Joya Shoes
- Company typePrivate
- Founded1995
- HeadquartersKonstanz, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Joya Shoes firmographics
Firmographics- Name
- Joya Shoes
- Legal name
- Joya Schuhe Schweiz
- Website
- https://eu.joyashoes.swiss
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Joya Shoes industry classification
Industry- Product category
- Health Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (458210)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industries
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where Joya Shoes is headquartered
LocationHeadquarters
- HQ city
- Konstanz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Joya Shoes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Footwear Sales: One-time purchase revenue from selling health shoes directly to consumers through e-commerce and retail locations. Products include women and men categories across various styles (sandals, slippers, work shoes, sneakers, casual shoes, boots, outdoor shoes, business shoes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard footwear pricing with sale discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Joya Shoes product offering
Product offeringCore offering
Joya Shoes designs, manufactures, and sells health footwear featuring its proprietary FOREVERFOAM® cushioning sole technology. The company offers separate women's and men's collections across categories including sandals, slippers, work shoes, sneakers, casual shoes, boots, outdoor shoes, and business shoes, along with complementary accessories such as seat cushions, socks, insoles, shoe care products, and gift vouchers.
Product overview
Joya Shoes is a Swiss footwear company with 30 years of experience specializing in health shoes designed for pain-free walking and standing. The product portfolio centers on the proprietary FOREVERFOAM® sole technology as the core differentiator. The company offers separate collections for women and men, each comprising various shoe models across categories including casual shoes, business shoes, outdoor shoes, work & safety shoes, sandals, sneakers, and boots. The product line also includes accessories such as seat cushions, socks, shoe care products, insoles, and branded merchandise like The Joya Way book. The company positions itself as a health-focused footwear brand targeting consumers with back problems, knee pain, and foot pain.
Differentiator
Problem solved
Functional benefit
Brands
- FOREVERFOAM: Proprietary sole technology marketed as 'the sole that never gets tired' featured in Joya footwear products.
Products and services
- Women's Shoes Collection Complete line of women's health footwear featuring FOREVERFOAM® cushioning sole technology for pain-free walking and standing. Includes models across casual, business, outdoor, work, sandal, slipper, sneaker, and boot categories.
- Men's Shoes Collection Complete line of men's health footwear featuring FOREVERFOAM® cushioning sole technology for pain-free walking and standing. Includes models across casual, business, outdoor, work & safety, sandal, slipper, sneaker, and boot categories.
- Accessories Complementary products extending the Joya comfort and health benefit, including seat cushions, socks, shoe care products, insoles, The Joya Way book, and gift vouchers.
- Summer Sale / Discounted Footwear Seasonal sale section featuring discounted Joya footwear from both women's and men's collections with promotional pricing.
Quantifiable outcome
- Reduced pain and discomfort during walking and standing for users with back, knee, and foot problems
Companies that use Joya Shoes
Customer profileSegments2 records
Ideal customer profiles2 records
Joya Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Joya Shoes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- kybun Joya GroupcoreParent company of Joya Shoes brand. The Joya Schuhe Schweiz website is a brand of the kybun Joya group. The group operates multiple regional websites and has been producing health shoes for 30 years.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Joya Shoes competitors and assessment
Company assessmentDirect peers
- Kuru Footwear: US DTC brand selling foot-health-focused sneakers and sandals with proprietary sole/cushioning technology. Comparable to Joya in its health-pain-relief positioning and direct-to-consumer e-commerce model.
- Mephisto: French heritage comfort and walking shoe brand with handcrafted construction and soft-sole technology. Direct comparable in European premium comfort/health footwear with similar price points.
- Birkenstock: German heritage comfort footwear brand with ergonomic footbed technology and global DTC + retail presence. Directly comparable as a premium comfort/health footwear manufacturer targeting all-day wear and foot health.
- Orthofeet: US-based orthopedic and diabetic footwear brand marketing pain-relief and foot-health benefits. Closest direct comparable to Joya's medical-adjacent comfort positioning and premium price points.
- Vionic Shoes: Comfort and orthotic footwear brand with APMA-sealed endorsement and broad lifestyle product range. Directly comparable in targeting foot, knee, and back pain with ergonomic soles.
- Hoka (Deckers Brands): Cushioned performance and lifestyle comfort shoe brand owned by Deckers. Competes with Joya on the cushioning/sole innovation narrative and all-day comfort positioning, but with stronger lifestyle brand appeal.
- OOFOS: Recovery footwear brand built around proprietary OOfoam cushioning technology for impact absorption and joint recovery. Closely comparable to Joya's FOREVERFOAM® sole and recovery/pain-relief narrative.
- Wolky (Wolky Comfort Footwear): Dutch comfort footwear brand specializing in removable footbed and orthopedic-friendly women's shoes. Direct comparable as a European comfort footwear specialist with similar price positioning.
Broad incumbents
- Skechers: Large global footwear company with significant comfort and walking-shoe product lines. Comparable as a broad incumbent in affordable comfort footwear competing for Joya's target consumer.
- ECCO Sko A/S: Danish vertically integrated footwear manufacturer with comfort and walking categories. Comparable as a global comfort and walking shoe incumbent with broader lifestyle positioning than Joya.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Joya Shoes social profiles
Digital presenceJoya Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joya Shoes leadership team
Management profileNumber of profiles
Joya Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joya Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joya Shoes
What does Joya Shoes do?
Joya Shoes designs, manufactures, and sells health footwear featuring its proprietary FOREVERFOAM® cushioning sole technology. The company offers separate women's and men's collections across categories including sandals, slippers, work shoes, sneakers, casual shoes, boots, outdoor shoes, and business shoes, along with complementary accessories such as seat cushions, socks, insoles, shoe care products, and gift vouchers.
Is Joya Shoes a public or private company?
Joya Shoes is a private company. It is classified as corporate owned and is currently operating.
When was Joya Shoes founded?
Joya Shoes was founded in 1995. It employs 51 to 100 people.
Where is Joya Shoes based?
Joya Shoes is headquartered in Konstanz, Germany, in the Europe region.
How does Joya Shoes make money?
One revenue line is on record: footwear Sales.
Who are Joya Shoes's main competitors?
Direct peers on record are Kuru Footwear, Mephisto, Birkenstock, Orthofeet, Vionic Shoes, Hoka (Deckers Brands), OOFOS and Wolky (Wolky Comfort Footwear). Broad incumbents are Skechers and ECCO Sko A/S.
Does Joya Shoes have an API?
No public API is recorded for Joya Shoes.
What industry is Joya Shoes in?
Joya Shoes's product category is Health Footwear. Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail. Its NAICS code is 3162 and its SIC code is 3140.