Daily Nutrition

What Daily Nutrition does

Daily Nutrition, operating as Daily Health & Beauty, is a Salt Lake City-based private company that runs a multi-vendor e-commerce marketplace for health, wellness, beauty, grocery, home care, lifestyle, and sports & outdoor products, complemented by a physical retail store at Valley Fair Mall in Utah. The business combines a Shopify-based marketplace hosting 315+ curated third-party vendor brands with two proprietary product lines: an Ecocert COSMOS-certified hair care collection (shampoos, scalp serums and scrubs, masks, oils, mists, and a men's 2-in-1 wash) and the Cognizance daily supplement system (six functional pills plus bundle and 6-pack configurations).

The platform supports daily deals, a OneLoyalty rewards program, vendor referral programs, and a global storefront shipping to 150+ countries with multi-currency and multi-language support. The proprietary lines carry COSMOS Natural/Organic, vegan, gluten-free, and nut-free certifications, and customer reviews (535 reviews, 5.0/5 average, 97% five-star) position the brand around trusted vendors and prompt delivery. A separate wholesale inquiry page opens a B2B channel allowing other retailers to purchase branded and marketplace vendor products for resale.

Revenue is generated through three streams: direct-to-consumer product sales (both proprietary branded items and marketplace vendor goods), marketplace commissions from third-party vendors, and wholesale distribution fees. No institutional investors, funding rounds, parent companies, or management team details are publicly disclosed, and the company appears to be independently operated.

Name

Daily Nutrition

Legal name

Daily Health & Beauty

Website

https://dailynutritionshopping.com/

Company type

Private

Operating status

Operating

Short description

Daily Nutrition, operating as Daily Health & Beauty, is a Salt Lake City-based multi-vendor e-commerce marketplace and Valley Fair Mall retailer selling health, beauty, wellness, grocery, home care, and lifestyle products from 315+ curated brands alongside its own COSMOS-certified hair care and Cognizance supplement lines to global direct-to-consumer shoppers.

Ownership category

akta.pro rank

Product category

Online Health and Wellness Marketplace

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAFABAE

Grocery & Specialty Food Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAHAEAE

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Health and wellness marketplace
• Beauty and personal care
• Multi-vendor e-commerce
• Daily supplements
• Natural hair care products

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct Retail): Direct-to-consumer sales of health, wellness, beauty, grocery, home care, lifestyle, and sports & outdoor products through the e-commerce marketplace. Includes proprietary Daily Health & Beauty branded products such as Cognizance supplements and hair care line (shampoos, conditioners, serums, masks).
2. Marketplace Commission: Multi-vendor marketplace model where third-party vendors sell products through the platform. The company earns commissions on vendor sales. Vendors include brands like GO MENTAL Mushroom Coffee, Rustic MAKA LLC, Gleamin, ClipDifferent, De la Fontaine Naturals, Kaylaan LLC, Grazly, Cane Creek Jerky, Pan's Mushroom Jerky, and many others.
3. Wholesale Distribution: Wholesale program allowing other retailers to purchase products for resale. Program accessible via wholesale inquiry page. Supports both branded Daily Health & Beauty products and marketplace vendor products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Daily Nutrition operates a multi-vendor e-commerce marketplace and physical retail store (Daily Health & Beauty) selling health, wellness, beauty, grocery, home care, lifestyle, and sports & outdoor products. The company combines 315+ curated third-party vendor brands with its own proprietary Cognizance daily supplement line and COSMOS-certified natural hair care line, available online globally and through a retail location at Valley Fair Mall in Utah.

