Associazione Sportiva Giana Erminio

What Associazione Sportiva Giana Erminio does

Associazione Sportiva Giana Erminio S.r.l. is a privately held Italian professional football club founded in 1909 and headquartered at Stadio Città di Gorgonzola in Gorgonzola, Lombardy. The club has competed in Serie C, Italy's third tier of professional football, since 2014 (with a single season in Serie D in 2022/23), and in the 2025/26 season finished 10th in Serie C Girone A with 14 wins, 10 draws, and 14 losses, qualifying for the playoffs for the third consecutive year. Giana Erminio operates a structured player-development ecosystem that includes a Primavera 4 squad and Under-17, Under-16, and Under-15 age-group teams, a women's youth pipeline (U17, U15, Pulcine), and the Giana Special inclusive football program launched in December 2025 for athletes with disabilities in partnership with Filippide Lombardia. The club also runs La Giana a Scuola, a school-based outreach initiative, and has demonstrated an ability to graduate players to higher divisions, including Nicolas Previtali who transferred to Virtus Entella in Serie B in July 2026.

The club's commercial operations revolve around matchday ticketing, an online merchandise shop (GianaShop), the AS GIANA mobile application for fan engagement, and a multi-sponsor marketing stack anchored by Bamonte (Caseificio Salernitano) as main sponsor and Macron (via Macronstore Monza) as technical partner, supplemented by Cogeser, Ekeo, Studio GTR, and Sixtus. Distribution is primarily domestic and concentrated in Lombardy, with revenue not publicly disclosed and limited operational scale reflected in 11-50 employees. Customer relationships are managed through a six-channel social presence (website, Facebook, Instagram, LinkedIn, YouTube, and Flickr), reinforcing a community-led, local RTOs model rather than a scaled national or international commercial operation.

Name

Associazione Sportiva Giana Erminio

Legal name

A.S. Giana Erminio S.r.l.

Website

https://asgiana.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

A.S. Giana Erminio is a privately held Italian professional football club founded in 1909 and based in Gorgonzola, competing in Serie C Girone A and operating a youth academy, women's teams, and the Giana Special inclusive football program for the local Lombardy community.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Youth football academy
• Football merchandise retail
• Match ticketing services
• Women's football programs

Headquarters

HQ city

Gorgonzola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels6 records

Core offering

Founded in 1909 and headquartered in Gorgonzola, Italy, AS Giana Erminio is a professional football club that competes in Serie C, Italy's third-tier league. The club operates a first team, a youth academy (Primavera 4, U17, U16, U15), women's football teams, and an inclusive football program called Giana Special, while also selling match tickets, branded merchandise, and engaging in sponsorship and community activities.

Product overview

A.S. Giana Erminio is a professional football club offering a portfolio of sports and fan services. The core offering is competitive football participation in Serie C (Italian third tier), supported by a comprehensive youth academy system (Primavera 4, Under 17, Under 16, Under 15), women's football teams, and the inclusive Giana Special disability program. The club operates supporting digital services including an official mobile app (AS GIANA), an online merchandise shop, and a ticketing system for match attendance. Additional revenue and community engagement is generated through sponsorship packages, marketing visibility services, and the La Giana a Scuola school outreach program.

Differentiator

Problem solved

Functional benefit

Brands

• Giana Special: Inclusive football team launched in December 2025 for players with disabilities, representing the club in special competitions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Bamonte (Caseificio Salernitano)coreOthers
• CogeserminorOthers
• EkeominorOthers
• Macron (Macronstore Monza)coreOthers
• GTR (Studio GTR)minorOthers
• SixtusminorOthers

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pro Sesto: Pro Sesto is a Milan-area Italian football club that has competed in Serie C Girone A. Direct peer given shared Lombardy geography, similar fan-base scale, and concurrent competition in the third tier.
• Aurora Pro Patria 1919: Aurora Pro Patria 1919 is a Busto Arsizio-based Italian football club historically competing in Serie C, in the same Lombardy region as Giana Erminio. Direct comparable given overlapping catchment, league tier, and historical profile.
• AC Renate: A.C. Renate is a small Lombardy-based club (Renate, Monza-Brianza) that has established itself as a stable Serie C presence. Comparable as a small-town Lombardy Serie C club with limited commercial reach and a youth-driven model.
• US Pergolettese 1932: U.S. Pergolettese 1932 is a Crema-based football club competing in Serie C Girone A — the same group as Giana Erminio in 2025/26. Direct competitor in the same league and demographically comparable small-town Lombardy profile.
• Virtus Verona: Virtus Verona is a Verona-based Italian football club with established Serie C operations. Comparable as a small-city third-tier club reliant on youth academy output and community engagement to sustain operations.
• Albinoleffe: U.C. Albinoleffe is an Italian football club that has spent significant time in Serie C, based in Bergamo (Lombardy). Directly comparable as a Lombardy-based Serie C side with a similar fan-base scale and reliance on youth development.

Emerging players

• Novara Calcio: Novara Calcio is a Piedmont-based Italian club that has oscillated between Serie B and lower tiers. Comparable as a smaller-city Italian football club operating below top-tier scale, illustrating the promotion/relegation dynamics that constrain clubs of Giana's profile.

Broad incumbents

• Inter Milan: FC Internazionale Milano is a major Lombardy-based Serie A club. Comparable as a regional incumbent shaping the local football sponsorship, attendance, and media environment in which Giana competes for fan mindshare.
• Atalanta BC: Atalanta is a Lombardy-based Serie A club renowned for its youth academy model that exports players globally. Indirectly comparable as a 'blueprint' incumbent in the same region, demonstrating what a successful youth-export model at scale looks like and shaping the local football ecosystem Giana operates in.
• AC Milan: AC Milan is a major Lombardy-based Serie A club. Comparable as a broad regional incumbent that dominates sponsorship ARPU, fan attention, and broadcasting share in the same market Giana operates in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCHB_9vQsrNpARuD4vrshriA
• Facebookfacebook.com/A.S.GianaErminio
• LinkedInlinkedin.com/company/associazione-sportiva-giana-erminio-s.r.l
• Instagraminstagram.com/asgianaerminio
• Xx.com/gianaerminio_pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associazione Sportiva Giana Erminio