Name

PAC

Legal name

프라임감정평가법인 주식회사

Website

https://pacnpac.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

akta.pro secondary industries

Commercial Property Appraisal (BPAJAKAB), Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ), Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK)

Keywords

• Real estate appraisal
• Property valuation
• Automated valuation model
• Due diligence services
• Intangible asset valuation

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Appraisal Services: Professional real estate appraisal services including collateral evaluation, general transaction evaluation, public disclosure evaluation, compensation evaluation, tax evaluation, NPL/DD, redevelopment evaluation, enterprise value evaluation, and auction services. B2B model serving financial institutions, public institutions, and corporations.
2. SaaS/API Data Solutions: Data-based evaluation services provided through SaaS, API, and UI channels to major online financial institutions

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PAC (Prime Appraisal Corporation / 프라임감정평가법인) is a South Korean professional real estate appraisal firm offering collateral, general transaction, compensation, tax, redevelopment, NPL/due diligence, enterprise value, intangible asset, brand, and auction appraisal services. The firm operates 14 nationwide offices with over 170 appraisal experts, maintains a real estate database of more than 39.5 million records, and provides the AVM (Automated Valuation Model) technology platform alongside the Piper SaaS suite for transaction cases and professional valuation workflows.

Product overview

PAC (Prime Appraisal Company) is a Ministry of Land, Infrastructure and Transport-designated public disclosure-specialized appraisal corporation operating a platform-plus-services model. The company operates its core AVM (Automatic Valuation Model) product developed with parent company 공간의가치 주식회사 (Value of Space), delivering 100% nationwide real estate coverage through SaaS/API/UI channels. Key products include AVM for automated property valuation, 파이퍼 거래사례 (Piper Transaction Cases) for localized real estate news, and 파이퍼 프로 (Piper Pro) for AI-estimated valuations and loan services. Beyond the technology platform, PAC offers comprehensive appraisal services across 10 categories: collateral appraisal, general transaction appraisal, disclosed land price evaluation, compensation appraisal, tax appraisal, NPL/due diligence, redevelopment/reconstruction appraisal, enterprise/intangible asset/brand valuation, auction/public sale services, and other specialized services. The company maintains 14 nationwide offices with 170+ appraisal experts and 39.5 million+ real estate data points.

Differentiator

Problem solved

Functional benefit

Products and services

• Collateral Appraisal (담보감정) Real estate collateral appraisal services for loan origination, monitoring, and NPL disposition by financial institutions including banks, savings banks, insurance firms, and asset management companies.
• General Transaction Appraisal (일반거래감정) Market value appraisals for general real estate transactions including purchase, sale, and transfer between parties.
• Disclosed Land Price Appraisal (공시지가 감정) Official land price disclosure appraisals performed by a Ministry of Land, Infrastructure and Transport designated appraisal corporation for public land price announcements.
• Compensation Appraisal (보상감정) Appraisal of compensation amounts due for expropriation, public projects, and land acquisition by government bodies and public institutions.
• Tax Appraisal (세무감정) Property valuations for tax purposes such as inheritance, gift, acquisition, and comprehensive real estate tax assessments.
• NPL / Due Diligence Appraisal (NPL/DD 감정) Real estate due diligence and non-performing loan asset appraisal for institutional investors, funds, and acquirers of distressed or to-be-acquired real estate portfolios.
• Redevelopment/Reconstruction Appraisal (재개발/재건축 감정) Appraisal of land plots and parcels for redevelopment, reconstruction, and combination projects for developers, housing reconstruction associations, and project financing lenders.
• Enterprise Value, Intangible Asset, and Brand Valuation (기업가치/무형자산/브랜드 가치평가) Valuation of enterprise value, intangible assets, and brand value for M&A transactions, IPOs, financial reporting, and corporate strategic transactions.
• Auction and Public Sale Appraisal (경·공매 감정) Appraisal services supporting court-supervised auctions, public sales, and judicial sale proceedings.
• AVM (Automated Valuation Model) Software platform providing automated property valuation based on more than 39.5 million real estate data records, supporting AI-estimated valuation outputs for use by financial institutions and appraisal professionals.
• Piper Transaction Cases (파이퍼 거래사례) Real estate transaction case database and search/reference product for appraisal professionals and real estate market participants.
• Piper Pro (파이퍼 프로) Professional appraisal workflow SaaS platform for certified appraisers to produce, manage, and deliver real estate valuation reports.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 공간의가치 주식회사 (Value of Space Inc.)coreStrategic or Co-development PartnerParent company and strategic partner. Jointly collects and integrates nationwide real estate data with PAC, and co-develops and operates automated valuation models for land, buildings, and collective housing. Provides AI-estimated values, appraisal consulting, and loan matching services.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• 한국감정원 (Korea Real Estate Board): Korean government-affiliated real estate appraisal institution providing official disclosed land price appraisal and policy-grade real estate research. Comparable to PAC in Korean appraisal market, but operating as a state-affiliated agency rather than a private commercial firm.

Direct peers

• HouseCanary: US-based technology-enabled real estate valuation company providing AVM-driven property valuations to financial institutions, lenders, and institutional investors. Highly comparable to PAC's AVM-driven model serving Korean online financial institutions via SaaS/API channels.
• Clear Capital: US provider of real estate valuation, collateral valuation, and AVM data products for the mortgage and lending industry. Directly comparable to PAC's collateral appraisal and data-based evaluation service lines targeting financial institutions.
• Radian Real Estate Valuation: Radian's real estate valuation and asset management business provides appraisal, BPO, and AVM products for mortgage lenders. Comparable to PAC's collateral appraisal and NPL/due diligence services delivered to Korean banks and asset managers.

Broad incumbents

• Colliers International: Global professional services and investment management firm with a substantial Valuation & Advisory practice covering real estate, machinery, and business enterprise. Comparable to PAC's diversified valuation services including enterprise value, intangible assets, and M&E.
• Cushman & Wakefield: Global commercial real estate services firm offering Valuation & Advisory services for institutional clients and lenders. Comparable to PAC's enterprise real estate appraisal work, though operating at significantly larger scale across multiple geographies.
• CoStar Group: Leading commercial real estate information, analytics, and online marketplace company. Comparable to PAC's data-aggregation and AVM distribution model, though CoStar is predominantly commercial real estate-focused and globally scaled.
• CBRE Group: Global commercial real estate services firm with a large Valuation & Advisory Services practice serving institutional investors and lenders. Comparable to PAC's commercial property appraisal work for Brookfield, Mapletree, and Korean institutional clients, but with global breadth.
• JLL (Jones Lang LaSalle): Global real estate investment and advisory firm with a major Valuation Advisory practice covering commercial, hospitality, and capital markets. Comparable to PAC's commercial and hospitality appraisal engagements (e.g., Haevichi Hotel & Resort), with much broader geographic and service coverage.
• CoreLogic: Global real estate data and analytics platform (now part of ICE) offering property data, AVMs, and valuation analytics across the US and international markets. Comparable to PAC's data-driven AVM and valuation analytics platform play, but at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAC