Onishi Shoji

What Onishi Shoji does

Onishi Shoji (株式会社大西商事) is a privately held Japanese amusement and entertainment operator founded in April 1982 in Fukui City, Fukui Prefecture. The company operates 14 pachinko and slot machine halls under the USA and SuperUSA brands across four prefectures in the Hokuriku and Tohoku regions: Fukui (six stores), Ishikawa (one store), Toyama (four stores), and Aomori (three stores). The largest venue, USA Tsuruga, is a multi-format complex combining pachinko, AREANA BOWL bowling, and JOYLAND arcade under one roof, indicating diversification beyond pure pachinko into broader indoor entertainment. The company employs 262 people as of December 2025 (169 male, 93 female), with average tenure of approximately 9 years 11 months and a notably young management bench — 29 of 62 managers are in their 20s, including the youngest store manager on record at age 27.

Revenue is generated primarily through transaction fees on customer gameplay (machine rental, ball/medal sales) and on-site prize exchange services, with 100% of revenue coming from individual walk-in consumers rather than enterprise contracts. The business is part of the Ohnishi Group, alongside two wholly-owned subsidiaries: Hokuriku Leisure Co., Ltd., which operates JOYLAND game centers, P's, and AREANA BOWL; and Ohnishi Real Estate Co., Ltd. (大西土地建物), which manages real estate including the Elpa Plus facilities. The company is led by President Seirai Ohnishi (大西聖來), who assumed the role in June 2022 after serving as Managing Director and Senior Managing Director, consistent with a founder-family-controlled ownership structure.

The go-to-market model is direct-to-consumer retail, with no proprietary technology platform, no digital product offering, and no disclosed AI, ML, or data capabilities. Marketing is conducted through a dedicated recruitment website (recruit.usa.jp), Indeed, Mynavi campus channels, Facebook, and DMM Pachi-Town venue listings, while customer acquisition is predominantly location-driven and walk-in. Pricing data is limited to labor compensation rather than customer pricing, with mid-career base salaries of ¥230,000/month and part-time wages of ¥1,100–¥1,725/hour varying by region. No revenue figures, funding rounds, or audited financial disclosures are publicly available, and the company maintains no external institutional investors or public listing.

Name

Onishi Shoji

Legal name

株式会社大西商事

Website

https://usa.jp

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Onishi Shoji (大西商事) is a private Japanese amusement operator running 14 USA and SuperUSA pachinko and slot halls across Fukui, Ishikawa, Toyama, and Aomori prefectures, serving individual walk-in entertainment consumers and operating as the parent of the Ohnishi Group.

Ownership category

akta.pro rank

Product category

Pachinko & Slot Amusement Hall Operations

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Amusement hall operations
• Pachinko slot gaming
• Entertainment retail
• Arcade venue management
• Recreational gaming services

Headquarters

HQ city

Fukui

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Amusement Hall Operations: Operating 14 amusement halls (パチンコ・スロット) under the USA brand, generating revenue from customer gameplay fees and prize exchange services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Onishi Shoji operates a network of 14 pachinko and slot machine amusement halls under the USA brand across Fukui (6), Ishikawa (1), Toyama (4), and Aomori (3) prefectures in Japan. Revenue is generated from customer gameplay fees and prize exchange services across these physical entertainment venues. The company is part of the Ohnishi Group, which also includes Hokuriku Leisure Co., Ltd. (operating game centers such as JOYLAND, P's, and ARENA BOWL) and Ohnishi Real Estate Co., Ltd.

Product overview

Onishi Shoji (大西商事) operates a network of 14 amusement halls under the USA and SuperUSA brands across four prefectures in Japan: Fukui (6 stores), Ishikawa (1 store), Toyama (4 stores), and Aomori (3 stores). The company offers pachinko and slot machine entertainment services, operating primarily under the 'USA' brand with 'SuperUSA' being the upgraded store format. The business also includes recruitment services for hiring store staff and follows the 'びっクリエーション' (Bicreation) philosophy focused on creating surprise and delight for customers. The company is part of the Ohnishi Group which includes Hokuriku Leisure (operating game centers) and Ohnishi Tochi Busshi (real estate).

