What Allerum Golfklubb does

Allerum Golfklubb is a private membership-based golf club founded in 1992, located at Tursköpsvägen 154 in Allerum, approximately 12 km northwest of central Helsingborg in Skåne county, Sweden. The club operates a 27-hole facility consisting of the 18-hole parkland course Ängsbanan (par 72, used for elite tournament hosting) and the 9-hole Pay & Play course Parkbanan, plus a driving range with automated ball dispenser, GPS-equipped golf carts, a pro shop, the on-site Restaurang Loftet, and conference facilities. It serves approximately 1,500 individual members across multiple tiers (full-time, weekday, student, park-only, green-fee, and four junior/child bands), with structured PGA-led coaching, junior and senior development programs, women's inclusion initiatives, and corporate engagement through the Allerum Business Club (35+ partners). The club also serves non-member day visitors via Pay & Play green fees and stay-and-play packages with seven Helsingborg-area hotel partners and two countryside B&Bs.

The underlying technology stack is industry-standard rather than proprietary: Min Golf (the Swedish Golf Federation platform) handles tee-time booking, competition registration, handicap tracking, and Golf-ID issuance; ProPlanner manages lesson and training session scheduling; GolfNext (formerly GolfMore) drives driving-range ball purchases with a bonus-saldo top-up mechanism; and Swish is accepted for on-site payments. Member communications run through the club's own newsletter system, an active Instagram presence, and the GLFR app for junior training updates. The facility relies on standard GPS golf carts and mechanical ball-dispensing hardware, with no proprietary software or AI systems disclosed.

The business model combines seven primary revenue streams: recurring subscription revenue from multi-tier annual memberships (2,500–11,000 SEK inclusive of optional playing rights); usage-based green fees on Ängsbanan (400–855 SEK depending on season and weekday/weekend) and Parkbanan (200–470 SEK for 9/18 holes); retail revenue from the pro shop (TaylorMade, PING, Scotty Cameron, Adidas, Abacus) now operated internally by Allerum Golf AB from 2026; F&B revenue from Restaurang Loftet (daily lunch 11:00–15:00, bistro until 18:00) plus catering for events; professional services revenue from PGA lessons (495–795 SEK individual, 2,995 SEK Training Card 2026), golf travel packages (e.g., Valle del Este at 24,995 SEK/person), and corporate events/conferences (395 SEK/person full-day package plus golf from 200 SEK/person); usage-based cart rental (250–500 SEK per round, multi-ride cards available); and ancillary revenue from bag lockers (450–800 SEK/year). Go-to-market is event- and community-led: the club has hosted seven international professional tournaments since 2018 (LET 2023–2024, Challenge Tour 2022, European Ladies' Team Championship 2025), was named Årets Golfklubb (Golf Club of the Year) in 2019 by the Swedish Golf Federation, and recruits new members through a structured program portfolio (Golfklivet, Trivselgolf, Faddergolf, Golf 70+, junior pathways) plus the charity tournament Slag för Hjältar (10th edition May 2025, raising 800,000 SEK for children's charities). The commercial entity is Allerum Golf AB, with Annelie Weimenhög as VD; the membership organization and AB are proposed to merge into a single organization as of 27 August 2025.

Name

Allerum Golfklubb

Legal name

Allerum Golfklubb

Website

https://allerumgk.nu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Allerum Golfklubb is a private Swedish golf club near Helsingborg, founded in 1992, operating 27 holes, Restaurang Loftet, a pro shop, and PGA-led training for ~1,500 members and green-fee guests.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club memberships
• Golf course facilities
• Professional golf coaching
• Corporate golf events
• Golf training programs

