ISB Institute

What ISB Institute does

ISB Institute (Trường Tài năng UEH.ISB) is a talent school within the University of Economics Ho Chi Minh City (UEH), a Vietnamese public university founded in 1976. Operating with 251-500 employees from a single campus at 17 Pham Ngoc Thach in Ho Chi Minh City, ISB delivers higher education programs entirely in English at bachelor's, master's, and doctoral levels. Its core purpose is to produce globally competitive Vietnamese graduates, evidenced by a highly selective admissions profile in which 100% of incoming students hold a Grade 12 GPA of 8.0+ and 80% achieve IELTS 6.5+.

The product portfolio spans five bachelor's pathways — the BBus Talent (UEH-ISB Honours) program with majors in Marketing, International Business, Business Administration, Finance-Banking, and Accounting; the BBus in Computer Science (AI for Business); the ASIA CO-OP cooperative education program with study abroad and internship components; the Western Sydney University joint degree; and the Interdisciplinary International Studies Program (ISP) with a 2+2 transfer pathway to Fu Jen Catholic University in Taiwan. At the master's level, ISB offers the ISB MBA, Data-Driven Marketing, Wealth Management, PSO MBA, UQAM EMBA, MBA Talent, and two Massey University-linked programs (MFin and HRM/MBS 1+1). A doctoral program in Business Administration and content sub-brands (ISB Insight, ISB Gavel) round out the offering. Curriculum is aligned with five global professional certifications: CIM (UK), CIMA (UK), CPA Australia, FITT (Canada), and PMI (USA).

ISB's business model is tuition-driven with a subscription/recurring revenue structure paid per program and academic year. Pricing is not publicly disclosed; prospective students are directed to admissions contacts. The institute operates as a government-owned entity within UEH's public university structure, with no external shareholders, private equity, or venture capital involvement. Distribution is direct-to-consumer through the official website and on-campus admissions, supplemented by educational events and seminar渠道. The institute leverages 30+ international partner universities across 14 countries to enable student exchanges and dual-degree pathways, which serve as its primary differentiation in the Vietnamese premium education market.

Name

ISB Institute

Legal name

Trường Tài năng UEH.ISB, Đại học Kinh tế TP. Hồ Chí Minh

Website

https://isb.edu.vn

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

ISB Institute is the English-language talent school of the University of Economics Ho Chi Minh City (UEH), delivering international-standard bachelor's, master's, and doctoral programs taught entirely in English to high-achieving Vietnamese students, with joint degrees and exchange pathways through 30+ partner universities across 14 countries.

Ownership category

akta.pro rank

Product category

Higher Education (Business / Business Technology)

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Higher education programs
• International business degrees
• English-language instruction
• Graduate business education
• University degree programs

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Program Fees: ISB generates revenue through tuition fees for its various undergraduate and graduate programs including Bachelor's Talent BBus, ASIA CO-OP, Western Sydney, Master's MBA, and other specialized programs. Revenue is subscription/tuition-based, paid per program and academic year.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ISB Institute is a Vietnamese higher education talent school that delivers fully English-language undergraduate, master's, and doctoral programs in business, AI/data, marketing, finance, and management. It also operates joint-degree and articulation programs with international universities and prepares students for global professional certifications (CIM, CIMA, CPA Australia, FITT, PMI). Revenue is generated primarily through tuition and program fees paid per academic year.

Product overview

ISB Institute (Viện ISB – Trường Tài năng UEH.ISB, thuộc Đại học Kinh tế TP. Hồ Chí Minh) là trường đào tạo quốc tế cung cấp các chương trình giáo dục hoàn toàn bằng tiếng Anh từ bậc cử nhân đến tiến sĩ. Danh mục sản phẩm bao gồm: chương trình Cử nhân Tài năng UEH.ISB (chuyên ngành Kinh doanh và Công nghệ AI for Business), Cử nhân ASIA CO-OP (theo mô hình Cooperative Education), Cử nhân liên kết Western Sydney, Cử nhân Kinh doanh Liên ngành ISP (chuyển tiếp 2+2 với ĐH Fu Jen), các chương trình Thạc sĩ ISB MBA, Data-Driven Marketing, Quản lý Tài sản, PSO MBA, UQÀM EMBA, MBA Talent, MFin và HRM (liên kết với ĐH Massey), chương trình Tiến sĩ Quản trị Kinh doanh, cùng các nền tảng chuyên mục ISB Insight và ISB Gavel. Hệ sinh thái đào tạo hướng đến phát triển năng lực toàn cầu cho sinh viên với hơn 30 đại học đối tác tại 14 quốc gia.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Master MBA: Master's program in Business Administration taught entirely in English, with admissions conducted multiple times per year (batch 2, 2026).
• BBus - Cử nhân Tài năng UEH.ISB
• ASIA CO-OP
• AI for Business (Công nghệ)
• ISP - Cử nhân Kinh doanh Liên ngành
• ISB MBA
• PSO MBA
• ISB Insight
• ISB Gavel
• UEH Wellbeing - Flourishing University

Products and services

• Bachelor's Honours in Business (BBus) – UEH.ISB Talent Program Bachelor of Business (Honours) degree awarded by UEH, taught entirely in English, with five majors (Marketing, International Business, Business Administration, Finance-Banking, Accounting) and curriculum aligned to international professional certifications; for high-achieving Vietnamese students seeking globally portable qualifications.
• Bachelor's Honours in Computer Science – AI for Business Bachelor of Computer Science (Honours) with an AI-for-Business orientation, taught in English, combining computer science, programming, data, and AI with business knowledge and digital transformation; awarded by UEH.
• Bachelor's in ASIA CO-OP (Cooperative Education) Bachelor's program delivered in a cooperative-education model with Marketing and Applied Finance specializations; includes a short-term study abroad component in Asia, one exchange semester at a partner university, and two semesters of internships.
• Bachelor's in Business – Western Sydney (Joint Degree) Joint bachelor's program in Business between ISB Institute/UEH and Western Sydney University (Australia); graduates are awarded a Western Sydney University degree meeting Australian higher-education standards.
• Bachelor's in Interdisciplinary Business (ISP – 2+2 with Fu Jen Catholic University) Interdisciplinary bachelor's program (International Studies Program / ISP) with a 2+2 articulation pathway between Vietnam and Fu Jen Catholic University (Taiwan); combines at least two of four streams — Global Management, Global Sustainability, Global Technology, Global Studies.
• Master of Business Administration (ISB MBA) Master of Business Administration program directly developed and delivered by the UEH.ISB Talent School, taught in English and focused on analytical reasoning, problem-solving, and leadership development.
• Master in Data-Driven Marketing English-taught master's program providing advanced specialization in data-driven marketing, for graduates and professionals seeking expertise in analytics-based marketing practice.
• Master in Wealth Management English-taught master's program in wealth / asset management, for professionals seeking advanced qualifications in private wealth and asset management practice.
• Master of Business Administration (PSO MBA) Two-phase Master of Business Administration program combining modern business theory with practical management skills, leadership, strategic thinking, and technology application, delivered in English.
• Executive MBA (UQÀM EMBA) Executive MBA (EMBA) program delivered in partnership with UQÀM (Université du Québec à Montréal, Canada), taught in English, for senior managers and executives.
• MBA Talent (International Joint MBA) International joint Master of Business Administration program (MBA Talent) delivered in English, in partnership with international institutions.
• Master of Finance (MFin – Massey University) Master of Finance program delivered in partnership with Massey University (New Zealand), taught in English, for professionals seeking advanced finance qualifications.
• Master of Human Resource Management (MBS 1+1 – HRM, Massey University) 1+1 master's program in Human Resource Management (Master of Business Studies in HRM) delivered in partnership with Massey University (New Zealand), taught in English.
• Doctor of Business Administration (DBA) Doctoral-level (PhD/doctoral) program in Business Administration offered by the UEH.ISB Talent School, for candidates pursuing advanced research and academic credentials.

Quantifiable outcome

• 100% of incoming students have Grade 12 GPA of 8.0+
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Western Sydney UniversitycoreStrategic or Co-development PartnerJoint bachelor's degree program where graduates receive a degree from Western Sydney University, meeting the highest standards of the Australian education system and recognized by employers globally.
• Massey UniversitymajorStrategic or Co-development PartnerPartner university offering 1+1 master's programs including Master of Business Studies (MBS) in Human Resource Management (HRM) through a joint delivery model.
• UQAM (Université du Québec à Montréal)majorStrategic or Co-development PartnerPartner university offering Executive MBA (EMBA) program in collaboration with ISB Institute.
• University of WaikatomajorStrategic or Co-development PartnerEducational partner university in New Zealand providing international study pathways.
• University of WollongongmajorStrategic or Co-development PartnerEducational partner university in Australia offering international academic pathways.
• Macquarie UniversitymajorStrategic or Co-development PartnerAustralian partner university ranked Top 100 globally for Finance-Accounting, Top 200 for Business-Management, Top 300 for Economics (QS 2019); Top 1% (#237) globally (QS 2020); 5-star rated for research, teaching, graduate employability (QS 2020). Attracts over 12,000 students from 100+ countries with 97% graduate employment rate.
• Fu Jen Catholic University (Taiwan)majorStrategic or Co-development PartnerPartner for the ISP (International Studies Program) bachelor's degree with 2+2 transfer pathway between Vietnam and Taiwan, offering interdisciplinary business education.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hult International Business School: Global business school with campuses in multiple regions offering bachelor and MBA programs taught in English. Comparable to ISB's MBA programs and international business degree offerings in target audience and delivery model.
• Singapore Management University: Leading Asian business-focused university offering undergraduate and master's programs taught in English. Comparable to ISB in business-school positioning and English-medium international-standard delivery in the Southeast Asia region.
• INSEAD: Top global business school with an Asia campus in Singapore, offering MBA and executive education programs. Comparable to ISB's graduate business programs in international-standard business education for the regional market.

Direct peers

• British University Vietnam (BUV): UK-affiliated university in Vietnam delivering English-medium bachelor and master programs with international university partnerships. Targets the same high-achieving Vietnamese students seeking globally recognized qualifications.
• VinUni: Private premium Vietnamese university with English-medium instruction and partnerships with Cornell, Penn, and other global universities. Targets the same top-tier Vietnamese students seeking international credentials domestically.
• Fulbright University Vietnam: US-affiliated, English-medium university in Ho Chi Minh City offering liberal arts, business, and graduate programs. Competes with ISB for premium students and international-standard positioning in the same HCMC market.
• FPT University: Major Vietnamese private university with strong technology, business, and AI programs delivered in English with international partnerships. Overlaps with ISB's AI for Business and tech-enabled business degree offerings.
• Swinburne University Vietnam: Australian-affiliated campus in Vietnam offering English-medium business and technology degrees. Directly comparable to ISB in delivery model, partnership structure, and target student segment.
• RMIT University Vietnam: Australian-affiliated university in Ho Chi Minh City offering English-medium business and technology degrees to high-achieving Vietnamese students. Directly competes with ISB for the same premium, internationally-oriented student segment.
• Foreign Trade University (FTU): Leading Vietnamese public university specializing in business, economics, and international trade. Competes with ISB in the business-school segment, particularly for Vietnamese students pursuing international career paths.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UEH_ISB
• Facebookfacebook.com/ueh.isb
• LinkedInlinkedin.com/company/ueh-isb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISB Institute