Academy of Dance Arts

What Academy of Dance Arts does

Academy of Dance Arts is a private, single-location dance studio founded in 1983 by Roberta Rehberg-Boorse in Brown Deer, Wisconsin (greater Milwaukee area), operating from 9036 N. 51st St. The studio has been owned and directed by Lindsay Stammer since 2000 and serves students of all ages and skill levels — from young children in Creative Movement through aspiring professional dancers — through in-person dance instruction.

The studio offers a broad curriculum across eight-plus dance styles (Ballet, Jazz, Tap, Hip-Hop, Pointe, Modern, Contemporary, Lyrical, and Irish), supplemented by competitive performance teams (Jr. and Intermediate Modern Companies, Competition Company), a Summer Dance Program, and musical theater choreography. Its technical footprint is minimal: a WordPress-based website for marketing and information, and the DanceStudio-Pro platform for online registration and scheduling. No proprietary technology, patents, or AI/ML capabilities are disclosed.

The business model is direct-to-consumer, with revenue generated from recurring class tuition across academic-year and summer sessions. Pricing is not publicly disclosed on the website and is communicated via PDF rate sheets. The marketing footprint is similarly modest: website, downloadable PDF schedules, and word-of-mouth from multi-generational families. The studio employs 11-50 staff (primarily instructors) and has no external investors, parent company, or institutional funding. There is no evidence of geographic expansion, acquisitions, or partnerships beyond the DanceStudio-Pro software vendor relationship.

Name

Academy of Dance Arts

Legal name

Academy of Dance Arts

Website

https://adaofwisc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Academy of Dance Arts is a private, single-location dance studio in Brown Deer, Wisconsin, founded in 1983, offering in-person instruction in 8+ dance styles to students of all ages — from young children to aspiring professionals — through recurring class tuition.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Arts Education Instruction (Visual/Performing) (EDAJAFAK), Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction
• Dance education
• Ballet classes
• Dance studio
• Performing arts training

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dance Class Tuition: Revenue generated from tuition fees for dance classes across multiple disciplines including Ballet, Jazz, Tap, Hip-Hop, Pointe, Modern, Contemporary, Lyrical, and Irish dance instruction for students of all ages and skill levels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Academy of Dance Arts is a single-location dance studio providing in-person, professionally led dance instruction across nine disciplines (Ballet, Jazz, Tap, Hip-Hop, Pointe, Modern, Contemporary, Lyrical, and Irish). The studio delivers a tiered curriculum ranging from Creative Movement for young children through recreational and pre-professional classes, and offers advanced pathways via the Jr. and Intermediate Modern Companies, a Competition Company, and a Summer Dance Program. All instruction is delivered on-site at the Brown Deer, Wisconsin studio, with online registration through DanceStudio-Pro.

Product overview

Academy of Dance Arts is a dance studio offering a unified program of dance instruction services. The core offering consists of classes across multiple dance disciplines including Ballet, Jazz, Tap, Hip-Hop, Pointe, Modern, Contemporary, Lyrical, and Irish. Advanced students can join the Jr. and Intermediate Modern Companies or the Competition Company for performance and competitive opportunities. The studio also offers a Summer Dance Program for seasonal intensives and Creative Movement classes for young children. All services are delivered through in-person instruction at the Brown Deer, Wisconsin facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Instruction Classes Professional dance training classes offered in-person across nine disciplines — Ballet, Jazz, Tap, Hip-Hop, Pointe, Modern, Contemporary, Lyrical, and Irish — for students of varying ages and skill levels at the Brown Deer, Wisconsin studio.
• Creative Movement Classes Entry-level dance program for young children focused on movement exploration through music, physical skill development, coordination, and creative expression in a joyful structured environment.
• Modern Dance Companies (Jr. and Intermediate) Competitive performance teams for junior and intermediate level dancers at Academy of Dance Arts, led by Director Amie Ferrante, providing advanced training, choreography, and competition opportunities.
• Competition Company Advanced competitive dance team coordinated by Assistant Director Jacquelin Stern, focusing on performance and competition at regional and national levels for serious dancers at Academy of Dance Arts.
• Summer Dance Program Seasonal intensive dance program offering concentrated training during summer months at Academy of Dance Arts, with options for various age groups and skill levels (e.g., Summer 2026 Final Schedule).

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Steps on Broadway: Steps on Broadway is a long-running New York City dance studio offering open classes across ballet, jazz, tap, modern, and hip-hop for all ages and levels. Comparable as a multi-style, multi-level dance instruction business, though operating at significantly larger scale and in a major metro market.
• Pacific Northwest Ballet School: PNB School is the official training arm of Pacific Northwest Ballet, offering multi-level programs from children's classes through professional division. Comparable as a comprehensive dance school with progressive curriculum levels, though at a larger institutional scale.
• Joffrey Academy of Dance: The Joffrey Academy (Chicago) is the official school of the Joffrey Ballet and offers year-round multi-style dance training including ballet, contemporary, jazz, and hip-hop. Comparable as a structured dance education provider for aspiring and recreational dancers, though at a larger institutional scale than ADA.
• Boston Ballet School: Boston Ballet School is the education arm of Boston Ballet, providing structured multi-style dance training for students from young children through pre-professional levels. Comparable as a full-ladder dance education provider with competition/performance pathways similar to ADA's Competition Company.
• HARID Conservatory: HARID Conservatory is a specialized ballet-focused pre-professional training institution. Comparable as a serious dance education provider with structured curriculum pathways, though it operates as a residential conservatory rather than a community-based studio model.

Emerging players

• Alvin Ailey American Dance Theater (Ailey School): The Ailey School (NYC) offers professional-level training in ballet, modern, jazz, and Horton-based techniques with scholarship programs. Comparable as a serious multi-style dance education institution with a professional-track curriculum, though focused on modern/jazz versus ADA's broader recreational-and-competition mix.

Regional players

• Ruth Page School of Dance: Based in Chicago, the Ruth Page School of Dance is a long-established dance school serving the broader Midwest dance education market. It is comparable as a regional competitor offering structured multi-style training from children's through pre-professional levels, though it does not directly compete in the Brown Deer catchment.

Direct peers

• Milwaukee Ballet School: Milwaukee Ballet School is a dance academy operating in the same Milwaukee metro as Academy of Dance Arts, offering multi-level training from children's programs through pre-professional tracks. Same geographic market, same core curriculum focus on ballet and other dance disciplines, serving the same parent/student base.
• Studio oXo: Studio oXo is a Racine, WI dance studio explicitly mentioned by ADA's teacher Alisa Ferrante as a place she currently teaches. It competes for Wisconsin dance students in an adjacent city and offers comparable multi-style instruction for children and adults.
• Danceworks: Danceworks is a Milwaukee-area dance organization explicitly referenced by Academy of Dance Arts' own instructor (Alisa Ferrante taught Mad Hot Tap and Ballroom with Danceworks). It serves the same metro market with comparable multi-style dance instruction, making it the most directly comparable local peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ADAofwisco
• LinkedInlinkedin.com/company/ada-dance-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academy of Dance Arts