Masterguard Systems

What Masterguard Systems does

Masterguard Systems, legally Masterguard Protective Services Pvt. Ltd., is a Delhi-headquartered private Indian security services company incorporated in 2002 that provides contract security guarding, facility management, electronic security devices, executive protection, event security, mobile patrol, background verification, and risk-assessment consultancy. It operates across 15+ cities in four North Indian states (Delhi, Uttar Pradesh, Haryana, Uttarakhand) through branch offices in Haridwar and Kanpur and a registered office in New Kondli, Delhi, supported by a PSARA-registered dedicated Training Centre at Rania, Kanpur Dehat (operational since 2007) that delivers a 35-day pre-deployment curriculum. Its customer base spans eight named vertical service lines — Corporate, Industrial, Residential, Hotel, Hospital, Bank, Personal, and Retail security — plus specialized event and VIP close protection, with named clients including Noida Authority, Greater Noida Authority, Jaiprakash Associates, Haldiram, Nucleus Software, Omaxe, Jaypee Wish Town, Landcraft Golflinks, YFC Projects, Sarens, Ferns N Petals, and Apollo Med.

The company's core technology stack is a physical security operations platform combining manned guarding with electronic security infrastructure (CCTV, access control, intrusion alarms), GPS-based guard tracking, a Smart Guard Tour and Patrol System, Post Order Management, CRM, and a 24/7 control room backed by a fast-response team. Background verification covering police records, education, work history, address, and medical checks is mandatory before deployment. The firm holds ISO 9001:2015 certification and PSARA accreditation in both Delhi and Uttar Pradesh; founder Shri Raghavendra Singh Kushwah is a former SPG officer with 30+ years of VVIP protection experience (former Indian Prime Ministers Rajiv Gandhi, V.P. Singh, Chandrasekhar, Narasimha Rao). Masterguard is family-controlled, with all four directors (Founder/MD, Operations, Finance, Marketing) drawn from the Kushwah family; the Marketing Director holds ASIS International CPP certification.

The business model is sales-led, quote-based managed services revenue with no publicly disclosed rate cards. Pricing is generated through a website 'Get A Quote' enquiry funnel, dedicated sales phone lines, and city-specific email contacts; minimum-wage compliance is committed across all states. Revenue streams are diversified across (1) recurring contracted security manpower (the core), (2) facility management (hard and soft services plus production support), (3) specialized event and executive protection, (4) electronic security device supply and integration, and (5) risk assessment consultancy. Go-to-market combines enterprise field sales through Delhi HQ, mid-market regional sales via Haridwar and Kanpur branches, and inside-sales digital capture for SMB/residential leads. The deployed force exceeds 3,600 personnel; no revenue figure, funding rounds, or ownership percentages are publicly disclosed.

Name

Masterguard Systems

Legal name

Masterguard Protective Services Pvt. Ltd.

Website

https://masterguardindia.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Masterguard Systems is a Delhi-based private security services firm providing contract guarding, facility management, electronic security, and executive protection across 15+ cities in North India, serving corporate, industrial, residential, government, and VIP clients with a 3,600+ deployed personnel force.

Ownership category

akta.pro rank

Product category

Physical Security Guard Services

NAICS

Security Guards and Patrol Services (561612), Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Temporary / Rapid Deployment Guarding (Surge & Short-Term Coverage) (BPAKAAAN)

akta.pro secondary industries

Manned Guarding & Site Security (Static Guards) (BPABAMAA), Manned Guarding & Patrol Services (IMAIAEAA), Industrial & Critical Infrastructure Guarding (Utilities, Plants, Data Centers) (BPAKAAAD)

Keywords

• Security guard services
• Facility management
• Manned guarding
• Electronic security devices
• Executive protection

