Cazadores
Cazadores is a 100-year-old, Bacardi-owned tequila brand producing 100% Blue Weber Agave tequila from Jalisco, Mexico, sold across five core expressions, flavored variants, and RTD cocktails. It serves adult consumers through US DTC e-commerce, retail, and on-trade channels, anchored by Mexican cultural authenticity and sustainability credentials.
- Company typePrivate
- Founded1922
- HeadquartersSeal Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cazadores does
Cazadores is a 100% Blue Weber Agave tequila brand founded in 1922 in the highlands of Jalisco, Mexico, and now owned by Bacardi, the largest privately held spirits company in the world. The distillery in Arandas, Jalisco produces tequila using a proprietary seven-step process featuring a unique 24-step diffusion extraction that captures 99% of raw agave juice (replacing traditional piña cooking), Mozart-assisted fermentation, and double distillation, supported by a zero-waste production system in which agave byproducts fuel biomass boilers and provide fertilizer to local farmers. The brand holds ISO14001 certification, sources 90%+ of its electricity from renewable wind credits, and has cut greenhouse gas emissions by 93% over the past decade.
The product portfolio spans five core tequila expressions (Blanco, Reposado, Añejo, Añejo Cristalino, and Extra Añejo), flavored/liqueur extensions (Pineapple Infused Tequila launched in 2026, Café coffee liqueur launched in 2024), Ready-to-Drink pre-mixed cocktails (Margarita and Paloma), and the limited 100 Year Estate Release celebrating the brand's 2022 centennial. The US importing entity, Tequila Cazadores U.S.A., operates from Coral Gables, FL, and distributes through DTC e-commerce on cazadores.com, third-party retailers (liquor stores, supermarkets), on-trade (bars and restaurants), and a store locator tool, with shipping to most US states except those with restrictive alcohol retail laws.
Cazadores serves adult consumers seeking authentic, premium agave tequila for celebrations and cocktail occasions, with a marketing emphasis on Mexican cultural authenticity anchored by the "Real Tequila for Real People" campaign, celebrity and ambassador partnerships (Cristo Fernández, Francia Raísa, Farid Rueda, Master Tequilier Tania Oseguera, and Global Brand Ambassador Manny Hinojosa), an extensive cocktail recipe library, and sustainability credentials. Pricing is not publicly disclosed; customers are directed to retailers, indicating a wholesale-led, retail-margin-driven revenue model rather than direct margin capture.
Cazadores firmographics
Firmographics- Name
- Cazadores
- Legal name
- Tequila Cazadores U.S.A.
- Website
- https://cazadores.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cazadores is a 100-year-old, Bacardi-owned tequila brand producing 100% Blue Weber Agave tequila from Jalisco, Mexico, sold across five core expressions, flavored variants, and RTD cocktails. It serves adult consumers through US DTC e-commerce, retail, and on-trade channels, anchored by Mexican cultural authenticity and sustainability credentials.
- Ownership category
- akta.pro rank
Cazadores industry classification
Industry- Product category
- Tequila / Premium Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Cazadores is headquartered
LocationHeadquarters
- HQ city
- Seal Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cazadores business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tequila Product Sales: Direct sales of tequila products including Blanco, Reposado, Añejo, Extra Añejo, Añejo Cristalino, and flavored variants (Pineapple, Café). Also includes Ready-to-Drink canned cocktails and limited edition releases.
- E-commerce Direct Sales: Online ordering through the official website with shipping to US states where alcohol sales are permitted, including delivery tracking and payment processing.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Cazadores product offering
Product offeringCore offering
Cazadores produces and sells 100% Blue Weber Agave tequila from the Highlands of Jalisco, Mexico, including five core expressions (Blanco, Reposado, Añejo, Añejo Cristalino, Extra Añejo), flavored variants (Pineapple Infused Tequila, Café coffee liqueur), and Ready-to-Drink canned cocktails (Margarita, Paloma). The brand also released a limited 100 Year Estate Edition in 2022 to commemorate its centennial heritage dating back to 1922.
