Apacs Ékszer
Apacs Ékszer is a Hungarian specialty jewelry retailer operating eight mall-anchored stores across Hungary plus an online boutique, offering over 100,000 silver, stainless steel, titanium, and gold pieces sourced from ~600 international designers for fashion jewelry consumers.
- Company typePrivate
- Founded1997
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Apacs Ékszer does
Apacs Ékszer (operated by Silver Store Kft.) is a Hungarian specialty jewelry retailer founded in 1997 and headquartered in Budapest. The company runs eight mall-anchored retail stores across Hungary — four in Budapest (Westend City Center, Árkád, Mammut II, Allee) and one each in Győr, Pécs, Szeged, Székesfehérvár, Nyíregyháza, Kecskemét, and Debrecen — supplemented by an online boutique (apacsekszer.hu). It retails silver, stainless steel (316L surgical grade), titanium (Grade 23), and gold jewelry across multiple proprietary sub-brands including Apacs Silver, Barcelona, Ciao Milano, Apacs Style, Atlantisz, Syrius, Memento Mori, and Free Blood, plus a body piercing line. The assortment exceeds 100,000 pieces, sourced from nearly 600 goldsmiths and artisans across 18 countries.
The business model is direct-to-consumer retail jewelry sales, with revenue generated from one-time individual purchases in physical stores and online. Pricing is not publicly disclosed at the SKU level; gift vouchers are offered in 1,000 Ft and 5,000 Ft denominations, and the company runs a VIP Keychain loyalty program granting a 40% discount on silver, stainless steel, or titanium purchases exceeding 5,000 Ft. Monthly "Apacs Days" promotional events drive foot traffic, and marketing is executed organically across Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok, alongside blog and website content. The underlying technology stack is a basic e-commerce platform integrated with Google Analytics and Google AdWords; no proprietary technology, AI capabilities, or APIs are disclosed. Apacs holds exclusive Hungarian distribution rights for the Barcelona Jewelry (Caterina) brand, whose global distribution is restricted to one partner per city.
Apacs Ékszer firmographics
Firmographics- Name
- Apacs Ékszer
- Legal name
- Silver Store Kft.
- Website
- https://apacsezust.hu
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apacs Ékszer is a Hungarian specialty jewelry retailer operating eight mall-anchored stores across Hungary plus an online boutique, offering over 100,000 silver, stainless steel, titanium, and gold pieces sourced from ~600 international designers for fashion jewelry consumers.
- Ownership category
- akta.pro rank
Where Apacs Ékszer is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices8 records
Markets served
Apacs Ékszer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail jewelry sales: Physical store sales across 8 locations in Hungary plus online boutique. Revenue generated from direct consumer purchases of silver, stainless steel, titanium, and gold jewelry products including rings, necklaces, bracelets, earrings, and piercings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | VIP Keychain discount program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Apacs Ékszer product offering
Product offeringCore offering
Apacs Ékszer retails silver, stainless steel, titanium, and gold jewelry through eight shopping-mall stores across Hungary and an online boutique, offering more than 100,000 pieces sourced from nearly 600 goldsmiths and artisans in 18 countries. Its assortment covers necklaces, bracelets, rings, earrings, pendants, wedding bands, body piercings, and branded lines such as Barcelona, Ciao Milano, Memento Mori, Atlantisz, Syrius, Apacs Style, and Free Blood. The company also provides hypoallergenic options using 316L surgical steel, Grade 23 titanium, and BIOPLAST for customers with metal sensitivities.
Product overview
Apacs Ékszer (Apacs Silver Jewelry) is Hungary's largest silver jewelry retail chain operated by Silver Store Kft., offering over 100,000 pieces of jewelry across 8 cities. The portfolio includes the company's core Apacs silver collection along with exclusive branded lines: Barcelona (avant-garde Italian jewelry by Caterina), Ciao Milano (Italian gold jewelry from Milan), Memento Mori, Atlantisz, Syrius, Apacs Style (Apache-inspired), and Free Blood (rock/gothic). Product categories span silver, stainless steel, titanium, and gold jewelry, plus body piercings. They source designs from nearly 600 goldsmiths and artisans from 18 countries, offering necklaces, bracelets, rings, earrings, pendants, and body piercings through physical stores and an online boutique.
Differentiator
Problem solved
Functional benefit
Brands
- Barcelona Jewelry: An exclusive jewelry brand created by Catalan goldsmith Caterina; Apacs serves as the exclusive distributor of this avant-garde brand in Hungary. The jewelry represents class, courage, and extreme elegance, combining conservative and rebellious attitudes.
- Ciao Milano
- Titan
- Body Piercing
- Free Blood Jewelry
- Atlantisz Ékszerek
- Syrius Ékszerek
- Memento Mori Ékszerek
- Apacs Style
Products and services
- Apacs Ezüst Ékszerek (Apacs Silver Jewelry) The company's core silver jewelry collection featuring necklaces, bracelets, rings, earrings, and pendants crafted from silver, sourced from nearly 600 goldsmiths and artisans across 18 countries, available through eight Hungarian stores and the online boutique.
- Barcelona Jewelry Exclusive avant-garde jewelry brand by Catalan goldsmith Caterina, offering limited-edition handcrafted pieces combining conservative and rebellious attitudes; distributed by Apacs as Hungary's exclusive partner.
