Asian Business School

What Asian Business School does

Asian Business School (ABS) is a private management education institution headquartered in Noida, Delhi NCR, operating as part of the Asian Education Group (AEG) under Chairman Dr. Sandeep Marwah. Founded in 2008, ABS delivers a flagship 2-year Post Graduate Diploma in Management (PGDM) that is AICTE-approved, NBA-accredited, AIU-equated to an MBA degree, and holds AACSB international membership. The PGDM offers dual specialization pathways across Marketing, Finance, HR, Operations, and Business Analytics, supplemented by integrated industry certifications in AI and Data (KPMG in India), International Business (Oxford Business College, London), Digital Marketing (NIIT), and Media and Entertainment (AAFT). Experiential learning is delivered through AIMA BizLab business simulations, corporate visits, internships, and capstone projects.

The business model is tuition-driven, with the 2-year program priced at approximately Rs. 9.5 lakhs per student and payable across four installments, generating predictable multi-year recurring revenue per cohort. Additional monetization streams include one-time registration and prospectus fees, executive certification programs, and an Entrepreneurship Development and Incubation Center (EDIC) offering seed funding to student startups. ABS runs a sales-led, direct-to-consumer GTM targeting graduate students through national entrance exams (CAT, MAT, XAT, CMAT, ATMA, GMAT, ABSAT), supported by an online admissions portal, virtual campus tours, education fairs, guest lectures, and a regional office footprint in Kolkata and Mumbai. Placement outcomes are a key demand driver, with 550+ corporate recruiters participating in campus drives and a reported highest package of Rs. 36.64 LPA. The technology stack is primarily educational delivery infrastructure (tech-enabled classrooms, a learning management system, an online admission portal, and a 360-degree virtual tour) rather than proprietary AI or platform IP.

Name

Asian Business School

Legal name

Asian Business School

Website

https://abs.edu.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Management Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Marketing, Sales & Brand Management Schools (EDAHAHAE)

Keywords

• Management education
• PGDM program
• Business school
• Postgraduate diploma
• MBA equivalent

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. PGDM Program Tuition Fees: Primary revenue stream from tuition fees for the 2-year PGDM program (equivalent to MBA). Total program fee is approximately ₹9.5 lakhs covering tuition, examination, and academic expenses. Payments are structured in installments.
2. Application and Registration Fees: One-time registration and prospectus fees charged during the admission process. Prospectus fee is Rs. 1,000 and registration fee is Rs. 45,000.
3. Industry Certification Programs: Revenue from additional certification programs including AI & Data Program from KPMG, Digital Marketing from NIIT, and International Business certification from Oxford Business College

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Asian Business School (ABS) delivers a two-year, full-time Post Graduate Diploma in Management (PGDM) program that is accredited by the National Board of Accreditation (NBA) and deemed equivalent to an MBA degree by the Association of Indian Universities (AIU). The school operates from its Noida campus and offers dual specializations across Marketing, Finance, Human Resource Management, Operations Management, and Business Analytics, alongside industry certifications from KPMG, Oxford Business College, and NIIT.

Product overview

Asian Business School offers a comprehensive educational portfolio anchored by its 2-year AICTE-approved PGDM program (equivalent to MBA degree), which operates as a core product with multiple specialization tracks. The school differentiates through an integrated certification ecosystem including AI & Data Program Training from KPMG in India, International Business certification from Oxford Business College (London), Digital Marketing certification from NIIT, and AIMA BizLab business simulations. Additional offerings include an Entrepreneurship Hub (EDIC) with seed funding, Media & Entertainment diploma from AAFT, and Corporate Communication training. Specializations span Finance, Human Resource Management, Operations Management, Marketing Management, and Business Analytics—each designed to provide industry-aligned skills with dual specialization pathways. The integrated approach combines classroom learning with experiential components, industry certifications, and global exposure programs to prepare students for professional careers.

