Brazilian Council of Optics and Optometry

What Brazilian Council of Optics and Optometry does

The Brazilian Council of Optics and Optometry (Confederação Brasileira de Optometria e de Óptica — CBOO) is a private, non-profit professional confederation founded in 1994 and headquartered in Brasília, Brazil. It is the sole national representative body for optometrists, optical technicians, and optical students, claiming approximately 7,000 qualified optometrists, 8,000 students across 20 MEC-recognized optometry colleges, and a 31-year operating history. CBOO's core products are not technology goods but member services: annual affiliation (CIA CBOO) with tiered anuidade (R$563–R$947 for professionals, R$168–R$283 for students), the XI CIETCOO international congress, the Expo Vision Planalto trade fair, the Loja CBOO merchandise store, the POD VER podcast, and a member benefits program (Clube CBOO de Vantagens).

CBOO's underlying technology is minimal: a self-serve member portal at cboobrasil.org.br, a store at lojacboo.org.br, and a broad social media presence (Instagram, Facebook, LinkedIn, YouTube, X, TikTok) plus WhatsApp as the primary direct channel. The organization does not develop proprietary software, algorithms, or hardware. Its core competencies are institutional advocacy (e.g., successfully invoking ADPF 131/STF to defend optometrists' professional scope), parliamentary engagement via the Frente Parlamentar Mista da Optometria, and civic mobilization through the annual Março Verde visual health awareness campaign.

The business model is subscription-based membership fees (anuidades) as the primary revenue stream, supplemented by event registration fees, trade fair commercialization, and merchandise sales. Pricing is set annually by tier (professional vs. technical vs. student) and adjusted by INPC inflation (4.7% in 2025, held flat for 2026). GTM is community-led, leveraging advocacy victories, public mobilization, and regional delegate expansion to recruit and retain members across Brazil. No external funding, parent company, or public listing exists.

Name

Brazilian Council of Optics and Optometry

Legal name

Confederação Brasileira de Optometria e de Óptica

Website

https://www.cboo.org.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian Council of Optics and Optometry (CBOO) is a non-profit professional confederation founded in 1994, representing approximately 7,000 optometrists and 8,000 students across Brazil through membership dues, advocacy, congresses, and public health campaigns.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Offices of Optometrists (621320)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAEAJAK

Union / Association / Affinity Vision Plans

Healthcare & Life Sciences/Health Insurance & Managed Care/Vision Insurance Plans

Keywords

• Professional association services
• Optometry advocacy representation
• Visual health public campaigns
• Optical industry membership
• Professional congress events

Headquarters

HQ city

Brasilia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees (Anuidade CBOO): CBOO generates revenue primarily through annual membership fees (anuidade) charged to optometrists, optical technicians, and students across Brazil. Fees vary by professional level: Technical in Optics at R$563/year, Technical in Optometry at R$755/year, University-level Optometry at R$947/year, and student tiers at R$168–R$283/year. The 2025 membership fees were increased by 4.7% per INPC index. For 2026, fees were maintained without adjustment.
2. Events and Congress Revenue: CBOO organizes and charges for the XI CIETCOO (Congresso Internacional de Estudos Técnicos e Científicos em Óptica e Optometria) and the Expo Vision Planalto trade fair, both held in Brasília. Registration fees apply for CIETCOO; Expo Vision Planalto is free to attend. The CBOO Store also sells exclusive branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Confederação Brasileira de Optometria e de Óptica (CBOO) is a private non-profit professional confederation that represents optometrists, optical technicians, and optometry students in Brazil. Its core offering is annual professional membership (CIA CBOO) bundled with legislative advocacy, legal defense, partner discounts (Clube CBOO de Vantagens), continuing education via the XI CIETCOO international congress and Expo Vision Planalto trade fair, and public visual health awareness campaigns (Março Verde).

Product overview

The Brazilian Council of Optics and Optometry (CBOO) is a professional membership association representing optometrists and optical professionals in Brazil. Rather than a technology product company, CBOO offers professional membership services (CIA CBOO), educational events (XI CIETCOO Congress, EXPO VISION PLANALTO), a merchandise store (Loja CBOO), communication platforms (Newsletter, POD VER podcast), and advocacy services for its members. The organization has been operating for over 31 years with approximately 7,000 optometrists and 20 colleges forming professionals in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• CBOO Membership (CIA CBOO) Annual professional membership subscription providing institutional representation, legislative advocacy, legal defense, partner discounts, and access to member-only resources for optometrists, optical technicians, and students across Brazil. Tiered by professional level with annual fees ranging from R$168 (students) to R$947 (university-level optometrists).
• Loja CBOO Online store selling exclusive branded CBOO merchandise including apparel, mugs, and commemorative products featuring logos of partner organizations (WCO, WHO, UNESCO, OIT, APLO). Available to both members and the public, with proceeds supporting CBOO's activities.
• XI CIETCOO Congress International Congress of Technical and Scientific Studies in Optics and Optometry (Congresso Internacional de Estudos Técnicos e Científicos em Óptica e Optometria) featuring scientific programming, professional development sessions, and continuing education for optometrists and optical professionals. Held in Brasília with paid registration.
• EXPO VISION PLANALTO Optical industry trade fair featuring products, technology, and innovation in optics and optometry, held at the Millennium Convention Center in Brasília. Free to attend, attracting sector professionals and industry exhibitors.
• CBOO Newsletter Regular newsletter delivering news, advocacy updates, event announcements, and institutional communications to CBOO members and public subscribers about optometry and visual health in Brazil.
• POD VER Podcast Podcast featuring interviews with special guests, recorded live at events, covering topics related to optometry, visual health, and the optical industry. Distributed via CBOO's YouTube channel.

Quantifiable outcome

• Successfully halted a legislative vote in the Congressional Health Committee on December 10, 2025, that would have weakened the SUS and excluded optometrists, through lobbying and coalition-building with parliamentary allies.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Optometrista Jonathas Lavoizier (Institutional Delegate – Pernambuco)minorOthers · 2 September 2025CBOO appointed Jonathas Lavoizier as its Institutional Delegate for the state of Pernambuco, with support from legal counsel Dr. Fábio Cunha for a two-day institutional agenda in August 2025. This extends CBOO's representation into a new regional structure, opening direct dialogue with public health, government, and political bodies in the state.
• World Council of Optometry (WCO)coreStrategic or Co-development PartnerCBOO is a member organization of the World Council of Optometry (WCO) and collaborates on international standards for optometry. WCO supports CBOO's Green March (Março Verde) campaign as an official co-sponsor, contributing to global visibility for Brazilian optometry advocacy efforts.
• Organização Mundial de Saúde / World Health Organization (OMS/WHO)coreStrategic or Co-development PartnerCBOO collaborates with the WHO on vision health frameworks. In November 2024, CBOO co-hosted the official Portuguese-language launch of the WHO's Vision Care Competencies Framework alongside APLO (Portugal), representing WHO's global vision health standards for Brazil.
• Frente Parlamentar Mista da OptometriacoreStrategic or Co-development PartnerCBOO works closely with the Parliamentary Front for Optometry in Defense of Optometry, a cross-party group of Federal Deputies and Senators chaired by Deputy Márcio Marinho (Republicanos/BA). The front was responsible for achieving green lighting of the National Congress for World Optometry Day and supports CBOO's legislative agenda in Congress.
• Associação Portuguesa de Optometria (APLO)coreStrategic or Co-development PartnerCBOO and APLO (Portugal) co-hosted the Portuguese-language launch of the WHO Vision Care Competencies Framework via videoconference in November 2024, strengthening cross-border ties between Brazilian and Portuguese optometry and advancing shared professional standards.
• AbiópticaminorGTM or Marketing PartnerCBOO participated with its first-ever institutional stand at the Expo Óptica trade fair, organized by Abióptica (the Brazilian Association of the Optical Industry). The event took place April 9–12, 2025 at Expo Center Norte, São Paulo, attracting ~15,000 daily visitors. CBOO used the event for member engagement and institutional promotion.
• Universidade do Contestado (UnC)minorStrategic or Co-development PartnerCBOO partnered with Universidade do Contestado (UnC) for the Optometry Seminar held May 29–31, 2025 in Canoinhas, Santa Catarina, which commemorated both 25 years of UnC's Optometry program and 30 years of CBOO. CBOO's leadership conducted a Roda de Conversa (dialogue session) and a closed organizational meeting with regional affiliates.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Optometric Association: The AOA is the largest national professional association for optometrists in the United States, representing ~40,000 members. It is a direct functional peer to CBOO in providing advocacy, continuing education, scope-of-practice defense, and member services for optometrists, scaled to a much larger U.S. market.
• Canadian Association of Optometrists: CAO is the national voice of optometry in Canada, advocating for the profession and providing member services. It is a direct structural peer to CBOO, sharing the same membership-confederation model and focus on scope-of-practice defense and public health awareness.
• Associação Portuguesa de Optometria (APLO): APLO is the Portuguese national optometry association and an explicit CBOO partner, having co-hosted the WHO Vision Care Competencies Framework launch in November 2024. It is the most direct peer given shared Lusophone context, similar membership model, and active collaboration.
• College of Optometrists (UK): The College of Optometrists is the professional body for optometrists in the United Kingdom, combining membership, professional development, and advocacy functions. It is a direct peer to CBOO in operating the membership-and-advocacy model in a developed market.
• Optometry Australia: Optometry Australia is the national peak body for optometrists in Australia, providing advocacy, professional development, and member services. It is a direct functional peer to CBOO in operating the membership-and-advocacy model in an English-speaking market.
• Association of Optometrists Ireland (AOI): AOI is the professional representative body for optometrists in Ireland, providing advocacy, education, and member services. It is a direct peer to CBOO in operating the national optometry association model in a smaller, developed European market.

Broad incumbents

• World Council of Optometry (WCO): WCO is the global umbrella organization for optometry, of which CBOO is a member organization. WCO is a higher-level peer rather than a competitor, but operates the same advocacy-and-standards mission at a global scale and co-sponsors CBOO's Green March campaign.
• European Council of Optometry and Optics (ECOO): ECOO is the European-level association representing optometrists and opticians across the continent. It is a broad regional peer to CBOO, sharing the goal of harmonizing optometry standards and defending scope of practice at the supranational level.

Others

• Conselho Brasileiro de Oftalmologia (CBO): CBO is the Brazilian national council for ophthalmologists, the organized counterparty to CBOO in scope-of-practice disputes. It is an adjacent peer that represents the opposing side of CBOO's primary regulatory battles, frequently attempting legislation to restrict optometry practice.
• Associação Brasileira da Indústria Óptica (Abioptica): Abioptica is the Brazilian optical industry trade association that organizes Expo Óptica, where CBOO held its first institutional stand in 2025. It is an adjacent enabling peer in the Brazilian optical ecosystem, sharing stakeholder interests but representing manufacturers and retailers rather than optometrists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CBOOConselho
• YouTubeyoutube.com/cboobrasil
• Facebookfacebook.com/cbooconselho
• LinkedInlinkedin.com/company/cboobrasil
• Instagraminstagram.com/cboobrasil
• TikToktiktok.com/@cboobrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Brazilian Council of Optics and Optometry