Product overview

Daily Health & Beauty operates a multi-vendor e-commerce marketplace for health, wellness, beauty, and lifestyle products. The platform offers products from trusted third-party vendors as well as its own proprietary product lines. The company's own products include two main collections: a COSMOS-certified hair care line (featuring Moisturising Shampoo, Sensitive Scalp Shampoo, Scalp Care Exfoliating Serum, Deep Cleanse Scalp Scrub, Rosemary Hair & Scalp Strengthening Oil, Keratin Intensive Rescue Hair Mask, Keratin Shine Leave-In Hair Mist, Keratin Volume Boost products, and 2-in-1 Hair & Body Wash For Men) and the Cognizance daily supplement line (The Beauty Pill, The Immunity Pill, The Focus Pill, The Chill Pill, The Energy Pill, The Sleep Pill, plus bundle options and a 6 Pack). The marketplace also features extensive categories across health, beauty, clothing, grocery, home care, lifestyle, and sports & outdoor products from external vendors.

Differentiator

Problem solved

Functional benefit

Brands

• DH&B Curated: Hand-picked collection of brands curated by Daily Health & Beauty
• Cognizance
• Sea Moss Curated By DH&B

Products and services

• Moisturising Shampoo COSMOS Natural certified daily shampoo for dehydrated scalps, formulated with organic aloe, ginkgo biloba, burdock root, and honey moisture complex. Gluten-free and nut-free. Sold direct to consumers via the Daily Health & Beauty marketplace.
• Sensitive Scalp Shampoo Certified natural, vegan shampoo for sensitive scalps, free from sulfates and parabens, with organic plum and linden extracts. Gluten-free and nut-free, 400ml bottle.
• Scalp Care Exfoliating Serum COSMOS Natural certified, fragrance-free exfoliating serum with lactic acid and sodium hyaluronate. Gently exfoliates scalp, supports fuller-looking hair. Vegan, gluten-free, nut-free, 100% natural origin.
• Deep Cleanse Scalp Scrub, Rosemary & Mint COSMOS Natural certified scalp scrub with kaolin clay, organic shea butter, keratin, and rosemary and peppermint oils. Removes buildup and reduces dandruff. Gluten-free.
• Rosemary Hair & Scalp Strengthening Oil COSMOS Organic certified, vegan, gluten-free pre-shampoo scalp treatment with 7 organic oils including argan, hemp, and avocado, plus organic rosemary and peppermint. Restores shine, strengthens hair, and stimulates circulation.
• Keratin Intensive Rescue Hair Mask COSMOS Natural certified intensive hair mask with keratin, shea butter, avocado, and evening primrose oils. Reduces breakage and restores shine. White floral scent. Gluten-free.
• Keratin Shine Leave-In Hair Mist COSMOS Natural certified no-rinse leave-in treatment with hydrolyzed keratin, lactic acid, and marine algae extract. Adds shine and reduces breakage for damaged hair. Fresh aquatic scent.
• Keratin Volume Boost Shampoo COSMOS Natural certified volumizing shampoo with hydrolyzed keratin, caffeine, organic rosemary, and chanterelle extract. Peppermint and sandalwood scent. For fine hair. Gluten-free and nut-free.
• Keratin Volume Boost Conditioner COSMOS Natural certified smoothing and detangling conditioner with hydrolyzed keratin, organic coconut, avocado, and sweet almond oils, plus caffeine, rosemary oil, chanterelle extract, and vitamin E. Frizz control. Gluten-free and nut-free.
• 2-in-1 Hair & Body Wash For Men Natural vegan dual-purpose hair and body wash for men with organic rose water, nettle extract, and hydrolyzed wheat protein. Woody vetiver amber scent. Gluten-free.
• Gloss Shampoo, Smoky Green Vetiver Premium proprietary shampoo featuring a smoky green vetiver scent, part of the Gloss and Grooming bundle collection from Daily Health & Beauty's own hair care line.
• Cognizance Beauty Pill Daily nutrition supplement pill from the proprietary Cognizance line, designed to support beauty nutrition. Sold individually at $19.95 and as part of the broader daily supplement system.
• Cognizance Immunity Pill Daily nutrition supplement pill from the proprietary Cognizance line, designed to support immune health. Sold individually at $19.95.
• Cognizance Focus Pill Daily nutrition supplement pill from the proprietary Cognizance line, designed to support focus and mental clarity. Sold individually at $19.95.
• Cognizance Chill Pill Daily nutrition supplement pill from the proprietary Cognizance line, designed to support relaxation and calm. Sold individually at $19.95.
• Cognizance Energy Pill Daily nutrition supplement pill from the proprietary Cognizance line, designed to support energy and vitality. Sold individually at $19.95.
• Cognizance Sleep Pill Daily nutrition supplement pill from the proprietary Cognizance line, designed to support healthy sleep. Sold individually at $19.95.
• Cognizance Daily Supplement 6 Pack Complete set of all six Cognizance daily supplement pills (Beauty, Immunity, Focus, Chill, Energy, Sleep) priced at $99.95, offered as a bundled daily supplement system.
• Daily Health & Beauty Multi-Vendor Marketplace Multi-vendor e-commerce marketplace on Shopify featuring 315+ third-party vendor brands across health, beauty, grocery, home care, lifestyle, and sports & outdoor categories, with global shipping to 150+ countries, multi-currency support, and integrated loyalty rewards (OneLoyalty).
• Daily Health & Beauty Retail Store Physical retail store at Valley Fair Mall in Utah providing in-person shopping experience with personalized customer service, complementing the online marketplace.
• Daily Health & Beauty Wholesale Program Formal wholesale program accessible via a wholesale inquiry page, allowing other retailers to purchase Daily Health & Beauty proprietary products and third-party vendor products for resale.

