What Centro México Digital does

Centro México Digital (legal name: Centro de Investigación para la Transformación Digital, A.C.) is a non-profit civil association founded in March 2021 by Salma Jalife Villalón and headquartered in Lomas de Chapultepec, Mexico City. The organization functions as an independent digital transformation research and policy institute that produces evidence-based diagnostics, indices, and policy recommendations for Mexico's digital ecosystem. Its flagship output is IDDE® (Índice de Desarrollo Digital Estatal), an annual composite index measuring digital development across all 32 Mexican states through a proprietary methodology of 75 indicators organized into 12 sub-pillars and 3 pillars (digital infrastructure, digitization of people and society, and innovation/technology adoption in enterprises); five editions have been published (2021–2025), establishing a longitudinal state-level dataset that is unique in the Mexican market. The company also operates the ¡Digitalízate! self-service platform guiding micro, small and medium enterprises through digital maturity self-diagnosis and curated solution catalogs, and has expanded into AI-adoption research with its 2026 study 'Inteligencia Artificial en México: Adopción, evidencia y decisiones estratégicas hacia 2030' and a manufacturing-sector sub-study, both built on INEGI's 2024 Economic Census.

CMD operates on a non-commercial model with no disclosed pricing, no paid products, and no external investors; all research, tools, and policy recommendations are distributed free of charge through its website, newsletter, webinars, and direct engagement with government, business associations (Coparmex, Consejo Coordinador Empresarial), academic institutions, and civil society. Distribution combines digital self-service channels (website, downloadable reports, blog) with event-based engagement, including an annual IDDE release event, Senate presentations, and a formal November 2024 collaboration agreement with the Instituto Federal de Telecomunicaciones (IFT). The organization is led by President Salma Jalife Villalón (former Deputy Secretary of Communications and Cofetel Commissioner), Chief Technology Officer Ricardo Martínez Garza (involved in Mexico's first Internet network development), and Chief Project Officer Alberto Farca Amigo, with a disclosed headcount of 1–10 employees.

Name

Centro México Digital

Legal name

Centro de Investigación para la Transformación Digital, A.C.

Website

https://centromexico.digital

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro México Digital is a Mexico City-based non-profit research institute founded in 2021 that publishes the annual IDDE® state digital development index, runs the ¡Digitalízate! SME digitalization platform, and produces policy studies on AI adoption for Mexican government, business, and academic stakeholders.

Ownership category

akta.pro rank

Product category

Digital Policy Research

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

akta.pro secondary industry

Digital Trade & E-Commerce Development (BPADAMAL)

Keywords

• Digital development index
• Public policy research
• SME digitalization tools
• AI adoption studies
• Digital policy analysis

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Non-profit Research Organization: Centro México Digital operates as a non-profit civil association (Centro de Investigación para la Transformación Digital, A.C.) focused on digital transformation research, policy recommendations, and public good initiatives rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Centro México Digital is a non-profit civil association that produces research, policy recommendations, and digital tools to advance digital transformation in Mexico. Its flagship output is the annual Índice de Desarrollo Digital Estatal (IDDE®), a composite index that measures digital development across Mexico's 32 states through 75 indicators grouped in 12 sub-pillars under three pillars. It also operates the ¡Digitalízate! self-service platform that helps micro, small, and medium enterprises assess their digital maturity and access a curated catalog of digital solutions.

Product overview

Centro México Digital operates as a digital transformation research and advocacy organization offering a portfolio of diagnostic tools, platforms, and knowledge products. The core offerings include the IDDE® (Índice de Desarrollo Digital Estatal), an annual composite index measuring digital development across Mexico's 32 states through indicators across 3 pillars and 12 sub-pillars; the ¡Digitalízate! self-service platform providing MiPyMEs with digital maturity assessment tools and a curated catalog of digital solutions; and sector-specific research studies on AI adoption, manufacturing digitalization, and digital development trends. The portfolio is complemented by webinars, downloadable infographics and guides, and a blog featuring policy analysis and thought leadership on digital transformation for Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• IDDE® (Índice de Desarrollo Digital Estatal) Annual composite index measuring digital development across Mexico's 32 states through indicators grouped in 3 pillars (digital infrastructure, digitization of people and society, and innovation/technology adoption in enterprises) and 12 sub-pillars, providing longitudinal diagnostics for public and private decision-making. Used by governments, businesses, academia, and civil society.
• ¡Digitalízate! Self-service platform for micro, small, and medium enterprises (MiPyMEs) to evaluate their digital maturity and access a curated catalog of cost-effective digital solutions, including categorized offerings (cybersecurity, digital presence, digital transactions, administrative processes, training, financing), FAQs, and success cases.
• Estudio IA en México (Artificial Intelligence in Mexico Study)

