Trend Media

What Trend Media does

Trend Media Limited is a Kingston, Jamaica-headquartered digital advertising and communication solutions agency founded in 2014 and operating as a wholly-owned subsidiary of the Digicel Group of Companies. The company runs three core service pillars — Performance (programmatic and digital advertising), Creative (graphic design, video, branding, web development), and Publishing (RushSports, RushPrime, Digicel TV) — alongside an Omni-Channel Messaging product that routes communications through SMS, 2-Way SMS, Email, and WhatsApp with workflow automation and analytics. Its flagship asset is Loop News, a multi-market Caribbean digital news platform with 2 million+ unique monthly users, 12.5 million page impressions, 1 million+ app installs, and operations across 27 markets including Barbados, Cayman, Haiti, Jamaica, St. Lucia, and Trinidad & Tobago.

The underlying technology stack combines third-party programmatic pipes (AppNexus/Xandr, MoPub, Smaato, OpenX, Google Ads) with first-party media assets (Loop News, Amplify, Digicel TV) and an Infobip-powered messaging layer, enabling audience targeting using location, demographics, time-of-day, and browsing-behavior signals. Trend Media's proprietary differentiators are its owned-and-operated Caribbean audience inventory and its exclusive regional license to Digital Marketing Institute certifications via the iCreate Institute partnership. The company generates revenue through advertising (programmatic, display, video, TV sponsorships, branded content), usage-based SMS marketing (volume-tiered packages in T&T), professional creative services, and managed media solutions (web portals, analytics, market research).

Trend Media serves a horizontal Caribbean customer base spanning SMBs, enterprises, government ministries, and NGOs. Go-to-market is primarily enterprise field sales with a dedicated sales email ([email protected]) and website contact form, complemented by self-serve SMS opt-in in Trinidad & Tobago and by educational workshops with government, NGOs, and the Arthur Lok Jack Global School of Business. The firm employs 51-100 people, has no public listing, no disclosed funding rounds, and operates as part of the Digicel corporate umbrella without independent investor disclosures.

Name

Trend Media

Legal name

Trend Media Limited

Website

https://trend.media

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Trend Media is a Jamaica-based, Digicel-owned full-service digital advertising and communication agency operating across 27 Caribbean markets, offering programmatic advertising, creative services, publishing (Loop News, RushSports, Digicel TV), and omni-channel messaging to Caribbean SMBs, enterprises, governments, and NGOs.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Product & Growth Marketing Strategy (MPAAAFAE), Digital PR & Social Media Communications (MPAAADAJ), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Digital advertising services
• Programmatic media buying
• Creative content production
• Caribbean publishing platforms
• Omni-channel messaging

Headquarters

HQ city

Kingston

HQ country

Jamaica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising Services: Full-service digital advertising including programmatic ad campaigns, display advertising, and targeted audience reach across owned and partner platforms
2. SMS Marketing Campaigns: Opt-in SMS marketing services with volume-based pricing tiers for businesses in Caribbean markets, particularly Trinidad & Tobago
3. Creative Services: Graphic design, video production, branding, copywriting, web design & development, and games & rich media development services
4. Publishing & Content Distribution: Leveraging exclusive publishing platforms (RushSports, RushPrime, Digicel TV, Loop News) to connect brands with established audiences through TV advertising, sponsorships, and branded content
5. Managed Media Solutions: Managed web portals, data analytics, and market research & insights services for enterprise clients

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Trend Media is a full-service digital advertising and communication solutions provider operating as a pan-Caribbean digital media sales house. It sells programmatic and performance advertising, creative production (design, video, branding, web), and publishing/audience access via its owned platforms (Loop News, RushSports, RushPrime, Digicel TV). It also offers omni-channel messaging (SMS, email, WhatsApp), managed media solutions, and digital marketing certification programs.

