Women's Health and Equality Queensland

What Women's Health and Equality Queensland does

Women's Health and Equality Queensland (WHEQ) is a Queensland-based nonprofit organisation founded in 1982 as a Women's Health Centre and rebranded to its current name to reflect an expanded mission encompassing women's health, gender equity, and the primary prevention of violence. The organisation is structured as a company limited by guarantee (ABN 72 319 709 756) and is headquartered in South Brisbane on unceded Turrbal and Jagera land, with a stated employee count of 11-50. WHEQ operates a multi-channel service model for women and gender-diverse people in Queensland, built around a free statewide phone counselling line (1800 4 WOMEN / 1800 496 636), in-person counselling and therapeutic groups, GP services, and a suite of health promotion and prevention programs including Body Language (for youth aged 12-24), the Youth Ally Project, the Community Ally Network, and the Queensland Equal and Together Alliance. The organisation also runs professional education, sector advocacy, and annual events such as Women's Health Week, International Women's Day, and the Brisbane Domestic and Family Violence Forum (drawing 450+ attendees in 2025, its largest edition to date).

The organisation's portfolio is delivered through a combination of clinical services, community outreach, digital platforms (including online peer groups hosted on the WHEQ website, and the Women's Health Information Hub at womenshealth.org.au), and targeted awareness campaigns such as the HPV + Me LGBTQIA+ cervical screening campaign co-developed with Wendybird and the 7 Women 7 Questions media campaign. Partnerships with Brisbane City Council, Micah Projects, Cancer Council, Women's Legal Service Queensland, Trans Justice Project, TransHub, ACON, and Philanthropy Australia support event delivery, clinical referral pathways, and inclusion work. The underlying technology stack is described as standard nonprofit service infrastructure — phone-based counselling, online peer group platforms, and digital communications — with no proprietary technology product.

WHEQ generates revenue through individual donations (supporting a Counselling Support Fund), Australian and Queensland government grants, and event-related proceeds such as the Women's Health Luncheon and DFV Forum. All client-facing services — phone counselling, in-person counselling, therapeutic groups, GP services, and health promotion programs — are provided at no cost to participants. The customer base is a long tail of individual service users (women and gender-diverse people in Queensland, including rural and remote populations, youth aged 12-24, and trans and gender-diverse communities), with no enterprise customer concentration. The organisation is bound by the Privacy Act 1988 (Commonwealth) and the Queensland Information Privacy Act 2009.

Name

Women's Health and Equality Queensland

Legal name

Women's Health and Equality Queensland Ltd

Website

https://wheq.org.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health and Equality Queensland is a Brisbane-based nonprofit, founded in 1982, providing free counselling, therapeutic groups, GP services, and health promotion programs for women and gender-diverse people across Queensland, funded through government grants, donations, and events.

Ownership category

akta.pro rank

Product category

Women's Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Health & Support Communities (BPAMABAL)

akta.pro secondary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

Keywords

• Women's health services
• Domestic violence counseling
• Gender equity advocacy
• Therapeutic group support
• Community health promotion

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations support the Counselling Support Fund, which provides free counselling sessions for women. Donors can contribute through the organization's website to support recovery and wellbeing programs.
2. Government Grants and Funding: As a women's health organization in Queensland, WHEQ receives government funding to support core services including counselling, the 1800 4 WOMEN phone line, health promotion programs, and professional education initiatives.
3. Event Revenue: Revenue generated from event ticketing, such as the annual Women's Health Luncheon and DFV Forum, with proceeds supporting organizational programs and health outcomes for Queensland women.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WHEQ provides free telephone counselling (1800 4 WOMEN), in-person individual counselling, therapeutic groups, GP services, and health promotion programs for women and gender-diverse people in Queensland. The organization also delivers professional education, community prevention programs (Body Language, Youth Ally Project, Community Ally Network), systems change advocacy, and annual community events including the DFV Forum and Women's Health Week.

Product overview

Women's Health and Equality Queensland operates as a single unified service organisation offering counselling, therapeutic groups, and health services for women and gender-diverse people. The portfolio includes the 1800 4 WOMEN telephone counselling service, individual counselling, therapeutic groups, and GP services as core clinical offerings. Health promotion and prevention programs encompass the Body Language youth program, Youth Ally Project, Community Ally Network, and Queensland Equal and Together Alliance. The organisation runs annual events including Women's Health Week, International Women's Day celebrations, and the DFV Forum. Information resources include the Women's Health Information Hub (external portal at womenshealth.org.au), media campaigns like 7 Women 7 Questions and the HPV + Me LGBTQIA+ awareness campaign, and downloadable educational materials.

Differentiator

Problem solved

Functional benefit

Brands

• 1800 4 WOMEN: A free phone counselling service for women in Queensland providing access to qualified counsellors and midwives.
• Women's Health Information Hub