- Ciao Milano Jewelry Italian gold jewelry collection crafted by a Milanese goldsmith workshop, featuring modern, elegant designs that reflect current fashion trends.
- Stainless Steel and Titanium Rings Stainless steel (316L surgical steel) and titanium (Grade 23) wedding bands and rings, known for hardness, durability, hypoallergenic properties, and corrosion resistance; titanium is half the weight of surgical steel but twice as strong.
- Body Piercings Body piercings including nose, navel, and ear piercings made from 316L surgical steel, titanium, and BIOPLAST, with styles including industrial piercings, clicker rings, banana bars, and belly button piercings.
- NEMESIS NOW Decorative Items NEMESIS NOW decorative items available at select Apacs stores including Allee, Győr, Szeged, and Kecskemét locations.
- Silver Eyeglass Chains Silver eyeglass chains from 50cm length in multiple styles, offered as a new product addition.
- Silver Push-on Earrings Ag925 silver push-on earrings with gold-plated posts and cubic zirconia stones.
- Decorative Hoop Earrings Decorative hoop earrings available in various designs.
- Silver Luck Bracelets Silver luck bracelets with red thread, available in various sizes and with charms.
- Gift Vouchers Apacs gift vouchers redeemable in-store and online, available in 1,000 Ft and 5,000 Ft denominations.
Companies that use Apacs Ékszer
Customer profileSegments2 records
Ideal customer profiles2 records
Apacs Ékszer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apacs Ékszer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Barcelona Jewelry (Caterina)coreExclusive distributor of Barcelona jewelry brand in Hungary. Caterina, a Catalan goldsmith based in Barcelona, creates limited-edition avant-garde jewelry collections. She works with only one partner per city globally (Tokyo, Buenos Aires, Budapest, Milan, Barcelona, New York), making the distribution partnership highly exclusive.
- NEMESIS NOWminorDecorative items supplier available at select APACS stores including Allee, Győr, Szeged, and Kecskemét locations.
Scale indicators4 records
Expansion highlights4 records
Apacs Ékszer competitors and assessment
Company assessmentDirect peers
- Pandora: Global silver and charm jewelry retailer with significant Hungarian retail presence and direct overlap in silver bracelets, charms, and rings at similar accessible price points.
- Claire's: International fashion jewelry and body piercing retailer; competes directly with Apacs on stainless steel/titanium piercing jewelry, ear piercing services, and affordable fashion pieces for younger demographics.
Broad incumbents
- Swarovski: Austrian-headquartered crystal and fashion jewelry giant with extensive Hungarian mall presence; competes in adjacent gifting and affordable-luxury jewelry categories though focused on crystals rather than silver.
- Tous: Spanish affordable-luxury jewelry and accessories brand with European retail network; comparable assortment breadth and price positioning around silver and fashion jewelry gifting.
- Thomas Sabo: German silver and sterling jewelry chain with European-wide retail footprint; competes with Apacs in silver charms, bracelets, and sterling fashion jewelry across similar demographics.
- Fossil Group: Global watches and fashion jewelry retailer with multi-brand portfolio (Fossil, Skagen, Michael Kors) sold through European department stores and own retail; overlaps Apacs in fashion accessories and stainless steel watches/bracelets.
Emerging players
- Charming Charlie: US-based fast-fashion jewelry and accessories retailer focused on affordable fashion pieces; conceptually similar to Apacs's broad silver and fashion jewelry assortment at accessible price points.
Regional players
- H. Samuel: UK-focused high-street jewelry chain offering silver, gold, and watch retail across hundreds of stores; comparable multi-store mall-based retail model though operating in a different geography.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Customer concentration
Apacs Ékszer social profiles
Digital presenceApacs Ékszer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apacs Ékszer leadership team
Management profileNumber of profiles
Apacs Ékszer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apacs Ékszer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apacs Ékszer
What does Apacs Ékszer do?
Apacs Ékszer retails silver, stainless steel, titanium, and gold jewelry through eight shopping-mall stores across Hungary and an online boutique, offering more than 100,000 pieces sourced from nearly 600 goldsmiths and artisans in 18 countries. Its assortment covers necklaces, bracelets, rings, earrings, pendants, wedding bands, body piercings, and branded lines such as Barcelona, Ciao Milano, Memento Mori, Atlantisz, Syrius, Apacs Style, and Free Blood. The company also provides hypoallergenic options using 316L surgical steel, Grade 23 titanium, and BIOPLAST for customers with metal sensitivities.
Is Apacs Ékszer a public or private company?
Apacs Ékszer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apacs Ékszer founded?
Apacs Ékszer was founded in 1997. It employs 11 to 50 people.
Where is Apacs Ékszer based?
Apacs Ékszer is headquartered in Budapest, Hungary, in the Europe region.
How does Apacs Ékszer make money?
One revenue line is on record: retail jewelry sales.
Who are Apacs Ékszer's main competitors?
Direct peers on record are Pandora and Claire's. Broad incumbents are Swarovski, Tous, Thomas Sabo and Fossil Group. Charming Charlie is listed as an emerging player. H. Samuel is listed as a regional player.
Does Apacs Ékszer have an API?
No public API is recorded for Apacs Ékszer.