Rajiv Menon Productions

What Rajiv Menon Productions does

Rajiv Menon Productions (RMP) is a Chennai-based film and television production company founded in 1986 by cinematographer Rajiv Menon. Its core business is the production of television commercials and ad films for leading Indian and multinational brands, with a portfolio of over 300 commercials produced across 20+ years and 15 industry categories spanning beverages, FMCG, automotive, finance, telecom, personal care, food, household, and fashion. The company also operates in feature film production, with Rajiv Menon serving as cinematographer on award-winning films including 'Bombay' (1994) and 'Guru' (2007) and as director on 'Minsaara Kanavu' (1997) and 'Kandukondain Kandukondain' (2000).

RMP's underlying craft capability is built on the founder's training under Garrett Brown (inventor of the Steadicam) and decades of award-recognized cinematography (APSARA, SHANTARAM, Filmfare). The go-to-market is sales-led B2B, working through India's leading advertising agencies (BBDO, Ogilvy, McCann, Lintas, Mudra, JWT, Havas) on a project basis, with revenue generated through per-project commercial production fees. The company is privately held, founder-owned, and headquartered at R.A. Puram, Chennai, with a headcount of 51-100 employees. Distribution is exclusively domestic (India) and intermediated by agencies rather than direct-to-brand.

The company also extends into adjacent talent and educational activities through Mindscreen Film Institute, a film school founded by Rajiv Menon that trains cinematographers, screenwriters, and filmmakers. Revenue is not publicly disclosed; the company's commercial output averages in the low double digits of new TV commercials per year, supplemented episodically by feature film work. Recent public-facing activity appears limited, with the company website copyright dated 2019 and no disclosed funding, M&A, or expansion activity.

Name

Rajiv Menon Productions

Legal name

Rajiv Menon Productions

Website

https://rajivmenonproductions.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Rajiv Menon Productions is a Chennai-based private film production company founded in 1986 by cinematographer Rajiv Menon, producing TV commercials for leading Indian brands across 15 categories and operating in feature film direction and cinematography, with revenue generated via project-based production fees through advertising agency relationships.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Production: Production of TV commercials for leading brands. RMP has produced over 300 commercials for major Indian brands over 20+ years. Revenue generated through project-based fees for ad film production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rajiv Menon Productions (RMP) is a Chennai-based film and television production company that produces advertising films (TV commercials), showreels, and feature films for leading Indian brands and advertising agencies. Founded in 1986 by cinematographer Rajiv Menon, the company has produced over 300 commercials across categories including beverages, FMCG, automotive, telecom, personal care, finance, fashion, and household durables. It also delivers professional cinematography and feature film direction services.

Product overview

Rajiv Menon Productions (RMP) is a film production company founded in 1986, offering a unified portfolio of services centered around commercial and feature film production. The core offerings include advertising film production (over 300 TV commercials produced for leading Indian brands), cinematography services (for both feature films and commercials), and feature film direction including acclaimed works like Minsaara Kanavu and Kandukondain Kandukondain. Additionally, the company founder operates Mindscreen Film Institute, an educational extension providing film-making training. The advertising portfolio is organized across 15 industry categories: Food, Personal Care, Fashion & Lifestyle, Entertainment, Household Durables, Household, Pharmaceuticals, Children's Product, Service, Textile & Apparel, Beverages, Public Service, Automotive, Telecom, and Financial Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Films (TV Commercials) End-to-end television commercial production services creating branded advertising content for leading Indian and multinational brands across categories including beverages, FMCG, automotive, telecom, personal care, finance, fashion, food, and household products. Delivered through partnerships with major advertising agencies such as BBDO, Ogilvy, McCann, Lintas, Mudra, JWT, and Havas.
• Feature Film Production and Direction Feature film direction, cinematography, and production services for Indian cinema, including acclaimed Tamil-language feature films. Cinematography credits include 'Bombay' (1994) and 'Guru' (2007), the latter receiving APSARA and SHANTARAM awards for Best Cinematography.
• Minsaara Kanavu Tamil-language musical drama film directed by Rajiv Menon (1997), produced by RMP. Popular hit that fetched four National Film Awards.
• Kandukondain Kandukondain Tamil-language romantic drama film directed by Rajiv Menon (2000), produced by RMP. Multi-starrer that won Filmfare awards for Best Director and Best Picture, and screened at international film festivals.
• Showreel Production Showreel production services showcasing the company's cinematography and commercial production work, available for client review on the RMP website.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mindscreen Film InstitutecoreStrategic or Co-development PartnerFounded by Rajiv Menon in Chennai, Mindscreen Film Institute is a film school that provides comprehensive training across cinematography, screenwriting, and filmmaking. It represents Rajiv Menon's commitment to nurturing the next generation of filmmakers and extends the company's influence into education and talent development.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Keroscene Films: Indian production company producing commercials, music videos, and digital content for leading brands. Comparable to RMP as a competing Indian ad film production house targeting similar agency-driven briefs.
• Chrome Pictures: Indian commercial production company producing TVCs and digital content for major Indian brands and agencies. Directly comparable to RMP as a domestic Indian ad film production house serving similar agency and brand clients.
• Republic of Film: Indian production company producing commercials and branded content for agencies and brands. Comparable to RMP as a competing Indian production house in the ad film category serving similar agency clients.
• Somesuch: Independent production company representing directors and producing commercials and branded content. Comparable to RMP in operating a director-talent-led model for premium ad film production.
• Nirvana Films: Mumbai-based production company producing TV commercials, feature films, and digital content for leading brands. Comparable to RMP in the Indian ad film production category with similar agency-driven commercial work.
• Biscuit Filmworks: Independent production company specializing in commercials and branded content with award-winning directors. Directly comparable to RMP as a director/DP-led commercial production house serving major brands and agencies.
• Smuggler: Award-winning commercial production company with a roster of acclaimed directors. Directly comparable to RMP as a director-driven shop producing premium TV commercials for global brands.

Broad incumbents

• Anonymous Content: Global production company producing commercials, films, and branded content. Comparable to RMP in commercial film production for major brands, but with significantly broader scope spanning Hollywood features, episodic, and digital content.
• Radical Media: Internationally recognized production company producing commercials, feature documentaries, and branded content. Comparable to RMP in operating at the premium tier of brand-sponsored cinematic production for global marketers.
• RSA Films: Ridley Scott's global production company producing commercials, feature films, and digital content for the world's leading brands. Like RMP, it operates at the premium end of ad film production, but at a far larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DirRajivMenon
• Facebookfacebook.com/RajivMenonProduction
• LinkedInlinkedin.com/company/rajiv-menon-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajiv Menon Productions