Automation Systems Integrators

What Automation Systems Integrators does

Automation Systems Integrators (ASI) is a UK private limited company founded in May 2000 by Chris Grasske, operating from the Castle Hill Estate Office in Filleigh, North Devon. The firm delivers custom engineering services for industrial control systems, spanning five disciplines: IT/database, PLC and HMI programming, electronics design and manufacture, OEE systems, and control panel builds. It targets two horizontal customer segments — process industry facilities and specialist manufacturing sites — and serves clients worldwide via direct sales engagement, with multi-vendor PLC expertise covering Allen-Bradley, Siemens (including a proprietary S7-200 drop-in replacement), GE Fanuc, Mitsubishi, Moeller, Omron, Pilz, and Schneider.

Revenue is generated primarily through project-based professional services (custom design, programming, panel build) supplemented by hardware sales of new and used automation components. Pricing is not publicly disclosed and engagements are quoted per-project. GTM is enterprise field sales — direct phone/email engagement with industrial buyers — with no digital marketing channels of note. The company has no app, no public API, no patents or trademarks on record, no disclosed investors or funding rounds, and headcount of 1-10 employees, consistent with a founder-led systems integration boutique.

Proprietary technology is limited but distinct: an in-house OEE calculation system (measuring Availability, Performance, Quality) and a Siemens S7-200 replacement PLC sold as a drop-in substitute for the discontinued OEM unit. No AI/ML, machine learning, or data flywheel capabilities are evident in the disclosed information; the technical stack is conventional industrial automation. Ownership remains with founder Chris Grasske, with no parent company, subsidiaries, M&A activity, or institutional investment disclosed.

Name

Automation Systems Integrators

Legal name

Automation Systems Integrators Ltd

Website

https://asiweb.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Automation Systems Integrators is a UK-based, founder-owned systems integration boutique founded in 2000, delivering custom industrial control system design, multi-vendor PLC and HMI programming, electronics manufacturing, OEE systems, and control panel builds to process industry and specialist manufacturing clients worldwide.

Ownership category

akta.pro rank

Product category

Industrial Automation Engineering Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Electrical Controls, PLC & Industrial Automation (EDAOABAE)

Keywords

• Industrial automation services
• Control system integration
• PLC programming services
• HMI development
• OEE system solutions

Headquarters

HQ city

Barnstaple

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Custom Engineering Services: Project-based engineering services including control system design, PLC programming, HMI development, panel builds, electronics design, and OEE system implementation. Services are tailored to individual customer requirements and likely quoted on a per-project basis.
2. Hardware and Component Sales: Sales of PLCs (including Siemens S7-200 alternatives), servo motors, electrical components, and specialized automation equipment. The company offers new and used components including Allen-Bradley servo motors and Deltron Emcon power line filters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Automation Systems Integrators (ASI) is a UK-based engineering services firm providing industrial automation and control system integration services for the process industry and specialist manufacturing facilities. Its offerings include PLC and HMI programming, electronics and enclosure design, panel builds, schematics, proprietary OEE systems, obsolescence management, health checks, and inventory services.

Product overview

Automation Systems Integrators (ASI) is a UK-based engineering services company founded in 2000, offering comprehensive design, build, and maintenance solutions for industrial automation and control systems. The company's portfolio comprises eight core service offerings: Database & IT Services (covering databases, VOIP, VPN, and web design); Electronics & Enclosures (custom PCB design and manufacturing with in-house repair capabilities); HMI & PLC Programming (supporting Allen-Bradley/Rockwell, GE Fanuc, Mitsubishi, Moeller, Omron, Pilz, Schneider, and Siemens platforms); Panel Builds & Schematics (control panel manufacturing and electrical documentation); OEE Systems (proprietary Overall Equipment Effectiveness monitoring system); Obsolescence Services (end-of-life PLC assessment and migration); Health Check Services (thermal imaging and vibration analysis); and Inventory Services (equipment listing and spares management). ASI also stocks and sells spare parts including Allen-Bradley servo motors and Deltron Emcon power line filters, as well as offering Siemens S7-200 replacement PLCs as an alternative to discontinued Siemens products.

