Memorial City Apartments

What Memorial City Apartments does

Memorial City Apartments is a single-asset, garden-style residential rental community operated by The Morgan Group at 872 Bettina Ct. in Houston's 77024 ZIP code (Memorial area). The community leases 1-, 2-, and 3-bedroom units across seven disclosed floor plans ranging from 610 to 1,200 square feet, with published monthly rents between $779 and $1,542 on 12-month leases. Resident amenities include four courtyard pools, a playground, 14 on-site laundry facilities, covered parking, and a gated perimeter; in-unit features include granite counters, wood-style plank flooring, central air, walk-in closets, and personal patios/balconies. The pet policy permits up to two animals (max 99 lbs., restricted breeds) with deposit, fee, and monthly pet rent.

The property runs on the Entrata property-management platform, which underpins the website, ProspectPortal (applications and tour scheduling), and ResidentPortal (online rent payment and maintenance requests). Payments are processed via EntrataPay (PCI-DSS compliant) supporting credit/debit cards, ACH/e-check, and MoneyGram for cash; Cloudflare provides edge security and Google Maps is embedded for directions. There is no proprietary technology or in-house engineering — the stack is a standard institutional-multifamily configuration.

The revenue model is recurring monthly subscription-equivalent rental income per occupied unit, plus ancillary fees (pet, application, late). Go-to-market is direct-to-consumer via the property website, a (346) 771-8103 call line, walk-ins during leasing office hours, and listings on Apartment List, Apartments.com, Zillow, and Yelp. The customer base is geographically segmented residential renters (individuals, couples, families) in the Houston Memorial submarket, with no named enterprise or institutional tenants and no diversification outside the single asset. No funding, M&A, leadership changes, or external growth events are disclosed in the source material.

Name

Memorial City Apartments

Legal name

Memorial City Apartments

Website

https://memorialcityapts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Memorial City Apartments is a single-asset luxury residential rental community in Houston's 77024 Memorial area, offering 1-3 bedroom units (610-1,200 sq ft, $779-$1,542/month). It is managed by The Morgan Group and serves local families, professionals, and pet owners on Entrata-powered leasing and resident portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apartment Rental Income: Monthly rental income from leasing 1-bedroom, 2-bedroom, and 3-bedroom apartment units. Rents range from $779 to $1,542 per month on 12-month lease terms. Revenue is recurring and subscription-based with each unit generating consistent monthly income.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Memorial City Apartments operates a luxury residential apartment community in Houston's Memorial area (77024 ZIP code), leasing 1-, 2-, and 3-bedroom apartment units on 12-month lease terms at monthly rents ranging from $779 to $1,542. The community delivers the rental experience through on-site leasing, the Entrata-powered website with online applications, and a ResidentPortal for digital rent payments and maintenance requests, complemented by amenities such as four courtyard pools, a playground, gated access, and pet-friendly policies.

Product overview

Memorial City Apartments is a residential apartment community offering luxury rentals in Houston's Memorial City area (77024 ZIP code). The core product is the apartment rental offering with spacious 1-, 2-, and 3-bedroom floor plans (610-1,200 sq ft) at monthly rents ranging from $779 to $1,542. Residents receive access to a comprehensive suite of features including four courtyard pools, fitness center, playground, 14 on-site laundry facilities, and covered parking. The community is gated, pet-friendly, and offers in-unit amenities such as chef-inspired kitchens with granite counters, white shaker cabinetry, wood-style plank floors, central air conditioning, walk-in closets, and personal patios or balconies. Residents interact with the property through Entrata's ResidentPortal for online rent payments, maintenance requests, and account management. The community is managed by The Morgan Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Apartment Rentals Luxury residential apartment rentals in Houston's Memorial City area offering seven floor plan configurations across 1-, 2-, and 3-bedroom units ranging from 610 to 1,200 square feet, with monthly rents from $779 to $1,542 on 12-month lease terms. Each home features a chef-inspired kitchen with full appliance package and granite counters, wood-style plank flooring, walk-in closets, central air conditioning, and a personal patio or balcony. The gated, pet-friendly community is targeted at individuals, couples, and families seeking quality housing in the 77024 ZIP code.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• The Morgan GroupprimaryOthersThe Morgan Group is the property management company that owns and operates Memorial City Apartments. They manage all aspects of property operations, marketing, and tenant relations. The company logo appears on the property website indicating direct ownership/management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Essex Property Trust: West Coast-focused multifamily REIT with similar Class A garden-style operating model and recurring subscription-like rental revenue. Useful comparable for valuation multiples and operating margin benchmarks, though not a direct Houston competitor.
• UDR, Inc. Diversified multifamily REIT with a mix of urban and suburban Class A/B communities. Comparable recurring rental revenue model and operational structure, with publicly disclosed financials that serve as useful peer benchmarks.
• Mid-America Apartment Communities (MAA): Large multifamily REIT with established Houston-area communities. Comparable business model (apartment rental income, subscription-like recurring revenue) and similar mid-market garden-style positioning, though geographically diversified across the Sun Belt.
• Greystar Real Estate Partners: Largest US apartment property manager and operator with significant Houston presence. Directly comparable operating model — third-party management of multifamily communities using platforms like Entrata — and competing for the same renter demographic in Memorial-area submarkets.
• AvalonBay Communities: Multifamily REIT with Class A apartment communities across high-growth US metros. Comparable operating model and renter demographic targeting, providing a benchmark for premium garden-style asset performance.
• Equity Residential: Large multifamily REIT operating urban and suburban Class A apartment communities. Comparable business model, recurring revenue structure, and amenity-led positioning; useful peer for institutional operating benchmarks.

Direct peers

• Gables Residential: Multifamily owner/operator with established Houston-area Class A apartment communities in the Memorial/Inner Loop corridor. Comparable luxury positioning, amenity packages, and renter profile.
• Camden Property Trust: Houston-headquartered apartment REIT with a large footprint in the Memorial/Greater Houston submarket. Most directly comparable peer operating similar Class A/B garden-style apartments in the same geography and serving the same renter base.
• AMLI Residential: Apartment owner/operator with Houston-area garden-style and mid-rise communities. Comparable unit mix, amenity-led differentiation, and renter profile to Memorial City Apartments.

Others

• The Morgan Group: Property owner and operator that owns and manages Memorial City Apartments. Listed as OTHERS rather than a peer because they are the parent/manager of the subject asset, not an independent competitor — but they operate other comparable Houston-area multifamily communities and are the most relevant ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mca_lincolnprop
• LinkedInlinkedin.com/company/memorial-city-apartments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial City Apartments