Quantifiable outcome

• 5.0/5 average rating from 535 reviews with 97% 5-star rating

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iHerb: iHerb is one of the largest online retailers of natural health supplements, vitamins, and wellness products with global shipping. Directly comparable as an e-commerce-first health/supplement marketplace serving health-conscious consumers worldwide.
• Thrive Market: Thrive Market is a membership-based online marketplace for natural and organic groceries, supplements, and wellness products. Comparable as a curated, online-first health/wellness marketplace with proprietary vetting standards and global shipping ambitions.
• Vitacost: Vitacost is an online retailer of vitamins, supplements, and natural health and beauty products. Directly comparable product mix (supplements + personal care) and DTC e-commerce distribution model.
• Grove Collaborative: Grove Collaborative is a curated online marketplace for natural and non-toxic household, personal care, and wellness products. Comparable as a multi-vendor curated DTC marketplace with sustainability and certification-driven positioning.

Broad incumbents

• The Vitamin Shoppe: The Vitamin Shoppe is a national specialty retailer of vitamins, supplements, and health and wellness products with both physical stores and e-commerce. Overlaps with Daily Health & Beauty's supplement retail focus at much larger scale.
• GNC: GNC is an established global retailer of health and wellness products including vitamins, supplements, and sports nutrition. Comparable supplement retail category with much larger brand recognition and physical footprint.
• Sephora: Sephora is a global multi-brand beauty retailer offering prestige cosmetics, skincare, hair care, and wellness products across stores and e-commerce. Comparable as a multi-vendor curated beauty/personal care retailer, though at vastly larger scale and breadth.
• Ulta Beauty: Ulta Beauty is the largest US beauty retailer combining mass and prestige cosmetics, skincare, hair care, and wellness products under one roof. Comparable as a multi-category beauty and personal-care retailer with both physical and online channels.

Emerging players

• Ritual: Ritual is a DTC supplement brand focused on traceable, third-party-tested daily vitamins sold direct-to-consumer online. Comparable product category (daily supplements) and digital-first model, though Ritual is single-brand rather than a marketplace.
• Care/of: Care/of is a DTC personalized vitamin and supplement brand with a quiz-driven, subscription-based online model. Comparable on supplement category and digital-native personalization, but operates as a single brand versus Daily Health & Beauty's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dailyhealthandbeautyco
• Instagraminstagram.com/dailyhealthandbeautyco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Nutrition