Product overview
Cazadores is a 100% Blue Weber Agave tequila brand from the Highlands of Jalisco, Mexico, with a heritage dating back to 1922. The product portfolio centers on five core tequila expressions (Blanco, Reposado, Añejo, Añejo Cristalino, and Extra Añejo) representing different aging levels from unaged to extra-aged. The portfolio extends to flavored variants including Pineapple Infused Tequila and Café coffee liqueur, plus Ready-to-Drink pre-mixed cocktails (Margarita and Paloma). The brand also commemorates its centennial with the limited 100 Year Estate Release. All products share the common thread of 100% Blue Weber agave sourced from Jalisco highlands and double-distillation craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Cazadores Pineapple: Pineapple Infused Tequila - a vibrant fusion of juicy pineapple flavor and cooked agave, sweet and refreshing
- Cazadores Café
- Cazadores Margarita RTD
- Cazadores Paloma RTD
Products and services
- Tequila Cazadores Blanco Unaged silver tequila made from 100% Blue Weber Agave from the Highlands of Jalisco, featuring notes of citrus, fragrant herbs, and a smooth finish. Tequila in its purest form.
- Tequila Cazadores Reposado Rested tequila aged in virgin American oak barrels for a minimum of two months to one year, featuring woody, vanilla, and tropical fruit flavors with a smooth, velvet finish.
- Tequila Cazadores Añejo Extra aged tequila spending at least one year in new American oak barrels, characterized by notes of chocolate, smoked oak, dried fruits, and almonds with a smooth, buttery finish.
- Tequila Cazadores Añejo Cristalino Aged tequila that undergoes thorough filtration to remove color while preserving the sensory qualities of añejo, featuring mellow wood, green apple, and almond notes with a smooth, velvety finish.
- Tequila Cazadores Extra Añejo The most aged expression in the portfolio, spending at least 3 years in new American oak barrels, featuring deep vanilla, cinnamon, roasted apple, and nutmeg flavors for slow sipping.
- Cazadores Café Tequila-based coffee liqueur with deep, rich flavors of richly roasted coffee, vanilla, and chocolate. Bold and smooth with subtle sweetness.
- Cazadores Pineapple Infused Tequila Blanco tequila infused with pineapple flavor, combining balanced sweetness and refreshing pineapple notes for elevated margaritas and celebrations.
- Tequila Cazadores Ready-To-Drink Margarita Pre-mixed margarita cocktail made with award-winning Tequila Cazadores and real ingredients. Gluten-free with natural flavors, designed for convenience and any occasion.
- Tequila Cazadores Ready-To-Drink Paloma Pre-mixed Paloma cocktail made with award-winning Tequila Cazadores and real ingredients. Gluten-free with natural flavors, refreshing for any occasion.
- 100 Year Estate Release Limited edition commemorative tequila celebrating 100 years of the brand. Made with finest agave homegrown and matured on their estate since 1922, creating an extra special blend worthy of the milestone.
Quantifiable outcome
- 100-year heritage brand with original 1922 recipe still in use
- +2 more outcomes
Companies that use Cazadores
Customer profileSegments3 records
Ideal customer profiles3 records
Cazadores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cazadores partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Cristo FernándezminorActor, filmmaker, and former professional fútbol player Cristo Fernández teamed up with Tequila Cazadores to create the 'El Golazo' cocktail (meaning spectacular goal) for match-day watch party experiences. The partnership celebrates Mexican culture and brings bold kick of spice and flavor to summer cocktail occasions.
- Farid RuedaminorWorld-renowned Mexican artist Farid Rueda, known for murals in over 24 countries, collaborated with Cazadores to celebrate modern Mexican artistry. The partnership highlights the stag symbol and Mexican cultural heritage, bringing contemporary artistry to the brand's 100-year celebration.
- Francia RaísaminorActress Francia Raísa partnered with Tequila Cazadores to launch the limited-edition 'Cocina Collection' home entertaining set. The 14-piece collection includes plates, serving trays, molcajetes, and tequileros handcrafted by artisans in Mexico, distributed by Guelaguetza Designs collective.
- Hispanic Heritage Foundation (HHF)minorTequila Cazadores donated $20,000 to the Hispanic Heritage Foundation to support education, workforce development, social impact, and Hispanic community programs as part of the Cocina Collection launch.
