one2fly

What one2fly does

One2fly operates the official in-flight magazine of VietJet Air under an exclusive distribution arrangement, making it the sole media publication placed on every VietJet Air domestic and international flight. The company publishes a bilingual (Vietnamese/English) bi-monthly print magazine at 40,000 copies per issue — 6 issues per year — covering travel, entertainment, fashion, beauty, and technology content. It is headquartered in Hanoi with 11-50 employees and distributes exclusively through VietJet Air's fleet of 80 aircraft operating 400+ daily flights across 48 domestic and 36 international routes, reaching an audience of 25+ million passengers annually and over 2.2 million readers per magazine issue.

Name

one2fly

Legal name

One2Fly

Website

https://one2fly.vn

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

In-flight Advertising Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• In-flight magazine
• Aircraft advertising
• Airline media
• Inflight advertising
• Magazine publishing

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Advertising in One2fly Magazine: Revenue is generated by selling advertising space in the One2fly in-flight magazine. Advertisers can place ads in various formats including cover pages, in-magazine pages, collections, PR articles, and branded content. The magazine reaches over 2.2 million readers per issue across 40,000 copies distributed on VietJet Air flights.
2. Aircraft Advertising: Additional revenue comes from selling aircraft advertising space including aircraft body (fuselage), luggage compartments, seat trays, menus, paper cups, napkins, electronic tickets, boarding passes, and flyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

One2fly publishes VietJet Air's official in-flight magazine and sells advertising space to enterprise brands. The bi-monthly print magazine (40,000 copies per issue, 2.2+ million views per issue) is the only media publication present on all VietJet Air domestic and international flights. The company also offers a suite of on-aircraft advertising placements including fuselage wraps, luggage compartment ads, seat tray ads, in-flight TVC/video ads, cabin wall decals, and branded paper goods (cups, napkins, menus, boarding passes).

Product overview

One2fly is VietJet Air's official in-flight magazine and advertising platform. The core product is the One2Fly Magazine, a premium publication distributed exclusively on all VietJet Air domestic and international flights—published bi-monthly with 40,000 copies per issue reaching over 2.2 million readers. The portfolio includes the magazine itself as the primary offering, complemented by a suite of aircraft advertising modules: aircraft body advertising, TVC/video on entertainment screens, wall decals, luggage compartment ads, seat tray table ads, and paper cup/napkin ads. These advertising products allow brands to reach VietJet Air's 25+ million annual passengers across 80 aircraft operating 400+ daily flights on 84 routes (48 domestic, 36 international).

Differentiator

Problem solved

Functional benefit

Products and services

• One2Fly In-Flight Magazine (Tạp chí One2Fly) VietJet Air's official in-flight magazine, the only media publication distributed on all VietJet Air domestic and international flights. Published bi-monthly with 40,000 copies per issue, reaching over 2.2 million readers per issue. Features content on travel, entertainment, fashion, beauty, and modern technology, with advertising space sold to enterprise brands.
• Aircraft Advertising (Quảng cáo trên máy bay) Multi-format aircraft advertising service offering placements on aircraft body (fuselage), overhead luggage compartments, seat tray tables, cabin wall decals, in-flight menus/leaflets, electronic tickets, boarding passes, paper cups, and napkins. Each format provides different visibility and recall characteristics for brand advertisers reaching VietJet Air's captive passenger audience.
• TVC/Video Advertising on Aircraft Screens (Quảng cáo TVC trên máy bay) Video commercials displayed on aircraft entertainment screens during flights. TVC ads run repeatedly throughout the flight with vivid visuals and sharp audio, capturing attention of nearly all passengers on board. Targets hundreds of thousands of passengers per campaign.

Quantifiable outcome

• Over 2.2 million views per magazine issue
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VietJet AirflagshipStrategic or Co-development PartnerOne2fly is the sole official in-flight magazine of VietJet Air, distributed exclusively on all domestic and international flights. This exclusive partnership makes One2fly the only aviation publication present on all VietJet Air flights, providing unique access to the airline's captive passenger audience of over 25 million travelers annually.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Morning Calm (Korean Air in-flight magazine): Korean Air's in-flight publication serving Korean and international travelers. Comparable in format (print + digital companion), audience targeting (premium Asian travelers), and revenue model (advertising-led).
• SilverKris / KrisWorld (Singapore Airlines): Singapore Airlines' in-flight publications and IFE platforms. Comparable as a regional premium airline in-flight media brand serving a high-income Southeast Asian traveler base and selling advertising to enterprise advertisers.
• Sawasdee (Thai Airways in-flight magazine): Thai Airways' flagship in-flight magazine, covering travel, lifestyle, and culture for Thai Airways passengers across Asia. Comparable as a Southeast Asian airline in-flight magazine with a similar advertising-sales model targeting premium travelers.
• Wings of Hanoi / Wings of Vietnam: Vietnamese aviation-themed print/digital media assets historically tied to Vietnam's aviation sector. Comparable as a Vietnam aviation-content publisher targeting the same air-traveler demographic.
• Discovery (Cathay Pacific in-flight magazine): Cathay Pacific's in-flight magazine covering travel, lifestyle, and culture for Hong Kong-based premium travelers. Comparable as an Asia-based airline in-flight publication with the same advertiser-targeting logic (premium brands, finance, luxury, tech).
• Vietravel Media / Vietravel Magazine: A Vietnamese travel-media operator with magazine and content assets tied to Vietravel's tourism network. Comparable as a Vietnam-based travel/entertainment content publisher competing for similar travel/lifestyle advertisers, though distribution is via travel agencies rather than airline seat-pockets.

Broad incumbents

• VnEconomy / Vietnam Economic Times: Major Vietnamese business/finance publication selling advertising to the same enterprise brands (banks, telecoms, FMCG) that advertise in One2fly. Comparable as an incumbent Vietnamese publisher competing for a share of the same advertising wallet, though distributed via retail/subscription rather than airline seat-pockets.

Direct peers

• Heritage Magazine (Vietnam Airlines in-flight magazine): The in-flight magazine of Vietnam Airlines, the other major full-service carrier in Vietnam. It is the closest direct competitor to One2fly in the same country and category—airline-owned in-flight magazine selling advertising to enterprise brands targeting Vietnamese air travelers.
• Bamboo Airways In-Flight Magazine: Bamboo Airways' in-flight publication, also targeting premium Vietnamese air travelers on domestic and limited international routes. Comparable as another Vietnam-based airline in-flight magazine competing for the same pool of enterprise advertisers.

Others

• Dentsu Vietnam: Global advertising agency operating in Vietnam, often handling media planning and buying for the same enterprise brands that advertise in One2fly. Comparable as an adjacent participant in the Vietnamese out-of-home and captive-media advertising ecosystem, sometimes acting as a buyer or intermediary for in-flight ad inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tapchione2fly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about one2fly