New Nigeria People's Party

What New Nigeria People's Party does

The New Nigeria People's Party (NNPP) is a registered Nigerian political party founded in 2022 and headquartered in Abuja. It is organized as a people-oriented mass movement with hierarchical party structures spanning National, Zonal, State, Local Government Area, and Ward levels across all 36 Nigerian states plus the Federal Capital Territory, with constitutional provisions for diaspora chapters. The party's stated objectives focus on acquiring political power through democratic means, governance reform, security, agricultural development, infrastructure, and human capital development, encapsulated in an eleven-point 'R' transformation agenda grounded in democratic liberal ideology.

The NNPP operates a multi-stream revenue model anchored by annual membership dues (N6,000 per member per year) and supplemented by one-time registration fees, proceeds from nomination form sales for electoral candidates, donations from sympathizers, mandatory 5%-of-basic-salary levies from elected and appointed public office holders, an annual national fundraising dinner, and aspirational returns from long-term business ventures and investments. The party has no proprietary technology platform; its digital footprint consists of an informational website (nnpp.net.ng), an online membership registration portal with facial ID verification, and a YouTube channel (NNPP Live). Physical engagement occurs through party events, rallies, town halls, and ward-level voter mobilization.

In its first general election cycle in 2023, the NNPP emerged as the fourth-largest party nationally, winning the Kano State governorship and securing legislative seats in Kano, Bauchi, Taraba, and Nasarawa States. The party fields candidates for all elective offices from local councils to the presidency, with nominations governed by National Executive Committee guidelines. It maintains dedicated leadership tracks for women, youth, and persons with disabilities, and operates a National Working Committee led by a National Chairman plus four zonal vice chairpersons and 36+ state chairmen. The party is governed democratically through its National Convention with no external ownership or controlling shareholder.

Name

New Nigeria People's Party

Legal name

New Nigeria People's Party

Website

https://nnpp.net.ng

Company type

Private

Founded year

2022

Operating status

Operating

Short description

New Nigeria People's Party (NNPP) is a registered Nigerian political party founded in 2022 that fields candidates for elective offices and mobilizes voters through grassroots structures across all 36 states, the FCT, and diaspora communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Membership Subscription Fees: Annual membership subscription fee of N6000 (N500 per month) paid by all members. Financial members are those who have paid all approved dues, fees and levies. Members who fail to pay dues for 6 months lose rights and privileges, and 12 months default results in cessation of membership.
2. Registration Fees: One-time registration fees paid by prospective members as a condition of membership. The amount is determined by the National Executive Committee and is uniform throughout Nigeria.
3. Nomination Form Sales: Proceeds from the sale of nomination forms for candidates seeking elective offices on the party platform. These funds form part of party finances.
4. Donations and Contributions: Donations from party members, friends of the party, and sympathizers. Elected and appointed public officers pay additional levies (5% of annual basic salary for legislators and appointees). Ambassadors and Board Chairmen at Federal level also contribute 5% of their basic allowances.
5. Annual Fundraising Dinner: National Chairman's Annual Fund Raising Dinner organized by the National Finance Committee. Participants pay for dinner according to sitting arrangements.
6. Business Ventures and Investments: The National Finance Committee establishes viable business ventures and invests in long-term ventures including blue-chip companies, industries, and real estate business to broaden and sustain the party's revenue base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The New Nigeria People's Party (NNPP) is a political party registered in Nigeria that organizes and represents citizens seeking elective offices. It maintains multi-tiered party structures from the national headquarters down to ward level, recruits and registers members, sells nomination forms to aspiring candidates, and fields candidates for executive and legislative positions in Nigerian elections. The party also advances a public policy agenda centered on good governance, food security, agricultural development, education, healthcare, and economic restructuring.

Product overview

The New Nigeria People's Party (NNPP) is a political party in Nigeria with an informational website serving as its digital presence. The website provides party information, membership registration, news updates, manifesto details, and party constitution. It does not offer commercial products or services in the technology sense.

Differentiator

Problem solved

Functional benefit

Products and services

• NNPP Party Membership Annual card-carrying membership of the New Nigeria People's Party, available to all Nigerian citizens aged 18 and above who abide by the party constitution, granting rights to participate in party activities, vote in internal party processes, and stand for party offices.
• Electoral Candidacy Nomination Party nomination and platform for candidates seeking elective offices in Nigeria at all levels of government (President, Governors, National Assembly, State Houses of Assembly, Local Government), governed by National Executive Committee guidelines.
• NNPP Diaspora Chapter Membership Overseas chapters of the NNPP established in countries with diplomatic relations with Nigeria, requiring at least 50 registered members per chapter and National Executive Committee approval. Diaspora members must also be registered in their respective wards in Nigeria.

Quantifiable outcome

• Won governorship and legislative seats in Kano State, Bauchi State, Taraba State, and Nasarawa State in 2023 elections

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peoples Democratic Party (PDP): Nigeria's main opposition party and historically dominant until 2015, PDP contests the same electoral space as NNPP at presidential, gubernatorial and legislative levels and operates an analogous national membership and dues structure.
• Zenith Labour Party (ZLP): A smaller Nigerian party contesting the same electoral offices as NNPP, with a similar positioning as a niche/ideological alternative seeking to grow beyond a narrow regional base.
• All Progressives Congress (APC): Nigeria's ruling party since 2015, APC is the dominant party NNPP most directly competes against in general elections, sharing the same multi-tier structure (National, State, LGA, Ward) and competing for the same voter base and elected offices.
• African Democratic Congress (ADC): One of Nigeria's registered opposition parties contesting the same multi-tier electoral offices as NNPP. ADC provides a direct comparable for a smaller party seeking to consolidate beyond a single regional stronghold.
• Labour Party (LP): A smaller, younger Nigerian party that, like NNPP, broke through in 2023 with a high-profile presidential candidate (Peter Obi). LP is the closest structural and strategic peer to NNPP as a fast-rising third-force challenger.
• All Progressives Grand Alliance (APGA): A registered Nigerian party with a regional stronghold (South-East/Anambra), APGA is directly comparable to NNPP as a party whose electoral wins are concentrated in particular states while maintaining a national structure and contesting federal offices.
• Social Democratic Party (SDP): A legacy Nigerian opposition party contesting the same electoral offices as NNPP, with a national structure and a similar positioning as an ideological alternative to APC and PDP.
• Action Alliance (AA): A smaller registered Nigerian political party competing in the same multi-party electoral landscape as NNPP for legislative seats and state-level offices.
• People's Redemption Party (PRP): A historic Nigerian political party (with roots in the Second Republic) that has re-registered and contests the same electoral offices as NNPP, providing a comparable for an ideologically driven smaller party.
• Accord Party: A registered Nigerian political party that, like NNPP, operates across multiple states and contests presidential, gubernatorial and legislative elections — useful as a structural comparable for a smaller multi-state party.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCkHYLPVsb7Hc2zdDoEbFncQ
• Xx.com/officialnnppng

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Nigeria People's Party