CLEANWRAP

Name

CLEANWRAP

Legal name

크린랩

Website

https://cleanwrap.co.kr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Household Food Storage Products

akta.pro industry

PRIMARYIMANAEAE

Plastic Trays, Clamshells & Blister Packaging Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic Packaging Products Manufacturing

Keywords

• Food packaging products
• Kitchen storage solutions
• Household plastic goods
• Food preservation wraps
• Zipper storage bags

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Cleanwrap generates revenue through the sale of household packaging and storage products including food packaging items, kitchen living goods, and convenience household products. Products are sold through direct e-commerce channels and online retail platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CLEANWRAP (크린랩) manufactures and sells household food storage products in South Korea, including food wraps (크린랩/Clean Wrap), storage bags (크린백/Clean Bag), and zipper-seal bags (크린지퍼백/Clean Zipper Bag) under the Cleanlab brand. The company operates its own e-commerce mall (cleanlabmall.co.kr) and a Naver Storefarm storefront to distribute products to consumers, with manufacturing carried out at its Gimhae, Gyeongsangnam-do facility. Core offerings are organized into Food Packaging Products (식품포장용품), Kitchen Living Products (주방생활용품), and Life Convenience Products (생활편의제품), with a premium Cleanlab Plus (크린랩+) sub-line.

Product overview

CLEANWRAP (크린랩) is a Korean household and food storage product company that manufactures and sells a portfolio of plastic storage products. The core product lineup consists of 크린랩 (Clean Wrap) for food preservation, 크린백 (Clean Bag) for storage bags, and 크린지퍼백 (Clean Zipper Bag) for zipper-seal bags. These products are organized under the 식품포장용품 (Food Packaging Products) category, with additional offerings in 주방생활용품 (Kitchen Living Products) and 생활편의제품 (Life Convenience Products). The premium sub-brand 크린랩+ (Cleanlab Plus) offers enhanced quality variants. The company positions itself around the philosophy of creating convenient lifestyles that value people and nature, with products distributed through their own mall (cleanlabmall.co.kr) and Naver Storefarm.

Differentiator

Problem solved

Functional benefit

Brands

• 크린랩: Food wrap/product packaging brand
• 크린백
• 크린지퍼백
• 크린랩+

Products and services

• Clean Wrap (크린랩) Food storage wrap product used by household consumers to preserve food and maintain freshness. Sold as a standalone retail item under the Cleanlab brand.
• Clean Bag (크린백) Food storage bag product for convenient food storage and preservation, sold to household consumers as a standalone retail item under the Cleanlab brand.
• Clean Zipper Bag (크린지퍼백) Reusable zipper-seal bag product for household food storage with airtight closure, sold as a standalone retail item under the Cleanlab brand.
• Kitchen Living Products (주방생활용품) Kitchen and daily-living utility products category sold to household consumers as a standalone product range.
• Life Convenience Products (생활편의제품) Convenience products for daily life needs sold to household consumers as a standalone product range.
• Cleanlab Plus (크린랩+) Premium sub-brand of the Cleanlab line offering enhanced-quality household food storage products for household consumers seeking upgraded options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• 3M: Diversified global manufacturer with packaging products (e.g., Scotch packaging tape, Filtrete, Command). Operates broadly in adjacent household and packaging categories rather than specializing in Cleanlab's niche.
• Sealed Air: Global food packaging company (Cryovac, Bubble Wrap) with both industrial and consumer exposure. Broader incumbent in food packaging with overlapping end-use applications to Cleanlab's household food preservation products.
• Amcor: Global packaging conglomerate producing flexible and rigid plastic packaging across food, healthcare, and consumer goods. Comparable as a broad incumbent with capabilities that overlap Cleanlab's plastic packaging manufacturing domain.
• Tupperware Brands: Global household food storage brand, primarily in containers but adjacent to wraps and bags. Comparable as a household food storage incumbent with overlapping consumer base and brand-driven GTM.

Direct peers

• Reynolds Consumer Products: Owns Reynolds Wrap aluminum foil and Hefty food storage bags. Closely comparable to Cleanlab in the household wrap and bag category, with overlapping consumer use cases.
• Toppits (Melitta Group): European food storage bags and freezer bags brand within Melitta Group. Direct competitor in plastic food storage bags, comparable product formats and consumer use cases to Cleanlab's offerings.
• S.C. Johnson (Ziploc): Global leader in household food storage bags and wraps under the Ziploc brand. Directly competes with Cleanlab's core Clean Wrap, Clean Bag, and Clean Zipper Bag product lines in the same consumer packaging category.
• Lock&Lock: Korean household food storage container and bag company. Closest Korean peer in the consumer food storage category, competing with Cleanlab for similar household budgets and retail/D2C channels in Korea.
• The Glad Products Company (Clorox): Manufacturer of Glad food storage bags and wraps, owned by The Clorox Company. Directly comparable to Cleanlab's plastic wrap and zipper bag offerings in the household food preservation category.

Regional players

• Inomata: Japanese manufacturer of plastic household goods including food storage containers and wrap. Regional competitor serving the Japanese market with overlapping product formats to Cleanlab's wrap and bag portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cleanwrap
• Instagraminstagram.com/cleanwrap_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEANWRAP