FEDERASUL

What FEDERASUL does

Short

Name

FEDERASUL

Legal name

FEDERASUL - Federação das Associações Comerciais e de Serviços do RS

Website

https://federasul.com.br

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

FEDERASUL is a Brazilian non-profit federation of business associations headquartered in Porto Alegre, Rio Grande do Sul. It represents 189 affiliated associations spanning more than 80,000 member companies, delivering advocacy, certification, credit, and benefit services.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: FEDERASUL generates revenue through membership fees from affiliated business associations (filiadas). The federation unites and represents business entities from all economic sectors, with revenue supporting advocacy, events, and member services.
2. Services to Members: The association provides fee-based services to members including digital certificates, credit consulting (via Serasa partnership), Certificates of Origin for export, ESG certification, and other business services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FEDERASUL is a non-profit federation that unites and represents 189 affiliated business associations in Rio Grande do Sul, Brazil, collectively representing more than 80,000 companies. It delivers advocacy, business services (legal advisory, digital certificates via Safeweb, credit consultation via Serasa, Certificates of Origin for export, ESG certification, employee benefit cards) and runs networking events and entrepreneurship development programs for its member associations and their associated businesses.

Product overview

FEDERASUL is a federation that unites and represents business entities across all economic sectors in Rio Grande do Sul, Brazil. Rather than a single technology product, its portfolio consists of diverse services, programs, and events for member businesses. Core services include legal advisory, digital certificates (via Safeweb), credit consultation (via Serasa), origin certificates for exports, ESG certification, and employee benefit cards. The organization runs entrepreneurship programs (Empreender, Junior Achievement), educational partnerships (UNISINOS), software for entity management (SUPERA), and mobile plans (Supernova Celular). Key events include the Tá na Mesa lunch meetings, annual Congress, and Leaders Forum. Awards recognize excellence in business (Líderes e Vencedores) and agribusiness (Vencedores do Agronegócio).

Differentiator

Problem solved

Functional benefit

Brands

• CAF: Cartão Bee - A benefits card program for companies to manage employee benefits including meal vouchers, food allowance, mobility and more.
• Tá na Mesa
• Prêmio Líderes e Vencedores
• Prêmio Vencedores do Agronegócio
• Elas no Agro
• Congresso FEDERASUL
• Fórum de Líderes
• Conselho da Mulher Empreendedora
• Movimento contra BETS

