primtech
primtech, a brand of founder-owned German firm entegra AG, provides ISO 19650-compliant BIM software and AI-supported services for designing, engineering, and digitalizing high-voltage electrical substations, serving 1,100+ utilities, TSOs/DSOs, and EPCs across 50+ countries.
- Company typePrivate
- Founded2024
- HeadquartersEttlingen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What primtech does
primtech is a brand of entegra AG, a privately held, founder-owned German software company headquartered in Ettlingen that provides intelligent Building Information Modeling (BIM) software and services for the planning, design, documentation, and management of high-voltage electrical substations. Its core product, primtech 3d, is an ISO 19650-compliant BIM authoring tool purpose-built for substation engineering, integrating 3D/2D modeling with domain-specific calculations (short-circuit, sag, lightning protection, minimum distance), phase verification, cable and piping design, and automated bill-of-materials generation. The portfolio is extended by primtech DT (a digital twin and VR visualization gateway), OSR+PRO (an AI-supported service that converts laser scan point clouds of existing substations into intelligent BIM models using proprietary Optical Symbol Recognition with claimed >99% accuracy), and a Connectors suite (RP Connector for Autodesk Revit, ERP Connector, Navisworks Connector, prDI for SCADA/GIS/asset management integration, and CDE integration with Autodesk Construction Cloud and Dalux).
The company operates a B2B enterprise go-to-market combining direct sales from Germany with a global network of regional entities and resellers — primtech North America LLC (USA/Canada, founded 2024), primtech Latinoamérica (Colombia), and country partners including FIGENER (Brazil), Trident Techlabs (India), Engian and smartBIM (Australia). Revenue is generated through annual primtech Subscriptions, managed services (notably OSR+PRO for brownfield digitalization), and professional services (consulting, training, support), with primtech INSIDE serving as the customer portal. primtech serves 1,100+ customers across 50+ countries, including Siemens Energy, ABB, Hitachi ABB Power Grids, TenneT TSO, Bayernwerk Netz, and SPIE, and is an Autodesk Gold Partner and Preferred Industry Partner for substation design. The company is part of the Inovi Group co-founded in 2018 and has 51-100 employees across Germany and Colombia.
primtech firmographics
Firmographics- Name
- primtech
- Legal name
- entegra AG
- Website
- https://www.primtech.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- primtech, a brand of founder-owned German firm entegra AG, provides ISO 19650-compliant BIM software and AI-supported services for designing, engineering, and digitalizing high-voltage electrical substations, serving 1,100+ utilities, TSOs/DSOs, and EPCs across 50+ countries.
- Ownership category
- akta.pro rank
Where primtech is headquartered
LocationHeadquarters
- HQ city
- Ettlingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
primtech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licenses and Subscriptions: primtech software is available via subscription (primtech Subscription) with online login portal (primtech INSIDE) for customers. Includes direct support and online trainings.
- Professional Services (Consulting, Training, Support): Consulting services for substation design, engineering, and process automation. Training services (corporate, open, self-learning). Support services including technical support and expert assistance.
- OSR+PRO Service: AI-supported digital inventory service that creates digital twins of existing substations from laser scans, including data validation and database creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription model with primtech INSIDE portal access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
primtech product offering
Product offeringCore offering
primtech provides intelligent BIM software and supporting services for the planning, design, engineering, documentation, and lifecycle management of high-voltage electrical substations. Its core product, primtech 3d, is an ISO 19650-compliant BIM authoring platform that combines 3D/2D modeling with integrated electrical calculations (short-circuit, sag, lightning protection, minimum distances, phase verification), cable design, and automated Bill of Materials generation. The portfolio is complemented by primtech DT (digital twin/VR collaboration), OSR+PRO (AI-driven digitization service), and a family of connectors that integrate primtech data with Autodesk Revit, ERP, SCADA, GIS, and Common Data Environments.
Product overview
primtech is a brand of entegra AG offering an intelligent software suite for the planning, design, engineering, and digitalization of high-voltage substations. The portfolio centers on primtech 3d (the core BIM authoring software for substation design with integrated calculations, cable modeling, and BOM automation), complemented by primtech DT (the digital twin and VR gateway for visualization and collaboration), and OSR+PRO (an AI-supported service that converts laser scan point clouds into intelligent BIM models for existing substations). The Connectors family — including the Revit primtech Connector, ERP Connector, Navisworks Connector, prDI, and CDE integration — links primtech data into broader enterprise ecosystems (Revit, SAP, Navisworks, Autodesk Construction Cloud, Dalux). Supporting services include Consulting, Support, and Training, with primtech INSIDE serving as the customer portal. primtech is an Autodesk Preferred Industry Partner and Gold Partner, with over 1,000 workstations installed across more than 1,100 customers in 50+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- primtech 3d Intelligent substation BIM authoring software for designing and engineering high-voltage substations according to ISO 19650. Provides 3D and 2D modeling, integrated calculations (short-circuit, sag, lightning protection, minimum distances), phase verification, cable modeling, and automated BOM generation, targeted at utilities, TSOs/DSOs, and engineering contractors.
