Exemplar Health Care
- Company typePrivate
- Founded2000
- HeadquartersRotherham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Exemplar Health Care does
Exemplar Health Care is a UK private operator of over 60 purpose-built nursing care homes in England, focused on adults with complex, high-acuity needs — including brain injury, stroke, Huntington's disease, complex dementia, learning disability, mental health conditions, neuro-disability, and respiratory conditions requiring non-invasive ventilation. Care is nurse-led, 24-hour, and supported by multidisciplinary teams (Home Manager, Clinical Nurse Manager, Registered Nurses, Health Care Assistants, Activities Coordinators) plus in-house physiotherapy, occupational therapy, and Positive Behaviour Support programmes. The organization also runs a distinctive Service User Ambassador initiative, with 70 ambassadors across 60 homes participating in recruitment, governance, and training decisions.
The business is structured under EHC Holdings Topco Limited (UK), with a multi-layered holding-company stack (CX BidCo, CX MidCo, CX TopCo, EHC Holdings Holdco/Midco/Topco) and a portfolio of property SPVs (Willowbeck SPV, Greenside SPV, Dearnevale SPV) that hold the underlying real estate, consistent with private-equity ownership. The estate includes core operating subsidiaries such as Exemplar Health Care Services Limited and individual site entities (e.g., Fairburn Vale, Ribble View, Willowbeck, Adswood Lodge), plus adjacent development and estates companies. Purpose-built dementia design is delivered in collaboration with the Dementia Services Development Centre at the University of Stirling, exemplified by the Springfield Vale home opened in May 2026.
Revenue is generated almost exclusively through fee-for-service nursing care, paid primarily by NHS Continuing Healthcare and local authority joint funding, with eligibility assessed by Integrated Care Boards. The company serves 1,200+ service users across 60+ homes with approximately 5,000 employees. Customer relationships are managed through a central Referrals Team and direct commissioning with NHS/local authority payers; there is no disclosed pricing, no public listing, and no revenue figure on the company's group tax strategy page. The Group's stated footprint is UK-only.
Exemplar Health Care firmographics
Firmographics- Name
- Exemplar Health Care
- Legal name
- EHC Holdings Topco Limited
- Website
- http://www.exemplarhc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Exemplar Health Care industry classification
Industry- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
Keywords
Where Exemplar Health Care is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Exemplar Health Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Nursing Care Home Services: Exemplar Health Care generates revenue through providing nursing care services in its care homes across England. Services are funded primarily through NHS Continuing Healthcare (CHC) for individuals with significant ongoing health needs, or through joint funding arrangements with local authorities. The organization operates over 60 care homes providing complex care for adults with high acuity needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | NHS Continuing Healthcare or Local Authority funded care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Exemplar Health Care product offering
Product offeringCore offering
Exemplar Health Care operates over 60 purpose-built nursing care homes across England, delivering 24-hour nurse-led, person-centred residential care for adults living with complex and high acuity needs. Its specialisms span brain injury and stroke, complex dementia, Huntington's disease, learning disability, mental health, and respiratory care, supplemented by in-house physiotherapy, occupational therapy, and Positive Behaviour Support. Care placements are sourced via a dedicated Referrals Team and funded primarily through NHS Continuing Healthcare or joint local authority arrangements.
Product overview
Exemplar Health Care operates over 60 complex care services across England, providing nurse-led, person-centred nursing care for adults with complex and high acuity needs. The company's core offering consists of residential and nursing care homes, supplemented by specialist care services including brain injury and stroke care, dementia care, Huntington's disease care, learning disability care, mental health care, and respiratory care. Additional clinical services include in-house physiotherapy and occupational therapy, and Positive Behaviour Support (PBS) programmes. The company also runs engagement initiatives including the Service User Ambassador programme and Service User Council, enabling residents to co-produce and shape care services.