Differentiator

Problem solved

Functional benefit

Products and services

• 2 Year PGDM Program (Equivalent to MBA Degree) AICTE-approved, NBA-accredited, AIU-equivalent two-year Post Graduate Diploma in Management program targeted at graduate students pursuing management careers, with dual specialization pathways in Marketing, Finance, HR, Operations, and Business Analytics.
• PGDM in Finance

Quantifiable outcome

• Highest placement package at Rs. 36.64 LPA
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and support.

• KPMG in IndiacoreStrategic or Co-development PartnerPartnership with KPMG in India for AI and Data Program Training integrated into the PGDM curriculum. This certification provides students with industry-recognized credentials in artificial intelligence and data analytics, enhancing employability in data-driven roles.
• Oxford Business College, LondoncoreStrategic or Co-development PartnerInternational partnership providing International Business certification and fully paid one-week residential learning trip to Oxford/London, UK. Students gain global exposure and international business perspectives through this partnership.
• AIMA BizLabcoreTechnology or IntegrationPartnership with All India Management Association (AIMA) for BizLab business simulations. Provides experiential learning platform for students to practice business decision-making through simulated scenarios.
• NIITsupportChannel Partner/ Reseller/ DistributorPartnership with NIIT for Executive Certification Program in Digital Marketing, providing students with industry-standard digital marketing skills and certifications.
• Asian Education Group (AEG)coreOthersParent organization of Asian Business School. Part of the education group with 35 years of excellence in education. Provides institutional framework, brand recognition, and operational support.
• Ministry of Statistics and Programme Implementation (MoSPI)supportStrategic or Co-development PartnerMemorandum of Understanding signed with MoSPI to conduct research project on the role of official statistics in policy and business decisions. Agreement includes exploring future collaboration on training initiatives.
• AAFT (Asian Academy of Film and Television)supportChannel Partner/ Reseller/ DistributorPartnership for Media & Entertainment diploma program, offering specialized education in film and television industry skills.
• Banking PartnerssupportOthersPartnership with renowned banks to provide seamless financial aid and education loans with favorable terms for students. Banks assist in loan application process for tuition fee financing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MDI Gurgaon (Management Development Institute): Top-tier Indian B-school located near Delhi offering AICTE-approved PGDM programs with strong placement track record, competing in the same regional applicant pool as ABS.
• IMT Ghaziabad: Well-established AICTE-approved B-school in the Delhi NCR region offering PGDM/PGDM Executive programs with comparable specialization tracks and corporate recruiter access.
• BIMTECH (Birla Institute of Management Technology): AICTE-approved private B-school in Greater Noida offering PGDM programs with NBA/AACSB credentials, directly comparable in scale, accreditation stack, and target student segment to ABS.
• International Management Institute (IMI): New Delhi-based private B-school offering AICTE-approved PGDM programs with multiple specializations, competing for similar management aspirant cohorts in North India.
• Amity Business School: Large private Indian B-school with AICTE-approved PGDM/MBA programs located in Noida, directly competing for the same Delhi NCR applicant pool with similar tuition levels and multi-specialization offerings.
• Great Lakes Institute of Management: Private Indian B-school offering AICTE-approved PGDM programs (one-year and two-year variants) with strong analytics/technology positioning, comparable in program design to ABS's analytics specialization.
• SP Jain School of Global Management: Private business school with multi-city India presence (including Delhi NCR via Mumbai/Dubai/Singapore/Sydney) offering MBA/PGDM-equivalent programs with strong international exposure, comparable to ABS's Oxford partnership positioning.
• XIME (Xavier Institute of Management and Entrepreneurship): AICTE-approved private B-school offering two-year PGDM programs with multi-city campuses, competing in similar management-aspirant segment with comparable specialization options.
• IBS (ICFAI Business School): Large pan-India private B-school network offering AICTE-approved MBA/PGPM programs, comparable in program structure and target segment to ABS, though with much wider geographic footprint.

Broad incumbents

• IIM Lucknow (Noida Campus): Premier public Indian B-school operating a management program from Noida, representing the dominant competitive benchmark for placement outcomes and brand pull in the same geography as ABS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abs_noida
• Facebookfacebook.com/AsianBusinessSchool
• LinkedInlinkedin.com/company/asian-business-school

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Business School