Headquarters

HQ city

Allerum

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees across multiple tiers: Full-time (8500 SEK), Part-time/Weekday (7400 SEK), Student (4800 SEK), Park-only (5500 SEK, limited to 70), Green Fee (2500 SEK), and junior/child tiers (800–3500 SEK). A playing right (spelrätt) costs 2500 SEK additional for full/part-time categories.
2. Green Fees: Per-play revenue from visitors playing Ängsbanan (18 holes: 400–855 SEK depending on season/day) and Parkbanan (9/18 holes: 200–470 SEK). Junior discount is 50%. Bulk green fee tickets (10×9-hole for 2500 SEK) and 36-hole packages (18-hole rate + 50%) also available.
3. Pro Shop Sales: On-site golf shop selling equipment (clubs, bags, balls, gloves, apparel) from TaylorMade, PING, Scotty Cameron, Adidas, Abacus. Revenue generated from retail merchandise. Golfstore Allerum (previously a separate entity) was absorbed into Allerum Golf AB operations from 2026.
4. Restaurant Loftet: On-site restaurant on the second floor serving breakfast, lunch (11:00–15:00), and bistro menu until 18:00. Also runs a kiosk on the course and an ice cream stand. Catering for events and tournaments included.
5. Training & Lessons: PGA Professional coaching services — individual lessons (45 min 795 SEK senior / 550 SEK junior; 25 min 495/350 SEK) and packages. Training Card 2026 at 2995 SEK for the season. Golf travel packages (e.g., Valle del Este 7 nights including flights, hotel, meals, 5 rounds for 24995 SEK).
6. Corporate Events & Conferences: Full-day conference packages (395 SEK/person including breakfast, lunch, afternoon fika) plus golf (from 200 SEK/person). Corporate tournaments and team-building events tailored to client needs. Allerum Business Club membership as recurring B2B product.
7. Golf Cart & Equipment Rental: Golf cart rental (250–500 SEK per round depending on holes and member status). Golf cart multi-ride cards (10 rounds Ängsby: 3500 SEK; 20 rounds: 6500 SEK). Rental caddy carts (60 SEK/day or 150 SEK/round).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Allerum Golfklubb operates a 27-hole golf facility (18-hole Ängsbanan and 9-hole Parkbanan Pay & Play) near Helsingborg, Sweden, offering tiered annual memberships, pay-as-you-go green fees, PGA professional coaching, an on-site restaurant (Restaurang Loftet), a pro shop, driving range, golf cart rental, junior development programs, corporate events and conferences through the Allerum Business Club, and travel/training trips. The club hosts international professional tournaments and charity events.

Product overview

Allerum Golfklubb is a golf club operating since 1992 with two golf courses: the 18-hole Ängsbanan (par 72) as the primary tournament course, and the 9-hole Parkbanan as Pay & Play facility. The club offers membership tiers (Full-time, Part-time, Student, Junior, Park-only, Greenfee), professional training via PGA instructors, a full golf shop (internally operated from 2026), Restaurang Loftet restaurant, conference facilities, driving range, golf cart rentals, and youth programs. The club hosts professional tournaments (Challenge Tour 2022, Ladies European Tour 2023-2024) and was named Golf Club of the Year 2019. Digital services include Min Golf integration for booking/handicap and GolfNext for range payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Ängsbanan (18-hole golf course) 18-hole parkland golf course (par 72) serving as Allerum's primary tournament and member play venue. Hosts Ladies European Tour and Challenge Tour events; available to members and green fee guests.
• Parkbanan (9-hole Pay & Play) 9-hole Pay & Play golf course suitable for beginners, casual players, and short-format green fee play; can be combined as 18 holes.
• Golf Memberships Annual subscription membership across multiple tiers (Full-time, Weekday, Student, Park-only, Green Fee, Junior) granting access to the 27-hole facility, training groups, two Loftet lunches, Golf-ID, and green fee exchange privileges.
• Restaurang Loftet On-site restaurant serving breakfast, lunch (11:00–15:00), and bistro menu until 18:00; offers a kiosk on the course, ice cream stand, and catering for events, conferences, and tournaments.
• Golf Shop On-site pro shop selling golf equipment, apparel, and accessories from TaylorMade, PING, Scotty Cameron, Adidas, and Abacus; operated by Allerum Golf AB from 2026.
• Professional Golf Training Individual and group golf coaching by PGA Professionals Håkan Lövstedt and Anna Marina Hedlund, including lessons, packages, the Training Card seasonal subscription, and organized golf travel.
• Driving Range On-site practice facility with automated ball dispenser, offering tiered range ball packs and app-based top-ups with bonus saldo.
• Golf Cart Rental Electric GPS golf cart rental available in 9-hole, 18-hole, and 36-hole formats, with multi-ride discount cards and caddy cart options.
• Junior Golf Programs Structured youth golf development including Golf School (7–9), Knatte (10–12), Youth (13+), Competition and Elite groups, plus holiday camps and college/pro pathway support.
• Allerum Business Club Recurring corporate membership program offering business networking through breakfast meetings, lectures, golf outings, and evening events with 35+ partner companies.
• Corporate Events & Tournaments Customized corporate tournaments, team-building events, and client entertainment packages combining golf, dining, and conference facilities.
• Conference & Meeting Facilities Conference room rental with full-day packages including breakfast, lunch, afternoon fika, fruit, and water, with optional golf add-ons from 200 SEK/person.
• Golfklivet (Regional Inclusion Program) Cross-club inclusion initiative with 6–7 Skåne clubs running Try Golf events and social activities targeting women, girls, and other underrepresented groups in golf.
• Golf Travel / Training Trips Organized golf travel packages (e.g., Valle del Este 2026) led by PGA Coach Håkan Lövstedt, bundling flights, accommodation, meals, rounds, and coaching.

