Moskito Spiel

What Moskito Spiel does

Moskito Spiel, operating its transactional storefront as Jojo / Jojo GmbH, is a specialized DACH e-commerce retailer of pedagogical learning, play, and movement materials. Founded in 1997 (with the Jojo GmbH entity recorded from 2004) and headquartered in Krautheim, Germany, the company maintains a Magento-based online shop at jojo-education.shop with language-specific store views for Austria and Germany. Its assortment is organized into five product categories: Kreativ & Basteln (creative and craft supplies), Konstruktion & Spielen (construction, puzzles, games, role play), Bildung & Fördern (educational, STEAM, therapy and sensory materials), Outdoor & Bewegung (garden play, sports, balance, scooters), and Ausstattung (furniture, room design, hygiene/safety for childcare facilities), supplemented by the Kreativecke content platform of seasonal craft tutorials.

The company serves three primary customer segments: educational institutions and childcare providers (kindergartens, schools, daycare/Horte, U3 rooms) as the principal vertical, parents and families purchasing for home use, and therapy and senior care facilities. Its revenue model is direct-to-consumer retail via the Magento storefront, with individual products sold at listed prices; pricing is not publicly disclosed. GTM relies on content marketing (Kreativecke blog), seasonal promotional campaigns, and newsletter marketing. The 2024 strategic partnership with Möbelwerk Niesky GmbH (Conen Group) added factory-direct furniture and assembly services, extending the proposition from consumables into higher-value room outfitting for institutional buyers.

Operations are small-scale (1–10 employees), privately held by Jojo GmbH with no disclosed external investors, parent company, or institutional backing. Geographic scope is limited to the DACH region (Austria and Germany), with no global footprint claimed.

Name

Moskito Spiel

Legal name

Jojo GmbH

Website

https://moskito-toys.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Moskito Spiel (operating as Jojo / Jojo GmbH) is a small DACH e-commerce retailer selling pedagogical educational toys, craft supplies, therapy materials, and childcare furniture to kindergartens, schools, therapy facilities, and families via its Magento storefront jojo-education.shop.

Ownership category

akta.pro rank

Product category

Educational Toys and Play Materials

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Educational & Learning Toys Retail (CRALAFAB)

akta.pro secondary industries

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Educational toys
• Children's play materials
• Kindergarten supplies
• Therapy materials
• Craft supplies

Headquarters

HQ city

Krautheim

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Moskito Spiel, operating through Jojo Education, is an online retailer specializing in high-quality pedagogical learning, play, and movement materials for children. The company sells creative craft supplies, construction and game materials, educational and developmental aids, outdoor play equipment, and furniture/equipment for childcare facilities through a Magento-based e-commerce storefront serving Austria and Germany.

Product overview

Jojo is a specialized e-commerce platform for high-quality pedagogical learning, play, and movement materials, operating for over 20 years. The product portfolio consists of five main product categories (Kreativ & Basteln, Konstruktion & Spielen, Bildung & Fördern, Outdoor & Bewegung, Ausstattung) along with a creative crafting blog service (Kreativecke). These offerings serve kindergartens, schools, and childcare facilities with educational and developmental materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Kreativ & Basteln (Creative & Crafting)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Möbelwerk Niesky GmbH (Conen Group)coreStrategic or Co-development PartnerMöbelwerk Niesky GmbH, part of the Conen Group, is a strong and experienced partner for furniture and interior systems for kindergartens, schools, Horte (after-school care), and U3 rooms. The partnership enables packaging-free delivery direct from the factory using company-owned trucks, including professional assembly by experienced service employees.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• LegaKids: German provider of learning and reading-support materials focused on children with reading/writing difficulties, overlapping Jojo's therapy and special-education material segments.

Direct peers

• Schubi Lernmedien: Switzerland- and Germany-active publisher and retailer of educational learning materials and learning games, competing for the same pedagogical procurement budgets in kindergartens and schools.
• Wehrfritz: Established German retailer specializing in pedagogical materials and equipment for kindergartens and schools, serving the same institutional and family customers as Jojo with deep expertise in early-childhood education products.
• Hagemann: German retailer of educational, therapeutic, and craft materials for kindergartens, schools, and therapy practices, overlapping Jojo's therapy and learning materials categories.
• Wissner aktiv lernen: German manufacturer and supplier of educational furniture, learning materials, and room concepts for schools and kindergartens, directly comparable to Jojo's Ausstattung and educational categories.
• Betzold: German direct-to-consumer and B2B retailer of educational materials, learning toys, and kindergarten supplies, operating an e-commerce platform with a comparable product breadth to Jojo across craft, learning, and play categories.
• KOKIKU: DACH-based e-commerce retailer focused on kindergarten, school, and therapeutic learning materials, directly competing with Jojo in the institutional early-childhood supplies segment.

Broad incumbents

• Otto: Large German general-merchandise online retailer with educational and toy categories, providing another scale channel that competes for the same parents and institutional buyers.
• myToys: Major German online toy retailer with a broad assortment including educational and learning toys, applying scale advantages in pricing and logistics that pressure specialized retailers like Jojo.
• Amazon Germany: Dominant German e-commerce marketplace listing extensive educational toy and craft assortments, setting baseline price expectations and competing for transactional demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/moskito.toys
• LinkedInlinkedin.com/company/moskito-spiel--und-sportartikel-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moskito Spiel