Product overview

Trend Media is a full-service digital advertising and communication solutions provider operating as a pan-Caribbean digital media sales house since 2014. The company offers a unified platform comprising three core service pillars: Performance (targeted digital advertising and programmatic solutions), Creative (design, video, branding, web development), and Publishing (RushSports, RushPrime, Digicel TV). The product portfolio includes owned media properties (Loop News, Amplify), channel solutions (Omni-Channel Messaging via SMS/Email/WhatsApp), and managed services (web portals, analytics, market research). Loop News serves as the flagship news platform across 27 Caribbean markets with 2M+ monthly users. The company operates as a subsidiary of the Digicel Group of Companies, leveraging Digicel's TV network and subscriber base for advertising reach.

Differentiator

Problem solved

Functional benefit

Brands

• Loop News: Caribbean's leading digital news platform and number one downloaded news app, providing local, regional and global news across multiple Caribbean markets.
• Amplify
• RushSports
• RushPrime
• Digicel TV
• Omni-channel

Products and services

• Loop News The Caribbean's leading digital news platform and number one downloaded news app, providing local, regional, and global news across multiple Caribbean markets with over 2 million unique users and 12.5 million monthly page impressions.
• Performance Advertising Digital advertising solutions enabling brands to target ideal audiences with precision and achieve brand and business goals through scalable, full-service paid-media services including programmatic, Universal App Campaigns, Google, and Facebook paid media.
• Creative Services Digital-first creative services including graphic design, video production, branding and identity development, copywriting, web design and development, and games and rich media development.
• Publishing Services Distribution of advertising and branded content through exclusive publishing platforms including RushSports, RushPrime, and Digicel TV, with TV commercials, sponsorships, branded segments, and destination experiences.
• Omni-Channel Messaging Solution Multi-channel communication platform that routes messages through SMS, 2-Way SMS, Email, and WhatsApp, with automated workflows, real-time analytics, and actionable insights for client campaigns.
• SMS Marketing Opt-in Service (Trinidad & Tobago) Opt-in only SMS marketing service available in Trinidad & Tobago with predefined campaign volume packages (25,000, 50,000, 150,000 messages), enabling businesses to deliver customized and targeted promotions.
• Loop Cayman Election Map Interactive, mobile-friendly digital platform on Loop News Cayman displaying candidate and district information for real-time general election result tracking.
• Amplify (Digital Content & E-Zine Publishing) Digital content creation and e-zine publishing brand producing themed digital publications including holiday gift guides, event cookbooks, and awareness campaigns for client brands.
• RushSports (Premium Sports Advertising) Premium sports content and TV advertising platform for the Caribbean, offering TV commercials, sponsorships, branded segments, watch parties, and on-ground activations.
• RushPrime (Lifestyle & Entertainment Platform) Lifestyle, entertainment, and culture content platform bringing exclusive shows, movies, and premium content to Caribbean viewers through TV and digital channels.
• Digicel TV Advertising Cable TV advertising platform launched in 2015 with over 700,000 viewers across 8 Caribbean countries, with access to top watched TV channels and 34 million monthly views across the network.
• Managed Media Solutions Managed web portals, data analytics, and market research & insights services for enterprise clients to optimize media performance.
• Digital Marketing Certification Programme Certified digital marketing education courses (Digital Marketing Professional and Digital and Social Sales Professional certifications, plus diplomas in digital strategy, planning, social media, and digital paid search) offered in partnership with iCreate Institute, available online in Barbados, Turks and Caicos, Cayman, Bermuda, and face-to-face in Jamaica and Trinidad & Tobago.

