Testoni

What Testoni does

Testoni (legal entity TESTONI srl) is a family-owned fuel distribution company headquartered in Sassari, Sardinia, founded in the 1960s by Mario Testoni and now operated by the second generation (Riccardo and Roberto Testoni). The company distributes a full portfolio of petroleum products, including heating diesel, automotive diesel, tax-advantaged agricultural diesel, combustible oils for industrial furnaces, gasoline (standard, Superplus 98, and Avio/AvGas), lubricants, and marine bunker fuel, with annual sales volume of approximately 65 million liters across all categories. Operations are entirely regional, covering the island of Sardinia through a fleet of 35 certified tanker trucks serving over 15,000 heating fuel customers, complemented by a sub-brand called Bunker Point that delivers on-board bunkering services to yachts and vessels at approximately 10 authorized port locations along the Sardinian coast.

The business model is direct B2B and B2C fuel resale with home delivery for orders exceeding 500 liters, plus direct pickup at the Predda Niedda facility in Sassari for smaller quantities. Revenue streams are diversified across residential heating, road transport/haulage, agricultural, industrial, nautical, and public-sector customers, with ancillary services including tank leasing (comodato d'uso) for industrial accounts. Pricing is quote-based and not publicly disclosed, and the company does not offer subscription or recurring contracts; transactions are predominantly one-time purchases. The company employs 43 full-time people across four office locations (Sassari HQ, Olbia, Porto Cervo, and Macomer) and holds no external investors, remaining a privately held Italian srl.

The technology stack is conventional for the fuel distribution sector: physical logistics infrastructure (tanker fleet, storage tanks, port affiliations) is the primary operational asset, supported by a corporate website, presence on Italian business directories (Pagine Gialle, Pagine Bianche), and standard web analytics. No proprietary software, AI/ML systems, APIs, or digital platforms are evidenced. Marketing relies on regional sports sponsorships (Cagliari Calcio, Torres Calcio, Dinamo Sassari) and editorial presence in yachting publications serving the Costa Smeralda market, reinforcing the company's positioning as the established regional incumbent.

Name

Testoni

Legal name

TESTONI srl

Website

https://testonisrl.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Testoni is a family-owned fuel distributor based in Sassari, Sardinia, selling heating diesel, automotive diesel, agricultural diesel, combustible oils, gasoline, and lubricants across the island via a 35-vehicle fleet serving over 15,000 customers, with nautical bunkering under the Bunker Point sub-brand.

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572), Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro industry

PRIMARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAG

Marine Bunkering & Port Fuel Supply

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYTLAHABAH

Liquid Bulk Petroleum Terminals (Crude, Refined Products)

Transportation & Logistics/Ports, Terminals & Maritime Services/Bulk Cargo Terminals (Dry & Liquid Bulk)

Keywords

• Fuel distribution services
• Heating diesel supply
• Marine bunkering services
• Agricultural diesel fuel
• Petroleum products wholesale

Headquarters

HQ city

Sassari

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Heating Fuel Sales: Sale of diesel/heating fuel to residential, commercial, and public sector customers for heating applications in boilers and central heating systems.
2. Automotive Diesel Sales: Sale of diesel fuel for road transport vehicles and autotrasporti sector with home delivery for large quantities.
3. Agricultural Diesel Sales: Green-dyed diesel fuel for agricultural use, subject to special tax rates and regulatory requirements.
4. Combustible Oils Sales: Sale of dense and fluid combustible oils for industrial furnaces, boilers, and thermoelectric power plants.
5. Petrol/Gasoline Sales: Sale of green (unleaded), Superplus 98, and Avio/AvGas gasoline for vehicles and aviation.
6. Lubricants Sales: Sale of synthetic and mineral lubricants for automotive and industrial applications.
7. Bunker/Nautical Services: On-board fuel delivery service for yachts and vessels at major Sardinian ports, plus fuel sales at Bunker Point affiliated sea locations.
8. Tank Leasing (Comodato d'uso): Lease of fuel storage tanks to industrial and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Testoni distributes a full portfolio of petroleum products — heating diesel, automotive diesel, agricultural diesel, combustible oils, gasoline (including Superplus 98 and Avio/AvGas), and lubricants — to residential, commercial, industrial, agricultural, and public sector customers across Sardinia. A fleet of 35 tanker trucks handles direct home and business delivery, while the Bunker Point sub-brand provides on-board marine fuel delivery to yachts and vessels at major Sardinian ports.

