U.S. Military on the Move
U.S. Military on the Move is a real estate referral and rebate program that connects active duty military, veterans, and military spouses with vetted local agents from the Leading Real Estate Companies of the World network and provides closing credits tied to purchase price.
- Company typePrivate
- Founded1977
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What U.S. Military on the Move does
U.S. Military on the Move (also marketed as Military on the Move or MOM) is a real estate referral and rebate program designed to connect active duty military personnel, veterans, and military spouses with vetted local real estate agents across the United States. The program is offered by participating members of Leading Real Estate Companies of the World (LeadingRE) and is operated by Reliance Relocation Services, Inc., an Illinois-incorporated private corporation headquartered at 161 N. Clark St., Suite 3450, Chicago. Eligible service members must register with the program before contacting an agent and then are matched with a qualified brokerage in their area of interest; on closing, they receive a rebate or credit sourced from the brokerage's earned commission. Rebates are tied to actual sales price rather than fixed dollar amounts, though some states substitute a gift card or commission credit in lieu of cash-back due to regulatory limits.
The core technology stack is a web-based platform supporting registration, an agent-finder search tool organized by geography and military base, and a rebate calculator that estimates credit at closing based on user-input purchase price. The program also publishes an editorial blog and email newsletter covering PCS relocation, VA loans, housing decisions, and military spouse employment. Distribution relies entirely on a channel-partner go-to-market: the LeadingRE network of 100+ independent US brokerages (including named operators like WK Real Estate, William Raveis, Realty Austin, and Woodward Realty Group) handles member service delivery. The company reports 11-50 employees and was founded in 1977, with the legal entity being Reliance Relocation Services, Inc., a private holding-style parent without venture or public capital involvement. Revenue mechanics are transactional — the program facilitates commission-bearing real estate transactions across its member network rather than directly booking real estate commissions itself.
U.S. Military on the Move firmographics
Firmographics- Name
- U.S. Military on the Move
- Legal name
- Reliance Relocation Services, Inc.
- Website
- https://usmilitaryonthemove.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- U.S. Military on the Move is a real estate referral and rebate program that connects active duty military, veterans, and military spouses with vetted local agents from the Leading Real Estate Companies of the World network and provides closing credits tied to purchase price.
- Ownership category
- akta.pro rank
U.S. Military on the Move industry classification
Industry- Product category
- Real Estate Referral Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
Keywords
Where U.S. Military on the Move is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
U.S. Military on the Move business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Real Estate Transaction Commissions: The program generates revenue through real estate commissions paid by buyers and sellers when transactions close. When military members buy or sell a home through participating MOM agents, a rebate or credit is provided to the eligible service member from the commission earned by the listing/buyer's agent. The rebate amount is based on the actual sales price, negotiated between the seller and listing agent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Purchase price-based rebate/credit at closing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
U.S. Military on the Move product offering
Product offeringCore offering
U.S. Military on the Move (Military on the Move® or MOM) is a real estate referral and rebate program that connects eligible U.S. military service members, veterans, and their families with vetted local real estate agents from the Leading Real Estate Companies of the World® (LeadingRE) network. Members who register with the program and are represented by the assigned brokerage at closing receive a credit or rebate on the home purchase or sale, calculated as a portion of the real estate commission paid.
Product overview
Military on the Move® is a real estate referral program operated by Leading Real Estate Companies of the World (LeadingRE). The program connects military service members buying or selling homes with local real estate experts who offer credits or rebates at closing. The core offering consists of the Military on the Move® referral program, supplemented by a rebate calculator tool, an agent finder/search system organized by location and military base, and a registration system. Additionally, the program provides a blog with educational content on military relocation topics including PCS moves, VA loans, housing options, and pet moving. The program requires registration before contacting an agent and representation by the assigned real estate firm at closing to qualify for rebates.
Differentiator
Problem solved
Functional benefit
Products and services
- Military on the Move® Referral Program A free-to-join referral program for active duty service members, veterans, and military families that matches them with a participating local real estate agent from the LeadingRE network and provides a closing credit or rebate on the home purchase or sale. Service members must register before contacting an agent and be represented by the assigned firm at closing to qualify.
