MM Music Media Publishing House
MM Music Media Publishing House, operating under EBNER MEDIA GROUP, publishes the German GITARRE & BASS trade magazine and associated Guitar Summit event and Academy for guitar and bass players in the DACH market.
- Company typePrivate
- Founded1984
- HeadquartersKöln, Germany
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What MM Music Media Publishing House does
MM Music Media Publishing House is a German media-publishing company operating under the EBNER MEDIA GROUP conglomerate and publishing GITARRE & BASS, a long-running musician trade magazine focused on guitars and bass instruments in the German-speaking (DACH) market. The company is headquartered in Köln, Germany, was founded in 1984, and operates with 101–250 employees. Its core editorial product is a recurring print and digital magazine covering equipment reviews, artist interviews, workshops, and industry news, supported by an integrated content and commerce platform at gitarrebass.de.
The product surface extends well beyond the magazine: it includes a flagship annual guitar trade show (Guitar Summit), an online learning platform (Guitar Summit Academy) covering guitar setup, repair, and technique, plus digital downloads, sound files, and video content delivered alongside each issue. Underlying technology is a digital publishing platform with multimedia content delivery — articles, audio, video, and downloadable resources — paired with owned e-commerce for subscriptions, single issues, special editions, and digital downloads. Marketing channels span newsletter, sponsored/native editorial content, the magazine website, and on-site events.
The business model blends recurring revenue from annual magazine subscriptions and single-issue purchases with advertising and sponsored content sold to equipment manufacturers and music-industry advertisers. Pricing is subscription-based (annual) for "Abo" packages and one-time for individual issues, with VAT-inclusive pricing and customer service operated centrally by Ebner Media Group. Customers are primarily amateur and professional guitar and bass players in DACH seeking gear evaluation, technique guidance, and industry coverage.
MM Music Media Publishing House firmographics
Firmographics- Name
- MM Music Media Publishing House
- Legal name
- MM Music Media Publishing House
- Website
- https://musikmedia.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MM Music Media Publishing House, operating under EBNER MEDIA GROUP, publishes the German GITARRE & BASS trade magazine and associated Guitar Summit event and Academy for guitar and bass players in the DACH market.
- Ownership category
- akta.pro rank
MM Music Media Publishing House industry classification
Industry- Product category
- Music Trade Magazine Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Print Music Publishing (Sheet Music, Scores, Educational Repertoire) (MPAIABAG)
Keywords
Where MM Music Media Publishing House is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Markets served
MM Music Media Publishing House business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Magazine Subscriptions: Recurring subscription revenue from magazine subscriptions (print and digital), with options for individual issues and special editions
- Advertising & Sponsored Content: Revenue from equipment manufacturers and music industry advertisers featuring products in reviews, sponsored posts (e.g., Truckfighters TopGearCheck), and display advertising
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual magazine issues |
| Subscription | Annual | Magazine subscriptions (Abo) |
Distribution channels1 record
Marketing channels5 records
MM Music Media Publishing House product offering
Product offeringCore offering
MM Music Media Publishing House operates GITARRE & BASS, a German-language musician trade magazine covering guitars and bass instruments. The core offering combines a recurring print and digital magazine subscription with individual issues, complemented by an online learning academy (Guitar Summit Academy), equipment reviews, artist interviews, workshops, and an annual trade show (Guitar Summit). Revenue is generated primarily through magazine subscriptions, single-issue sales, advertising, and sponsored content.
Product overview
MM Music Media Publishing House operates GITARRE & BASS, a German musician trade magazine with a unified print and digital offering. The core product is the GITARRE & BASS magazine (with individual issues like 7/2026, 6/2026), supplemented by the Guitar Summit Academy for online learning, workshops, gear reviews, artist stories/interviews, and event programming through Guitar Summit. Digital products include soundfiles, videos, and downloadable content. The publication serves guitar and bass musicians with equipment testing, educational content, and industry coverage.
Differentiator
Problem solved
Functional benefit
Companies that use MM Music Media Publishing House
Customer profileSegments1 record
Ideal customer profiles1 record
MM Music Media Publishing House technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MM Music Media Publishing House partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Guitar SummitcoreAnnual guitar trade show and event featuring exhibitions, workshops, and the Guitar Academy. The Guitar Summit is co-organized by Gitarre & Bass magazine, representing a flagship industry event for the German-speaking guitar community.
- Guitar AcademycoreOnline learning platform offering guitar setup and repair guides, developed in connection with Guitar Summit. Provides educational content including 'The Ultimate Guitar Setup & Repair Guide'.
