Setaway

What Setaway does

SetAway, LLC is a privately held, boutique Third Party Administrator (TPA) specializing in qualified retirement plan design, administration, and consulting. The firm operates from a single office in Bedford, New Hampshire, and serves two primary customer segments: plan sponsors (employers ranging from small businesses to large firms) and independent financial advisors who refer clients. Core services include Third Party Administration for 401(k), 403(b), and 457 plans; consultative Plan Design (Safe Harbor 401(k), New Comparability, Age-Weighted Profit Sharing, Cash Balance); Consulting Services covering plan corrections (SCP, VFCP, DFVC, VCP), vendor search, fee review, and education; and Mergers and Acquisitions transition support. The firm also cross-sells 3(16) fiduciary services through a related-party entity, SetAway Solutions.

The business model combines recurring subscription-like TPA administration fees with episodic professional services revenue from plan design, cash balance design, plan corrections, and consulting engagements. Go-to-market is dual-track: direct engagement with plan sponsors through the website Request Proposal form and phone outreach, paired with a channel-partner motion in which financial advisors bring clients and receive census templates, plan design projections, and onboarding support via a dedicated Advisor Support portal. Pricing is quote-based with multi-year engagements; no public fee schedule is disclosed.

There is no proprietary technology platform. SetAway positions itself on "leading-edge technology" in supporting retirement plan services, and operates a third-party client/advisor login portal at plansponsorlink.com, plus a Resource Center of educational articles. The value proposition emphasizes responsiveness, obsession with detail, and boutique, in-person service differentiated from larger impersonal TPAs. SetAway is an independently operated LLC with no disclosed institutional backing, no funding history, and no subsidiary acquisitions beyond the related SetAway Solutions entity.

Name

Setaway

Legal name

SetAway, LLC.

Website

https://setawayllc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SetAway, LLC is a boutique Third Party Administrator offering qualified retirement plan design, administration, and consulting services to US plan sponsors and financial advisors from its Bedford, New Hampshire office.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industry

Rollover & Distribution Advisory (IRA/401(k) Rollovers) (FSAEABAG)

Keywords

• Retirement plan administration
• Third party administration services
• 401k plan design
• Cash balance plans
• Retirement plan consulting

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retirement Plan Administration Services: Third Party Administration (TPA) services for retirement plans including 401(k), 403(b), 457 plans. Services include annual compliance testing, benefit statements, contribution allocations, and IRS/DOL reporting. Revenue appears to be generated through ongoing administration fees for managing qualified retirement plans.
2. Plan Design Services: Custom retirement plan design including Safe Harbor 401(k), new comparability profit sharing, cash balance plans, and age-weighted profit sharing. One-time design and implementation fees.
3. Consulting Services: Additional consulting services including plan corrections (SCP, VFCP, DFVC, VCP programs), vendor search, plan fee review, education seminars, enrollment meetings, and operational procedures development.
4. Cash Balance Plan Services: Cash balance plan design and administration for high-income business owners. Detailed cost analysis and illustrations to determine plan viability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SetAway is a third party administrator (TPA) and retirement plan consulting firm that designs, implements, and administers qualified retirement plans (including 401(k), 403(b), 457, Safe Harbor, New Comparability, Age-Weighted Profit Sharing, and Cash Balance plans). The firm delivers ongoing administration, annual IRS compliance testing, regulatory filings, plan document management, benefit statements, contribution allocations, vesting and RMD calculations, plus consulting on plan corrections, vendor search, fee reviews, and M&A plan transitions.

Product overview

Setaway is a retirement plan consulting and administration firm offering a unified suite of services centered on Third Party Administration and Plan Design. The core offering includes Third Party Administration (managing plan documents, compliance testing, regulatory filings), Plan Design (creating customized retirement plans including Safe Harbor 401(k), New Comparability, Cash Balance, and Age-Weighted Profit Sharing), 3(16) Fiduciary Services (via sister company SetAway Solutions), Consulting Services (plan corrections, vendor search, fee reviews, education), Cash Balance Plans, and Mergers & Acquisitions support. These services are delivered as professional consulting engagements rather than a software platform, with advisors receiving census templates, plan design illustrations, and ongoing client communication support.

