Asociación de Comunicadores Sociales Calandria

What Asociación de Comunicadores Sociales Calandria does

Asociación de Comunicadores Sociales Calandria (ACS Calandria) is a Peruvian non-profit association founded in 1984 that applies strategic social-communication methodologies to advance gender equality, violence prevention, and human-trafficking awareness. The organization delivers its work through four service lines: awareness campaigns (e.g., 'Y tú, ¿cómo me ves?' and 'Seamos de esos'), social development projects (Lima Norte libre de la Trata de Personas; Vivamos en igualdad), consultancy services built around its proprietary ReEncuentro methodology for communicative action, and a research/publications arm producing studies, guides, and resources on media and gender. It serves state communicators within Peru's justice sector, regional journalists, international cooperation agencies, and civil-society organizations. Geographic delivery spans Lima, Cusco, Piura, Ucayali, Callao, and Lima Norte.

ACS Calandria's primary technical assets are the ReEncuentro methodology — a proprietary framework for communicative action deployed in consultancy engagements — and the Observatorio de Medios, a media-monitoring initiative co-operated with CONCORTV that tracks representation of women in Peruvian media. The organization also maintains a substantial resource library of guides, toolkits, baseline assessments, opinion polls, glossaries, and journalist-training materials, and has trained more than 300 journalists and 19 state communication managers across regional workshops and dedicated training programs.

The organization's revenue model is project-based rather than transactional. It secures grants and contracts from international cooperation agencies — AECID, the European Union, and GIZ — to implement targeted social-communication projects, and earns consultancy fees from government institutions and civil-society organizations. With 11–50 employees, a 40+ year operating history, and no disclosed equity, subsidiaries, or public listing, ACS Calandria operates as an independent civil-society association governed by its members.

Name

Asociación de Comunicadores Sociales Calandria

Legal name

Asociación de Comunicadores Sociales Calandria

Website

https://calandria.org.pe

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación de Comunicadores Sociales Calandria is a Peru-based non-profit founded in 1984 that uses strategic social-communication campaigns, training programs, journalism workshops, and its proprietary ReEncuentro methodology to advance gender equality and violence prevention for government, journalists, and international cooperation agencies.

Ownership category

akta.pro rank

Product category

Social Communication Consulting

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Public Relations Agencies (54182)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Advertising Agencies (7311)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Strategic communication consulting
• Gender equality programs
• Violence prevention campaigns
• Media monitoring observatory
• Journalist training materials

Headquarters

HQ city

Magdalena

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. International Development Projects: Calandria receives funding from international cooperation agencies (AECID, European Union, GIZ) to implement social communication projects focused on gender equality and violence prevention.
2. Consultancy Services: The organization offers consultancy services to government institutions, businesses, and civil society organizations on strategic communication with gender perspective.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Asociación de Comunicadores Sociales Calandria is a Peruvian non-profit association that designs and implements strategic communication campaigns, projects, and consultancies focused on gender equality, violence prevention, and citizen awareness. It produces studies, publications, and training materials for journalists, conducts media monitoring through its Observatorio de Medios initiative, and applies its proprietary ReEncuentro methodology across all programs targeting institutional clients in Peru.

Product overview

Asociación de Comunicadores Sociales Calandria is a non-profit social communication organization offering a portfolio of services including communication campaigns, social projects, consulting with their proprietary ReEncuentro methodology, research and publications, journalist training materials, and a resource library. Their work focuses on strategic communication for social development, gender equality, violence prevention, and media monitoring. Key initiatives include the 'Y tú, ¿cómo me ves?' campaign, the Lima Norte libre de Trata project, the Vivamos en igualdad project, and the Observatorios de Medios. The organization does not operate as a technology product company but rather as a service-oriented civil society organization.

Differentiator

Problem solved

Functional benefit

Brands

• Observatorio de Medios: Media observatory initiative co-developed with CONCORTV for monitoring media representation of women and gender issues.
• ReEncuentro

