What Robinson Packaging Innovation does

Robinson plc, formerly Robinson Packaging, is an AIM-listed custom packaging manufacturer founded in 1839 and headquartered in Chesterfield, UK, operating five manufacturing sites across the UK (Chesterfield, Kirkby-in-Ashfield), Poland (Łódź, Minsk Mazowiecki) and Denmark (Brørup). It runs two core divisions: a Plastics Division producing custom injection-moulded, blow-moulded and injection stretch blow-moulded (ISBM) bottles, pots, tubs, containers, jars, closures and overcaps in PET, rPET, HDPE, rHDPE, PP and LLDPE; and a Paperbox Division producing premium rigid paperboard packaging (shoulder boxes, box-and-lid, book jackets, clam packs, rigid tray-and-sleeve, folding cartons) made from 100% post-consumer recycled material. Technical capabilities include KASE design methodology, 3D prototyping, litho printing, foil blocking, embossing, debossing, film lamination and UV varnishes, with cycle times under 20 seconds in injection moulding and 5,000 cartons per hour in folding-carton production.

The company sells direct to major FMCG brand owners, private-label manufacturers and contract packers in four verticals: Food & Drink, Personal Care & Beauty, Homecare, and Luxury Gifts. Named enterprise customers include Tesco, Unilever-brand owners (Hellmanns, Tresemme, Radox), Reckitt-brand owners (Woolite), Fortnum & Mason, Holdsworth Chocolates, Prestat, NEOM Organics, Fabulosa, Huhtamaki and 1001 Carpet Care; mid-market customers include Wazp Brand, Biscuiteers and Wentworth Wooden Puzzles. Revenue derives from custom hardware sales of moulded plastic and rigid paperboard packaging plus value-added services (design, prototyping, assembly, stockholding, printing, labelling, colour matching and finishing), with quote-based multi-year contracts and no public pricing. The group employs nearly 400 people, holds BRCGS food-safety certification across UK and Poland factories and FSC-C186000 chain-of-custody certification for Paperbox, and emphasises a 2-week average artwork-to-finished-goods turnaround and 12-week lead-time savings versus Far East sourcing.

Name

Robinson Packaging Innovation

Legal name

Robinson plc

Website

https://robinsonpackaging.com

Company type

Public

Founded year

1839

Operating status

Operating

Headcount range

251–500 employees

Short description

Robinson plc is an AIM-listed custom packaging manufacturer producing injection-moulded, blow-moulded and rigid paperboard packaging for major FMCG brand owners across food, personal care, homecare and luxury-gifts sectors in the UK, Poland and Denmark.

Ownership category

akta.pro rank

Product category

Custom Rigid Packaging Manufacturing

NAICS

Paperboard Container Manufacturing (32221), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF)

akta.pro secondary industries

Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Household & Institutional Rigid Plastic Packaging (Detergent, Cleaners) (IMALAAAH)

Keywords

• Custom plastic packaging
• Rigid paperboard packaging
• Injection moulded bottles
• Premium gift boxes
• FMCG packaging manufacturing

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Plastic Packaging Sales: Manufacture and sale of custom injection moulded and blow moulded plastic packaging including bottles, pots, tubs, containers, closures, and jars for food, personal care, and homecare sectors.
2. Rigid Paperboard Packaging Sales: Manufacture and sale of premium paperboard packaging including shoulder boxes, box and lid, book jackets, clam packs, rigid trays, sleeves, and folding cartons primarily for luxury gifts sector.
3. Value-Added Services: Additional revenue from design, prototyping, assembly, stockholding, printing, labelling, colour matching, and finishing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Robinson Packaging Innovation manufactures custom rigid plastic packaging (injection moulded and blow moulded bottles, pots, tubs, jars, caps and closures) and premium rigid paperboard packaging (shoulder boxes, box-and-lid, book jackets, clam packs, rigid tray and sleeve, folding cartons). The company supplies these engineered packaging products on a B2B basis to FMCG, personal care, homecare and luxury brand customers across Europe.

