American University - Kogod School of Business

Name

American University - Kogod School of Business

Legal name

Kogod School of Business at American University

Website

https://kogod.american.edu

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Higher Education Business School

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (61131)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Business education
• Graduate degree programs
• Undergraduate business degrees
• Executive certificates
• Business school research

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Degree Program Tuition: Revenue from undergraduate and graduate degree programs including BS, MS, MBA, and dual degrees. Tuition varies by program with different cost structures for in-person vs online delivery.
2. Certificate Programs: Graduate certificate programs in specialized business areas including Business Analytics & AI, Business Fundamentals, Forensic Accounting, Islamic Finance, Marketing Analytics, Real Estate, Sustainability, and Taxation.
3. Research Grants and Philanthropic Funding: External funding from organizations like Google.org to advance AI learning assessment in business education, supporting research initiatives and program development.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kogod School of Business is a private non-profit business school within American University that delivers undergraduate business degrees, master's degrees, an MBA program, and graduate certificate programs in business disciplines, with an AI-first curriculum and research centers in entrepreneurship, marketing, and tax policy. It also produces the Kogod Made in America Auto Index, an annual research ranking evaluating domestic content of automobiles sold in the United States.

Product overview

Kogod School of Business is an academic institution offering a comprehensive portfolio of degree programs including undergraduate Bachelor's degrees (in Accounting, Business Administration, Business Analytics & AI, Business & Entertainment, Business Language & Culture, and Finance), Master's degrees (in Accounting, Business Analytics & AI, Finance, Marketing, Marketing Analytics, Sustainability Management, and International Relations & Business), an MBA program (available in-person and online), and graduate certificates in specialized areas (Analytics & AI, Business Fundamentals, Forensic Accounting, Islamic Finance, Marketing Analytics, Real Estate, Sustainability, and Taxation). The school also operates research centers including the Veloric Center for Entrepreneurship, Market Impact Hub, and Kogod Tax Policy Center, and produces the Kogod Made in America Auto Index—an annual research ranking evaluating domestic content of automobiles sold in the US.

Differentiator

Problem solved

Functional benefit

Brands

• Kogod Made in America Auto Index: Annual ranking of automobile domestic content evaluating over 500 car models based on country of origin and manufacturing factors
• Veloric Center for Entrepreneurship
• Market Impact Hub
• Kogod Tax Policy Center
• AI and Systemic Risk

Products and services

• BS in Accounting Undergraduate bachelor's degree in Accounting offered by Kogod School of Business, designed for students pursuing careers in accounting.
• BS in Business Administration Undergraduate bachelor's degree in Business Administration offered by Kogod School of Business, providing foundational business management education.
• BS in Business Analytics & AI Undergraduate bachelor's degree integrating business analytics with artificial intelligence concepts and applications, supporting Kogod's AI-first business school model.
• BS in Business & Entertainment Undergraduate bachelor's degree combining business with the entertainment industry, recognized by Billboard among top music business schools for three consecutive years.
• BS in Business, Language, & Culture Undergraduate bachelor's degree combining business education with language and culture studies for globally oriented careers.
• BS in Finance Undergraduate bachelor's degree in Finance offered by Kogod School of Business.
• MS in Accounting Master's degree in Accounting offered in-person and online, preparing graduates for advanced accounting roles.
• MS in Business Analytics & AI Master's degree focused on business analytics and artificial intelligence, offered both in-person and online.
• MS in Finance Master's degree in Finance offered by Kogod School of Business.
• MS in Marketing Master's degree in Marketing offered by Kogod School of Business.
• MS in Marketing Analytics Online master's degree in marketing analytics offered by Kogod School of Business.
• MS in Sustainability Management STEM-designated master's degree in sustainability management, offered in-person and online.
• MS in International Relations and Business Online master's degree combining international relations and business studies, designed for globally oriented careers.
• MBA Program Master of Business Administration program available in in-person and online formats for professionals seeking business leadership education.
• Graduate Business Analytics and AI Certificate Graduate certificate program in business analytics and artificial intelligence for professionals seeking targeted credentials.
• Graduate Business Fundamentals Certificate Graduate certificate program covering foundational business fundamentals for professionals.
• Graduate Forensic Accounting Certificate Graduate certificate program in forensic accounting for specialized accounting professionals.
• Graduate Islamic Finance Certificate Graduate certificate program in Islamic finance for finance professionals.
• Graduate Marketing Analytics Certificate Graduate certificate program in marketing analytics for marketing professionals.
• Graduate Real Estate Certificate Graduate certificate program in real estate for real estate professionals.
• Graduate Sustainability Certificate Graduate certificate program in sustainability for professionals seeking sustainability credentials.
• Graduate Taxation Certificate Graduate certificate program in taxation for tax professionals.
• Kogod Made in America Auto Index Annual research ranking evaluating over 500 car models on their domestic content based on seven weighted criteria including US/Canadian parts content, engine and transmission origin, R&D location, and profit margin. The index uses publicly available data from the American Automotive Labeling Act (AALA) and has been conducted by Professor Frank DuBois since 2013.