Products and services

• Strategic Communication Consultancy Advisory and consulting services for government institutions, international cooperation agencies, and civil society organizations on designing strategic communication interventions for social change in Peru.
• Social Communication Campaigns Design and execution of social communication campaigns addressing gender equality and violence prevention in Peru, including named campaigns such as 'Y tú, ¿cómo me ves?', 'Lima Norte libre de Trata', and 'Vivamos en igualdad' targeting citizens and communities.
• Studies and Publications Applied research studies, reports, and publications on gender equality, violence prevention, and media representation in Peru, produced for institutional clients and the broader public.
• Journalist Training Materials Training materials, guides, and resources for journalists covering gender, violence, and social issues with a rights-based approach, produced in collaboration with media partners including journalist Ángel Páez.
• Observatorio de Medios (Media Observatory) Collaborative media monitoring initiative developed with CONCORTV (Consejo Consultivo de Radio y Televisión) that tracks media representation of social issues including gender equality and violence in Peru.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ForSNEJ (Fortalecimiento del Sistema Especializado de Justicia)coreStrategic or Co-development Partner · 1 March 2023Alliance with ForSNEJ to implement the 'Comunicando Igualdad' training program for state communicators from SNEJ institutions (Poder Judicial, Ministerio Público, PNP, Ministerio de Justicia, Ministerio de la Mujer y Defensoría del Pueblo) on gender-equality focused communication.
• CONCORTV (Consejo Consultivo de Radio y Televisión)coreStrategic or Co-development PartnerPartnership to operate the 'Observatorio de Medios' (Media Observatory) that monitors gender representation in Peruvian media.
• PROEL PerúminorStrategic or Co-development PartnerCo-organizer of the virtual seminar 'Comunicación estratégica y gestión pública desde un enfoque de igualdad y equidad'.
• Universidad Nacional San Antonio Abad del CuscominorStrategic or Co-development PartnerAcademic partner for the forum 'Comunicación para la prevención de la violencia de género' in Cusco.
• Municipalidad Provincial del CuscominorStrategic or Co-development PartnerLocal government partner for hosting and co-organizing the forum on communication for gender-based violence prevention.
• Instancia Regional de Concertación para Erradicar la Violencia Contra las Mujeres y Los Integrantes del Grupo FamiliarminorStrategic or Co-development PartnerRegional coordination body partnering for the forum on communication for gender-based violence prevention in Cusco.
• Colegio de Periodistas del Perú - Consejo Regional CuscominorStrategic or Co-development PartnerProfessional journalism body co-convening the journalism training workshop in Cusco.
• Corte Superior de Justicia del CuscominorStrategic or Co-development PartnerJudicial authority hosting and partnering for investigative journalism training for violence prevention in Cusco.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centro de la Mujer Peruana Flora Tristán: Peruvian women's rights NGO that runs communication campaigns, training, and advocacy on gender equality. Operates in the same Peruvian geography with a similar advocacy-and-capacity-building model.
• DEMUS - Estudio para la Defensa de los Derechos de la Mujer: Peruvian gender rights organization providing advocacy, legal support, and strategic communication on women's rights. Comparable in size, mission, and domestic Peruvian focus.
• PROEL: Spain-based foundation specializing in strategic communication for social causes. Co-organizes seminars with Calandria and operates with a near-identical professional-services model for the social sector.
• CLADEM - Comité de América Latina y el Caribe para la Defensa de los Derechos de la Mujer: Latin American network of women's rights organizations that conducts advocacy, research, and strategic communication. Operates across the same region with overlapping gender-equality focus.
• CIMAC - Comunicación e Información de la Mujer A.C. Mexican women's communication and news organization that monitors media representation of women and trains journalists. Closely aligned with Calandria's Observatorio de Medios and gender journalism training work.
• WACC Global: Global association focused on communication for social change with a dedicated gender and media program. Co-operates the Observatorio de Medios with Calandria and serves a similar global NGO clientele.

Regional players

• Mancomunidad de la Mujer: Bolivian network of gender-focused NGOs that delivers strategic communication, training, and advocacy. Comparable mission but operates primarily in Bolivia rather than Peru.
• Instituto de Estudios Peruanos (IEP): Peruvian research and advocacy institute producing studies, publications, and strategic communication on social issues. Overlaps with Calandria's research, publications, and policy-adjacent work but focused more on socio-political analysis than gender specialization.

Others

• Save the Children Peru: International NGO operating in Peru with project-based funding from EU, AECID-adjacent donors and a comparable non-profit advocacy and training model. Different thematic focus (children) but similar funding structure and project delivery approach.

Broad incumbents

• UN Women (Latin America and the Caribbean): United Nations entity for gender equality that funds and executes strategic communication and advocacy programs across Peru and Latin America. Overlapping mandate but operates at much larger scale with global UN backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CalandriaPeru
• YouTubeyoutube.com/channel/UCzQUP5YUVNob5xXNjLJJt6Q
• Facebookfacebook.com/acs.calandria
• LinkedInlinkedin.com/company/calandria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociación de Comunicadores Sociales Calandria