Zhejiang Founder Motor

What Zhejiang Founder Motor does

Zhejiang Founder Motor Co., Ltd. (浙江方正电机股份有限公司), listed on the Shenzhen Stock Exchange under ticker 002196 since December 2007, is a Chinese motor and electronic control system manufacturer headquartered in Lishui, Zhejiang, with approximately 3,000 employees across manufacturing and R&D sites in Shanghai (Jiading), Lishui, Deqing (Huzhou), Shenzhen, and Ho Chi Minh City, Vietnam. The company operates four business divisions: New Energy E-Drive, Electronics (via the Shenzhen Gaokerun subsidiary), Commercial Vehicle, and Micro Motor (via Fangde Micro Motor). Its product portfolio spans flat-wire (hair-pin) and round-wire drive motors from 20kW to 210kW, integrated two-in-one and three-in-one electric drive axles, 800V high-voltage motors, oil-cooled motors, BLDC and servo motors, motor controllers, EV control systems, central air conditioning controllers, vacuum cleaner motors, and electric tool controllers. Proprietary technology includes the self-developed 8-layer hair-pin motor with 97.5% peak efficiency and >94% NEDC average, first-to-market 800V high-voltage motor mass production in China (Q3 2022), and an integrated Lishui Future Factory with SAP, Siemens TeamCenter, MES, digital twin, and AR predictive maintenance.

The company's commercial model is exclusively B2B direct OEM supply. In automotive, Founder Motor is a Tier-1 supplier to SAIC-GM-Wuling (cumulative 1M+ NEV drive motor units; New Energy Million Breakthrough Award), XPeng (240K+ cumulative units by end-2023; strategic partner), NIO, Geely, Chery, SAIC Motor, Great Wall, Li Auto, Leapmotor, and Volkswagen, supplying drive motors for platforms including the Wuling Hongguang Mini EV and XPeng P7 and G9. In home appliances, power tools, and industrial automation, it supplies Midea, Electrolux, TTI (300K+ units/year), SharkNinja, Ecovacs, Ingersoll Rand, and Johnson Controls. Pricing is quote-based and negotiated per vehicle platform, volume, and technical specification under multi-year contracts, with no public pricing tiers.

Revenue is generated through three hardware streams: NEV drive motor and integrated electric drive system sales, micro motor and controller sales (including sewing machine motors where the company holds an 85% global market share), and automotive electronics and control systems for commercial vehicles. The company is scaling capacity to 5.2M+ units/year across its Deqing and Vietnam sites, with the Deqing Phase 2 expansion representing a 1,696.76 million yuan investment projected to generate 580 million yuan in revenue.

Name

Zhejiang Founder Motor

Legal name

浙江方正电机股份有限公司

Website

https://fdm.com.cn

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhejiang Founder Motor is a Chinese Tier-1 manufacturer of new energy vehicle drive motors (including first-to-market 800V and flat-wire platforms), micro motors, and electronic control systems, supplying major Chinese and international OEMs and home appliance brands across automotive and industrial markets.

Ownership category

akta.pro rank

Product category

Electric Vehicle Drive Motors

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motors & Generators (3621), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)

akta.pro secondary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• EV drive motors
• Flat-wire hair-pin motors
• Automotive electronic controllers
• Micro motor manufacturing
• New energy drivetrain components

