Engel Management is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Kraft-Engel Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation and Commission: Kraft-Engel Management generates revenue through representing composers, songwriters, and music supervisors for film, TV, new media, and theatre projects. The agency earns commissions on engagements secured for its represented talent through bookings for scoring, music supervision, and songwriting work across the entertainment industry.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kraft-Engel Management product offering
Product offeringCore offering
Kraft-Engel Management is a talent representation agency that represents composers, songwriters, and music supervisors for film, television, video games, new media, and theatre projects. The agency operates as an intermediary connecting production companies and studios with its roster of acclaimed musical artists, facilitating bookings for scoring, music supervision, and songwriting engagements across the entertainment industry. It offers three service categories: Composer Representation, Songwriter Representation, and Music Supervisor/Music Producer Representation.
Product overview
Kraft-Engel Management is a talent management agency specializing in the representation of composers, songwriters, and music supervisors for film, television, video games, new media, and theatre. The agency's core offerings consist of three service categories: Composer Representation (connecting film/TV/video game composers with production opportunities), Songwriter Representation (representing songwriters across various music genres), and Music Supervisor/Music Producer Representation (representing music supervisors and producers for media projects). The company serves as an intermediary between creative talent and production studios, facilitating career development and project placements.
Differentiator
Problem solved
Functional benefit
Products and services
- Composer Representation
Companies that use Kraft-Engel Management
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Kraft-Engel Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kraft-Engel Management partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Kraft-Engel Management competitors and assessment
Company assessmentDirect peers
- Gorfaine/Schwartz Agency: Long-established boutique talent agency exclusively representing film and television composers, songwriters, and music supervisors. Most direct comparable to Kraft-Engel Management in both scope (film/TV composers only) and boutique scale, serving the same enterprise studio customer base.
Broad incumbents
- Creative Artists Agency (CAA): Global mega-agency with a music division representing composers, songwriters, and recording artists alongside actors, directors, and athletes. Overlaps with Kraft-Engel on composer representation but competes from a position of massive scale, cross-discipline packaging, and broader global infrastructure.
- William Morris Endeavor (WME): Major full-service talent agency with a music department representing composers and music supervisors alongside its broader entertainment business. Competes with Kraft-Engel for composer placements, especially on prestige projects, and offers bundled representation deals.
- United Talent Agency (UTA): Full-service agency with a music representation division including composers for film and television. Represents overlapping talent categories and competes for the same studio and streaming clients as Kraft-Engel.
- Paradigm Talent Agency: Mid-to-large full-service agency representing composers, music supervisors, and other entertainment professionals. Notable for its dedicated music department that competes with Kraft-Engel on film and TV scoring placements.
- The Gersh Agency: Full-service Hollywood agency with representation across talent categories including composers and music supervisors. While smaller than CAA/WME, it represents an established competitor to Kraft-Engel for film and TV music placements.
Emerging players
- ICM Partners (legacy) /now part of CAA: Historical competitor in the composer representation space where co-founder Richard Kraft previously worked. Now folded into CAA, illustrating the consolidation pressure facing boutique competitors like Kraft-Engel.
Regional players
- Variety Artists Booking Agency: Entertainment booking and representation agency active in the music and live performance space. Adjacent peer in talent representation services with some overlap on composer/songwriter bookings, particularly for live event contexts.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Kraft-Engel Management social profiles
Digital presenceKraft-Engel Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraft-Engel Management leadership team
Management profileNumber of profiles
Profiles3 records
Kraft-Engel Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraft-Engel Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraft-Engel Management
What does Kraft-Engel Management do?
Kraft-Engel Management is a talent representation agency that represents composers, songwriters, and music supervisors for film, television, video games, new media, and theatre projects. The agency operates as an intermediary connecting production companies and studios with its roster of acclaimed musical artists, facilitating bookings for scoring, music supervision, and songwriting engagements across the entertainment industry. It offers three service categories: Composer Representation, Songwriter Representation, and Music Supervisor/Music Producer Representation.
Is Kraft-Engel Management a public or private company?
Kraft-Engel Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kraft-Engel Management founded?
Kraft-Engel Management was founded in 2009. It employs 1 to 10 people.
Where is Kraft-Engel Management based?
Kraft-Engel Management is headquartered in Los Angeles, United States, in the North America region.
How does Kraft-Engel Management make money?
One revenue line is on record: talent Representation and Commission.
Who are Kraft-Engel Management's main competitors?
Gorfaine/Schwartz Agency is listed as a direct peer. Broad incumbents are Creative Artists Agency (CAA), William Morris Endeavor (WME), United Talent Agency (UTA), Paradigm Talent Agency and The Gersh Agency. ICM Partners (legacy) /now part of CAA is listed as an emerging player. Variety Artists Booking Agency is listed as a regional player.
Does Kraft-Engel Management have an API?
No public API is recorded for Kraft-Engel Management.
What industry is Kraft-Engel Management in?
Kraft-Engel Management's product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7812.