NHS Shropshire, Telford and Wrekin

Name

NHS Shropshire, Telford and Wrekin

Legal name

NHS Shropshire, Telford and Wrekin

Website

https://www.shropshiretelfordandwrekinccg.nhs.uk/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Healthcare Funding: As an NHS integrated care system, services are funded through UK government taxation and National Insurance contributions. Healthcare is provided free at point of use to all residents.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NHS Shropshire, Telford and Wrekin is an Integrated Care System that commissions and coordinates publicly funded NHS healthcare services for residents of the Shropshire, Telford and Wrekin region. Its core offering spans primary care, hospital services, mental health, community care, vaccinations, maternity, dementia support, and public health campaigns, supplemented by digital tools such as the WaitLess App for urgent care navigation, the Shout mental health text service, and the Think Pharmacy First pharmacy service.

Product overview

NHS Shropshire, Telford and Wrekin is an NHS Integrated Care System that operates as a coordinated platform of healthcare services and public health campaigns rather than a single software product. The portfolio includes the WaitLess App (a mobile application for urgent care wait times), Mental Health Text Service (text-based crisis support), and multiple public-facing campaigns including Think Which Service, Think Pharmacy First, Think Vaccination, Think Twice Order Right, and the Extended Healthcare Team initiative. Supporting services include Prescription Ordering Direct, Patient Advice and Liaison Service (PALS), and the People's Network community engagement programme. The organization also connects patients to NHS 111 service and GP practices across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• WaitLess App A free smartphone application that displays live waiting times, queue numbers, and travel time information for local urgent care services, helping residents choose the quickest option for minor injuries and illnesses. Available to all residents of Shropshire, Telford and Wrekin.
• Mental Health Text Service (Shout) Free, confidential, 24/7 text-based mental health support accessed by texting STW to 85258, available to residents across Shropshire, Telford and Wrekin.
• Think Pharmacy First Advanced community pharmacy service allowing patients in Shropshire, Telford and Wrekin to receive treatment for common conditions directly from participating pharmacies without a GP appointment.
• Think Vaccination Programme Regional vaccination programme delivering COVID-19 and seasonal vaccinations to eligible residents of Shropshire, Telford and Wrekin.
• Prescription Ordering Direct (POD) Telephone service allowing patients across Shropshire, Telford and Wrekin to order repeat NHS prescriptions directly without needing to use a website or app.
• Patient Advice and Liaison Service (PALS) Confidential advice, support, and liaison service for patients, families and carers using NHS services across Shropshire, Telford and Wrekin.
• People's Network Community engagement programme inviting residents of Shropshire, Telford and Wrekin to share their experiences of local health and care services and help shape NHS service design and improvement.

Quantifiable outcome

• 112,000+ COVID-19 vaccinations delivered with uptake above regional and national averages

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Age UK Shropshire Telford & WrekincoreStrategic or Co-development PartnerPartnership with Choices Care providing dementia care support services. The collaboration at the Withywood Dementia Respite Service provides care for people living with dementia and respite for their carers. Recognized as national finalist in Partnership Champion Award category at Social Care Top 30 Awards 2025.
• Choices CarecoreStrategic or Co-development PartnerPartnership with Age UK Shropshire Telford & Wrekin for dementia care services. The collaboration at the Withywood Dementia Respite Service provides care for people living with dementia and respite for their carers. Recognized as national finalist in Partnership Champion Award category at Social Care Top 30 Awards 2025.
• Shrewsbury and Telford Hospital NHS Trust (SaTH)coreStrategic or Co-development PartnerNHS acute hospital trust providing hospital services within the integrated care system. Shortlisted for HSJ Patient Safety Awards 2026 for Advancing Patient Safety with Data initiative.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NHS Greater Manchester Integrated Care Board: NHS Integrated Care Board performing the same statutory commissioning and coordination role as NHS Shropshire, Telford and Wrekin, but covering the Greater Manchester conurbation. Most comparable in mandate and operating model, differing primarily in geographic scale and urban/rural mix.
• NHS Birmingham and Solihull Integrated Care Board: Another NHS ICB coordinating primary, community, mental health, and hospital commissioning for a defined English region. Directly comparable as a peer Integrated Care System operating under NHS England governance with similar statutory responsibilities.
• NHS North West London Integrated Care Board: Statutory NHS ICB covering North West London boroughs. Operates an equivalent integrated care system model with similar coordination responsibilities across primary care, hospitals, mental health, and community services as NHS Shropshire, Telford and Wrekin.
• NHS Frimley Integrated Care Board: NHS ICB serving the Frimley region in southern England. Performs the same integrated commissioning and population health coordination function as NHS Shropshire, Telford and Wrekin, operating under the same NHS England framework.
• NHS Devon Integrated Care Board: NHS ICB covering Devon with a rural/semi-urban population profile that is structurally similar to Shropshire, Telford and Wrekin. Operates the same integrated care system model with equivalent commissioning responsibilities.
• NHS Sussex Integrated Care Board: NHS ICB coordinating healthcare commissioning across Sussex. Directly comparable as an Integrated Care System with the same statutory mandate under NHS England.
• NHS Norfolk and Waveney Integrated Care Board: NHS ICB covering Norfolk and Waveney with a largely rural population profile comparable to Shropshire, Telford and Wrekin. Performs equivalent integrated commissioning and population health management functions under NHS England.
• NHS Cheshire and Merseyside Integrated Care Board: Large NHS ICB covering Cheshire and Merseyside. Operates the same Integrated Care System model and statutory commissioning responsibilities as NHS Shropshire, Telford and Wrekin, at a larger geographic scale.
• NHS Hampshire and Isle of Wight Integrated Care Board: NHS ICB covering Hampshire and the Isle of Wight. Performs the equivalent Integrated Care System commissioning and coordination function under NHS England governance.
• NHS Somerset Integrated Care Board: NHS ICB covering Somerset with a predominantly rural population, comparable in scale and rural/mixed character to NHS Shropshire, Telford and Wrekin. Operates the same statutory integrated care system model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/STWCCG
• YouTubeyoutube.com/@nhsshropshiretelfordandwre8502
• Facebookfacebook.com/NHSSTW
• LinkedInlinkedin.com/company/nhs-shropshire-telford-and-wrekin-ccg
• Instagraminstagram.com/nhsshropshiretelfordandwrekin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHS Shropshire, Telford and Wrekin