Associated Partners Group

What Associated Partners Group does

Associated Partners Consulting (APC), operating under Associated Partners Group, is a privately held management and media consulting firm headquartered in Doha, Qatar, with a regional office in Istanbul, Turkey. Founded in 2014, the firm serves both public sector organizations (including Qatari government entities such as the Communications Regulatory Authority, Qatar Financial Centre Regulatory Authority, Qatar Museums, and the Ministry of Public Health, as well as the Somalia Government and Federal Administration of Somalia) and private enterprises across retail, banking/finance, telecommunications, energy, hospitality, healthcare, and food and beverage. APC delivers services through a "partnership bond" model in which subject matter experts are actively involved throughout each engagement rather than delivering reports and disengaging.

The firm's service portfolio spans seven core lines: management consulting (corporate strategy, business unit strategy, marketing strategy, human capital management, business advisory, and market assessments); media and PR consulting (personal branding, communication strategy, crisis communication, media relations, and presentation coaching); turnaround consulting for underperforming companies; cyber security (security risk assessment, defensive operations and hardening, and ISO 27001 / NIST compliance); coaching (business, executive, and career); professional training programs across HR, communication, management, leadership, sales, marketing, business continuity, and media/PR; and psychometric assessment. The underlying technology for the psychometric line is the Herrmann Brain Dominance Instrument (HBDI) and Whole Brain Thinking framework, deployed under license from Herrmann International. APC also uses a proprietary delivery methodology branded as the "5 Es" (Explore, Establish, Execute, Evaluate, Expertise) and articulates a philosophy grounded in strategy, people, partnership, innovation, and humanity.

The business model is classic professional services: customized, quote-based engagements with multi-year contract cadence, delivered via direct enterprise and government sales. The company is led by founder-CEO Dr. Mourad Aly, reports a headcount of 1-10, and has no disclosed institutional investors, subsidiaries, or funding rounds. Marketing is concentrated in a company website (apartners.group) and an active YouTube channel for thought leadership content rather than paid acquisition channels.

Name

Associated Partners Group

Legal name

Associated Partners Consulting

Website

https://apartners.group

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Public Relations Agencies (54182), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Management consulting services
• Media and PR consulting
• Cyber security consulting
• Executive coaching services
• Psychometric assessment services

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Management Consulting Services: Consulting engagements for corporate strategy, business unit strategy, marketing strategy, human capital management, and business advisory services. Engagements are customized and involve active expert involvement.
2. Training Programs: Professional training programs across HR, communication, management, leadership, sales, marketing, business continuity, and media/PR. Programs include courses in advanced communication, HR management, coaching skills, digital marketing, crisis management, and strategic planning.
3. Coaching Services: Business, executive, and career coaching services using multiple approaches and tactics to help clients understand themselves and achieve professional objectives.
4. Psychometric Assessment Services: Whole Brain Thinking and HBDI profiling services for individuals, teams, and organizations to improve effectiveness and engagement.
5. Cyber Security Consulting: Security risk assessment, defensive operations and hardening, and security standards compliance services including ISO 27001 and NIST framework alignment.
6. Media and PR Consulting: Personal branding, communication strategy, crisis communication, strategic media relations, and media/presentation coaching services.
7. Turnaround Services: Business turnaround consulting for underperforming companies, including growth strategies, merger/acquisition guidance, and stakeholder trust building.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Associated Partners Consulting (APC) is a management and media consulting firm delivering customized advisory services across strategy, human capital, media and PR, cyber security, turnaround, coaching, training, and psychometric assessment. Engagements combine strategic advisory with hands-on implementation support from subject matter experts using the firm's proprietary 5 Es approach and the licensed Whole Brain Thinking/HDBI methodology. Services target public and private sector organizations across the Middle East and Turkey on local, national, and international scales.

Product overview

Associated Partners Consulting (APC) is a management and media consulting firm offering a portfolio of interconnected professional services. The core offerings include Management Consulting (covering strategy, human capital, and business advisory), Media and PR Consulting (encompassing personal branding, crisis communication, and media relations), Cyber Security services, Turnaround consulting, Coaching, Training programs, and Psychometric Assessment using the Whole Brain Thinking/HDBI methodology. These services are delivered through a hands-on methodology by subject matter experts, targeting both public and private sector organizations in regional markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Consulting Strategic consulting services covering Corporate Strategy, Business Unit Strategy, Marketing Strategy, Human Capital Management, Business Advisory, and Market Assessments. Combines strategic advisory with implementation support to deliver business efficiency improvements for large organizations and enterprises.
• Media and PR Consulting
• Cyber Security
• Turnaround Consulting
• Coaching
• Training Programs
• Psychometric Assessment

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Herrmann InternationalcoreTechnology or IntegrationAPC uses the licensed Herrmann Brain Dominance Instrument (HBDI) and Whole Brain Thinking framework for psychometric assessment services. This is a proprietary assessment methodology used globally for identifying thinking preferences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consulting leader with a major Middle East presence serving governments and large enterprises. Directly competes with APC for strategy consulting mandates in Qatar and the broader Gulf.
• Boston Consulting Group: Top-tier global strategy consulting firm with established offices in the Gulf region. Competes with APC for high-level strategy, transformation, and public sector engagements.
• Bain & Company: Global management consulting firm with strong Middle East operations, particularly in performance improvement and turnaround. Overlaps with APC's strategy and turnaround practices.
• Deloitte: Big Four professional services firm with extensive consulting, advisory, and audit offerings across MENA. Competes with APC across multiple service lines including strategy, HR, and cybersecurity.
• Oliver Wyman: Global management consulting firm with strong financial services and Middle East practice. Competes with APC for strategy and organizational transformation engagements.
• Kearney: Global management consulting firm with operations in the Gulf. Competes with APC across strategy, operations, and organizational performance improvement engagements.
• PwC Middle East: Big Four professional services firm with major Middle East operations. Provides consulting, advisory, and cybersecurity services that overlap with APC's diversified practice areas.

Regional players

• Strategic Gears: Middle East-native management consulting firm serving government and private sector clients in the Gulf. Closest regional comparable to APC's positioning as a local, multi-service consultancy.
• Tasheelat for Consulting: Middle East-focused consulting firm offering management consulting, training, and human capital services. Direct overlap with APC's portfolio of consulting, training, and coaching services in the region.

Others

• Herrmann International: Global provider of the HBDI/Whole Brain Thinking assessment that APC is licensed to use. Direct relationship through APC's psychometric assessment practice and a strategic technology partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associated-partners-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Partners Group