Quantifiable outcome

• 123% growth in businesses selling online over 5 years (IDDE 2025)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Instituto Federal de Telecomunicaciones (IFT)coreStrategic or Co-development Partner · 1 November 2024IFT and CMD signed an agreement to promote digital ecosystem development and technological inclusion, collaborating on evidence-based research and data sharing for digital transformation policy.
• CoparmexcoreStrategic or Co-development PartnerCMD partnered with Coparmex (Confederación Patronal de la República Mexicana) for conducting enterprise surveys on digital adoption and innovation levels, contributing to IDDE 2021 methodology.
• Consejo Coordinador EmpresarialcoreStrategic or Co-development PartnerCollaboration with the Business Coordinating Council for enterprise surveys supporting IDDE research on digital transformation in Mexican businesses.
• Academia Mexicana de la Ciberseguridad y Derecho DigitalminorStrategic or Co-development PartnerJoint discussion tables on cybersecurity and critical infrastructure topics, contributing to policy recommendations on digital security.
• Academia Mexicana de Informática (AMIAC)minorStrategic or Co-development PartnerCollaboration with AMIAC on expert dialogues regarding digital development, technology trends, and policy recommendations.
• Nearshore AmericasminorGTM or Marketing PartnerMedia coverage partnership featuring CMD's IDDE data and digital development analysis in nearshoring and investment context.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CAF (Banco de Desarrollo de América Latina): Latin American development bank funding and publishing digital economy research and indices across the region. CAF represents a potential partner or competitor for CMD in scaling digital development research beyond Mexico into other Latin American markets.
• CEPAL/ECLAC (UN Economic Commission for Latin America and the Caribbean): UN regional commission publishing digital economy reports and policy frameworks for Latin America. CEPAL operates at the regional level across multiple countries; CMD's IDDE® is the sub-national Mexican equivalent. Both target similar policymaker audiences with digital development diagnostics.
• OECD (Organisation for Economic Co-operation and Development): Intergovernmental organization producing the Digital Economy Outlook and various ICT indicators that serve as the benchmark CMD explicitly references (8% Mexican AI adoption vs. OECD 20.1% average). OECD is a much larger incumbent that CMD's research is positioned to localize for Mexico.

Regional players

• CANIETI (Cámara Nacional de la Industria Electrónica, de Telecomunicaciones y Tecnologías de la Información): Mexican industry chamber representing ICT, electronics, and telecommunications companies. CANIETI publishes sector data and advocates for digital policy from an industry perspective, complementing CMD's research with private-sector commercial intelligence.
• AMITI (Asociación Mexicana de la Industria de Tecnologías de la Información): Mexican IT industry association representing software, services, and technology companies. AMITI produces industry-specific digital adoption reports and survey data on Mexican enterprise IT usage — comparable in scope to CMD's enterprise-focused IDDE pillars.
• INEGI (Instituto Nacional de Estadística y Geografía): Mexico's official national statistics agency and the primary underlying data source for CMD's IDDE® indicators (Economic Census, demographic data). INEGI produces its own digital-economy statistics; CMD's value-add is the synthesis layer and policy framing rather than primary data collection.

Direct peers

• ITU (International Telecommunication Union): United Nations agency publishing the ICT Development Index and other global ICT measurement frameworks. Both CMD and ITU produce composite indicators tracking digital infrastructure, adoption, and skills — though ITU operates at country level while IDDE® operates at sub-national level in Mexico.
• CIDE (Centro de Investigación y Docencia Económicas): Mexican public research and graduate institution producing economic and public policy research. Both CIDE and CMD generate evidence-based analysis intended to inform Mexican federal policy design, with comparable academic and policy-advocacy orientations.
• IMD (Institute for Management Development): Swiss-based institution that publishes the annual World Digital Competitiveness Ranking, the closest global analog to CMD's IDDE®. Both organizations produce annual composite indices measuring countries' digital readiness using multi-pillar methodologies aimed at policymakers and business leaders.

Others

• GSMA Intelligence: Mobile industry research arm of the GSMA producing Mobile Economy reports, including Latin America editions, with deep telecom and digital adoption metrics. Overlaps with CMD's coverage of 5G coverage, mobile broadband, and digital infrastructure indicators measured in the IDDE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centromxdigital
• YouTubeyoutube.com/@centromexicodigital
• Facebookfacebook.com/centromexicodigital
• LinkedInlinkedin.com/company/centromexicodigital
• Instagraminstagram.com/centromexicodigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro México Digital