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Contracted Security Manpower Services: Recurring contracted deployment of trained security guards, supervisors, lady guards, armed guards, head guards, security officers, chief security officers, and personal security officers across corporate, industrial, residential, hotel, hospital, bank, and retail clients. Pricing is quote-based per site/requirement.
2. Facility Management (Hard & Soft) Services: Facility management services spanning production support (line operations, assembly, material handling, packing & loading), soft services (housekeeping, janitorial, one-time cleaning), and hard services (electrical maintenance, mechanical maintenance, operators), pest control, landscaping, firefighting systems, and utility management.
3. Specialized Event & Executive Protection Engagements: Project/event-based engagements for corporate events, entertainment programs, product launches, concerts, sports events, and close/executive protection of VIPs, delivered via specialized assignment-based training and on-call emergency support.
4. Electronic Security Devices Supply & Integration: Sale and deployment of premium electronic security equipment (CCTV, access control, intrusion alarms, surveillance devices) for homes, buildings, warehouses, hospitals, hotels, offices, and schools, often bundled with manned guarding contracts.
5. Risk Assessment & Security Consultancy: Expert risk assessment consultancy delivered by retired officers of Indian armed forces/paramilitary forces, using a 7-step risk assessment methodology to identify hazards, evaluate vulnerabilities, and recommend integrated security systems.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Masterguard Systems (Masterguard Protective Services Pvt. Ltd.) provides contracted physical security guard services across multiple verticals — corporate, industrial, residential, hotel, hospital, bank, personal and retail — supported by specialized services (executive protection, event security, mobile patrol), facility management (housekeeping, hard/soft services, production support), electronic security devices, background verification, and risk assessment consultancy. A PSARA-registered Training Centre in Kanpur Dehat, operational since 2007, delivers a mandatory 35-day pre-deployment training program to all guards, while a 24/7 control room with GPS-based guard tracking and a fast response team supervises deployments across Delhi, Uttar Pradesh, Haryana, and Uttarakhand.

Product overview

Masterguard Systems operates as a single integrated security services company (Masterguard Protective Services Pvt. Ltd., incorporated in 2002) rather than a multi-product SaaS platform. Its offering is organized into two main pillars: (1) Security Guard Services, comprising eight sector-specific verticals — Corporate Security, Industrial Security, Residential Security, Hotel Security, Hospital Security, Bank Security, Personal Security, and Retail Security — supported by three specialized services (Executive Protection, Event Security, and Mobile Patrol Services); and (2) Physical Security Infrastructure & Advisory Services, comprising Facility Management (with Soft Services such as housekeeping/cleaning, Hard Services such as electrical/mechanical maintenance, and Production Support covering line operations, assembly, material handling and packing/loading), Electronic Security Devices, Background Scanning, Risk Assessment Consultancy, and Integrated Solutions in Physical Security. The Training Centre (PSARA-registered since 2007 in Rania, Kanpur Dehat) underpins all of the above by providing mandatory 35-day PSARA 2005-aligned training to all deployed guards. These named products are not separate software products but service modules that share the same personnel pool, 24/7 control room, and supervision infrastructure across Delhi, Uttar Pradesh, Haryana, and Uttarakhand.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Security Provides trained corporate security guards for deterrence of crime and mitigation of emergency situations at corporate premises; guards are highly trained, motivated and disciplined with strong integrity and responsibility toward securing corporate property.
• Industrial Security Provides security guards for industrial units to maintain high safety standards through access control, vehicle patrol, and theft/vandalism prevention at industrial sites and assets.
• Residential Security Provides proficient and professional security guards for residential complexes and gated communities, including vigilant watch on premises, alertness to potential threats, uniformed presence, and safeguarding of family and property.
• Hotel Security Provides competent hotel security guards trained to monitor security breaches; available as uniformed or undercover guard service with training in greeting customers to ensure good client relations.
• Hospital Security Provides professional and vigilant hospital security guards for public and private hospitals, including patrolling, theft deterrence, monitoring entry/exit of unauthorized persons, and enforcing hospital rules and regulations.
• Bank Security Provides well-trained bank security guards capable of handling cash-in-transit, cash pick up, secure vaulting, and security couriers; guards monitor entry/exit and can apply requisite force to deter armed robbery.
• Personal Security Offers personnel security guards selected after thorough reference checks and skills tests, with the sole purpose of safeguarding the life and assets of individuals; services are tailored to client requirements.
• Retail Security Provides retail security guards (both unarmed and armed) capable of combating shoplifting, sensing suspicious activities, and preventing losses in retail stores.
• Executive Protection Provides close protection services for VIPs and individuals exposed to elevated personal risk due to employment, high-profile status, net worth, or geographical location; includes on-call emergency services, full evacuation support, contingency planning, and risk mitigation consultancy.
• Event Security Provides event security for corporate events, entertainment programs, product launches, concerts, and sports events, including crowd management, loss prevention, media response, supervision, and emergency preparedness.
• Facility Management Provides facility management services including utility management, air conditioning repairs and maintenance, firefighting systems, carpentry/painting work, landscaping, office cleaning, pest control, and housekeeping. Hard services cover physical/structural work; soft services include fire alarm systems, lift cleaning, landscaping and security.
• Electronic Security Devices Provides premium-quality electronic security devices and equipment for surveillance, access control, alarming, and intrusion control across homes, buildings, warehouses, hospitals, hotels, offices, and schools.
• Background Scanning Background verification of all recruited employees covering public records, work history, education records, address verification, police verification, and medical checks, ensuring the best security personnel are deployed.
• Risk Assessment Consultancy Provides expert risk assessment consultancy services delivered by retired officers of Indian armed forces or Paramilitary forces, following a 7-step risk assessment process to identify hazards, assess risks, prioritize, and implement key security systems.
• Integrated Solutions in Physical Security Provides complete physical security solutions using multiple layers of interdependent systems including CCTV surveillance, security guards, protective barriers, locks, and access control protocols with 24/7 monitoring, smart guard tour and patrol systems, and post order management.
• Training Centre (PSARA-registered) PSARA-registered training centre offering a 35-day conversion training program covering theory, physical training, fire fighting workshops, personality development, industrial visits, and on-job training. Training types include induction, basic fresher, OJT, supervisory, assignment-specific, specialist, safety, emergency management, first aid, communication skills, fire fighting and drills.
• Mobile Patrol Services Mobile patrol security in which security officers move around a building or area on foot, by car, or by bicycle to fend off criminal activity, spot security breaches, and secure the safety of people and property; customizable deployment at particular times and locations.