Products and services

• Assessoria Jurídica Legal advisory service that analyzes the impact of laws and measures on businesses, preparing technical studies and opinions to support entity positions. Provided to affiliated associations and their member businesses.
• Cartão Bee Multi-benefit Mastercard card accepted at more than 4 million establishments, combining meal vouchers, food allowance, and mobility benefits in a single card for member companies' employees.
• Certificado de Origem Certificate of Origin service for exported goods, providing tariff advantages under trade agreements and tax reductions or exemptions on imports. Issued through FEDERASUL's network of 25+ authorized associations.
• Certificado Digital Digital certificate issuance through partnership with Safeweb, enabling secure online transactions for individuals and businesses. Affiliated associations can earn additional revenue by becoming certificate issuers.
• Crédito Certo Credit consultation service via Serasa partnership, enabling member businesses to check CNPJ and CPF financial history for credit decisions. FEDERASUL manages the contract and provides login credentials and support to affiliated entities.
• Certificação ESG ESG certification program offering Positive Impact diagnosis, risk assessment, sustainability reporting, and business strategy qualification to affiliated associations and their members.
• CAF Service center providing administrative and support solutions for affiliated entities under the CAF/Cartão Bee brand.
• SUPERA Entidades Software developed to improve management of class entities, providing operational solutions, decision-making precision, and agility for users. Marketed as one of the most widely used solutions nationwide for association management.
• Supernova Celular Exclusive mobile phone plans with special discounts and recurring remuneration for entities, including WhatsApp and Waze, accumulative data packages, easy portability, and humanized support without contract commitment or penalties.
• UNISINOS Education Program Educational partnership with UNISINOS University offering discounts on undergraduate, graduate, and language courses for affiliated members, with quarterly rebates paid to associations for students enrolled through FEDERASUL referrals.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SafewebcoreTechnology or IntegrationPartnership with Safeweb (largest information security company in Rio Grande do Sul) provides digital certificate services to affiliated associations and their members. Associations can earn additional revenue by becoming certificate issuers. Safeweb provides commercial, technical, and marketing support, plus access to all Safeweb products and regional coverage.
• SerasacoreChannel Partner/ Reseller/ DistributorPartnership enables affiliated associations to offer credit data consultation services to their members. Associations receive access to Serasa's database for CNPJ and CPF credit history queries. FEDERASUL manages the contract, generates login credentials, and provides support to affiliated entities.
• UNISINOS UniversitycoreStrategic or Co-development PartnerCooperation agreement providing discount programs on undergraduate, graduate, and language courses for members of affiliated associations. Quarterly rebates are paid to associations for students enrolled through FEDERASUL referrals, based on net revenue received.
• Junior Achievement BrazilminorStrategic or Co-development PartnerPartnership develops entrepreneurship education programs for children and youth in public and private schools across Rio Grande do Sul. The program uses proven Junior Achievement methodologies with volunteer participation and commercial association coordinators, delivered through 'Trilha Empreendedora' format covering grades 6-12.
• Bee Benefícios (Mastercard)minorChannel Partner/ Reseller/ DistributorPartnership offers the Bee card, a multi-benefit card accepted at 4+ million establishments via Mastercard. Card provides meal vouchers, food allowance, mobility benefits and more in a single card for member companies.
• Certificação Impacto Positivo (ESG)minorChannel Partner/ Reseller/ DistributorPartnership provides ESG certification services to affiliated associations and their members. The 'Certificação Impacto Positivo' offers diagnosis of risks, opportunities, and priorities, organizes existing practices, and qualifies communication with clients, partners, and the market. Includes sustainability reporting.
• Supernova CelularminorChannel Partner/ Reseller/ DistributorPartnership offers exclusive mobile phone plans with special discounts and recurring revenue for associations through active lines. Benefits include included WhatsApp and Waze, accumulative data packages, easy portability, and humanized customer service without contract commitment or penalties.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• International Chamber of Commerce (ICC): Global business federation with comparable roles in trade documentation, certification, and policy advocacy. Relevant as a benchmark for the trade certificate and ESG service lines FEDERASUL offers at the state level.
• U.S. Chamber of Commerce: International equivalent of a national business federation. Provides advocacy, networking, and services to member businesses, though at vastly larger scale and with international scope. Comparable structural model outside Brazil.
• British Chambers of Commerce: UK network of accredited chambers of commerce. Comparable to FEDERASUL in federating local business associations and providing cross-border certificates of origin, training, and advocacy services.

Direct peers

• Fecomércio-RS: State-level federation of commerce in Rio Grande do Sul. Operates the same federation role as FEDERASUL but for the commerce sector; both serve overlapping member bases in the same state and collaborate on regional economic advocacy.
• FIERGS (Federação das Indústrias do Rio Grande do Sul): State-level federation of industries in Rio Grande do Sul. Comparable organizational structure and statewide advocacy role, but focused on industrial rather than commercial associations, providing a useful structural benchmark.
• CACB (Confederação das Associações Comerciais e Empresariais do Brasil): National confederation of Brazilian commercial associations. Direct structural peer to FEDERASUL, representing the same category of business associations at the national level and providing similar advocacy, services, and event programming.
• CDL (Câmara de Dirigentes Lojistas): National network of business leader chambers. Directly comparable in providing services (certificates, credit, events) to retailers and SMBs, with overlapping membership and a similar event-driven engagement model.
• Associação Comercial de São Paulo (ACSP): One of Brazil's largest commercial associations. Comparable in mission (representing business interests, offering services, and events) but operates at a single-municipality scale rather than as a federation of associations.

Broad incumbents

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Federal SME support service. Overlaps with FEDERASUL in serving small and medium businesses through training, education, and consulting programs, but operates nationally with public funding and a much larger scope.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo): National commerce confederation. Represents a broader commerce constituency (not just commercial associations) and engages in labor negotiations and sector-wide policy, giving it national reach that dwarfs FEDERASUL's state-level operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrB2gyjyjWPE5Va2RTsCxOA
• Facebookfacebook.com/federasul
• LinkedInlinkedin.com/company/federacao-de-entidades-empresariais-do-rio-grande-do-sul
• Instagraminstagram.com/federasul_entidade
• Xx.com/_federasul

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEDERASUL