Plaintiff's Litigation Funding

What Plaintiff's Litigation Funding does

Plaintiff's Litigation Funding (PLF) is a privately-held, non-recourse litigation funding company founded in 2015 and headquartered in Northport, New York (Long Island). The firm provides cash advances to personal injury plaintiffs who have retained legal counsel, structured as pre-settlement advances (typically 10-15% of the gross estimated settlement value) or post-settlement advances (up to 50% of the plaintiff's net recovery after attorney's fees and liens). Repayment is contingent on successful case resolution, placing the risk of case loss on PLF. The company operates a sales-led distribution model targeting two customer segments: individual personal injury plaintiffs (primary) and the personal injury law firms that represent them (secondary channel, via attorney referrals and a formal Attorney Referral Network).

The underlying technology is minimal: a website-based online application, a downloadable EZ Funding PDF, a video resource library, and standard communications (phone, email). No proprietary technology stack, automated underwriting algorithms, or AI/ML components are described in the source material. Product surface area is narrow — two core funding products plus supporting educational content and a lead-generation referral service. There are no disclosed integrations, APIs, patents, or proprietary data assets. PLF maintains a bilingual (English/Spanish) website and an active blog, indicating content-led demand generation aimed at both plaintiffs and attorneys.

Revenue is generated entirely through a transaction-fee / take-rate model on successful settlements. Pricing is quote-based and not publicly disclosed, but is positioned as competitive against larger litigation funders based on the absence of monthly compounding and maximum payoff caps. The company serves 6-7 US states (NY, NJ, PA, CT, MA, FL, and RI) with a team of 1-10 employees. PLF has no disclosed institutional investors, funding rounds, parent company, or M&A activity, consistent with a bootstrapped, owner-operated structure led by Managing Partner Bill Purschke and Operations Manager Gabrielle Hunte.

Name

Plaintiff's Litigation Funding

Legal name

Plaintiff's Litigation Funding

Website

https://plitfunding.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Plaintiff's Litigation Funding (PLF) provides non-recourse pre-settlement and post-settlement cash advances to personal injury plaintiffs who have retained counsel. Founded in 2015 and headquartered in Northport, NY, the firm operates across 6-7 US states with a 1-10 person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Non-Recourse Cash Advances: PLF provides cash advances against future settlement proceeds. The company earns revenue by receiving a portion of the settlement when cases resolve successfully. This is a performance-based model where repayment only occurs upon successful case resolution. For pre-settlement funding, advances are typically 10-15% of the gross estimated settlement value. For post-settlement funding, advances can be up to 50% of the plaintiff's net value after attorney's fees and liens.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Plaintiff's Litigation Funding (PLF) provides non-recourse cash advances to individuals involved in personal injury lawsuits. The company offers pre-settlement funding (typically 10-15% of the gross estimated settlement value) during active litigation, and post-settlement funding (up to 50% of the plaintiff's net value after attorney's fees and liens) after a settlement offer has been accepted. Funds can be used for any purpose including rent, medical costs, utilities, and groceries, and repayment is only required if the case resolves successfully.

Product overview

Plaintiff's Litigation Funding (PLF) offers a unified litigation funding platform centered on pre-settlement and post-settlement cash advances for personal injury plaintiffs. The core products include Pre-Settlement Funding (providing up to 10-15% of case value during active litigation) and Post-Settlement Funding (releasing up to 50% of net settlement value after acceptance). Supporting the funding process, PLF provides the PLF EZ Application for streamlined case submissions, Video Resources for client education, and an Attorney Referral Network connecting plaintiffs with legal representation. All funding is structured as non-recourse advances, repayable only upon successful case resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Settlement Funding

Quantifiable outcome

• Funding approved and available in as little as 24 hours
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Legalist: Tech-enabled litigation funder using data-driven underwriting to invest in commercial legal claims. Represents an emerging, technology-forward model that could disrupt traditional plaintiff funders like PLF.
• LexShares: Online marketplace for litigation finance, enabling investors to fund commercial lawsuits. Overlaps with PLF's litigation funding thesis but with a more technology-driven, marketplace-oriented model.

Direct peers

• Oasis Financial: One of the largest US non-recourse plaintiff funding companies, providing pre-settlement cash advances to personal injury plaintiffs nationwide. Closest direct competitor to PLF's core product offering.
• Pravati Capital: Provides non-recourse funding to plaintiffs and attorneys in personal injury and other case types. Comparable business model and target customer segments to PLF.
• Fair Rate Funding: Specializes in low-rate, non-recourse lawsuit funding for plaintiffs nationwide. Direct competitor to PLF's positioning on fair, transparent consumer-friendly funding terms.
• RD Legal Funding: Provides pre-settlement and post-settlement funding to plaintiffs, with similar non-recourse structure. Directly comparable in business model and target customer base to PLF.
• LawCash: Provides non-recourse cash advances to personal injury plaintiffs, mirroring PLF's core offering of pre-settlement funding for everyday expenses during litigation.
• Cherokee Litigation Funding: Offers plaintiff-side litigation funding for personal injury and other case types on a non-recourse basis. Competes head-to-head with PLF in similar geographies and case verticals.
• Capstone Lawsuit Loans: Non-recourse plaintiff funding company focused on personal injury cases, offering cash advances against future settlements — directly overlapping PLF's core product.

Broad incumbents

• Burford Capital: The world's largest publicly-traded litigation finance firm, primarily focused on commercial litigation. While more commercial-oriented, it is the dominant incumbent shaping the broader litigation funding industry in which PLF operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plf
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaintiff's Litigation Funding