What Aubrey Organics UK does

Aubrey Organics UK operates aubreyorganicsuk.co.uk, the UK's only dedicated online shop for Aubrey Organics natural and organic personal care products, serving UK consumers exclusively through direct-to-consumer e-commerce. The storefront carries an extensive portfolio spanning hair care, skin care, body care, sun care, baby and kids care, men's grooming, and natural deodorants, organised into multiple specialised lines including Revitalising Therapy, Calming Skin Therapy, Clarifying Therapy, Age-Defying Therapy, EveryDay Basics, Blue Green Algae, Rosa Mosqueta, Chamomile Luxurious, GPB Balancing Protein, Chia Styling, Swimmers, and Island Naturals, alongside complementary distributed brands (Earth Science, Shikai, Via Nature, TruKid, Goddess Garden, Beard Guyz, One With Nature). Products are positioned on handcrafted small-batch formulations using globally sourced organic botanical ingredients, with the proprietary Rosa Mosqueta rose hip seed oil (introduced 1986, university-researched) and Sea Aster extract (clinically studied in vivo on 20 volunteers) serving as flagship actives. The manufacturing lineage traces to Aubrey Organics, Inc., founded by Aubrey Hampton in 1967, which in 1994 became the first personal care manufacturer certified as an organic processor by QAI under USDA NOP standards; products carry stacked certifications including NSF/ANSI 305, Leaping Bunny cruelty-free, Vegan Society, PETA, reef-safe, paraben-free, phthalate-free, gluten-free, and sulfate-free.

The business model is pure DTC e-commerce with no physical retail, no marketplace listings, and no third-party wholesale distribution evident in the data. Revenue is generated through one-time unit purchases at modest price points (trial sizes from £1.39, most SKUs £5-£20, bundled systems up to £39.93), with bundle and 3 Step System pricing offering 15% savings, persistent promotional discounting ("was"/current price pairs across the catalogue), and free UK mainland delivery on orders over £40. Payment processing is handled by SagePay. Marketing relies on organic SEO, social media (Facebook, Twitter, Google+), email newsletter, blog/educational content, product finder matrices by skin and hair type, and earned media via outlets such as Holistic Therapist Magazine, Ecologist Website, Daisy Green Magazine Blog, The Good Web Guide, and Janey Lee Grace. Customer segmentation is horizontal across general consumers, baby and kids, men's grooming, and specialty needs (gluten-free, sensitive/eczema/rosacea-prone skin), with no subscription layer, no loyalty programme, and no enterprise or B2B accounts disclosed.

The company appears privately held with no disclosed funding rounds, no headcount figures, no revenue disclosures, and no parent holding company structure evidenced beyond the operational association with the US Aubrey Organics, Inc. brand.

Name

Aubrey Organics UK

Legal name

Aubrey Organics UK

Website

https://aubreyorganicsuk.co.uk

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Aubrey Organics UK operates aubreyorganicsuk.co.uk, the UK's only dedicated online shop for Aubrey Organics natural and organic personal care products, serving UK consumers across hair, skin, body, sun, baby, kids, and men's grooming categories through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Natural and Organic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Natural skincare products
• Organic hair care
• Natural personal care e-commerce
• Mineral sunscreen UK
• Natural deodorants

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company operates the UK's only dedicated Aubrey Organics online shop, selling natural beauty, hair care, and skincare products directly to consumers. Revenue is generated through one-time product purchases with unit-based pricing. The business model is direct-to-consumer with no intermediaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aubrey Organics UK operates the UK's only dedicated Aubrey Organics online shop, selling handcrafted, QAI-certified organic natural personal care products directly to consumers. The range covers skin care lines (Revitalising, Age-Defying, Calming, Clarifying, EveryDay Basics, Blue Green Algae), hair care (Rosa Mosqueta, Chamomile, GPB Balancing Protein, Chia Styling, Swimmers, Island Naturals), body care, mineral sun care, baby and kids care, men's grooming and natural deodorants, all free of synthetic petrochemicals and not tested on animals.

Product overview

Aubrey Organics UK is a dedicated online retailer of natural and organic beauty products, offering an extensive portfolio of hair care, skin care, and body care products. The core offering consists of multiple specialised skin care lines including Revitalising Therapy (with Rosa Mosqueta Rose Hip Seed Oil), Age-Defying Therapy, Calming Skin Therapy (for sensitive/rosacea-prone skin), Clarifying Therapy (for oily/acne-prone skin), EveryDay Basics, and Blue Green Algae products. Hair care includes Rosa Mosqueta shampoo/conditioner, Chamomile Luxurious, GPB Balancing Protein, Chia Styling, Swimmers, and Island Naturals lines. Body care encompasses Rosa Mosqueta Body Lotion, Evening Primrose Soothing Lotion, and Honeysuckle-CoQ10 Replenishing Lotion. Sun care features Goddess Garden Natural Sunscreen and TruKid Eczema-safe SPF products. The company also offers bundled 3 Step Skin Care Systems, baby and kids care lines, men's grooming products, and natural deodorants. All products are all-natural with no synthetic petrochemicals and are not tested on animals.

Differentiator

Problem solved

Functional benefit

Brands

• Rosa Mosqueta Products: A sub-brand featuring products made with organic rose hip seed oil from Chile, introduced in 1986 by founder Aubrey Hampton. Includes body lotions, shampoos, conditioners, and other hair and skin care products.

Products and services

• Revitalising Therapy Skin Care Line Comprehensive skin care line featuring Rosa Mosqueta Rose Hip Seed Oil, formulated to firm, revitalise and restore youthful softness for dry and mature skin; includes cleanser, toner, moisturiser, night crème, serum and gel mask.
• Age-Defying Therapy Skin Care Line Preventative moisturising line that defends skin from environmental aggressors and reduces the appearance of lines and wrinkles with Sea Buckthorn and antioxidants.
• Calming Skin Therapy Line Skin care line formulated with Sea Aster extract and organic aloe to reduce redness, soothe sensitivity, and reinforce the skin's moisture barrier for sensitive and rosacea-prone skin; backed by an in vivo clinical study.
• Clarifying Therapy Line Oil-balancing skin care line for oily and acne-prone complexions that helps prevent breakouts, clears blemishes, and gently hydrates without clogging pores.
• EveryDay Basics Skin Care Line Foundational daily skin care products for normal/dry and normal/oily skin types that improve texture, elasticity and provide lightweight hydration.
• Blue Green Algae Skin and Hair Care Line Nutrient-rich line featuring organic blue green algae as the key ingredient for oil-balancing benefits; includes cleansing lotion, toner, moisturiser, soothing mask and hair rescue conditioning mask for combination oily skin and damaged hair.
• Rosa Mosqueta Shampoo and Conditioner Colour-safe, gluten-free shampoo and conditioner line with Rosa Mosqueta Rose Hip Seed Oil that gently removes impurities while protecting colour and retaining moisture; ideal for colour-treated hair with a Harvest Apple scent.
• Chamomile Luxurious Conditioner Light volumising conditioner with organic chamomile, apricot and sunflower oils that adds fullness, manageability and bounce without weighing hair down; brings out natural highlights with a Chamomile Tea scent.
• GPB Balancing Protein Conditioner Protein-enriched conditioner with two kinds of protein that rehydrates and re-energises hair fibre, strengthens hair and restores softness, manageability and shine; signature formula with over 45 years of heritage.
• Chia Styling Hair Care Line Hair styling products containing chia seeds, including Chia Mousse Volumising for lightweight body and heat protection and Chia Serum for hair nourishment.
• Swimmers Conditioner pH neutralising conditioner and detangler that protects environmentally stressed hair, prevents brittleness and fading; ideal for swimmers and grey or blond hair.
• Island Naturals Shampoo Moisture-intensive shampoo with mango and organic shea butters that smooths hair, controls frizz and leaves lengths silky and curls defined; Tropical Mango Coconut scent.
• Blue Green Algae Hair Rescue Conditioning Mask Protein-rich deep conditioning mask with organic blue green algae, shea butter and aloe for strengthening hair fibre and treating damaged and chemically-treated hair.
• Rosa Mosqueta Body Lotion Fragrant body lotion with organic Rosa Mosqueta oil high in essential fatty acids and vitamin E, combined with jojoba and macadamia nut oils; provides luxurious moisturisation and improves skin texture.
• Evening Primrose Soothing Moisturising Lotion Gentle body lotion formulated with organic evening primrose oil high in gamma-linolenic acid, wheat germ and avocado oils; calms and nourishes dry and sensitive skin.
• Honeysuckle-CoQ10 Replenishing Moisturising Lotion Fast-absorbing body lotion with CoQ10 liposomes that protects skin from free radicals, minimises signs of aging, and provides an elegant light scent with honeysuckle.
• Goddess Garden Natural Sunscreen Range Zinc and titanium-based natural sunscreen range including baby, everyday and sport formulas; reef-safe, biodegradable, non-nano, with broad-spectrum UVA/UVB protection.
• TruKid Eczema Daily Sunscreen SPF30 Mineral sunscreen specifically designed for eczema-prone and sensitive skin; contains aloe vera, sunflower oil, jojoba oil and hyaluronic acid; PETA certified cruelty-free with recyclable packaging.
• SPF 15 Defense Moisturiser Daily moisturiser with zinc oxide providing UVA/UVB protection for all skin types in an elegant base suitable for all-day wear.
• Calendula Blossom Natural Deodorant Spray Herbal spray deodorant with antioxidant vitamin E, calamine and calendula blossom that keeps skin fresh all day without pore-blocking or harsh chemicals.
• 3 Step Skin Care Systems Pre-configured skin care bundles combining cleanser, toner and moisturiser in one step systems; available for multiple skin types including Age-Defying, Calming, Clarifying, Revitalising and EveryDay Basics at 15% savings versus individual purchase.
• Baby Care Range Gentle, natural baby care products designed for sensitive infant skin, including gluten-free options.
• Kids Care Eczema Range Natural skin and body care products specifically formulated for children including eczema-prone skin, with sunscreen options.
• North Woods Shaving Cream Classic pine-scented shaving cream with camphor, menthol and eucalyptus that cools and invigorates while soothing razor burn; contains witch hazel and organic avocado oil.
• Lumessence Lift Face Cream Protective rejuvenating eye and face cream that firms the delicate eye area and lifts skin, reducing the appearance of fine lines and wrinkles.