Quantifiable outcome

• 40% enrollment growth over three years through AI-first transformation
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development Partner · 24 February 2023Google President Kent Walker joined Kogod Dean David Marchick for a 'Responsible AI' fireside chat and panel discussion. The event addressed AI transformation, ethics, privacy, and inclusive design with participation from Kogod, School of Public Affairs, and Washington College of Law faculty.
• LinkedIncoreStrategic or Co-development PartnerLinkedIn partnered with Kogod for the 2026 case competition 'Designing the Future of Work.' 50 student teams used real-world LinkedIn data to develop solutions for a skills-based, AI-driven workplace. The competition connected students directly with LinkedIn professionals.
• American University AthleticsminorStrategic or Co-development PartnerKogod partnered with American University Athletics to conduct a CliftonStrengths workshop for coaching staff. The workshop promoted diversity, equity, inclusion, and belonging within the athletics program, enhancing self-awareness, team dynamics, and strategic development among coaches.
• Seth Goldman (Honest Tea, Beyond Meat, Eat the Change)minorGTM or Marketing PartnerSeth Goldman, entrepreneur behind Honest Tea, Beyond Meat, and Eat the Change, joined Dean Marchick for the inaugural Gamechangers in Sustainability speaker series. The series brings sustainable business leaders to campus to engage students and alumni.
• Marriott InternationalminorStrategic or Co-development PartnerKogod alumni success story featuring career pivot resulting in global impact at Marriott International. Partnership serves as case study for MBA value proposition and alumni outcomes tracking.
• Washington WizardsminorStrategic or Co-development PartnerSports business partnership connecting students with NBA franchise for networking, internships, and career opportunities in sports analytics and entertainment business.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• University of Maryland Smith School of Business: Regional business school in the DMV area with strong analytics, finance, and MBA programs. Competes with Kogod in the broader DC market for graduate students and corporate recruiting, and represents a public-university alternative in the same geography.

Broad incumbents

• Indiana University Kelley School of Business: Larger, established business school with broader program portfolio including top-ranked online MBA and graduate certificates. Represents a more established incumbent that Kogod competes against, particularly in online program market and graduate certificates.

Direct peers

• Northeastern University D'Amore-McKim School of Business: Business school at a private urban research university offering undergraduate, MBA, and specialized master's programs including business analytics. Comparable tier, similar urban location, and competes with Kogod for graduate students seeking analytics-focused programs.
• Georgetown University McDonough School of Business: Direct peer business school also located in Washington DC, offering undergraduate, MBA, and specialized master's programs with strong policy/government connections. Comparable tier and DC location make it Kogod's most direct competitor for students, faculty, and corporate partnerships.
• George Washington University School of Business: DC-based business school at another private non-profit university, offering undergraduate, MBA, and specialized master's programs. Competes head-to-head with Kogod for DC-area students and has similar policy/corporate access positioning.
• Babson College F.W. Olin Graduate School of Business: Business-focused private non-profit college with graduate MBA and certificate programs, similar in mission and scale to Kogod. Both schools emphasize entrepreneurship and experiential learning, and compete for similar student profiles seeking specialized business education.
• Villanova University School of Business: Business school at a private non-profit university with similar Catholic-affiliated institutional profile, offering undergraduate, MBA, and specialized graduate programs. Competes with Kogod in the same enrollment tier and program mix.
• Boston University Questrom School of Business: Business school at a private urban research university with similar program mix including undergraduate, MBA, and specialized master's programs with analytics focus. Comparable tier and institutional profile, competing for similar student demographics and corporate partnerships.
• Bentley University McCallum Graduate School of Business: Business-focused private non-profit university offering undergraduate, graduate, and certificate programs in business disciplines. Comparable in size, mission, and program mix to Kogod, with similar emphasis on analytics and applied business education.

Emerging players

• Thunderbird School of Global Management: Specialized business school with strong international business focus, comparable to Kogod's MS in International Relations and Business offering. Both schools emphasize global business perspectives and serve similar student segments interested in cross-border business careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kogodbiz
• YouTubeyoutube.com/kogodbiz
• Facebookfacebook.com/kogod
• LinkedInlinkedin.com/company/the-kogod-school-of-business-at-american-university
• Instagraminstagram.com/kogodbiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American University - Kogod School of Business