Quantifiable outcome

• Force scaled to over 3,600 trained security personnel since 2002 founding
• +2 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ASIS InternationalminorOthersDirector – Marketing, Mr. Mukul Singh Kushwah, CPP, is board certified in security management from ASIS International. ASIS serves as a professional credentialing body supporting Masterguard's security management capability rather than a commercial partnership.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BVG India: Indian integrated services company offering facility management, security and manpower services to government, PSU and enterprise clients. Comparable bundled services with strong public-sector orientation similar to Masterguard's Noida Authority work.
• V5 Global Services: Indian private security and facility management firm offering manned guarding, housekeeping, electronic security and BPO services. Comparable in vertical mix and North-India focus, with similar mid-market positioning.
• Tops Group (Tops Security): Indian private security agency offering manned guarding, housekeeping and facility management with multi-state presence. Closely comparable service portfolio to Masterguard, including training infrastructure and integrated security offerings.
• SIS Group (Security and Intelligence Services): India's largest private security services firm offering manned guarding, facility management and electronic security across the country. Directly comparable in service mix, with a much larger national footprint and publicly listed scale.
• Shield Security Services: Indian PSARA-registered private security agency offering guarding, bouncers, event security and electronic security. Direct competitor in the same North Indian market with overlapping product categories.

Broad incumbents

• ISS Facility Services India: Global facility services major with India operations spanning soft services, hard services, security and integrated facility management. Comparable bundled services offering at significantly larger scale.
• Quess Corp (Security vertical): Indian business services conglomerate with a sizeable security services vertical alongside staffing and facility management. Competes for enterprise and government security contracts with broader portfolio and listed parentage.
• Securitas India: Indian arm of Swedish security services group offering guarding, electronic security and risk consultancy. Competes for the same enterprise and government contracts but at greater scale and with global technology platforms.
• G4S India (now part of Allied Universal): Global security services major with India operations offering manned guarding, electronic security and facility management. Larger incumbent with broader geographic coverage and integrated tech-enabled offerings.

Emerging players

• P4G Facility Services: Indian integrated facility management and security services firm with pan-India operations. Comparable bundled service offering with growing scale, emerging as a consolidator in the Indian FM and security space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrRQmwQyvrABBK-enpYBCCA
• LinkedInlinkedin.com/company/masterguard-protective-services-pvt-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterguard Systems