Differentiator
Problem solved
Functional benefit
Products and services
- Complex Nursing Care Services
- Brain Injury and Stroke Care
- Dementia Care
- Huntington's Disease Care
- Learning Disability Care
- Mental Health Care
- Respiratory Care
- In-house Physiotherapy and Occupational Therapy
- Positive Behaviour Support (PBS)
- Springfield Vale Care Home (Barnsley)
Quantifiable outcome
- 90% of residents happy with care provided (567 survey responses)
- +4 more outcomes
Companies that use Exemplar Health Care
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Exemplar Health Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Exemplar Health Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Dementia Services Development Centre (DSDC) at University of StirlingcoreExemplar Health Care designed Springfield Vale care home in collaboration with the Dementia Services Development Centre at the University of Stirling, bringing together research, innovation, and real world care expertise. The partnership ensures evidence-based dementia design principles are incorporated throughout the environment to reduce anxiety, support orientation, and promote independence for people living with dementia.
- Mayor of Barnsley Metropolitan Borough CouncilminorThe Mayor of Barnsley, David James Leech, formally declared Springfield Vale care home open in May 2026, marking the official opening of the new complex dementia care home in Barnsley and welcoming the service to the local community.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Exemplar Health Care competitors and assessment
Company assessmentDirect peers
- Priory Group: UK specialist provider of mental health, neuro-rehabilitation, and complex care, including residential services. Highly comparable on high-acuity, behaviours-of-concern specialist positioning overlapping Exemplar's Huntington's, brain injury, and mental health pathways.
- Cygnet Health Care: UK provider of mental health, learning disability, and neurological specialist services across hospital and residential settings. Directly comparable on complex mental health and neuro-disability nursing care.
- Advinia Health Care: UK nursing and dementia care home operator with similar specialist positioning and NHS-funded resident mix, including complex needs services.
- Barchester Healthcare: Major UK private care home group with 200+ homes providing nursing, dementia, and respite care. Comparable resident population and NHS/local authority commissioning model.
- Four Seasons Health Care: UK nursing and residential care provider with significant complex care and dementia services. Directly comparable operational model though operating under restructuring in recent years.
- HC-One: Largest UK care home operator with c.280+ homes providing nursing, residential, and dementia care. Closest UK peer on scale of nursing care operations, although HC-One serves broader acuity than Exemplar.
- Avery Healthcare: UK operator of nursing, dementia, and residential care homes, with comparable high-acuity dementia design investment and NHS-funded placements.
- Care UK: Major UK provider of residential, nursing, and dementia care homes plus NHS services. Comparable scale and commissioning relationships with NHS and local authorities.
- Maria Mallaband Care Group: UK nursing and residential care home operator with comparable dementia and complex needs offering across multiple homes.
Emerging players
- Royal Star & Garter: Smaller specialist UK charity-run provider of high-acuity nursing and dementia care. Comparable on dementia-design quality and complex needs focus, though smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exemplar Health Care social profiles
Digital presenceExemplar Health Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exemplar Health Care leadership team
Management profileNumber of profiles
Profiles1 record
Exemplar Health Care subsidiaries and ownership
Company hierarchySubsidiaries109 records
Exemplar Health Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exemplar Health Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exemplar Health Care
What does Exemplar Health Care do?
Exemplar Health Care operates over 60 purpose-built nursing care homes across England, delivering 24-hour nurse-led, person-centred residential care for adults living with complex and high acuity needs. Its specialisms span brain injury and stroke, complex dementia, Huntington's disease, learning disability, mental health, and respiratory care, supplemented by in-house physiotherapy, occupational therapy, and Positive Behaviour Support. Care placements are sourced via a dedicated Referrals Team and funded primarily through NHS Continuing Healthcare or joint local authority arrangements.
Is Exemplar Health Care a public or private company?
Exemplar Health Care is a private company. It is classified as private equity controlled and is currently operating.
When was Exemplar Health Care founded?
Exemplar Health Care was founded in 2000. It employs 1,001 to 5,000 people.
Where is Exemplar Health Care based?
Exemplar Health Care is headquartered in Rotherham, United Kingdom, in the Europe region.
How does Exemplar Health Care make money?
One revenue line is on record: nursing Care Home Services.
Who are Exemplar Health Care's main competitors?
Direct peers on record are Priory Group, Cygnet Health Care, Advinia Health Care, Barchester Healthcare, Four Seasons Health Care, HC-One, Avery Healthcare, Care UK and Maria Mallaband Care Group. Royal Star & Garter is listed as an emerging player.
Does Exemplar Health Care have an API?
No public API is recorded for Exemplar Health Care.
What industry is Exemplar Health Care in?
Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 623110 and its SIC code is 8051.