Solar A/S
Solar A/S is a Danish technical sourcing and services company listed on Nasdaq Copenhagen. It distributes 200,000+ electrical, lighting, installation and climate-energy products to roughly 50,000 installer, industrial and trade customers across six European countries via branches, webshop and automated logistics.
- Company typePublic
- Founded1919
- HeadquartersVejen, Denmark
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Solar A/S does
Solar A/S, founded in 1919 (formerly Nordisk Solar Compagni) and listed on Nasdaq Copenhagen since 1953 under the ticker SOLAR B, is a Danish technical sourcing and services company headquartered in Vejen, Denmark. The group operates as a multi-channel distributor of electrical components, lighting, climate/energy solutions and installation tools through three customer segments — Installation, Industry and Trade — serving roughly 50,000 customers across six European countries (Denmark, Norway, Sweden, the Netherlands, Poland and the Faroe Islands) with a catalogue exceeding 200,000 SKUs.
The company combines traditional technical wholesale with a growing digital and services layer. Core offerings span branded electrical and installation products from partners including Siemens, Schneider Electric, Milwaukee, Nexans, Hager, PM-Flex and MP-bolagen, alongside proprietary solutions such as Solar Light, Fastbox automated dispensing, Smart Supply and SmartKit (vendor-managed inventory and kitting), Solar App and the MICROGRID energy management / microgrid product line integrated with Thermonova heat pumps. Distribution is supported by the new 48,000 sqm BREEAM Excellent logistics centre in Kumla, Sweden, automated with AutoStore robotics and operated on a Salesforce-based ERP, with 66% of order lines now placed digitally.
Solar makes money principally through B2B resale of electrical and technical products, complemented by project-based revenue from Climate & Energy solutions (including MICROGRID, photovoltaics, EV charging and heat pumps) and ancillary services such as Smart Supply VMI and kitting, technical training, and energy system design. Information security and ESG credentials — ISO/IEC 27001:2022, SBTi targets, CSRD readiness, BREEAM Excellent facilities — are increasingly used as procurement gatekeepers in critical infrastructure and large industrial accounts.
Solar A/S firmographics
Firmographics- Name
- Solar A/S
- Legal name
- Solar A/S
- Website
- https://solar.eu
- Company type
- Public
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Solar A/S is a Danish technical sourcing and services company listed on Nasdaq Copenhagen. It distributes 200,000+ electrical, lighting, installation and climate-energy products to roughly 50,000 installer, industrial and trade customers across six European countries via branches, webshop and automated logistics.
- Ownership category
- akta.pro rank
Solar A/S industry classification
Industry- Product category
- Electrical & Industrial Distribution
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where Solar A/S is headquartered
LocationHeadquarters
- HQ city
- Vejen
- HQ country
- Denmark
- HQ region
- Europe
Offices10 records
Markets served
Solar A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Product Sourcing and Sales: Solar Group generates revenue primarily through the sale of electrical, heating & plumbing, ventilation, and climate & energy products. The company acts as a sourcing and services company, combining product sourcing with value-adding services. Revenue was approximately DKK 12.2bn in 2025. The business operates across three segments: Installation, Industry, and Trade.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Solar A/S product offering
Product offeringCore offering
Solar Group is a sourcing and services company that combines product sourcing, superior distribution, and value-adding services to support professional customers in the electrical, heating & plumbing, ventilation, and climate & energy sectors. It operates across three segments — Installation, Industry, and Trade — supplying an assortment of over 200,000 products alongside logistics services such as Fastbox delivery, Smart Supply inventory management, and SmartKit project-based material delivery. The company also offers specialised lighting through the Solar Light sub-brand and integrated energy solutions via the MICROGRID offering.
Product overview
Solar A/S is a sourcing and services company operating in electrical, heating & plumbing, ventilation, and climate & energy solutions across five European markets (Denmark, Norway, Sweden, Netherlands, Poland, and Faroe Islands). The company operates three main segments: Installation (serving electricians and installation professionals), Industry (serving manufacturing and production companies), and Trade (one-stop-shop for consumables). Solar's portfolio includes proprietary and partner-branded products such as Solar Light (specialized lighting solutions including LED and circadian rhythm lighting), along with logistics and service offerings like Fastbox (delivery service), Smart Supply (optimized inventory management with up to 30% capital reduction), SmartKit (project-based material delivery), and MICROGRID (integrated energy management systems with heat pumps, solar, battery storage, and EV charging). The company also holds a majority stake in Thermonova, a heat pump manufacturer. A mobile application (Solar App) is available for iPhone and Android devices serving existing business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Solar Light: Specialized lighting products and intelligent lighting solutions including LED, circadian rhythm lighting, and lighting design services for various sectors including healthcare, industry, and commercial buildings.
Products and services
- Solar Light A specialised lighting product line offering intelligent lighting solutions, LED products, and circadian rhythm lighting systems for healthcare, industry, and commercial buildings. Includes DALI-controlled luminaires (e.g., Inverso, LQ75, Flex 44, ONE23) and lighting design services.
- Fastbox A delivery service enabling quick and accurate product delivery to construction sites and customer locations exactly when, where, and how customers need them, supporting the Trade segment's one-stop shop concept.
- Smart Supply An inventory management and logistics optimisation service featuring clearly marked storage boxes with barcodes that customers scan via the Solar app to track usage and trigger automatic replenishment. Reduces tied-up capital in stock by up to 30% for industrial customers.
- SmartKit A project-based material delivery service where items needed for specific projects are delivered in boxes marked with yellow SmartKit labels, specifying contents and earmarking them for specific projects. Eliminates the need for manual receiving and counting.
- MICROGRID A modular and scalable energy management solution consisting of solar panels, battery storage, heat pumps, EV chargers, and an Energy Management System (EMS) that makes real-time decisions on energy storage, grid draw, and direct usage for buildings and vehicles.
- Thermonova Heat Pumps Large-scale heat pump systems including GeoNova Propane ground source heat pumps, designed for medium-to-large companies and district heating applications. Solar Group is the majority shareholder in Danish manufacturer Thermonova and distributes its products in the Norwegian and Swedish markets.
- Industrial Vending Machines Leased vending machine solutions for industrial and maintenance operations that allow employees 24-hour access to tools and supplies via access keys, freeing up warehouse manager time and increasing efficiency for industrial customers.
- Solar App A mobile application for iPhone and Android that serves as a digital ordering and self-service tool for existing business customers, enabling order placement, product information search, and location-specific services such as Solar Fastbox delivery tracking.
Quantifiable outcome
- 66% of order lines made digitally, supporting a best-in-class digital customer journey
- +6 more outcomes
Companies that use Solar A/S
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Solar A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Solar A/S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThermonovacoreSolar Group is the main shareholder in Danish heat pump manufacturer Thermonova (founded 2016 by Mads Hougaard and Steen Fristrup). Solar Group actively deploys Thermonova heat pumps in its own facilities (Gardermoen HQ with 7 heat pumps; Kumla logistics centre with 12 GeoNova Propane pumps). Solar also distributes and sells Thermonova products in the Norwegian and Swedish markets. Thermonova uses propane as refrigerant for climate-neutral solutions.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Solar A/S competitors and assessment
Company assessmentDirect peers
- Sonepar: France-headquartered, family-owned global electrical distributor with operations across Europe broadly overlapping Solar's product categories and customer segments. Sonepar and Solar both compete to be the B2B sourcing partner for installers and industrial accounts.
- Würth: Germany-based global distributor of fasteners, tools, electrical, and HVAC supplies with a large direct-sales and field-rep model. Würth's broad assortment and value-adding services for installation trades are highly analogous to Solar's Installation segment.
- RS Group: London-listed distributor of industrial and electronic components and maintenance products (formerly Electrocomponents). RS Group's digital-first catalogue model and broad European footprint are comparable to Solar's 200,000+ SKU webshop with 60%+ e-business share.
- Rexel: Paris-listed global electrical distributor serving installers, industrial, and commercial customers with a similar product sourcing and value-added services model. Rexel is the closest direct comparable to Solar's combined installation, industry, and project-solution approach in Europe.
Broad incumbents
- WESCO International: US-listed global distributor of electrical, communications, and utility products. WESCO's broader portfolio and larger scale make it a broad incumbent comparable to Solar's electrical wholesale and EHS solutions business.
- Ferguson: US-listed distributor of plumbing, heating, ventilation, and waterworks products. Ferguson's scale, segment focus, and value-added services (logistics, inventory) are comparable to Solar's Trade and HVAC/plumbing offerings.
- Saint-Gobain Distribution: Distribution arm of Saint-Gobain covering building materials, plumbing, and interior solutions across Europe. As a broader building-products incumbent, it competes with Solar's installation and trade customers for share of wallet.
Regional players
- Travis Perkins: UK-listed builders' merchant and home-improvement distributor with a trade-focused model. Travis Perkins is relevant as a primarily UK/regional peer that does not directly overlap Solar's Northern European footprint but competes conceptually for the same trade customers.
- Edistribuzione: Italian electricity distribution operator serving as a regional utility-adjacent peer. While primarily a regulated network operator, it represents regional exposure to the broader European electrical ecosystem in which Solar distributes products.
Emerging players
- ALSO Group: Swiss-listed B2B technology and IT distributor with a strong digital platform and as-a-service offerings. ALSO's emphasis on digital ordering, services-led growth, and vendor diversification makes it an adjacent, smaller-scale peer in distribution-as-a-service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solar A/S social profiles
Digital presenceSolar A/S compliance and trust
Trust signalCompliance2 records
Solar A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar A/S leadership team
Management profileNumber of profiles
Profiles7 records
Solar A/S subsidiaries and ownership
Company hierarchySubsidiaries10 records
Solar A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar A/S M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar A/S
What does Solar A/S do?
Solar Group is a sourcing and services company that combines product sourcing, superior distribution, and value-adding services to support professional customers in the electrical, heating & plumbing, ventilation, and climate & energy sectors. It operates across three segments — Installation, Industry, and Trade — supplying an assortment of over 200,000 products alongside logistics services such as Fastbox delivery, Smart Supply inventory management, and SmartKit project-based material delivery. The company also offers specialised lighting through the Solar Light sub-brand and integrated energy solutions via the MICROGRID offering.
Is Solar A/S a public or private company?
Solar A/S is a public company. It is classified as public and is currently operating.
When was Solar A/S founded?
Solar A/S was founded in 1919. It employs 1,001 to 5,000 people.
Where is Solar A/S based?
Solar A/S is headquartered in Vejen, Denmark, in the Europe region.
How does Solar A/S make money?
One revenue line is on record: product Sourcing and Sales.
Who are Solar A/S's main competitors?
Direct peers on record are Sonepar, Würth, RS Group and Rexel. Broad incumbents are WESCO International, Ferguson and Saint-Gobain Distribution. Regional players are Travis Perkins and Edistribuzione. ALSO Group is listed as an emerging player.
Does Solar A/S have an API?
No public API is recorded for Solar A/S.
What industry is Solar A/S in?
Solar A/S's product category is Electrical & Industrial Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System).