- primtech DT (Digital Twin) Gateway to digital twin and VR model visualization for high-voltage substations. Enables stakeholders across departments to visualize, review, and share VR models and digital twins, supporting seamless collaboration and BIM-based workflows throughout the substation lifecycle.
- OSR+PRO Service AI-supported digital inventory service for high-voltage substations that converts laser scan point clouds into intelligent BIM models using Optical Symbol Recognition (OSR) technology, achieving over 99% data accuracy. Targeted at brownfield modernization projects where no reliable as-built documentation exists.
- primtech Connectors Suite of integration tools comprising the Revit primtech Connector (RP Connector), ERP Connector, Navisworks Connector, prDI, and CDE integration. Enables bidirectional data exchange between primtech and Autodesk Revit, ERP systems, Navisworks, Common Data Environments, and enterprise data sources.
- primtech Consulting Strategic consulting services for substation design, engineering, and process automation. Covers BIM process integration, database interfaces, use-case-driven software development, value engineering workshops, and network operator-contractor collaboration, targeted at utilities and EPCs undergoing digital transformation.
- primtech Training Interactive training programs covering primtech 3d usage and BIM for electrical substations, delivered through corporate training, open enrollment sessions, and self-paced learning via primtech INSIDE. Designed to enable customers to work independently and productively with the primtech platform.
- primtech Support Expert technical support delivered by a globally recognized team of substation engineers, software developers, and BIM specialists. Includes global German-based support and regional Latin American support in Spanish and Portuguese, helping customers resolve issues and maintain project momentum.
Quantifiable outcome
- Over 50% time savings compared to traditional AutoCAD workflows
- +4 more outcomes
Companies that use primtech
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
primtech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature4 records
primtech partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- primtech North America LLCcoreRegional representation for USA and Canada, established in 2024. Contact: Michael Goins (+1 919-704-1157). Provides local sales and support for primtech solutions in North American markets.
- primtech LatinoaméricacoreRegional representation in Latin America with presence in Colombia. Phone: +57 301 687 7804. Provides Spanish and Portuguese language support during regular business hours in Colombia.
- Inovi Groupcoreentegra is a founding member of Inovi Group, founded in 2018. Inovi Group comprises over 140 employees and focuses on digitalization in architecture and mechanical engineering alongside energy sector solutions.
- FIGENER Sistemas e Softwares de Engenharia Ltda.coreAuthorized primtech reseller for Brazil. Located at Avenida Paulista 2644, São Paulo. Contact: Alexandre Vasconcellos (+55 11 3256-6999).
- TRIDENT TECHLABS LIMITEDcoreAuthorized primtech reseller for India. Located in New Delhi. Contact: Praveen Kapoor (+91 11 6181 1100). Specialized in power sector software solutions.
- Engian Consultingsecondaryprimtech partner in Australia. Located in Narre Warren South, Victoria. Contact: Asif Bhangor (+61 4093 75981).
- DODDD Pty Ltd t/a smartBIMsecondaryprimtech partner in Australia. Located in Wakerley, Queensland. Contact: Christian Dorst (+61 4 9006 2089).
- Autodesk GmbHcoreGlobal technology partner. primtech integrates with Autodesk Revit, Navisworks, and other Autodesk products. entegra holds Gold Partner status (since 2010), is Autodesk Systems Center (since 1999), Authorized Training Center (since 2003), and Preferred Industry Partner for substation design.
- SCADA SystemssecondaryTechnology partner based in Auckland, New Zealand. Provider of electrical design software (elecdes.com).
- AUCOTEC AGsecondaryTechnology partner for engineering design software integration. Located in Isernhagen, Germany.
- EPLAN GmbH & Co. KGsecondaryTechnology partner for electrical engineering software. Located in Monheim am Rhein, Germany.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
primtech competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
primtech social profiles
Digital presenceprimtech financial estimates
Financial estimateRevenue estimate
Valuation estimate
primtech leadership team
Management profileNumber of profiles
Profiles2 records
primtech subsidiaries and ownership
Company hierarchySubsidiaries5 records
primtech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
primtech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about primtech
What does primtech do?
primtech provides intelligent BIM software and supporting services for the planning, design, engineering, documentation, and lifecycle management of high-voltage electrical substations. Its core product, primtech 3d, is an ISO 19650-compliant BIM authoring platform that combines 3D/2D modeling with integrated electrical calculations (short-circuit, sag, lightning protection, minimum distances, phase verification), cable design, and automated Bill of Materials generation. The portfolio is complemented by primtech DT (digital twin/VR collaboration), OSR+PRO (AI-driven digitization service), and a family of connectors that integrate primtech data with Autodesk Revit, ERP, SCADA, GIS, and Common Data Environments.
Is primtech a public or private company?
primtech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was primtech founded?
primtech was founded in 2024. It employs 51 to 100 people.
Where is primtech based?
primtech is headquartered in Ettlingen, Germany, in the Europe region.
How does primtech make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services (Consulting, Training, Support) and OSR+PRO Service.
Does primtech have an API?
No public API is recorded for primtech.