Quantifiable outcome

• Sea Aster Extract clinical study: 100% of volunteers perceived improved hydration, 90% smoother skin, 80% improved skin firmness, 80% improved skin quality after 28 days of twice-daily use on 20 volunteers aged 30-65 with skin redness history.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weleda UK: UK arm of Weleda, a global natural and organic personal care brand with Natrue certification. Directly comparable range of natural skincare, body care, baby care, and men's grooming products sold through UK DTC and select retail.
• Green People: UK natural and organic beauty brand selling certified-organic skincare, body care, sun care, and hair care. Direct competitor in the UK natural beauty segment with overlapping product categories, organic certification, and sensitive-skin specialisation.
• Faith in Nature: UK-based natural hair and body care brand with vegan, cruelty-free formulations and strong DTC e-commerce. Comparable in product range (shampoo, conditioner, body wash, skincare), ethical positioning, and UK online retail focus.
• Neal's Yard Remedies: UK-based organic natural health and beauty brand with strong DTC e-commerce, organic certification, and ethical credentials. Highly comparable in product mix (organic skincare, body care, essential oils), brand ethos, and UK DTC distribution.
• Dr. Hauschka UK: UK distribution for the German natural and organic skincare brand. Overlapping product range in certified-natural facial care, body care, and specialised treatments with a focus on botanical and holistic formulations.

Broad incumbents

• The Body Shop: Global natural-ethos beauty retailer with strong UK presence, cruelty-free positioning, and broad skin, body, and hair care ranges. Comparable in natural beauty ethos and multi-category personal care but operates at far greater scale.
• Holland & Barrett: UK's largest health and natural products retailer with extensive natural personal care assortment and strong e-commerce operation. Comparable as a UK distribution channel for natural and organic beauty, but operates at vastly greater scale across food, supplements, and personal care.
• Lush: UK-headquartered natural cosmetics and personal care retailer selling handmade, ethically sourced products. Directly comparable category positioning (natural beauty, hair, skin, body) and shared emphasis on small-batch, cruelty-free formulations.
• Burt's Bees UK: UK online presence of the US natural personal care brand owned by Clorox. Comparable natural-ingredient positioning across lip, skin, and body care, but supported by much larger marketing and distribution infrastructure.

Emerging players

• Trilogy Natural Products: Smaller UK natural skincare brand focused on rosehip oil and natural facial oils. Overlapping ingredient story (rose hip seed oil / Rosa Mosqueta equivalent) and DTC positioning make it a credible emerging peer in the natural facial care niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aubreyorganicsuk
• Xx.com/AubreyOrganicUK

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aubrey Organics UK