Quantifiable outcome

• Loop News achieved 3 million unique visitors in March 2020, exceeding previous records
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Arthur Lok Jack Global School of BusinessminorStrategic or Co-development Partner · 15 November 2019Joint workshop hosting partnership to deliver digital marketing education to NGO business leaders. Workshop welcomed 25 NGO representatives including Rotaract Club of Port of Spain West, Heroes Foundation, Adult Literacy Tutors Association, Habitat for Humanity of T&T.
• iCreate InstitutecoreStrategic or Co-development Partner · 21 June 2019Partnership to offer certified digital courses across Caribbean markets. Courses include Digital Marketing Professional certification, Digital and Social Sales Professional, diplomas in digital strategy, planning, social media and digital paid search. Available online in Barbados, Turks and Caicos, Cayman, Bermuda and face-to-face in Jamaica and Trinidad & Tobago. Trend provides in-house subject matter experts for training sessions.
• Muse 360 Integrated LimitedminorStrategic or Co-development Partner · 14 January 2019Trend Media signed MOU to acquire 10% stake in Muse's content creation, aggregation and distribution subsidiary. Muse is a portfolio company of SSL Venture Capital Jamaica providing creative development, project management, design, film production, photography, radio production and events management services.
• Digital Marketing InstitutecoreTechnology or IntegrationExclusive license holder through iCreate partnership for digital marketing certification standards - the most widely taught digital certification standard globally
• Billionaires' LeagueminorGTM or Marketing PartnerMedia partnership with Loop News T&T to bring financial literacy and investment content to Caribbean audiences through the Billionaires' League app and simplified stock portfolio information.
• Hennessy CognacminorGTM or Marketing PartnerSponsorship partner for #TooMuchTalent campaign showcasing up-and-coming musicians in Trinidad & Tobago through Loop News platform.
• Drop The Mic SeriesminorGTM or Marketing PartnerPartnership with Drop The Mic TT event series to feature rising artists as part of #TooMuchTalent campaign, highlighting underground talent in Trinidad & Tobago.
• Digicel Group of CompaniescoreStrategic or Co-development PartnerParent company relationship. Trend Media is a subsidiary of Digicel Group, providing access to 12+ million Digicel subscribers and infrastructure support including Digicel TV platform.
• Airports Authority of Trinidad & TobagominorGTM or Marketing PartnerPartnership to transform Piarco International Airport network through The Atrium advertising and content initiative

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MiQ: Independent programmatic media company providing managed media buying across display, video, mobile, and CTV. Closely comparable to Trend Media's programmatic advertising offering and audience targeting capabilities at a similar scale band.
• GroupM: World's largest media investment group operating across digital, programmatic, and multi-channel media buying. Highly comparable to Trend Media's Performance + Publishing offering at global scale, with analogous full-funnel media planning and buying services for advertisers.
• Tinuiti: Independent performance marketing agency offering paid media, programmatic, owned media, and creative services across channels. Direct peer at the agency level — same core service pillars (performance, creative, omni-channel) as Trend Media, with similar size band and channel mix.
• Carat: Dentsu's flagship global media agency network focused on media planning, buying, and programmatic execution. Closely comparable to Trend Media's mid-funnel performance and omni-channel media services targeting enterprise clients in regional markets.
• MediaCom: WPP-owned global media agency specializing in connecting people and brands through data-driven media planning and buying. Comparable to Trend Media across the media buying and audience targeting stack, though at global rather than Caribbean scale.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company with Caribbean presence through Publicis Media. Overlaps significantly with Trend Media's full-service agency offering but operates as part of a much wider portfolio spanning creative, media, PR, and data.
• WPP: Global advertising holding company (parent of GroupM, MediaCom, Ogilvy). Operates broad agency services including media planning, buying, creative and PR that overlap with Trend Media's capabilities, but as an incumbent with global reach rather than Caribbean focus.
• Dentsu: Global advertising holding company with Carat as its media agency network. Provides broad advertising services comparable to Trend Media's full-service suite, though as a multi-brand, multi-region incumbent rather than a Caribbean specialist.

Regional players

• CVM Communications Group: Jamaica-based media group operating television, radio, and digital publishing assets. Operates in the same Caribbean advertising market with overlapping audience monetization and content-publishing models, though primarily domestic Jamaican rather than pan-Caribbean.

Others

• Magnite: Largest independent sell-side advertising platform (formerly Rubicon Project), one of Trend Media's programmatic supply partners (OpenX/similar SSPs). Comparable as an enabler in the same programmatic ecosystem rather than a direct agency competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trendmediagroup
• Facebookfacebook.com/TrendMediaGroup
• LinkedInlinkedin.com/company/trend-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Media