Differentiator

Problem solved

Functional benefit

Products and services

• Third Party Administration Comprehensive retirement plan administration for plan sponsors covering plan document management, benefit statement preparation, distribution and loan processing, IRS compliance testing, contribution allocation, vesting calculations, and annual IRS/DOL regulatory filings for 401(k), 403(b), and 457 plans.
• Plan Design Consultative custom retirement plan design for business owners that balances owner retirement goals, employee savings needs, and employer budget, including Safe Harbor 401(k), New Comparability Profit Sharing, and Age-Weighted Profit Sharing plans.
• 3(16) Fiduciary Services Fiduciary responsibility management services provided through sister company SetAway Solutions, enabling plan sponsors to transfer day-to-day fiduciary duties for plan administration to SetAway.
• Consulting Services Advisory services for retirement plans including plan corrections under SCP, VFCP, DFVC, and VCP programs, vendor search, plan fee reviews, education seminars, enrollment meetings, and operational procedure development.
• Cash Balance Plans Defined benefit retirement plans that combine 401(k) features with guaranteed account-balance-style benefits, designed to allow high contribution limits (up to $200,000+ annually for participants 60+) for business owners and high-income professionals, typically paired with a 401(k) plan.
• Mergers and Acquisitions Plan Transitions Retirement plan transition support during corporate acquisitions including plan provision comparisons, compliance reviews, transition timelines, and participant communication planning.

Quantifiable outcome

• Cash balance plans can allow contributions exceeding $200,000 annually for people 60 and older
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SetAway SolutionscoreStrategic or Co-development PartnerSetAway Solutions is described as a 'sister company' that offers 3(16) fiduciary services. SetAway refers clients and advisors to SetAway Solutions for fiduciary responsibility services where SetAway assumes most fiduciary responsibilities on behalf of plan sponsors. This is a related-party relationship within the same corporate family.

Recent moves6 records

Expansion highlights5 records

Emerging players

• TriNet: PEO offering HR, payroll, and benefits administration including retirement plan services to small and mid-sized businesses. Competes with SetAway for plan sponsors seeking bundled HR and retirement administration.

Broad incumbents

• Ascensus: Largest independent retirement and college savings TPA in the U.S., providing third-party administration, recordkeeping, and plan design for employer-sponsored retirement plans. Directly comparable to SetAway on core TPA and plan design services, but operating at vastly greater scale and with proprietary technology.
• ADP Retirement Services: National provider of retirement plan administration and recordkeeping bundled with payroll and HR services. Overlaps with SetAway on 401(k) administration for small and mid-market employers but at much larger scale.
• Paychex: Large payroll and HR services provider with a retirement plan administration arm serving small and mid-sized businesses. Competes with SetAway for the small-employer plan sponsor segment and bundles plan administration with payroll.
• Empower Retirement: Major retirement plan recordkeeper and administrator serving employer-sponsored defined contribution plans. Competes with SetAway for plan sponsor relationships but offers bundled recordkeeping, investments, and administration at national scale.

Direct peers

• National Pension Services: Independent TPA providing retirement plan administration, compliance testing, and consulting to plan sponsors and advisors. Overlaps with SetAway on core TPA services and advisor-supported delivery.
• BlueStar Retirement Solutions: Independent retirement plan administration firm providing TPA, compliance testing, and plan design for small and mid-sized plan sponsors. Comparable niche positioning, advisor channel emphasis, and service-based delivery model to SetAway.
• ABG Retirement Plan Services: Regional third-party administrator specializing in retirement plan design, administration, and consulting for businesses and financial advisors. Similar boutique positioning and advisor-driven GTM to SetAway.
• Pensionmark: Retirement plan consulting and TPA firm working primarily through financial advisors to deliver plan design, administration, and compliance services. Highly comparable advisor-channel GTM and service mix to SetAway.
• OneSource Retirement Advisors: Boutique retirement plan consulting and third-party administration firm serving plan sponsors and financial advisors. Closely comparable to SetAway in target market (employers + advisors), service mix (TPA, plan design, consulting), and personalized service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/setaway-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setaway