Quantifiable outcome

• 800 000 SEK raised for children's charities through Slag för Hjältar charity tournament (10th edition, May 2025)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Scandic Hotel OceanhamnencoreGTM or Marketing PartnerHotel partner in Helsingborg offering stay-and-play golf packages with Allerum GK. Located approximately 12 km from the club. Part of a network of ~10 hotel partners across Helsingborg.
• Scandic Hotel Helsingborg NordcoreGTM or Marketing PartnerHotel partner in Helsingborg offering stay-and-play packages with Allerum GK.
• Radisson Blu MetropolcoreGTM or Marketing PartnerHotel partner offering stay-and-play golf packages with Allerum GK in Helsingborg.
• Elite Hotel Marina PlazacoreGTM or Marketing PartnerHotel partner in Helsingborg offering golf and stay packages.
• Elite Hotel MollbergcoreGTM or Marketing PartnerHotel partner in Helsingborg offering golf and stay packages.
• Grand HelsingborgcoreGTM or Marketing PartnerHotel partner (part of Strawberry Hotels) offering stay-and-play packages.
• Sea U (Clarion Hotel Sea U)coreGTM or Marketing PartnerHotel partner (Strawberry Hotels) offering golf and stay packages.
• Maxi ICA Stormarknad HelsingborgcoreStrategic or Co-development PartnerCo-founder and sponsor of Maxifonden, a junior golf fund that distributed first stipends in 2023 (26 000 SEK). Maxi doubles the funds raised through club competition revenues. Representatives sit on the fund board.
• Indoor Golf Group (IGG) HelsingborgcoreGTM or Marketing PartnerPartner indoor golf simulator facility in Helsingborg. Allerum GK members receive: 1 free hour, 300 SEK discount on Gold/Senior membership (995 SEK total), 100 SEK discount on Junior membership (495 SEK total). Includes IGG Majors competitions and leagues.
• RUFF HelsingborgminorGTM or Marketing PartnerIndoor golf lounge in Helsingborg offering member discounts to Allerum GK members: sign-on bonuses, reduced membership rates for RUFF Member (795 SEK), RUFF Member+ (1695 SEK), and Day-pass (3495 SEK) tiers.
• Golfklivet (6–7 Skåne Golf Clubs)coreStrategic or Co-development PartnerRegional collaboration project with 6–7 golf clubs in northwest Skåne. 2025 focus: inspiring women and girls to try golf. Joint prova-på events, social activities, and cross-club events. Funded for a 3-year period.
• Allerum Business Club (35+ corporate partners)coreChannel Partner/ Reseller/ DistributorAllerum GK's own B2B network of 35+ companies including Arnes Blommor, Cafe Bar, Bäck & Bad, Björk & Magnusson, Colburn, Elarbeten, Eriks Fönster, FCH, Festotalt, Fleninge Service, FutureIT, Bäcklind, Helsingborgs Byggplåt, Helsingborgs Skylt & Dekor, HHC, HRBjörkman, Malmö Strält Teknik, Mattis Bygg, Maxi ICA, MH Bygg & Paint, Nordic Refit, Nordic Waterproofing, Optimera, OV Helsingborg HK, Pingvin Press, PMR, Prosak, Retention, Rofast, RUFF Golf, Scandic, Stenströms, Studio Aktiverum, Slag för Hjältar, Skandia, Valvet. The network meets ≥10 times/year with breakfast sessions, lectures, golf outings, and evening events.