Companies that use U.S. Military on the Move
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
U.S. Military on the Move technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
U.S. Military on the Move partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Real Estate Companies of the World (LeadingRE)coreMilitary on the Move® is powered by Leading Real Estate Companies of the World® (LeadingRE). The MOM program is offered by participating members of LeadingRE who want to give back to military personnel by offering rebates or credits on home sales or purchases. The parent company provides the platform, branding, and network infrastructure for the program.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
U.S. Military on the Move competitors and assessment
Company assessmentBroad incumbents
- Compass: Large, technology-forward national residential brokerage with significant agent density in coastal markets where many senior military members and veterans buy. Comparable as a competing agent network for the same high-value home transactions MOM targets via rebates.
- Anywhere Real Estate: Parent of Coldwell Banker, Sotheby's International Realty, Century 21, ERA, and Better Homes and Gardens Real Estate. A dominant national brokerage network whose agents regularly serve military buyers and sellers; its scale and brand are the most likely large-network alternative to the LeadingRE/MOM channel for military home transactions.
- Navy Federal Credit Union Real Estate: Credit-union-owned real estate and mortgage program serving military members, veterans, DoD civilians, and their families. Comparable to MOM because it pairs a military-affiliated audience with a home-buying journey and offers members benefits at closing, but it sits inside a much larger financial institution rather than a standalone referral network.
- eXp Realty: Cloud-based national brokerage with a large, geographically dispersed agent base that includes many military and veteran realtors. Comparable as a distributed network competing for the same military home-buying and relocation transactions, with a low-overhead model that can compete on commission economics.
- Veterans United Home Loans: Largest VA-focused mortgage lender in the U.S., which also operates a real estate agent referral arm (Veterans United Realty) for military and veteran home buyers. Overlaps with MOM in the military home-buying journey, particularly around VA loans and PCS-driven purchases, but operates a much broader lending business rather than a pure referral program.
- Berkshire Hathaway HomeServices: Large national real estate franchise network with thousands of agents across the U.S., including markets with significant military populations. Comparable as a network that could host or compete with MOM's referral program, though not specifically military-focused.
Direct peers
- Homes for Heroes: National real estate rebate and referral program that connects firefighters, law enforcement, military, veterans, healthcare workers, and teachers with affiliated real estate and mortgage professionals. It is the most direct competitor to U.S. Military on the Move, offering essentially the same value proposition (rebates/credits at closing) in the same military/veteran segment.
Emerging players
- AHRN (Automated Housing Referral Network): Military housing referral platform that connects service members with off-base rental listings and resources near installations. Comparable to MOM in targeting the military relocation journey, but focused on rentals and off-base housing search rather than agent referral and purchase-side rebates.
- MilitaryByOwner: Online marketplace for military members to list, search, and rent or buy homes near bases. Overlaps with MOM in serving the military relocation journey and aggregating demand around bases, but is a listing marketplace rather than an agent-referral/rebate program.
- PCSgrades: Military-focused review and recommendation platform for agents, lenders, and other PCS-related service providers. Comparable to MOM as a military-niche real estate discovery and matching tool, but leans on crowd-sourced reviews rather than a structured commission-rebate model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
U.S. Military on the Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Military on the Move leadership team
Management profileNumber of profiles
U.S. Military on the Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Military on the Move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Military on the Move
What does U.S. Military on the Move do?
U.S. Military on the Move (Military on the Move® or MOM) is a real estate referral and rebate program that connects eligible U.S. military service members, veterans, and their families with vetted local real estate agents from the Leading Real Estate Companies of the World® (LeadingRE) network. Members who register with the program and are represented by the assigned brokerage at closing receive a credit or rebate on the home purchase or sale, calculated as a portion of the real estate commission paid.
Is U.S. Military on the Move a public or private company?
U.S. Military on the Move is a private company. It is classified as corporate owned and is currently operating.
When was U.S. Military on the Move founded?
U.S. Military on the Move was founded in 1977. It employs 11 to 50 people.
Where is U.S. Military on the Move based?
U.S. Military on the Move is headquartered in Chicago, United States, in the North America region.
How does U.S. Military on the Move make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are U.S. Military on the Move's main competitors?
Broad incumbents on record are Compass, Anywhere Real Estate, Navy Federal Credit Union Real Estate, eXp Realty, Veterans United Home Loans and Berkshire Hathaway HomeServices. Homes for Heroes is listed as a direct peer. Emerging players are AHRN (Automated Housing Referral Network), MilitaryByOwner and PCSgrades.
Does U.S. Military on the Move have an API?
No public API is recorded for U.S. Military on the Move.
What industry is U.S. Military on the Move in?
U.S. Military on the Move's product category is Real Estate Referral Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services. Its NAICS code is 624190 and its SIC code is 6531.