The Stand Up and Play Foundation

Adaptive Sports and Mobility Rehabilitation Servicesstandupandplayfoundation.org

The Stand Up and Play Foundation is a 501(c)(3) nonprofit that provides VertaCat/Paramobile standing wheelchairs and adaptive golf therapy programs through 80+ chapter locations across the US and Canada, serving veterans, first responders, children, and general wheelchair users.

Company typePrivate
Founded2010
HeadquartersVista, United States
Headcount1–10
GTM typeB2C
OfferingServices

The Stand Up and Play Foundation firmographics

Firmographics

Name: The Stand Up and Play Foundation
Legal name: Stand Up and Play Foundation
Website: https://standupandplayfoundation.org
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: The Stand Up and Play Foundation is a 501(c)(3) nonprofit that provides VertaCat/Paramobile standing wheelchairs and adaptive golf therapy programs through 80+ chapter locations across the US and Canada, serving veterans, first responders, children, and general wheelchair users.
Ownership category
akta.pro rank

The Stand Up and Play Foundation industry classification

Industry

Product category: Adaptive Sports and Mobility Rehabilitation Services
NAICS: Sports and Recreation Instruction (61162), Services for the Elderly and Persons with Disabilities (624120)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)
akta.pro secondary industry: Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

Keywords

Adaptive sports therapy
Standing wheelchair programs
Adaptive golf therapy
Mobility rehabilitation services
Veteran disability programs

Where The Stand Up and Play Foundation is headquartered

Location

Headquarters

HQ city: Vista
HQ country: United States
HQ region: North America

Offices2 records

Markets served

The Stand Up and Play Foundation business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

Individual Donations: The foundation accepts monetary donations from individuals via its website, PayPal, Zeffy, and check. Donations can be designated to specific funds, chapters, or in honor of individuals. The organization is a 501(c)(3) nonprofit with Tax ID 27-2439757.
Corporate Sponsorship: Corporate sponsors receive logo placement on VertaCat/Paramobile units housed at chapters, on the foundation's website, and on printed literature. Different giving levels are offered.
Grants: The foundation extends grants to veterans, first responders, children, and golf therapy organizations for equipment and program support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

The Stand Up and Play Foundation product offering

Product offering

Core offering

The Stand Up and Play Foundation is a 501(c)(3) nonprofit that provides VertaCat/Paramobile all-terrain standing wheelchairs and adaptive golf programs to wheelchair users, veterans, first responders, and children with mobility challenges. Its core offerings center on deploying standing-wheelchair equipment through a chapter-based network and delivering golf therapy programs (HERO Program, KidSwing International) to enable physical rehabilitation, mental health benefits, and recreational access.

Product overview

The Stand Up and Play Foundation offers a focused portfolio centered on adaptive standing technology and golf therapy programs. The primary product is the VertaCat/Paramobile, an all-terrain standing sports wheelchair/coanding wheelchair that enables wheelchair users to stand and play golf independently using hydraulic lifting technology. This core product is supported by the HERO Golf Therapy program, which provides adaptive golf therapy specifically for Veterans and Emergency Responders. The foundation also operates KidSwing International for children's adaptive golf, and provides grants and chapters throughout the US to expand access to adaptive golf equipment. The organization is 100% volunteer-based and operates as a nonprofit 501(c)(3).

Differentiator

Problem solved

Functional benefit

Products and services

VertaCat/Paramobile Standing Wheelchair Program An all-terrain standing sports wheelchair and adaptive golf cart that enables wheelchair users to stand up and play golf independently. The device uses hydraulic lifting and joystick steering with pneumatic tires designed for safe green access, deployed through the foundation's chapter network at golf courses and rehab centers.
HERO Golf Therapy Program A groundbreaking golf therapy program designed to help Veterans and Emergency Responders who have suffered injuries, illnesses, or challenges — whether in the line of duty or after serving. The program addresses PTSD, substance abuse related to PTSD, and chronic pain through adaptive golf, and grew into one of the largest adaptive golf programs in the country within 18 months.
Adaptive Golf Clinics and Demonstrations

Quantifiable outcome

Over 8 million Americans have mobility challenges, including nearly 300,000 children — a market the foundation aims to serve.
+3 more outcomes

Companies that use The Stand Up and Play Foundation

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles5 records

The Stand Up and Play Foundation technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

The Stand Up and Play Foundation partnerships and signals

Strategic signal

Partnerships

18 partnerships are on record, tiered core, minor and moderate.

PGA HopecoreStrategic or Co-development PartnerPGA Hope (HOPE standing for Helping Our Patriots Everywhere) is a flagship program of the PGA of America that introduces golf to Veterans to enhance their physical, mental, social, and emotional well-being. The Stand Up and Play Foundation partners with PGA Hope chapters to provide adaptive equipment and training.
USGTF (United States Golf Teachers Federation)coreStrategic or Co-development PartnerAnthony Netto has been a USGTF Master Adaptive Golf Teacher since 1999. The foundation leverages USGTF credentials and network for training PGA professionals in adaptive golf techniques.
Ottobock (Paragolfer)coreTechnology or IntegrationAnthony Netto co-invented the Paragolfer (by Ottobock) in 2000 — an all-terrain standing sports wheelchair. Ottobock manufactures and distributes the Paragolfer, which the foundation promotes and deploys through its chapter network.
SMGA (Southeastern Minority Golfers Association)minorGTM or Marketing PartnerGolf organization partnered with the foundation for adaptive golf programs.
Wedges and WoodsminorGTM or Marketing PartnerGolf facility partner providing chapter location for adaptive golf programs.
EurekaminorGTM or Marketing PartnerPartner organization supporting the foundation's adaptive golf mission.
Tunnel TowerminorGTM or Marketing PartnerSponsor partner with logo placement on the foundation's website.
Stars for HeroesminorGTM or Marketing PartnerVeteran support organization partnered with the foundation for adaptive golf programs.
David's Chair FoundationminorStrategic or Co-development PartnerAdaptive golf foundation; Stone Ridge Golf Course hosts a chapter in partnership with David's Chair Foundation.
Angel (Angel For Veterans)minorGTM or Marketing PartnerVeteran-focused nonprofit partner providing support for adaptive golf programs.
Adapt and OvercomeminorStrategic or Co-development PartnerAdaptive sports organization partnered with the foundation for program delivery.
AGP (American Golf Professionals)minorGTM or Marketing PartnerGolf professionals organization partner supporting adaptive golf initiatives.
Range For HopeminorGTM or Marketing PartnerGolf range organization supporting the foundation's adaptive golf mission.
Veterans Lake Golf CourseminorChannel Partner/ Reseller/ DistributorVeteran-focused golf course serving as a chapter location for the Stand Up and Play Foundation in Texas.
KidSwing InternationalcoreStrategic or Co-development PartnerAnthony Netto co-founded KidSwing International alongside the Stand Up and Play Foundation, focusing on adaptive golf programs for children with mobility challenges.
Turn (Turn Golf)minorGTM or Marketing PartnerGolf technology/brand partner with logo on the foundation's website.
Legends Country ClubmoderateGTM or Marketing PartnerSponsor with logo displayed on the foundation's website.
Ability CentralminorStrategic or Co-development PartnerPartner organization supporting individuals with disabilities and the foundation's adaptive golf programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

The Stand Up and Play Foundation competitors and assessment

Company assessment

Broad incumbents

Move United: National nonprofit delivering adaptive sports programs (including adaptive golf) across the US. Comparable as a large-scale adaptive-sports organization with similar veteran, youth, and disability programs and chapter network.
Disabled Sports USA: National adaptive sports nonprofit offering year-round programs including golf for people with disabilities. Comparable beneficiary population and adaptive-sports programming model.
Paralyzed Veterans of America: Veterans service organization providing rehabilitation, adaptive sports, and recreation programs including adaptive golf. Overlaps with Stand Up and Play's veteran beneficiary segment and adaptive-equipment provision.
USGA (Adaptive Golf Programs): Governing body for golf in the US that runs adaptive golf initiatives and accessibility programs. Comparable as a national-level golf institution overlapping on adaptive-golf mission and course-access advocacy.
Ottobock (Paragolfer / Standing Wheelchairs): Global medical-device incumbent that manufactures the Paragolfer (co-invented by Anthony Netto in 2000). Comparable as the manufacturer of the foundation's core equipment and as a broader provider of mobility/rehabilitation devices.

Others

Invictus Games Foundation: International adaptive sports event for wounded/ill/injured veterans. Stand Up and Play participated in the2017 Invictus Games in Sydney; comparable in mission focus on wounded veterans and adaptive-sport delivery.

Direct peers

PGA Hope: PGA of America's flagship adaptive golf program for Veterans. Stand Up and Play is an explicit partner, sharing the veteran-adaptive-golf mission and overlapping chapter footprint; the two are directly comparable in target population and program offering.
David's Chair Foundation: Nonprofit that places adaptive golf equipment at courses to enable wheelchair users to play golf. Named as a Stand Up and Play partner with co-located chapters; directly comparable in mission, beneficiary, and chapter-based delivery model.
National Alliance for Accessible Golf: Industry alliance focused on making golf accessible for people with disabilities through equipment, instruction, and course access. Closely comparable mission and stakeholder ecosystem.

Emerging players

KidSwing International: Adaptive golf program co-founded by Anthony Netto specifically for children with mobility challenges. Closely affiliated with Stand Up and Play but distinct organizational entity focused on the pediatric segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

The Stand Up and Play Foundation compliance and trust

Trust signal

Compliance1 record

The Stand Up and Play Foundation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Stand Up and Play Foundation leadership team

Management profile

Number of profiles

Profiles8 records

The Stand Up and Play Foundation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Stand Up and Play Foundation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stand Up and Play Foundation

What does The Stand Up and Play Foundation do?

Is The Stand Up and Play Foundation a public or private company?

The Stand Up and Play Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was The Stand Up and Play Foundation founded?

The Stand Up and Play Foundation was founded in 2010. It employs 1 to 10 people.

Where is The Stand Up and Play Foundation based?

The Stand Up and Play Foundation is headquartered in Vista, United States, in the North America region.

How does The Stand Up and Play Foundation make money?

Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship and grants.

Who are The Stand Up and Play Foundation's main competitors?

Broad incumbents on record are Move United, Disabled Sports USA, Paralyzed Veterans of America, USGA (Adaptive Golf Programs) and Ottobock (Paragolfer / Standing Wheelchairs). Invictus Games Foundation is listed as an others. Direct peers are PGA Hope, David's Chair Foundation and National Alliance for Accessible Golf. KidSwing International is listed as an emerging player.

Does The Stand Up and Play Foundation have an API?

No public API is recorded for The Stand Up and Play Foundation.

What industry is The Stand Up and Play Foundation in?

The Stand Up and Play Foundation's product category is Adaptive Sports and Mobility Rehabilitation Services. Its primary akta.pro industry code is MPAKACAH, Disability & Adaptive Sports Organizations (Paralympic, Special Olympics), with a secondary code of MPAKAFAL, Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific). Its NAICS code is 61162 and its SIC code is 7900.