• Slag för HjältarcoreStrategic or Co-development PartnerAnnual charity golf tournament hosted at Allerum GK since 2019. 10th edition May 2025 raised 800 000 SEK for children's charities: Min Stora Dag, Barncancerfonden Södra, Barndiabetesfonden, RBU Skåne. Proceeds fund better lives for children and youth.
• Weimenhög (Countryside Accommodation)minorGTM or Marketing PartnerCountryside B&B and apartment accommodation 2 km from the club, offering nearby stay options for visiting golfers.
• Hjortsby TorpminorGTM or Marketing PartnerCountryside accommodation option near the club for visiting golfers.
• Svenska Golfförbundet (Swedish Golf Federation)coreStrategic or Co-development PartnerNational governing body for golf in Sweden. Allerum GK is affiliated and its members use the SGF Min Golf platform. The club has collaborated with SGF on professional event hosting and championship preparations.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Falsterbo Golfklubb: One of Sweden's most prestigious members' clubs at the southern tip of Skåne. Comparable elite tournament-hosting track record, members-only access, and F&B/club facilities.
• Barsebäck Golf & Country Club: Elite Skåne-based 36-hole golf club near Malmö/Lund. Closest geographic direct peer with similar full-service membership model, restaurant, and dual-course operations.
• Vasatorp Golf Club: Helsingborg-area multi-course facility operating Sportcentrum and TCS. Direct local competitor for members and green-fee guests in the same catchment.
• Söderåsens Golfklubb: Skåne-region 18-hole club noted as the "moderklubb" of Allerum's PGA trainer Håkan Lövstedt. Comparable membership structure and Skåne tournament ecosystem.
• Halmstad Golfklubb: Multi-course elite Swedish club with tournament hosting history. Comparable membership tiers, PGA professionals, and clubhouse dining.
• PGA Sweden National (Österåker): Sweden's flagship public-access facility with two courses, academy, and hotel. Overlaps in tournament-hosting capability and academy/coaching operations.
• Ljunghusen Golfklubb: Historic southern Swedish members' club near Malmö with multiple courses, F&B, and tournament history. Directly comparable full-service golf club model.
• Bosjökloster Golfklubb: Skåne-based golf club referenced in Allerum's leadership transition (former Golfstore manager moving to become club manager). Comparable southern Swedish regional peer.

Broad incumbents

• Stockholms Golfklubb: Sweden's oldest golf club with elite tournament hosting pedigree. Larger incumbent with overlapping premium membership and championship venue positioning.

Others

• European Tour Destinations (e.g., Quinta do Lago, La Cala): Premier European resort/golf venue operator running multi-course training and tournament-hosting properties. Relevant adjacency rather than direct competition, given Allerum's destination golf travel packages (e.g., Valle del Este partnership).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/allerumgk
• Facebookfacebook.com/allerumgk
• LinkedInlinkedin.com/company/allerum-golf-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allerum Golfklubb