Product overview

Robinson Packaging Innovation is a dual-division AIM-listed manufacturer offering two distinct product portfolios. The Plastics Division provides custom injection and blow moulded plastic packaging (bottles, pots/tubs/containers, closures/overcaps, and jars) using PET, rPET, HDPE, rHDPE, PP, and LLDPE materials, with technical capabilities including injection moulding, blow moulding, and injection stretch blow moulding. The Paperbox Division produces premium rigid paperboard packaging (shoulder boxes, box and lid, book jackets, clam packs, rigid tray and sleeve, and folding cartons) made from 100% post-consumer recycled material, serving luxury gift, food, personal care, and cosmetics sectors. Both divisions emphasise custom design, sustainability (recyclability and recycled content), and rapid two-week turnaround times.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic bottles

Quantifiable outcome

• 2-week average turnaround time from artwork to finished goods
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Putty PalsminorStrategic or Co-development Partner · 10 September 2024Collaborative product development resulting in creation of perfect jar for sensory play Putty product.
• StackcupminorStrategic or Co-development Partner · 10 September 2024Collaborative development of unique reusable branded drinks cups.
• FSC (Forest Stewardship Council)coreOthersRobinson's Paperbox division holds FSC certification (FSC-C186000) ensuring all paperboard products are sourced from responsibly managed forests with full chain of custody assurance.
• BRCGS (Brand Reputation through Compliance Global Standards)coreOthersUK and Poland factories hold BRCGS certification meeting stringent food safety and quality standards required for food-contact packaging.
• Nopa (Danish plastic waste initiative)minorStrategic or Co-development PartnerDanish business Schela Plast collaborated with three other Danish companies to create detergent bottles from 100% household sorted plastic waste, closing the loop on food-grade packaging.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• DS Smith: Major European paper-based and corrugated packaging group. Highly relevant given Robinson's new CEO John Melia joined from DS Smith Recycling; comparable product categories and customer segments, though much larger.
• Mondi: European-listed paper and packaging group producing containerboard, kraft paper and folding cartons. Comparable to Robinson's Paperbox division particularly for FSC-certified sustainable paperboard packaging.
• Smurfit Kappa: Global paper-based packaging giant with European footprint producing folding cartons and consumer packaging. Comparable to Robinson's Paperbox division but at significantly larger scale and broader product range.
• Berry Global (now Amcor Berry): Global plastic packaging manufacturer with rigid containers, bottles and consumer packaging divisions. Larger incumbent operating across Robinson's same FMCG end-markets but at significantly greater scale and product breadth.
• Amcor: Global flexible and rigid packaging incumbent serving food, personal care, homecare and luxury end-markets. Comparable to Robinson's overall portfolio but at vastly greater scale, geographic reach and product breadth.

Direct peers

• Huhtamaki: Finnish-listed food and consumer goods packaging manufacturer serving similar FMCG customers with flexible and rigid packaging. Comparable business model and end-market focus; Robinson is even a named customer relationship for one of Huhtamaki's projects.
• AptarGroup: Global dispensing and packaging solutions company serving personal care, beauty, food and homecare with closures, pumps and rigid containers. Closest direct comparable to Robinson's plastic packaging division given overlapping product formats (bottles, jars, closures) and end-market focus on FMCG.
• ALPLA Werke Lehner: Privately-held Austrian plastic packaging manufacturer with European manufacturing footprint producing bottles, jars and custom rigid containers for FMCG. Directly comparable operating model, geographic profile and customer base.
• Gerresheimer: European-listed manufacturer of rigid plastic and glass packaging primarily for pharma, cosmetics and personal care. Overlaps with Robinson's personal-care jar and bottle business; comparable in serving premium branded FMCG customers.

Others

• Sealed Air: Global packaging solutions company with protective and food packaging portfolios. Less directly overlapping but adjacent in serving FMCG brands with custom and protective packaging formats, including sustainability-led offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/robinsonpack
• LinkedInlinkedin.com/company/robinson-packaging-innovation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Packaging Innovation