Differentiator

Problem solved

Functional benefit

Products and services

• HMI & PLC Programming Programming and configuration of Human-Machine Interfaces (HMI) and Programmable Logic Controllers (PLC) for industrial automation systems across multiple vendor platforms, supporting diverse customer hardware environments.
• Electronics & Enclosures Custom electronics and enclosure design services including PCB layout and production for industrial control applications, delivered in-house.
• Panel Builds & Schematics Design and assembly of control panels and electrical schematics for industrial automation projects.
• OEE Systems Proprietary Overall Equipment Effectiveness (OEE) system for monitoring and improving manufacturing equipment performance, developed and sold by ASI.
• Obsolescence Services Management and replacement services for obsolete industrial automation components and systems, including legacy platform migrations.
• Health Check Services Diagnostic and assessment services for industrial automation systems to identify performance issues and improvement opportunities.
• Database & IT Services Database management and IT support services related to industrial automation systems and associated infrastructure.
• Inventory Services Spare parts inventory management services for industrial automation equipment to reduce downtime risk.
• Allen-Bradley Brushless Servo Motor Spare part: Allen-Bradley brushless servo motor supplied for industrial automation applications.
• Deltron Emcon KMF3100 Power Line Filter Spare part: Deltron Emcon KMF3100 power line filter supplied for industrial automation systems.
• Siemens S7-200 Alternative PLC Replacement PLC solution offered by ASI as an alternative to the obsolete Siemens S7-200, supporting legacy migration needs.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ABB: ABB provides industrial automation, control systems, and robotics as a broad incumbent, with channel and systems integration capabilities overlapping ASI's process industry customer base.
• Emerson (Automation Solutions): Emerson's automation solutions business provides control systems, instrumentation, and lifecycle services for process industry clients, competing for the same retrofit and obsolescence work that ASI pursues.
• Honeywell Process Solutions: Honeywell provides process automation, control, and safety systems for process industry clients, addressing the same large-facility control rooms that ASI targets for PLC/HMI/instrumentation work.
• Rockwell Automation: Rockwell owns Allen-Bradley/Rockwell PLC platforms (one of ASI's core multi-vendor competencies) and runs an integrator and solution-provider network that competes for the same control system integration projects.
• Schneider Electric: Schneider offers Modicon PLCs, EcoStruxure automation platforms, and Alliance System Integrator network that competes with ASI's PLC programming and panel build services across industrial customers.
• Mitsubishi Electric (Factory Automation): Mitsubishi manufactures PLC platforms (FX, Q, A series) that ASI services as part of its multi-vendor programming offering, and runs an integrator ecosystem that overlaps with ASI's specialist manufacturing customer segment.
• Siemens AG (Digital Industries / SIMATIC): Siemens is a global incumbent manufacturer of PLCs (including the S7-200 platform ASI targets with its replacement) and offers adjacent integrator services and partner programs that compete with independent integrators like ASI.

Direct peers

• Boulting Group: Boulting is a UK-headquartered multi-disciplinary systems integrator delivering electrical engineering, control systems, and automation services to process and manufacturing clients, overlapping directly with ASI's PLC/HMI/panel-build scope.
• Control Techniques / Nidec: Control Techniques (a Nidec brand) provides drives, servo motors, and automation components sold alongside integration services, mirroring ASI's mix of hardware spares (e.g. Allen-Bradley servo motors) and custom engineering work for industrial customers.

Emerging players

• Pilz Automation Technology: Pilz focuses on safety automation and safety PLCs (PNOZmulti), a subset where ASI also programs. It represents both an adjacent niche and a competing specialist integrator at the safety-functional level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Systems Integrators