Products and services

• 1800 4 WOMEN Phone Counselling Free telephone counselling service providing access to qualified counsellors and midwives for women throughout Queensland, including regional and remote areas. Confidential, non-judgemental, no referral required, and no travel needed.
• Counselling Services Individual counselling services provided by qualified professionals for women and gender-diverse people in Queensland, including specialist domestic/family/sexual violence counselling, grief and loss counselling, and non-crisis mental health support.
• Therapeutic Groups Group-based therapeutic support programs for women and gender-diverse people experiencing trauma or violence, available both in-person and online.
• GP Services General practitioner health services for women and gender-diverse people at WHEQ's South Brisbane office.
• Professional Education Education and development opportunities for professionals and organisations working with women, including sector workers and healthcare providers.
• Body Language Program Health promotion program targeted at young people aged 12-24, focusing on health education, body autonomy, healthy relationships, and violence prevention.
• Youth Ally Project Program engaging youth as allies in promoting gender equality and preventing violence.
• Queensland Equal and Together Alliance Alliance program working towards gender equality and preventing violence through collective community action.
• Community Ally Network Network supporting community members to act as allies in preventing domestic, family and sexual violence.
• Online Peer Groups Online peer group programs accessible through the WHEQ website for women and gender-diverse people.
• Women's Health Information Hub External information portal providing reliable and accessible health information with a gendered lens for the general public.
• HPV + Me Awareness Campaign Cervical screening and HPV awareness campaign developed with Wendybird targeting LGBTQIA+ communities, including community consultation to identify priorities and develop campaign messaging.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Brisbane City CouncilcoreStrategic or Co-development Partner · 1 January 2026Major sponsor of the Brisbane Domestic and Family Violence Forum 2026. Brisbane City Council provides funding and support for the annual forum focused on increasing knowledge of domestic and family violence services across the Brisbane region.
• Brisbane Domestic Violence Service (Micah Projects)coreStrategic or Co-development Partner · 1 January 2026Major sponsor and collaborative partner for the Brisbane DFV Forum 2026. Micah Projects operates Brisbane Domestic Violence Service and works with WHEQ on the annual forum addressing domestic and family violence prevention and response.
• Cancer CouncilminorGTM or Marketing Partner · 1 January 2026Sponsor of the Brisbane DFV Forum 2026, supporting the annual domestic and family violence professional education event.
• Women's Legal Service QueenslandminorGTM or Marketing Partner · 1 January 2026Sponsor of the Brisbane DFV Forum 2026, contributing to professional education and awareness initiatives around domestic and family violence.
• Philanthropy AustraliaminorOthersWHEQ is a proud member of Philanthropy Australia, indicating organizational commitment to philanthropy sector engagement and access to philanthropic networks.
• WendybirdcoreStrategic or Co-development PartnerCollaborated with queer organization Wendybird to develop the HPV + Me cervical screening and HPV awareness campaign targeting LGBTQIA+ communities. Wendybird facilitated community consultation to identify priorities and develop campaign messaging, styling, and design for the target audience.
• TransHubminorGTM or Marketing PartnerListed as a resource partner on WHEQ's Statement of Solidarity with the Trans Community page, providing additional support resources for trans and gender-diverse communities.
• ACONminorGTM or Marketing PartnerListed as a resource partner supporting trans and gender-diverse communities, referenced on WHEQ's Statement of Solidarity with the Trans Community page.
• Trans Justice ProjectcoreStrategic or Co-development PartnerWHEQ has signed on to the Trans Justice Project's Statement of Solidarity with the Trans Community, pledging support for trans and gender-diverse people's freedom to be themselves, bodily autonomy, and safety in communities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Our Watch: National primary prevention organization working to prevent violence against women through research, advocacy, and education. Comparable to WHEQ's primary prevention work, Queensland Equal and Together Alliance, and gendered-drivers-of-violence framing, with a broader national scope.
• YWCA Australia: National federation delivering women's housing, domestic violence support, and women's leadership programs. Broader incumbent with national scale and similar women's-services mission, overlapping with WHEQ on DFV response and gender equity advocacy.

Direct peers

• Relationships Australia Queensland: Queensland branch of a national federation providing counselling, family support, and community education. Directly comparable to WHEQ in service mix (counselling, therapeutic groups, professional education) and Queensland geographic focus.
• DVConnect: Queensland-wide domestic violence helpline and referral service. Direct peer to WHEQ's 1800 4 WOMEN line, operating in the same state with overlapping crisis support and referral functions for women experiencing violence.
• 1800RESPECT: National Australian sexual assault and domestic family violence counselling helpline funded by the federal government. Directly comparable to WHEQ's 1800 4 WOMEN phone counselling service, serving overlapping populations with similar confidential phone-based support.
• Jean Hailes for Women's Health: National nonprofit focused on women's health information, translation, and clinical education. Comparable to WHEQ's Women's Health Information Hub and professional education functions, with shared gendered-lens approach to women's health.
• Micah Projects (Brisbane Domestic Violence Service): Brisbane-based nonprofit operating the Brisbane Domestic Violence Service, providing crisis accommodation and support for people escaping violence. Already a major sponsor and collaborator on WHEQ's DFV Forum and serves the same DFV-affected population.
• Multicultural Centre for Women's Health: National nonprofit delivering women's health education, advocacy, and policy work with a focus on migrant and refugee women. Comparable to WHEQ in delivering health promotion and information resources to women across diverse communities.
• Women's Legal Service Queensland: Queensland nonprofit providing free legal services to women, particularly in domestic violence and family law matters. Co-sponsor of WHEQ's DFV Forum and operates in the same DFV referral ecosystem in Queensland.

Regional players

• Sexual Assault Support Service (SASS): Tasmania-based specialist sexual assault counselling and support service. Comparable to WHEQ's specialist domestic/family/sexual violence counselling and therapeutic groups, with similar trauma-informed care model but operating in a different state jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WomensHealthEqualityQld
• LinkedInlinkedin.com/company/wheq
• Instagraminstagram.com/womenshealthequalityqld
• TikToktiktok.com/@wheq.org.au
• Xx.com/HealthQld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Women's Health and Equality Queensland