Product overview

Testoni is a family-owned fuel distribution company based in Sassari, Sardinia, operating since the 1960s. The company offers a comprehensive portfolio of petroleum products centered around diesel fuels (heating, transport, agricultural, and marine bunker grades), combustible oils, gasoline, and lubricants. Products are distributed through a fleet of 35 vehicles serving customers across Sardinia, with dedicated marine bunkering services under the Bunker Point sub-brand. The company also provides ancillary services including tank leasing and home delivery for quantities over 500 liters. All fuels are marketed as low-environmental-impact compliant with current regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Bunker Point: Testoni's nautical services brand dedicated to bunkering services for yachts and vessels, operating at approved locations throughout Sardinia including Porto Torres, Palau, Poltu Quatu, Baia Caddinas, Golfo Aranci, Sant'Antioco, Pula, Calasetta, Marina di Capitana, and Marina di Perd'e Sali.

Products and services

• Gasolio per Riscaldamento (Heating Diesel)

Quantifiable outcome

• 65 million liters annual sales volume
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered historical and minor.

• Agip (historical)historicalStrategic or Co-development Partner · 1 January 1960Early partnership with local Agip agency in the 1960s-70s established Testoni's position in the Sardinian petroleum market
• Fox EnergyminorOthersBrand logo appears on Testoni's partner section; relationship involves heating fuel products
• Centro AgricolominorOthersBrand logo appears on Testoni's partner section; relationship involves agricultural fuel products
• XolariaminorOthersBrand logo appears on Testoni's partner section; relationship involves agricultural sector products

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• API (Anonima Petroli Italiana): Italy-headquartered fuel distribution network with branded and unbranded wholesale, heating fuel, and agricultural diesel delivery; comparable wholesale-fuel model across Italian regional territories.
• Italiana Carburanti: Italian fuel wholesaler distributing diesel and petroleum products via direct delivery to commercial and residential customers; matches Testoni's quote-based, fleet-delivered regional distribution motion.
• Minerva Bunkering: Global marine fuel supplier operating across Mediterranean ports; comparable business to Testoni's Bunker Point sub-brand in yacht and commercial vessel on-board fuel delivery.
• San Marco Petroli: Italian regional fuel wholesaler with bulk terminal storage and delivery fleet serving commercial, industrial, and heating customers; comparable merchant wholesaler model with bulk storage and logistics focus.
• Petrolvilla: Italian regional petroleum distributor with home-delivery and B2B heating/transport diesel offering; comparable scale, multi-generational ownership structure, and Sardinia/insular or Southern European regional distribution model.
• Maxcom Petroli: Italian family-owned regional fuel wholesaler distributing heating diesel, agricultural diesel, and transport fuels with delivery fleets; business model, product portfolio, and regional B2B focus closely mirror Testoni's core heating/transport/agricultural business.
• Costantiniana Petroli: Sardinia-based regional petroleum distributor offering heating diesel, transport fuels, and lubricants with delivery service; direct geographic overlap with Testoni on the island and matching product/customer profile.

Broad incumbents

• Kuwait Petroleum Italia (Q8): Refiner-marketer with significant Italian retail and wholesale fuel operations; competes with Testoni in commercial diesel, heating fuel, and bunker markets across Mediterranean ports.
• Tamoil Italia: Multinational refiner-marketer with a strong Italian distribution presence via branded service stations, wholesale, and commercial/heating diesel supply; relevant as a large incumbent competing in the same end-markets Testoni serves.
• Enilive (Eni): Eni group downstream arm; Italy's largest fuel retailer/wholesaler with nationwide heating diesel, automotive, and agricultural fuel programs including Eni Riscaldamento; broadly overlaps Testoni's heating and transport diesel segments at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testoni