Differentiator

Problem solved

Functional benefit

Brands

• USA: Amusement hall brand (パチンコ・スロット) operated by Ohnishi Shoji, with 14 stores across Fukui, Ishikawa, Toyama, and Aomori prefectures
• びっクリエーション

Products and services

• USA Pachinko & Slot Amusement Hall Services Amusement hall brand offering pachinko and slot machine gaming entertainment to general consumers. Operates 14 stores across Fukui, Ishikawa, Toyama, and Aomori prefectures, with gameplay available in 1-yen and 5-yen denomination options and on-site prize exchange counters.
• USA Tsuruga Complex Entertainment Facility Large-scale multi-attraction entertainment complex in Tsuruga City, Fukui Prefecture combining a pachinko hall, bowling alley, and game arcade under one roof for consumers seeking diverse leisure activities.

Quantifiable outcome

• 平均年収 330万円 (regular staff) to 850万円 (department managers)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Hokuriku Leisure Co., Ltd. (株式会社 北陸レジャー)coreOthers · 1 February 2010Group company operating amusement facilities including JOYLAND, P's, and ARENA BOWL (bowling). Part of the Ohnishi Group structure providing diversified entertainment services.
• Ohnishi Real Estate Co., Ltd. (株式会社 大西土地建物)coreOthers · 1 February 2010Group company managing real estate operations including Elpa Plus facilities. Part of the Ohnishi Group structure supporting the company's property and real estate business initiatives.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Apollon Corporation: Japanese pachinko hall operator with stores concentrated in regional markets. Directly comparable to Onishi Shoji in store-based amusement gaming operations, prize-exchange revenue model, and consumer leisure positioning.
• Maruhan Corporation: One of Japan's largest pachinko and slot hall operators with a nationwide multi-prefecture footprint. Highly comparable to Onishi Shoji in core product (pachinko/slot gaming halls), customer base (general consumers), and direct-to-consumer retail store model.
• DYNAM Holdings: Major Japanese pachinko hall operator running hundreds of stores under the DYNAM brand. Comparable to Onishi Shoji across operating model (pachinko/slot halls), customer base, and revenue model (gameplay and prize exchange).
• Heiwa Corporation: Japanese pachinko hall operator with a strong regional store footprint. Directly comparable to Onishi Shoji in business model — operates owned pachinko/slot halls serving general consumers, with similar regulatory exposure.
• SOHO Inc. Operates pachinko and slot halls across multiple Japanese prefectures. Comparable to Onishi Shoji in operating model (owned amusement halls), customer demographics, and reliance on pachinko/slot gameplay as core revenue.
• Nihon Goraku Bussan: Regional pachinko hall operator in Japan with a multi-store footprint. Comparable to Onishi Shoji in product offering (pachinko/slot halls), regional store-density approach, and general-consumer target customer.

Broad incumbents

• Sega Sammy Holdings: Major gaming conglomerate that, through subsidiary Sammy, manufactures pachinko/slot machines and operates related gaming content. Broad incumbent in the pachinko value chain — comparable to Onishi Shoji in end-product category but far larger and vertically integrated into machine manufacturing and broader entertainment.
• Universal Entertainment: Manufacturer of pachinko/slot machines with affiliated hall operations. Comparable to Onishi Shoji in the pachinko/slot gaming category, but operating at much greater scale and with vertical integration into machine manufacturing and overseas casino development.
• FIELDS Corporation: Diversified Japanese entertainment company with significant pachinko/slot-related operations including machine content and IP. Comparable to Onishi Shoji through overlap in pachinko/slot end-market, though operating as a content/IP distributor rather than a pure hall operator.
• Kyoraku Industrial Holdings: Major pachinko/pachislot machine maker with associated hall operations. Comparable to Onishi Shoji through overlap in the pachinko/slot amusement category, though positioned more as a machine manufacturer with related hall operations rather than a pure regional operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ohnishishouji

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onishi Shoji