Headquarters

HQ city

Lishui

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. EV Drive Motor Sales: Sale of new energy vehicle drive motors and integrated electric drive systems (including 扁线电机, 圆线电机, low-voltage three-in-one and two-in-one electric drive axles) to automotive OEMs including SAIC-GM-Wuling, XPeng, NIO, Geely, Chery, and others. Revenue is transactional per vehicle platform and volume-dependent.
2. Micro Motor & Controller Sales: Sale of micro motors (servo motors, BLDC motors, stepper motors) and electronic controllers for home appliances, power tools, industrial automation, and medical equipment. Includes HVAC controllers, vacuum cleaner motors, power tool controllers, and EV motor controllers.
3. Automotive Electronics & Control Systems: Electronic control units and systems for commercial vehicles, including engine control, transmission control, and vehicle integration systems for commercial EV and hybrid applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Zhejiang Founder Motor designs, manufactures, and sells new energy vehicle drive motors (flat-wire/hair-pin, round wire, 800V high-voltage, oil-cooled motors, and integrated electric drive axles), micro motors and electronic controllers (for sewing machines, automotive seats, HVAC, vacuum cleaners, power tools), and automotive electronic control systems for commercial vehicles. Products are sold as Tier-1 components to automotive OEMs and as custom-engineered motors/controllers to home appliance and industrial equipment manufacturers worldwide.

Product overview

Zhejiang Founder Motor is a diversified motor and control system manufacturer with four main business divisions. The New Energy Electric Drive Division produces hair-pin (扁线) and round wire motors ranging from 20kW to 210kW, plus integrated three-in-one and two-in-one electric drive axles for new energy vehicles. The Electronics Division (Shenzhen Gaokerun) manufactures controllers for air conditioning, vacuum cleaners, BLDC motors, electric tools, and electric vehicles. The Commercial Vehicle Division produces vehicle controllers and drive systems. The Micro Motor Division supplies automotive seat motors, servo control systems, and industrial motors, with an 85% global market share in sewing machine motors.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat-Wire (Hair-Pin) Motor (扁线电机) High-power-density flat-wire drive motor with 8-layer conductor structure achieving 70%+ copper slot fill rate, peak performance of 350Nm/170kW, continuous performance of 150Nm/65kW, maximum efficiency of 97.5%, and NEDC average efficiency >94%. Sold to automotive OEMs as a Tier-1 EV drive motor component.
• 800V High-Voltage Motor (800V高压电机) First domestically mass-produced 800V high-voltage motor for premium EV platforms requiring high power output and fast charging capability. Sold as a Tier-1 component to new energy vehicle OEMs.
• Round Wire Motor (圆线电机) Traditional round wire drive motor available in multiple power ratings from 20kW to 210kW for new energy vehicle applications. Supplied directly to automotive OEMs as Tier-1 drivetrain components.
• Low-Voltage Three-in-One Electric Drive Axle (低压三合一电驱动桥) Integrated low-voltage electric drive system combining motor, controller, and reducer for new energy vehicles. Supplied directly to automotive OEMs as a Tier-1 integrated drive system.
• Low-Voltage Two-in-One Electric Drive Axle (低压二合一电驱动桥) Integrated low-voltage electric drive system combining two core components (motor and controller/reducer) for new energy vehicle applications. Sold as Tier-1 integrated drive systems to OEMs.
• Oil-Cooled Motor (油冷电机) Oil-cooled electric drive motor with superior thermal management, enabling higher power density and sustained performance in demanding operating conditions. Designed for Tier-1 supply to automotive OEM EV programs.
• Commercial Vehicle Drive System (商用车电驱系统) Electric drive systems for commercial vehicles including vehicle controllers, motor drives, and integrated solutions for buses, trucks, and special-purpose vehicles. Supplied to commercial vehicle OEMs such as Yutong.
• Micro Motors and Controllers (微特电机及控制器) Small motors and control systems for automotive seat adjustment, servo control, industrial automation, and appliance applications, including DC, AC, BLDC, servo, and stepper motors. Holds an 85% global market share in sewing machine motors.
• Central Air Conditioning Controller (中央空调控制器) Electronic control system for commercial central air conditioning units, developed by the Shenzhen Gaokerun Electronics subsidiary. Sold to commercial HVAC manufacturers such as Johnson Controls.
• Vacuum Cleaner Motor and Controller (吸尘器电机及控制器) Vacuum cleaner motor and controller products including canister vacuums, two-in-one cordless vacuums, and handheld vacuums, serving international brands like TTI, SharkNinja, and Electrolux.
• BLDC Motor Driver (BLDC马达驱动器) Brushless DC motor driver for industrial and consumer applications, sold as a standalone component to appliance and industrial OEMs.
• Electric Tool Controller (电动工具控制器) Control systems for power tools including grass trimmers, electric hammers, and wrenches, sold to global brands like TTI and Black+Decker for OEM integration.
• Electric Vehicle Control System (电动汽车电控系统) Electric vehicle electronic control systems including both low-voltage and high-voltage variants for automotive applications. Sold as Tier-1 electronic control units to automotive OEMs.