- Guelaguetza DesignsminorCollective of over 100 workshops from across Mexico that handcrafts and distributes the limited-edition Cocina Collection home entertaining pieces designed in partnership with Francia Raísa.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Cazadores competitors and assessment
Company assessmentEmerging players
- 818 Tequila: Kendall Jenner-founded premium tequila portfolio (Blanco, Reposado, Añejo). Emerging celebrity-backed brand in the same premium tier as Cazadores, competing for cultural relevance and on-trade listings.
- DeLeón Tequila: Premium 100% agave tequila positioned at the high end of the category, often featuring cultural/celebrity association. Competes with Cazadores in premium on-trade accounts and lifestyle-driven consumer segments.
- Teremana Tequila: Dwayne Johnson-founded premium small-batch tequila. Newer entrant that has rapidly scaled through cultural/celebrity marketing, competing with Cazadores for millennial/Gen-X occasion share.
Direct peers
- Casamigos: Celebrity-founded (George Clooney) premium tequila, now part of Diageo, positioned in the same 100% agave premium tier. Direct competitor leveraging celebrity/cultural marketing similar to Cazadores' Hispanic-cultural campaigns.
- Clase Azul: Ultra-premium handcrafted tequila brand with distinctive decanters and high price points. Competes with Cazadores' Extra Añejo and Cristalino expressions in the super-premium on-trade and gift channel.
- Herradura: Premium 100% agave tequila brand with full aged range, owned by Beam Suntory. Competes directly with Cazadores on aged-expression quality cues and heritage positioning.
- Don Julio: Premium 100% agave tequila brand owned by Diageo, with Blanco, Reposado, Añejo, 70, and 1942 expressions. Competes head-to-head with Cazadores for on-trade and off-premise premium positioning with similar brand-equity-led marketing.
- Patrón Tequila: Premium 100% Blue Weber Agave tequila brand with full core range (Blanco, Reposado, Añejo, Extra Añejo). Direct competitor to Cazadores in the same premium tier, distributed in the US through on-trade and off-premise channels with comparable marketing investment.
- Gran Centenario: Long-established Mexican tequila producer with 100% agave expressions comparable to Cazadores. Direct peer across both aged and cristalino formats in the US market.
Broad incumbents
- Jose Cuervo: World's largest tequila producer, owned by Becle, with both mixto and 100% agave offerings (Tradicional, Reserva de la Familia). Sets the pricing and distribution template for the category and competes directly with Cazadores across multiple price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cazadores social profiles
Digital presenceCazadores compliance and trust
Trust signalCompliance1 record
Cazadores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cazadores leadership team
Management profileNumber of profiles
Profiles2 records
Cazadores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cazadores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cazadores
What does Cazadores do?
Cazadores produces and sells 100% Blue Weber Agave tequila from the Highlands of Jalisco, Mexico, including five core expressions (Blanco, Reposado, Añejo, Añejo Cristalino, Extra Añejo), flavored variants (Pineapple Infused Tequila, Café coffee liqueur), and Ready-to-Drink canned cocktails (Margarita, Paloma). The brand also released a limited 100 Year Estate Edition in 2022 to commemorate its centennial heritage dating back to 1922.
Is Cazadores a public or private company?
Cazadores is a private company. It is classified as corporate owned and is currently operating.
When was Cazadores founded?
Cazadores was founded in 1922. It employs 1 to 10 people.
Where is Cazadores based?
Cazadores is headquartered in Seal Beach, United States, in the North America region.
How does Cazadores make money?
Two revenue lines are on record. Tequila Product Sales are the primary driver. The others are E-commerce Direct Sales.
Who are Cazadores's main competitors?
Emerging players on record are 818 Tequila, DeLeón Tequila and Teremana Tequila. Direct peers are Casamigos, Clase Azul, Herradura, Don Julio, Patrón Tequila and Gran Centenario. Jose Cuervo is listed as a broad incumbent.
Does Cazadores have an API?
No public API is recorded for Cazadores.
What industry is Cazadores in?
Cazadores's product category is Tequila / Premium Spirits. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312140 and its SIC code is 2080.