What ITN Mark Education does

Academics Ltd (legally A-Day Consultant Ltd, trading as Academics; Company Number 4493101) is a UK teacher and education staffing agency founded in 2014 and registered in England. The company recruits permanent, long-term, and daily supply teachers along with education support staff for children's nurseries, primary schools, secondary schools, further education establishments, and both mainstream and specialist SEN (Special Educational Needs) schools. Revenue is generated on a quote-based model with disclosed daily rates of £140–£160 for Primary Teachers in London SE and £168.80–£267.38 for Primary Class Teachers, with service delivered through a dual B2B/B2C model—schools as clients and candidates as supply.

The platform combines a web-based job board (academicsltd.co.uk), iOS and Android mobile applications, and a branch-based consultant network of 24+ offices across the United Kingdom. The product portfolio includes the core Job Board, managed recruitment services (CDSS—Candidate Database Search & Selection, and CPSS—Candidate Pre-Screening & Selection), supplementary education services (Academics Tutoring and EOTAS, Covid Catch Up Tuition), candidate development (Academics Advance, Graduate Teaching Assistants), compliance offerings (DBS Update Service), and a referral incentive programme offering up to £125 per successful recommendation. Vacancies are categorized across Early Years/Nursery, Primary, Secondary, SEN, and Further Education, with sub-segmentation by role type.

The company is a privately held, founder-owned business with no disclosed institutional investors, parent company, or public listing. Marketing is multi-channel, targeting both job seekers (via job board, mobile app, email alerts, referrals) and educational institutions (via direct consultant engagement and registered vacancy workflows). The brand positioning centres on 'Delivering Continuity in the Classroom' and claims established partnerships with schools and colleges throughout the UK and internationally, though no metrics on customer retention, revenue, or headcount are disclosed.

Name

ITN Mark Education

Legal name

A-Day Consultant Ltd trading as Academics

Website

https://itnmark.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Academics Ltd is a UK teacher and education staffing agency operating 24+ branch offices that recruits permanent, long-term, and daily supply teachers plus support staff for nurseries, primary, secondary, further education, and SEN schools.

Ownership category

akta.pro rank

Product category

Education Staffing Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Support Services (6117), Educational Services (611)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Education Direct Hire (Teachers/Administrators) (BPACAFAI)

akta.pro secondary industry

Study & Research Skills for Academic Subjects (Note-Taking, Lab Reports, Essays) (EDANAAAI)

Keywords

• Teacher recruitment services
• Education staffing agency
• Supply teaching jobs
• School recruitment UK
• Teacher job placement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

ITN Mark Education operates a UK teacher recruitment and education staffing agency (trading as Academics) that places permanent, long-term, and daily supply teachers, teaching assistants, and education support staff into nurseries, primary schools, secondary schools, further education establishments, and Special Educational Needs (SEN) schools. The agency operates through a network of 24+ branch offices across the United Kingdom and a web-based job board with iOS and Android mobile applications supporting both candidates seeking work and client schools seeking staff.

Product overview

Academics Ltd operates as a unified recruitment platform combining a web-based job board and mobile application with a network of 24 branch offices across the UK. The product portfolio consists of a core Job Board (academicsltd.co.uk/browse-jobs/) paired with dedicated mobile apps (iOS & Android), supported by managed recruitment services (CDSS, CPSS), supplementary education services (Academics Tutoring & EOTAS, Covid Catch Up Tuition), candidate development (Academics Advance, Graduate Teaching Assistants), compliance offerings (DBS Update Service), and a referral incentive programme (Referral Rewards). Vacancies span six primary recruitment categories: Early Years/Nursery, Primary, Secondary, SEN, and Further Education, each further segmented by role type (teaching, classroom support, non-classroom support). The platform serves both candidates seeking work and client schools seeking staff.

Differentiator

Problem solved

Functional benefit

Brands

• Academics Advance: A service for candidates and clients within the Academics recruitment platform, offering professional development and career advancement support for educators.
• Academics Tutoring and EOTAS

Products and services

• Job Board Web-based platform allowing candidates to search and apply for education vacancies, with category filtering by education sector (Early Years, Primary, Secondary, SEN, Further Education) and region. Used by teaching candidates to find permanent, long-term, and supply positions across the UK.
• Academics Mobile App Mobile application for iOS and Android enabling job seekers (teachers and education support staff) to search for teaching vacancies, apply online, and receive job notifications while on the move.
• Academics Advance (Candidate) Career development programme for registered teaching candidates offering additional support, professional development, and career advancement resources within the Academics recruitment platform.
• Academics Tutoring and EOTAS Private tutoring service and Education Other Than At School (EOTAS) provision for students requiring additional academic support outside mainstream schooling.
• CDSS (Candidate Database Search & Selection) Client-facing self-service recruitment service allowing schools and education establishments to search and select candidates directly from the Academics candidate database.
• CPSS (Candidate Pre-Screening & Selection) Managed recruitment service where Academics consultants screen and shortlist candidates on behalf of client schools, reducing administrative burden and time-to-hire.
• Covid Catch Up Tuition Targeted tuition service designed to support students in catching up on learning lost during the Covid-19 pandemic period.
• DBS Update Service Compliance service facilitating the Disclosure and Barring Service (DBS) update service for candidates, enabling real-time status verification for safeguarding compliance.
• Graduate Teaching Assistants Programme Dedicated programme placing graduate candidates into teaching assistant roles, providing an entry point into the education sector for graduates considering a teaching career.
• Referral Rewards Programme Employee/candidate referral scheme offering rewards of up to £125 per successful candidate recommendation to expand the candidate pool via existing network referrals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reed Education: The education arm of Reed, one of the UK's largest recruitment firms. Places teachers and education support staff across England and competes head-to-head with Academics for daily supply and permanent education roles.
• Pertemps Education: Education division of Pertemps, a major UK staffing network. Places teachers and support staff in schools and FE settings; operates at a larger scale than Academics but with overlapping customer base.
• Hays Education: Division of Hays, a global recruitment group, focused on UK education staffing including teachers, SEN support, and school leadership. Comparable target customers and revenue model but operates as part of a much larger diversified group.
• Randstad Education: Education division of Randstad, a global staffing group. Provides UK school staffing solutions including teachers, support staff, and managed services, competing with Academics for institutional contracts.

Direct peers

• Empowering Learning: UK specialist education recruitment agency focusing on SEN, primary, and secondary staffing. Comparable targeted service offering with regional consultant model similar to Academics.
• TimePlan Education: UK education recruitment agency providing teachers, teaching assistants, and SEN support staff to schools nationwide. Closely comparable service offering and customer base to Academics.
• Career Teachers: UK-based education recruitment specialist placing primary, secondary, and SEND teachers via supply, long-term, and permanent contracts. Comparable service mix and target market to Academics.
• Tradewind Recruitment: UK education recruitment agency offering primary, secondary, and SEND staffing across daily supply, long-term, and permanent placements. Directly comparable specialist focus and service portfolio to Academics.
• Teaching Personnel: One of the UK's leading education recruitment agencies, specializing in supply teachers, permanent placements, and SEN staffing across primary, secondary, and SEND schools. Closely comparable scale and service model to Academics.
• Protocol Education: UK education recruitment agency placing teachers and support staff in primary, secondary, and SEND settings. Comparable nationwide branch-based model with similar service portfolio to Academics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/itnmark
• Facebookfacebook.com/12
• LinkedInlinkedin.com/company/itn-mark-education

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITN Mark Education