Data360

What Data360 does

Data360, Inc. is a Wilmington, Delaware-based private healthcare data intelligence company operating with 11-50 employees and part of the CMS Collective portfolio. It maintains what it describes as a 100% first-party, opted-in, deterministic database covering 11MM+ healthcare professionals (including 7.7MM+ with NPI and 1.6MM+ doctors opted-in), 5.4MM+ nurses with state license numbers, and 190MM+ patients across 130+ therapeutic areas. The company's core platform combines an Identity Graph that links digital identifiers (MAIDs, IP, email, phone) to NPI numbers with a proprietary intent engine called Fingerprint, which monitors online search behavior and maps intent to its identity layer, supplemented by CareGraph for practice-location and peer-network mapping and PLDplus for physician-level behavioral insights.

Data360 monetizes primarily through enterprise data licensing and rental of HCP and consumer PII, programmatic advertising services that embed its identity and intent data into DSP workflows (notably through integrations with IQM, Throtle, The Trade Desk, DeepIntent, and DV360), and subscription-style intent data packages sold to healthcare marketers. The go-to-market is enterprise field sales led by VP-level sales executives, augmented by channel partnerships with major healthcare agencies (Omnicom Health Group, Publicis Health, IPG Health) and technology partners (IQM, Throtle, The Inception Company). Pricing is quote-based and not publicly disclosed.

The company serves pharmaceutical and biotech brand teams, healthcare-focused agencies, clinical trial organizations (with documented outcomes such as a 30% lift in trial recruitment and 27% lift in CME attendance), and CME providers. Over 2024-2025 it expanded its product surface (daily intent identification, expanded Identity Graph, nurse database launch) and its partner ecosystem (IQM, Throtle, The Inception Company), positioning itself as an identity and intent layer for compliant healthcare audience activation rather than a generic ad-tech or data broker.

Name

Data360

Legal name

Data360, Inc.

Website

https://data360online.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Data360 is a private healthcare data intelligence company that licenses first-party, deterministic HCP, nurse, and patient data and pairs it with proprietary intent identification (Fingerprint) and identity resolution to serve pharmaceutical brand teams, healthcare agencies, and clinical trial recruiters.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Data and Audience Intelligence

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Health Services (8000)

akta.pro primary industry

Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)

akta.pro secondary industry

Data Access, Sharing & Marketplace Platforms (incl. TEFCA/QHIN enablement) (HLACAIAL)

Keywords

• Healthcare data analytics
• HCP audience targeting
• Programmatic advertising data
• Identity resolution platform
• Intent data solutions

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. HCP Data Licensing and Rental: Data360 rents, licenses, or sells HCP personal identifiable information (email addresses, postal addresses, telephone numbers, specialty information) to third parties for marketing and promotional campaigns, including direct mail, email, telemarketing, and display advertising campaigns.
2. Consumer/Patient Data Licensing: Rents, licenses, or sells consumer PII (email addresses, postal addresses, telephone numbers, disease state information) to third parties for targeted advertising and marketing campaigns, sourced from consumers who have actively opted-in.
3. Programmatic Advertising Services: Provides programmatic advertising campaign execution using first-party data for targeting. Clients leverage Data360's identity and intent data to fuel digital activation campaigns across DSP platforms.
4. Intent Data Solutions: Offers Fingerprint intent identification mapped to identity data, enabling audience segmentation and targeting based on online behavior. Sold as part of comprehensive data packages to healthcare marketers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Data360 provides a healthcare data intelligence platform combining first-party, deterministic HCP, nurse, and patient databases with proprietary Fingerprint intent identification technology and an Identity Graph that links NPI numbers to digital identifiers. The platform enables healthcare marketers to identify, target, and engage physicians, healthcare professionals, patients, and caregivers for brand marketing, programmatic advertising, clinical trial recruitment, and CME programs. Core offerings are sold as data licensing and audience targeting solutions to pharmaceutical brand teams, healthcare agencies, and clinical trial organizations.

Product overview

Data360 is a healthcare data intelligence platform offering Identity-First and Intent-Fueled Solutions for healthcare marketers. The core offering combines an Identity Graph (linking NPI numbers to digital identifiers like email, IP addresses, MAIDs, and phone numbers) with Fingerprint AI (proprietary intent identification technology monitoring online search behavior) and an HCP/Physician Database (11MM+ healthcare professionals including 7.7MM+ with NPI, 1.6MM+ doctors opted-in by specialty). The platform also includes a Patient Database (190MM+ patients across 130+ therapeutic areas), a Nurse Database (5.4 million nurse profiles with state license numbers), and CareGraph™ (mapping HCPs to practice locations and peer networks). Strategic partnerships with IQM and Throtle enable programmatic advertising activation. The platform serves pharmaceutical brand teams, agencies, clinical trial recruiters, and CME programs for clinical trial recruitment, product launches, rare disease targeting, and multi-channel marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Data360 Fingerprint: Proprietary technology that identifies intent, mapped to Data360's Identity Graph to deeply enrich HCP and Patient profiles. Identifies audience intent based on online search behavior.
• Data360 CareGraph™
• PLDplus

Products and services

• Data360 Fingerprint Proprietary intent identification technology that monitors online search behavior and maps intent to Data360's Identity Graph. Identifies what audiences are searching for and when, enabling real-time behavioral targeting for healthcare marketers.
• HCP/Physician Database Fully authenticated HCP database with 11MM+ healthcare professionals including 7.7MM+ with NPI numbers and 1.6MM+ doctors opted-in by specialty. 100% first-party, deterministic data for compliant and successful engagement.
• Patient & Caregiver Database Provides a 360-degree view of patient and caregiver audiences with complete digital IDs. Offers 190MM+ patients across 130+ therapeutic areas with self-reported emails for identifying, reaching, and engaging patient audiences.
• Identity Graph Comprehensive identity mapping technology linking digital identifiers (MAIDs, IP, email, phone numbers, device IDs) to NPI numbers. Enables deeper identity resolution and higher match rates for healthcare audience targeting and engagement.
• Data360 Nurse Database Comprehensive database of 5.4 million nurse profiles including all specialties (Oncology Nurses, Respiratory Nurses, Infusion Nurses, etc.) with state license numbers and digital identity for targeting and engagement.
• Data360 CareGraph™ Maps healthcare professionals to their real-world practice locations, organizational affiliations, and peer networks. Enables account-level and ecosystem-level engagement beyond individual NPI targeting.
• PLDplus (Physician Level Data Plus) Physician Level Data PLUS intent and online insights. Enhances physician-level data with behavioral and online activity information for improved targeting and engagement.

Quantifiable outcome

• 7-10x more opted-in individuals generated for HCP and Patient programs
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• The Inception CompanystrategicTechnology or Integration · 10 November 2025Strategic partnership to enhance HCP engagement via digital platforms. Combines Inception's virtual event platform Pando with Data360's identity graph and intent engine to provide targeted and personalized healthcare professional experiences through dynamic digital events.
• ThrotlecoreTechnology or Integration · 3 April 2024Strategic partnership providing healthcare advertisers with improved digital activation while satisfying compliance requirements. Data360 supplies Throtle with HCP data (90%+ coverage of HCP universe) including online audience identifiers plus intent-based behavior. Throtle aligns this with their identity graph to produce universal tokens for use across DSPs and social platforms.
• IQMcoreTechnology or Integration · 12 March 2024Strategic partnership providing healthcare marketers with the largest audience of digital identifiers for 7.7 million HCPs for programmatic advertising activation. Brings Data360's HCP data mapped to digital identifiers with direct integration into IQM's DSP platform for unmatched accuracy and seamless programmatic activation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veeva Systems: Cloud-based life sciences software provider with extensive HCP master data, promotional data, and CRM offerings used by most large pharma companies. Direct adjacency in HCP identity and audience targeting for life sciences marketing.
• IQVIA: Global healthcare data, analytics, and technology giant that previously acquired DMD (where Data360's SVP Alan Pentaleri worked). IQVIA offers HCP master data, real-world evidence, and healthcare marketing technologies, competing for the same pharma marketing budgets as Data360 at much larger scale.

Direct peers

• Swoop (IPM.ai): Healthcare-focused identity resolution and audience targeting company serving pharma and DTC marketers. Competes directly with Data360 in identity graphs, HCP/patient targeting, and privacy-safe audience activation.
• PulsePoint: Programmatic technology platform with healthcare-specific audience data and identity solutions. Comparable in enabling healthcare marketers to activate digital campaigns using HCP and patient data across DSP infrastructure.
• Crossix (IQVIA): Healthcare marketing analytics platform (now part of IQVIA) that connects media exposure to patient outcomes. Directly competes in health data-driven audience targeting and campaign measurement for pharma brands.
• M3 (M3 Global Research): Operates physician panels and healthcare professional data assets globally, offering physician-level data and insights to pharma. Comparable in physician audience data and digital engagement offerings.
• DeepIntent: Healthcare-focused DSP and data platform combining HCP/DTC audience data with programmatic activation. Directly comparable as a partner/adjacent platform that uses identity data for healthcare programmatic campaigns.
• Definitive Healthcare: Public healthcare commercial intelligence company providing HCP, healthcare organization, and patient data for life sciences companies. Directly comparable in providing proprietary healthcare audience data for pharma marketing and commercial teams.

Emerging players

• Throtle: Identity resolution provider with deep healthcare identity graph expertise. Data360's strategic partner for HCP identity and audience activation; a comparable emerging player in healthcare identity infrastructure.
• Healthcare Success: Healthcare digital marketing agency and data provider serving healthcare providers and pharma. Niche overlap in patient/HCP audience targeting and identity-aware campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/data360-healthcare-data

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data360