Quantifiable outcome

• Flat-wire motor power density and efficiency meet or exceed China Manufacturing 2025 and New Energy Vehicle Industry Development Plan 2025 targets
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• 上汽通用五菱 (SAIC-GM-Wuling)coreStrategic or Co-development Partner · 1 April 2024Long-term strategic supply partnership for EV drive motors. Products have been applied across multiple Wuling bestseller models including E100, E200, Kiwi, Wuling Hongguang Mini EV, Qingxing, Yueye, and Xingguang. Awarded the 'New Energy Million Breakthrough Award' for achieving over 1 million cumulative sales milestone. Wuling achieved over 1.4 million vehicle sales in 2023.
• 小鹏汽车 (XPeng)flagshipStrategic or Co-development Partner · 1 August 2023Zhejiang Founder Motor and XPeng signed a comprehensive strategic cooperation framework agreement in August 2023 at Founder Motor's Shanghai R&D institute. The agreement deepens collaboration in new energy drive motor technology, supply-demand coordination, and joint innovation. Founder Motor is XPeng's primary core supplier for drive motor systems, having supplied over 160,000 units by May 2023 and exceeding 240,000 units by end of 2023. The company supplies drive motors for XPeng P7 and G9 models.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Bosch (Robert Bosch): Global automotive components giant with broad EV motor and power electronics offerings through its mobility solutions business; broader portfolio but overlaps in EV drive systems and motor controls.
• BorgWarner: Global Tier-1 automotive supplier with major EV drive motor and power electronics business, including hair-pin and 800V technologies; broader portfolio but directly comparable in the EV motor product category Founder serves.
• Mitsubishi Electric: Japanese diversified electronics and motor manufacturer with automotive motor and power electronics businesses; broader portfolio but overlaps with Founder's automotive motor and electronics offerings.
• ZF Friedrichshafen: German Tier-1 automotive supplier with a significant e-mobility division producing EV drive motors and integrated drive units; competes globally with Founder for Chinese and international NEV platform wins.
• Nidec Corporation: Japanese global leader in small precision motors and a major player in EV traction motors via its automotive motor business; comparable in motor technology and EV traction product category.

Direct peers

• Inovance Technology: Chinese industrial automation and motor drive specialist with growing EV motor and electric drive business; directly comparable as a Chinese-domestic motor and drive systems manufacturer.
• Wolong Electric: Major Chinese motor manufacturer with industrial, automotive, and home appliance motor segments; directly comparable as a fellow Chinese motor manufacturer with multi-segment exposure similar to Founder.
• Jing-Jin Electric (JJE): Beijing-based Tier-1 supplier of EV drive motors and electric drive systems to Chinese and global OEMs; directly comparable as a Chinese-domestic EV motor specialist competing for the same NEV platform programs as Founder Motor.
• Shanghai Edrive (United Automotive Electronic Systems): China-based Bosch JV focused on automotive electronics and EV powertrain control systems; directly comparable in automotive electronic control units, motor controllers, and NEV drivetrain integration.

Emerging players

• Zhuhai Enpower Electric: Chinese EV drive motor specialist with focus on new energy vehicle drive systems; emerging competitor in the same NEV drive motor space where Founder competes for OEM platform wins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-founder-motor-co-ltd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Founder Motor