- Ebner Media GroupcoreParent company publishing Gitarre & Bass magazine. Ebner Media Group operates multiple specialized publications and manages customer service, subscriptions, and e-commerce operations for the magazine.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MM Music Media Publishing House competitors and assessment
Company assessmentDirect peers
- Guitar World: The leading English-language consumer guitar magazine covering gear reviews, artist interviews, and lessons. Highly comparable to Gitarre & Bass in editorial mix and business model (subs + advertising), though it operates in the English-language global market rather than DACH.
- Bass Player: Specialist bass-focused counterpart to Guitar Player, covering bass gear, technique, and artist interviews. Directly comparable to the bass portion of Gitarre & Bass's content and reader base.
- Total Guitar: UK-based Future plc-owned guitarist magazine and digital brand combining lesson content with gear coverage. Directly comparable magazine-format competitor in the global guitar enthusiast vertical.
- Guitar Player: Long-running US print+digital musician magazine focused on guitar technique, gear, and artist features. Direct competitor in the music instrument trade magazine category with overlapping gear-review and lesson content.
- Premier Guitar: US-based musician trade magazine and YouTube channel covering guitars, bass, amps, and effects with deep gear reviews and artist interviews. Closest analog to Gitarre & Bass's editorial depth and gear-review-first positioning, though multi-platform digital-first delivery.
- Guitar Magazine (UK): UK-based specialist guitar title covering gear, artists, and lessons. Comparable in editorial mix and gear-review-led format to Gitarre & Bass, though addressing the UK market with English-language content.
Broad incumbents
- Sweetwater: Largest US musical instrument retailer with substantial in-house editorial, video, and event content (GearFest, Sound Tech Tours). Indirectly comparable as a music-industry content + commerce + event platform intersecting Gitarre & Bass's gear-review and event monetization.
- Reverb: Global musical instrument marketplace that also operates a major editorial/content arm (Reverb News, Reverb LP, YouTube). Overlaps with Gitarre & Bass as a destination for gear discovery and OEM/retailer advertising channels, but on a much larger commercial scale.
Regional players
- Soundcheck (Germany): German musician trade publication within EBNER MEDIA GROUP and adjacent verticals (keys, studio, live). Sister/DACH-market comparable to Gitarre & Bass in operating geography and parent publishing infrastructure though different instrument focus.
- Musiker Magazin: German-language musician trade magazine covering broader instrument and equipment categories. Same DACH market and similar subscription + advertising model, though less guitar/bass-specialized than Gitarre & Bass.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MM Music Media Publishing House social profiles
Digital presenceMM Music Media Publishing House financial estimates
Financial estimateRevenue estimate
Valuation estimate
MM Music Media Publishing House leadership team
Management profileNumber of profiles
MM Music Media Publishing House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MM Music Media Publishing House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MM Music Media Publishing House
What does MM Music Media Publishing House do?
MM Music Media Publishing House operates GITARRE & BASS, a German-language musician trade magazine covering guitars and bass instruments. The core offering combines a recurring print and digital magazine subscription with individual issues, complemented by an online learning academy (Guitar Summit Academy), equipment reviews, artist interviews, workshops, and an annual trade show (Guitar Summit). Revenue is generated primarily through magazine subscriptions, single-issue sales, advertising, and sponsored content.
Is MM Music Media Publishing House a public or private company?
MM Music Media Publishing House is a private company. It is classified as corporate owned and is currently operating.
When was MM Music Media Publishing House founded?
MM Music Media Publishing House was founded in 1984. It employs 101 to 250 people.
Where is MM Music Media Publishing House based?
MM Music Media Publishing House is headquartered in Köln, Germany, in the Europe region.
How does MM Music Media Publishing House make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising & Sponsored Content.
Who are MM Music Media Publishing House's main competitors?
Direct peers on record are Guitar World, Bass Player, Total Guitar, Guitar Player, Premier Guitar and Guitar Magazine (UK). Broad incumbents are Sweetwater and Reverb. Regional players are Soundcheck (Germany) and Musiker Magazin.
Does MM Music Media Publishing House have an API?
No public API is recorded for MM Music Media Publishing House.
What industry is MM Music Media Publishing House in?
MM Music Media Publishing House's product category is Music Trade Magazine Publishing. Its primary akta.pro industry code is MPAIABAG, Print Music Publishing (Sheet Music, Scores, Educational Repertoire). Its NAICS code is 5131 and its SIC code is 2721.