FeedInfo
FeedInfo is a London-based Price Reporting Agency founded in 1999, providing independent pricing data and market intelligence for feed additives and animal nutrition. It now operates as a legacy sub-brand within Expana, the largest IOSCO-assured agrifood PRA globally, serving enterprise procurement, manufacturing, and finance customers via subscription.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What FeedInfo does
FeedInfo is a Price Reporting Agency (PRA) platform founded in 1999 and headquartered in London, focused on pricing data and market intelligence for feed additives and animal nutrition. It now operates as a legacy sub-brand within Expana, the largest IOSCO-assured agrifood Price Reporting Agency globally, alongside three other legacy brands (Mintec, Urner Barry, and Stratégie Grains). The combined Expana portfolio covers more than 900 commodities, 36,000+ price series, 2 million+ data points, 2,000+ forecasted time series, and 200+ years of publication archives spanning energy, agriculture, metals, industrials, and food.
The technology stack is a cloud-based commodity intelligence platform composed of a core Expana database, the Data Direct API for programmatic data delivery, the Expana IQ AI-assisted analytics layer, and specialized add-on modules such as Tropical Research Services. FeedInfo contributes the feed-additives and animal-nutrition data layer within this platform-plus-modules architecture. The platform delivers independent benchmark pricing, proprietary category indices, cost models, weather and crop analytics, supply/demand analysis, real-time alerts, and IOSCO-compliant methodology, integrating into customer systems via API or web interface.
FeedInfo and Expana generate revenue through recurring enterprise subscriptions, sold via direct field sales with a consultative approach and "Request a demo" CTAs. Pricing is quote-based and negotiated on organizational scope, with annual or multi-year billing. The customer base spans procurement and sourcing teams, manufacturers and processors, market analysts, finance and investment professionals, and consultants across the agrifood, retail, foodservice, packaging, and financial-services sectors, with named enterprise references including Tesco, Unilever, Mars, McDonald's, Kraft Heinz, Albertsons, Compass Group, Beumer Group, and Brakes. The go-to-market is global, supported by a multilingual website (nine European languages) and broad content marketing across owned channels and seven social platforms.
FeedInfo firmographics
Firmographics- Name
- FeedInfo
- Website
- https://feedinfo.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- FeedInfo is a London-based Price Reporting Agency founded in 1999, providing independent pricing data and market intelligence for feed additives and animal nutrition. It now operates as a legacy sub-brand within Expana, the largest IOSCO-assured agrifood PRA globally, serving enterprise procurement, manufacturing, and finance customers via subscription.
- Ownership category
- akta.pro rank
Where FeedInfo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
FeedInfo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based Data Access: Expana generates revenue primarily through subscription-based access to its commodity intelligence platform, providing access to pricing databases, forecasts, analysis, and market insights. The company offers tiered access levels through its Expana platform and legacy platforms (Mintec, Urner Barry, FeedInfo, Stratégie Grains). Revenue is recurring in nature with annual or multi-year contract billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FeedInfo product offering
Product offeringCore offering
FeedInfo is a legacy Price Reporting Agency (PRA) platform under Expana, focused on feed additives and animal nutrition markets. It provides independent pricing data, news, analysis, and benchmark pricing for the animal feed industry, delivered through a commodity intelligence platform with proprietary databases and AI-powered analytics.
Product overview
Expana operates a platform-plus-modules architecture consisting of the core Expana platform (a comprehensive commodity pricing database), the Data Direct API (for programmatic data access), and legacy PRA brands (Mintec, Urner Barry, FeedInfo, and Stratégie Grains). FeedInfo specifically is a legacy Price Reporting Agency platform focused on feed additives and animal nutrition markets, now part of Expana's unified portfolio. Additional offerings include Tropical Research Services for tropical agricultural data and Expana IQ for AI-powered insights. The company serves procurement, manufacturing, finance, and consulting roles across the agrifood supply chain.
Differentiator
Problem solved
Functional benefit
Products and services
- FeedInfo A legacy Price Reporting Agency (PRA) platform providing independent pricing data, news, analysis, and benchmark pricing for the feed additives and animal nutrition industry. Now part of Expana's unified commodity intelligence portfolio.
Quantifiable outcome
- Access to 2 million+ commodity data points for comprehensive market analysis
- +2 more outcomes
Companies that use FeedInfo
Customer profileNamed customers9 records
Segments12 records
Ideal customer profiles3 records
FeedInfo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
FeedInfo partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
FeedInfo competitors and assessment
Company assessmentDirect peers
- CRU Group: CRU Group offers commodity analysis, price assessments, and consulting across metals, mining, fertilizers, and agricultural commodities. It competes with Expana/FeedInfo in fertilizer and feed input pricing intelligence with similar subscription economics.
- Argus Media: Argus Media is a global commodity price reporting agency covering agriculture, fertilizers, metals, and energy with benchmark prices widely used in physical and financial markets. It is the most direct competitor to Expana/FeedInfo, operating a similar subscription PRA model with comparable customer segments.
- Fastmarkets: Fastmarkets is a price reporting agency covering metals, forest products, and agricultural commodities, with a subscription-based benchmark pricing model. It directly overlaps with Expana/FeedInfo's commodity intelligence offering, particularly in grains, oilseeds, and adjacent agrifood markets.
- ICIS (Independent Commodity Intelligence Services): ICIS, part of LexisNexis Risk Solutions, provides commodity market intelligence and benchmark pricing for petrochemicals, fertilizers, and agricultural inputs. It is a direct peer in the agrifood and feed input value chain served by FeedInfo.
Broad incumbents
- Bloomberg L.P. Bloomberg provides commodity data, news, and analytics through its terminals and enterprise products, with pricing and forecasts across agricultural and soft commodities. It is a broad incumbent that competes at the high end of the market with bundled financial and commodity intelligence offerings.
- S&P Global Commodity Insights (Platts): S&P Global Commodity Insights, including the Platts brand, is one of the largest global commodity intelligence providers, covering energy, agriculture, metals, and petrochemicals with benchmark price assessments. It competes with Expana/FeedInfo across agrifood commodities while offering far broader cross-asset coverage.
- London Stock Exchange Group (LSEG/Refinitiv): LSEG, following the Refinitiv acquisition, offers commodity data and analytics through Workspace and dedicated agricultural pricing products. It is a broad incumbent competing with Expana/FeedInfo, particularly for financial services and large enterprise customers.
- Morningstar (Commodity Insights): Morningstar provides commodity data and analytics as part of its investment research platform, covering agricultural and soft commodities. It competes with Expana/FeedInfo for finance and investment customer segments that need benchmark commodity pricing.
Others
- Mintel: Mintel is a market research provider for consumer packaged goods, food, and beverage industries, offering complementary market intelligence to Expana/FeedInfo's commodity pricing focus. It is an adjacent data provider serving overlapping CPG and food manufacturer customers.
Emerging players
- Wood Mackenzie: Wood Mackenzie, part of Verisk, provides commodity research and data with a primary focus on energy, mining, and renewables, with growing coverage in agricultural supply chains. It is an emerging overlap in cross-commodity intelligence for large enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FeedInfo social profiles
Digital presenceFeedInfo compliance and trust
Trust signalCompliance1 record
FeedInfo financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeedInfo leadership team
Management profileNumber of profiles
FeedInfo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeedInfo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeedInfo
What does FeedInfo do?
FeedInfo is a legacy Price Reporting Agency (PRA) platform under Expana, focused on feed additives and animal nutrition markets. It provides independent pricing data, news, analysis, and benchmark pricing for the animal feed industry, delivered through a commodity intelligence platform with proprietary databases and AI-powered analytics.
Is FeedInfo a public or private company?
FeedInfo is a private company. It is classified as corporate owned and is currently operating.
When was FeedInfo founded?
FeedInfo was founded in 1999.
Where is FeedInfo based?
FeedInfo is headquartered in London, United Kingdom, in the Europe region.
How does FeedInfo make money?
One revenue line is on record: subscription-based Data Access.
Who are FeedInfo's main competitors?
Direct peers on record are CRU Group, Argus Media, Fastmarkets and ICIS (Independent Commodity Intelligence Services). Broad incumbents are Bloomberg L.P., S&P Global Commodity Insights (Platts), London Stock Exchange Group (LSEG/Refinitiv) and Morningstar (Commodity Insights). Mintel is listed as an others. Wood Mackenzie is listed as an emerging player.
Does FeedInfo have an API?
Yes. Data Direct API delivers actionable commodity data and intelligence straight into users' systems, enabling automated data integration into internal systems. Developer documentation is at www.expanamarkets.com/product/data-direct.